Short term rentals are no longer a niche side hustle, they are a global lodging system with 7.8 million active listings in 2023 and $103.7 billion in market value. Yet the picture is uneven, with U.S. hosts often owning just one property and regulators rapidly reshaping supply from New York’s estimated 20,000 illegal listings to Barcelona’s 30% reduction after license bans. Let’s look at the occupancy, pricing, and listing mix behind those shifts.
Key Takeaways
- Global active STR listings totaled 7.8 million in 2023
- 65% of U.S. STR hosts own 1 property only in 2023
- Average STR property size 1,800 sq ft globally in 2023
- In 2023, the global short-term rental market reached a value of $103.7 billion, growing at a CAGR of 11.2% from 2018-2023
- The U.S. short-term rental market generated $22.5 billion in revenue in 2023, with over 2.2 million active listings on major platforms
- Europe's STR market saw a 15% year-over-year growth in 2023, reaching €45 billion in total bookings
- U.S. STR occupancy rate averaged 52% in 2023, up 3% YoY
- Paris STR occupancy hit 85% during 2023 events
- Global peak season STR occupancy 72% vs 38% off-season in 2023
- New York illegal STRs estimated 20,000 active despite bans 2023
- Barcelona banned 10,000 STR licenses in 2023, reducing supply 30%
- 45 U.S. cities enacted STR caps or bans by end 2023
- Average U.S. STR nightly rate rose 6.8% to $185 in 2023
- Global STR host earnings totaled $45 billion in 2023 across platforms
- Top 10% U.S. STR hosts earned over $100,000 annually in 2023
In 2023, booming global demand drove STR growth to $103.7 billion, with occupancy and revenue rising worldwide.
Related reading
01 · Category
Host And Property Statistics30 stats
01
Global active STR listings totaled 7.8 million in 2023
02
65% of U.S. STR hosts own 1 property only in 2023
03
Average STR property size 1,800 sq ft globally in 2023
04
42% of STR listings are entire homes, 35% private rooms, 23% shared in 2023
05
U.S. has 2.1 million STR listings, 30% in top 50 markets 2023
06
Female hosts comprise 54% of global STR hosts in 2023
07
Average STR host age 45 years worldwide 2023
08
28% of STR properties are apartments, 45% houses, 27% other in Europe 2023
09
Superhosts represent 15% of listings but 40% of bookings globally 2023
10
Canada 180,000 STR hosts, 70% part-time in 2023
11
Australia median STR bedrooms 3 per property 2023
12
Mexico 120,000 STR properties, 60% managed professionally 2023
13
52% of global STR hosts are millennials in 2023
14
U.S. STR listings with pools 22%, boosting bookings 30% 2023
15
UK 300,000 STR hosts, London 25% share 2023
16
Pet-friendly STRs 35% of U.S. total, occupancy +12% 2023
17
Global STR average bedrooms 2.4, bathrooms 1.8 in 2023
18
France 250,000 STR listings, Provence 15% 2023
19
Corporate STR hosts 18% of supply, high occupancy 2023
20
Bali 45,000 STR villas, 80% 3+ bedrooms 2023
21
U.S. STRs with hot tubs 18%, revenue premium 25% 2023
22
Japan 40,000 minpaku STRs registered 2023
23
75% of STR hosts multitask with other jobs 2023 global
24
Dubai 35,000 STR apartments, luxury 40% 2023
25
Average STR listing age 2.5 years since activation 2023
26
Greece 100,000 STR listings, islands 70% 2023
27
U.S. family-friendly STRs (cribs/toys) 25% of market 2023
28
Portugal 80,000 hosts, Lisbon 30% professional managers 2023
29
Global STR with EV chargers 5%, growing 50% YoY 2023
30
Thailand 60,000 STR properties, beachfront 25% 2023
Interpretation
Host And Property Statistics Interpretation
With 65% of U.S. hosts owning just one property and 54% of global hosts being female, the STR market in 2023 looks strongly driven by small, individual owner-operators rather than large-scale portfolios.
