Global STR ADR rose 8% to $132 in 2023, pushing prices higher while demand keeps shifting. Reviews shape 90% of booking decisions, and stays under 7 days still account for 30% of STR volume. Consumer behavior and city performance together explain where travelers book and why.
Key Takeaways
- 72% of travelers prefer STR over hotels for longer stays
- 45% of millennials book STR exclusively vs 25% hotels
- Average STR guest age 35-44 years, 40% families
- US average annual host revenue per listing was $14,000 in 2023
- Global STR ADR (average daily rate) rose 8% to $132 in 2023
- Top 10% US STR hosts earned over $50,000 annually in 2023
- The global short-term rental market was valued at $85.10 billion in 2022 and is projected to reach $196.94 billion by 2030, growing at a CAGR of 11.1%
- In the US, short-term rentals generated $22.5 billion in host income in 2023
- Europe's short-term rental supply grew by 12% year-over-year in Q4 2023, reaching 3.2 million listings
- US short-term rental occupancy rate averaged 54% in 2023
- Global average STR length of stay was 4.2 nights in 2023
- Peak season US STR occupancy hit 75% in summer 2023
- 65% of US cities have STR regulations as of 2023
- New York City banned most STR under 30 days since 2011, impacting 80% listings
- Barcelona phased out all STR licenses by 2028, removing 10,000 listings
Travelers increasingly choose STR for longer, home-like stays, while reviews and mobile bookings drive fast growth.
Related reading
01 · Category
Consumer Behavior17 stats
01
72% of travelers prefer STR over hotels for longer stays
02
45% of millennials book STR exclusively vs 25% hotels
03
Average STR guest age 35-44 years, 40% families
04
60% choose STR for home-like amenities like kitchens
05
US domestic STR trips 85% of bookings in 2023
06
70% of STR bookers use mobile apps primarily
07
Repeat guests make up 40% of STR bookings globally 2023
08
55% prioritize location over price in STR selection
09
Group travel (4+ people) 35% of STR stays 2023
10
Pet-friendly STR demand up 25% post-pandemic 2023
11
50% of business travelers used STR in 2023 for bleisure
12
Eco-friendly STR listings booked 20% more in 2023
13
Reviews influence 90% of STR booking decisions 2023
14
Last-minute bookings (<7 days) 30% of STR volume 2023
15
Female solo travelers STR preference 65% vs hotels 2023
16
75% of Gen Z seek unique STR experiences 2023
17
STR for events/weddings 15% of bookings up 10% 2023
Interpretation
Consumer Behavior Interpretation
Short-term rentals have clearly become the modern traveler's chameleon, effortlessly adapting from a family's kitchen-filled home base and a millennial's exclusive go-to, to a business traveler's bleisure pad and the trusted choice for solo female adventurers, all while being booked last-minute on a phone by guests who relentlessly read reviews and increasingly demand pet-friendly, eco-conscious, and uniquely Instagrammable experiences.
02 · Category
Financial Performance24 stats
01
US average annual host revenue per listing was $14,000in 2023
02
Global STR ADR (average daily rate) rose 8% to $132 in 2023
03
Top 10% US STR hosts earned over $50,000 annually in 2023
04
European STR RevPAR increased 12% YoY to €110 in Q4 2023
05
US STR market share of lodging revenue hit 15% in 2023
06
Average Canadian STR nightly rate was CAD 200 in 2023, up 10%
07
Mexico City STR ADR reached $150USD in 2023 peak season
08
London UK STR average revenue per listing $25,000in 2023
09
Barcelona STR hosts earned €18,000 avg annually pre-regulation 2023
10
Australian Sydney STR RevPAR $250AUD in 2023
11
Bali Indonesia STR ADR $120USD, generating $40k avg revenue
12
Tokyo Japan STR nightly rate ¥20,000 avg in 2023
13
Dubai UAE STR revenue per listing $35,000in 2023
14
New York City STR illegal revenue estimated $1.2B in 2023
15
Paris France STR ADR €180 during Olympics prep 2023
16
Miami US STR hosts avg $28,000revenue 2023
17
Lisbon Portugal STR RevPAR €100 in 2023
18
Cape Town SA STR avg nightly $150USD 2023
19
Rio Brazil STR revenue $15,000avg per listing 2023
20
Bangkok Thailand STR ADR 2,500 THB in 2023
21
Global STR hosts number reached 5 million in 2023
22
US STR platform fees avg 14% of booking value 2023
23
Top markets saw 20% profit margins for STR in 2023
24
Nashville US STR avg revenue $40,000in 2023
Interpretation
Financial Performance Interpretation
In a world where the average short-term rental host is making a solid $14,000, the game is clearly to aim for the top tier in a hot market, dodge regulators, and hope your city doesn't get picked for the Olympics before you've cashed in.
