The Super Bowl is one of the most watched events in the world and is a great opportunity for companies to showcase their products and services. Every year, companies invest millions of dollars in advertising during the Super Bowl, and the results are often impressive.
In this article, we’ll take a look at some of the most interesting Super Bowl marketing statistics and how they can help you plan your own Super Bowl marketing strategy. We’ll also discuss the impact of Super Bowl advertising on consumer behavior and how companies can use this information to their advantage.
Super Bowl Marketing: Important Statistics
The cost of a 30 second TV commercial for the Super Bowl has increased from five million dollars in 2017 to seven million dollars in 2023, and the advertising revenue has more than doubled since 2011.
Super Bowl performers don’t get paid much, but the exposure from the show has historically been worth it, leading to a 200% increase in music sales for artists.
Super Bowl Marketing: Statistics Overview
The Super Bowl is broadcast in seven different languages in 169 countries around the world, demonstrating the NFL’s success in penetrating the foreign market and attracting young fans outside the USA.
This statistic matters in the context of Super Bowl marketing statistics because it shows the NFL’s success in reaching a global audience.
By broadcasting the Super Bowl in seven different languages and hosting games in countries such as Mexico, Germany, and the UK, the NFL has been able to expand its reach and attract new fans from all over the world. This has allowed the NFL to increase its brand recognition and generate more revenue from international markets.
The NFL has been expanding their global audience by holding regular season games in different countries, and commercials are a big part of the experience. Younger generations are more likely to consider the Super Bowl a global event.
The NFL is actively working to expand their reach to a global audience, and that younger generations are more likely to view the Super Bowl as a global event.
This means that companies should consider targeting their Super Bowl marketing campaigns to a global audience in order to maximize their reach.
The Super Bowl features 80-100 commercials worth approximately $700 million, with a 30 second commercial costing $7 million, 20% more than last year.
This statistic matters in the context of Super Bowl Marketing Statistics because it shows the immense value of advertising during the Super Bowl.
Companies are willing to pay a premium for the Super Bowl’s large viewership, and the commercials are a major draw for viewers.
The cost of a 30 second TV commercial for the Super Bowl has increased from five million dollars in 2017 to seven million dollars in 2023, and the advertising revenue has more than doubled since 2011.
This matters because it shows that despite the increasing cost of advertising, companies are still willing to invest in Super Bowl marketing, which is a testament to the power of the NFL’s reach.
Super Bowl viewership has steadily increased over the last couple of years, with over 100 million viewers worldwide annually, making it an ideal platform for companies to showcase their ads.
This statistic matters in the context of Super Bowl Marketing Statistics because it demonstrates the potential reach of Super Bowl ads, making it an attractive platform for companies to advertise their products and services.
This statistic also highlights the importance of creating quality ads that will connect with viewers on an emotional level, as this will help to ensure that the message of the ad is effectively conveyed.
70 ad slots are available during the Super Bowl, making it the perfect opportunity to get your product noticed.
There are plenty of opportunities for businesses to advertise their products during the Super Bowl, allowing them to reach a large audience and potentially increase their sales.
The Super Bowl has had more than 100 million viewers since 2010, with the most watched game being in 2015 with 114 million viewers and the second most watched being the 2023 edition with 113 million viewers.
The Super Bowl continues to be one of the most watched events in the US, and thus a valuable platform for advertisers to reach a large audience.
The Super Bowl drew 113 million viewers across digital and traditional TV platforms, making it the most watched Super Bowl since 2017.
This statistic is important because it shows that despite the pandemic, the Super Bowl was still able to draw a large audience.
This is important for Super Bowl marketing as it shows that the event is still able to draw a large audience, which can be used to attract sponsors and advertisers.
Super Bowl performers don’t get paid much, but the exposure from the show has historically been worth it, leading to a 200% increase in music sales for artists.
This statistic is important in the context of Super Bowl marketing statistics because it shows the potential benefits of performing at the Super Bowl, despite the lack of monetary compensation.
This could be an incentive for artists to consider performing at the Super Bowl, which could be beneficial for the NFL in terms of marketing and promotion.
The NFL has created a system where top tier artists perform for free, providing them with exposure and an honourable opportunity, with the Super Bowl weekend spending 7 million of its own money to deliver the show.
This statistic matters in the context of Super Bowl Marketing Statistics because it demonstrates the NFL’s commitment to providing a high-quality entertainment experience for its viewers, as well as the potential for increased exposure for the artists involved.
This can be seen as a form of marketing for the NFL, as it increases the appeal of the event and encourages viewers to tune in.
Conclusion
In conclusion, Super Bowl marketing is a great way for businesses to reach a large audience and increase their brand awareness. With the right strategies, businesses can make the most of their Super Bowl marketing campaigns and maximize their return on investment.
The statistics presented in this blog post demonstrate the potential of Super Bowl marketing and the importance of understanding the trends and developing effective strategies.
References
1 – https://www.sportscasting.com/do-people-in-other-countries-watch-the-super-bowl/
2 – https://www.kantar.com/inspiration/research-services/is-the-super-bowl-a-global-event-pf
3 – https://www.sportingnews.com/us/nfl/news/super-bowl-commercial-cost-2023-ad-money/w6bxi0d6mbd4kje0apged8hz
4 – https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/
5 – https://www.superbowl-ads.com/cost-of-super-bowl-advertising-breakdown-by-year/
6 – https://www.superbowl-ads.com/cost-of-super-bowl-advertising-breakdown-by-year/
7 – https://www.statista.com/statistics/216526/super-bowl-us-tv-viewership/#:~:text=How%20many%20people%20watch%20the,Super%20Bowl%20XLIX%20in%202015.
8 – https://www.axios.com/2023/02/14/super-bowl-lvii-draws-113-million-viewers-up-1-from-2022
9 – https://www.thepioneerwoman.com/news-entertainment/a38518066/do-super-bowl-halftime-performers-get-paid/
10 – https://huddleup.substack.com/p/why-super-bowl-halftime-performers
