E-commerce is set to take a bigger bite out of retail in 2025, with global e-commerce sales forecast to reach $6.9 trillion, rising to 7.4% of worldwide retail. At the same time, the same customer behaviors that fuel growth create new pressure points like mobile impatience, where 53% of users abandon sites that take longer than 3 seconds to load. From security and fraud costs to cross border spending and last mile emissions, these figures add up to a market that is moving fast in every direction.
Key Takeaways
- 7.4% of global retail sales are forecast to be e-commerce sales in 2025 (up from 6.7% in 2024)
- $6.9 trillion is forecast for worldwide e-commerce sales in 2025
- $1.8 trillion in online retail sales is forecast for the United States in 2025
- 79% of U.S. adults who use the internet reported buying something online in 2023
- 83% of U.S. adults use search engines to find products or services (2019 survey)
- 60% of U.S. consumers used a mobile device for online shopping in 2024
- 53% of mobile users will abandon a site that takes longer than 3 seconds to load (2016–2018 compiled findings)
- E-commerce conversion rates in the US were 3.0% in 2023 (average conversion rate metric by Adobe Digital Economy Index)
- $7.2 billion was the estimated 2023 revenue generated by U.S. e-commerce fraud (statistical estimate in LexisNexis report)
- 27% of e-commerce organizations increased fraud attempts in 2023 (LexisNexis Risk Solutions report)
- 22% reduction in delivery emissions per package possible with route optimization (2022 study)
- 30% of e-commerce parcels can be consolidated to reduce last-mile emissions (2021 study)
- $1.9 trillion estimate of global cross-border e-commerce sales in 2023 (World Trade Organization)
- Global e-commerce security risk: Magecart attacks impacted 1,000+ websites globally in 2023 according to RiskIQ analysis
In 2025, e-commerce is set to reach $6.9 trillion globally as shoppers shift online, boosting growth while fraud and slow sites remain key risks.
Related reading
01 · Category
Market Size6 stats
01
7.4% of global retail sales are forecast to be e-commerce sales in 2025 (up from 6.7% in 2024)
02
$6.9 trillion is forecast for worldwide e-commerce sales in 2025
03
$1.8 trillion in online retail sales is forecast for the United States in 2025
04
$1.7 trillion in e-commerce sales is forecast for China in 2025
05
$112.0 billion in e-commerce sales is forecast for Germany in 2025
06
Global retail e-commerce sales are forecast to reach $5.4 trillion in 2024 according to US Census and IMF-consistent market sizing referenced by OECD (e-commerce retail definition)
Interpretation
Market Size Interpretation
Global e-commerce is set to keep expanding as a share of retail, rising from 6.7% in 2024 to 7.4% in 2025, when worldwide e-commerce sales are forecast to reach $6.9 trillion, underscoring the rapid growth in market size.
02 · Category
User Adoption4 stats
01
79% of U.S. adults who use the internet reported buying something online in 2023
02
83% of U.S. adults use search engines to find products or services (2019 survey)
03
60% of U.S. consumers used a mobile device for online shopping in 2024
04
75% of global consumers use online marketplaces, according to a 2023 shopper survey by Rakuten Insight
Interpretation
User Adoption Interpretation
For the user adoption angle, the clearest trend is that online commerce is now mainstream, with 79% of U.S. internet users buying something online in 2023 and 60% of U.S. consumers shopping on mobile in 2024.
03 · Category
Performance Metrics2 stats
01
53% of mobile users will abandon a site that takes longer than 3 seconds to load (2016–2018 compiled findings)
02
E-commerce conversion rates in the US were 3.0% in 2023 (average conversion rate metric by Adobe Digital Economy Index)
Interpretation
Performance Metrics Interpretation
Performance matters because 53% of mobile users abandon a site that loads in over 3 seconds while US e-commerce conversion averaged just 3.0% in 2023, showing how speed can directly influence conversion outcomes.
More related reading
04 · Category
Cost Analysis2 stats
01
$7.2 billion was the estimated 2023 revenue generated by U.S. e-commerce fraud (statistical estimate in LexisNexis report)
02
27% of e-commerce organizations increased fraud attempts in 2023 (LexisNexis Risk Solutions report)
Interpretation
Cost Analysis Interpretation
Cost pressure in e-commerce is rising as U.S. e-commerce fraud is estimated to generate $7.2 billion in 2023 losses and 27% of organizations report increased fraud attempts that same year.
05 · Category
Industry Trends11 stats
01
22% reduction in delivery emissions per package possible with route optimization (2022 study)
02
30% of e-commerce parcels can be consolidated to reduce last-mile emissions (2021 study)
03
$1.9 trillion estimate of global cross-border e-commerce sales in 2023 (World Trade Organization)
04
$1.2 billion investment in warehouse automation and robotics by top e-commerce players in 2023 (newsroom estimate)
05
49% of retailers use or plan to use artificial intelligence for personalization in 2024 (Gartner survey)
06
$6.2 billion global market size for conversational commerce in 2023 (Grand View Research)
07
$40.1 billion global market size for social commerce in 2023 (Fortune Business Insights)
08
$27.4 billion global market size for composable commerce in 2023 (MarketsandMarkets)
09
$18.7 billion global market size for headless commerce in 2023 (IMARC Group)
10
EU countries with the highest e-commerce intensity in 2023 include Denmark, Finland, Sweden, and the Netherlands (share of individuals ordering online at least once in the last 3 months)
11
In the US, 95% of retail e-commerce is accounted for by sales in the following categories: apparel, electronics, home and garden, and food/consumables (share by industry) as reported by US Census e-commerce measurement
Interpretation
Industry Trends Interpretation
Industry Trends are clearly pointing to a greener and more tech-driven e-commerce future, since studies suggest route optimization could cut delivery emissions per package by 22 percent and up to 30 percent of parcels can be consolidated to reduce last mile pollution while retailers increasingly turn to AI and new commerce models such as a $40.1 billion social commerce market in 2023.
06 · Category
Risk & Fraud1 stats
01
Global e-commerce security risk: Magecart attacks impacted 1,000+ websites globally in 2023 according to RiskIQ analysis
Interpretation
Risk & Fraud Interpretation
In 2023, Magecart attacks reportedly impacted 1,000+ websites worldwide, underscoring that e-commerce risk and fraud threats are widespread and not confined to a small set of targets.
Reference
Cite This Report
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APA
Felix Zimmermann. (2026, February 13). E-Commerce Industry Statistics. Gitnux. https://gitnux.org/e-commerce-industry-statistics
MLA
Felix Zimmermann. "E-Commerce Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/e-commerce-industry-statistics.
Chicago
Felix Zimmermann. 2026. "E-Commerce Industry Statistics." Gitnux. https://gitnux.org/e-commerce-industry-statistics.
Sources & references
26 datasets cited across this report · attribution is report-level
+7 additional datasets cited (not shown individually)