03 · Category
Market Growth25 stats
01
The global short-term rental market was valued at $85.10 billion in 2022 and is projected to reach $196.94 billion by 2030, growing at a CAGR of 11.1%
02
In the US, short-term rentals generated $22.5 billion in host income in 2023
03
Europe's short-term rental supply grew by 12% year-over-year in Q4 2023, reaching 3.2 million listings
04
Asia-Pacific short-term rental market is expected to grow at the highest CAGR of 13.5% from 2023 to 2030
05
The number of active short-term rental listings worldwide reached 7.5 million in 2023
06
US short-term rental revenue increased by 18% YoY to $18.9 billion in 2022
07
Short-term rentals in Canada saw a 15% supply increase in 2023, totaling 250,000 listings
08
Latin America's STR market expanded by 20% in active listings from 2022 to 2023
09
Australia's short-term rental market grew to AUD 4.5 billion in 2023, up 14% YoY
10
UK short-term rentals increased by 10% in supply to 350,000 listings in 2023
11
Global STR occupancy rates averaged 52% in 2023, up from 48% in 2022
12
Mexico's STR market saw 25% YoY growth in revenue to $2.1 billion in 2023
13
Brazil STR listings grew 22% to 180,000 in 2023
14
Japan's inbound tourism drove 30% STR supply growth post-2022
15
Middle East STR market projected to grow at 12% CAGR to 2028
16
South Africa's STR revenue hit ZAR 5 billion in 2023, up 16%
17
New Zealand STR market rebounded with 18% growth in 2023
18
Turkey's STR listings doubled to 100,000 since 2020
19
India's STR market expected to reach $2 billion by 2025, CAGR 15%
20
Thailand STR supply grew 28% in 2023 to 120,000 listings
21
Vietnam's STR market expanded 35% YoY in 2023
22
Indonesia STR revenue up 40% to IDR 10 trillion in 2023
23
Philippines STR listings reached 50,000 in 2023, +25% YoY
24
Singapore STR market stabilized at 5,000 listings in 2023 after regulations
25
Malaysia STR growth at 20% to MYR 2 billion revenue 2023
Interpretation
Market Growth Interpretation
Despite a dizzying global surge that's turning spare rooms into cash cows and entire cities into hotel lobbies, the short-term rental market's explosive growth is a serious economic force, proving that the world's appetite for a 'local' experience is now an $85 billion industry hurtling toward $200 billion.
More related reading
04 · Category
Operational Metrics22 stats
01
US short-term rental occupancy rate averaged 54% in 2023
02
Global average STR length of stay was 4.2 nights in 2023
03
Peak season US STR occupancy hit 75% in summer 2023
04
Europe urban STR occupancy 48% vs rural 62% in 2023
05
Mexico Cancun STR avg occupancy 68% in 2023
06
London STR occupancy dropped to 55% post-Brexit trends 2023
07
Barcelona STR utilization 50% avg before 2023 ban
08
Australian Gold Coast STR occupancy 70% in 2023
09
Bali STR avg occupancy 65%, peaking at 85% high season 2023
10
Tokyo STR occupancy 60% with tourism rebound 2023
11
Dubai STR avg 72% occupancy in 2023
12
NYC legal STR occupancy under 40% due to regs 2023
13
Paris STR occupancy 58% avg 2023
14
Miami Beach STR peak occupancy 80% spring break 2023
15
Amsterdam STR occupancy fell to 45% after 30% cap 2023
16
Cape Town STR occupancy 62% in 2023
17
Rio STR avg 55% occupancy 2023
18
Bangkok STR occupancy 67% post reopening 2023
19
Nashville STR avg occupancy 65% music festival boosted 2023
20
Global STR booking lead time avg 28 days in 2023
21
US STR cancellation rate 15% in 2023
22
Average STR cleaning turnover time 2.5 hours per stay 2023
Interpretation
Operational Metrics Interpretation
Despite local regulations, cancellations, and cleaning marathons, the global urge to flee home averaged out to a polite but firm half-occupancy, proving the short-term rental market is a resilient, sunburnt chameleon forever adapting to the whims of tourists and mayors alike.
05 · Category
Regulatory Impacts17 stats
01
65% of US cities have STR regulations as of 2023
02
New York City banned most STR under 30 days since 2011, impacting 80% listings
03
Barcelona phased out all STR licenses by 2028, removing 10,000 listings
04
Amsterdam capped STR at 30 nights/year per property since 2023
05
Paris limited STR to 120 days/year for primary residences 2023
06
London requires planning permission for STR over 90 days 2023
07
California AB-1036 requires STR registry statewide 2023
08
Florida banned local STR bans in 2023, affecting 20 counties
09
Hawaii Big Island set 60-day min stay for non-owner occupied 2023
10
San Francisco STR permits limited to 2016 levels ~5,000 in 2023
11
Berlin lifted STR ban in 2023 but requires registration
12
Lisbon capped new STR licenses in historic center 2023
13
Sydney NSW requires DA approval for STR >60 nights/year 2023
14
Bali Indonesia mandated local management for STR 2023
15
Dubai allows STR with DTCM license, 50,000+ registered 2023
16
Mexico CDMX limits STR to 180 days/year 2023
17
Rio banned STR in residential zones 2023
Interpretation
Regulatory Impacts Interpretation
The global experiment in letting your home be a hotel has officially ended, with cities from New York to Bali now ruling that your guest room is not, in fact, a multinational corporation.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Isabelle Moreau. (2026, February 13). Short Term Rental Statistics. Gitnux. https://gitnux.org/short-term-rental-statistics
MLA
Isabelle Moreau. "Short Term Rental Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/short-term-rental-statistics.
Chicago
Isabelle Moreau. 2026. "Short Term Rental Statistics." Gitnux. https://gitnux.org/short-term-rental-statistics.
Sources & references
61 datasets cited across this report · attribution is report-level