02 · Category
Market Size And Growth30 stats
01
In 2023, the global short-term rental market reached a value of $103.7 billion, growing at a CAGR of 11.2% from 2018-2023
02
The U.S. short-term rental market generated $22.5 billion in revenue in 2023, with over 2.2 million active listings on major platforms
03
Europe's STR market saw a 15% year-over-year growth in 2023, reaching €45 billion in total bookings
04
Asia-Pacific STR market is projected to grow at 12.8% CAGR from 2024-2030, driven by urbanization in China and India
05
In 2024 Q1, global STR supply increased by 8.7% YoY to 8.5 million listings worldwide
06
Canadian STR market valued at CAD 4.2 billion in 2023, with Toronto leading at 25,000 active listings
07
Australia's STR sector contributed AUD 12.6 billion to GDP in 2023 via 350,000 listings
08
Latin America's STR market grew 18% in 2023 to $8.9 billion, led by Brazil's 150,000 listings
09
Middle East STR listings surged 22% in 2023 post-Dubai Expo, reaching 45,000 active properties
10
Africa’s STR market doubled to $2.1 billion from 2020-2023, with Cape Town at 12% occupancy growth
11
Global STR nights booked hit 1.2 billion in 2023, up 14% from 2022
12
U.S. urban STR markets expanded 9.2% in supply during 2023
13
Projected global STR market to reach $230 billion by 2030 at 12.5% CAGR
14
UK STR market valued at £9.8 billion in 2023 with 450,000 listings
15
Mexico's STR revenue hit $4.5 billion in 2023, Cancun leading with 35% growth
16
Japan STR market rebounded to ¥1.2 trillion in 2023 post-COVID restrictions lift
17
Global STR active listings reached 10 million in Q2 2024, up 12% YoY
18
India's STR market grew 25% to INR 150 billion in 2023, Goa topping regions
19
France STR market at €15 billion in 2023, Paris with 60,000 listings pre-Olympics
20
Brazil STR supply up 20% to 200,000 listings in 2023, Rio de Janeiro key hub
21
Southeast Asia STR market valued at $15.4 billion in 2023, Thailand leading
22
New Zealand STR contributed NZD 3.5 billion to economy in 2023
23
South Korea STR listings grew 30% to 50,000 in 2023, Seoul dominant
24
Turkey's STR market reached $3.2 billion in 2023, Istanbul with 40% share
25
Global STR CAGR forecasted at 11.9% through 2028
26
Spain STR revenue €12.7 billion in 2023, Barcelona restrictions impacting growth
27
U.S. STR market projected to hit $30 billion by 2025
28
Global vacation rental supply up 7.5% YoY in 2024 H1
29
China's STR market valued at RMB 500 billion in 2023, Shanghai leading urban
30
Worldwide STR platforms hosted 450 million guest arrivals in 2023
Interpretation
Market Size And Growth Interpretation
The global short-term rental market hit $103.7 billion in 2023 and is expanding rapidly with an 11.2% CAGR from 2018 to 2023, while supply also keeps growing as listings rose 8.7% YoY to 8.5 million worldwide in Q1 2024, underscoring strong market size and growth momentum across regions.
03 · Category
Occupancy And Booking Trends30 stats
01
U.S. STR occupancy rate averaged 52% in 2023, up 3% YoY
02
Paris STR occupancy hit 85% during 2023 events
03
Global peak season STR occupancy 72% vs 38% off-season in 2023
04
Florida STR markets averaged 65% annual occupancy in 2023
05
London STR occupancy 61% in 2023, impacted by regulations
06
Bali STR occupancy 68% in 2023, up from 45% in 2022
07
U.S. urban STR occupancy 48% vs suburban 55% in 2023
08
Australia Sydney STR avg occupancy 62% in 2023
09
Mexico Tulum STR occupancy peaked at 92% in Dec 2023
10
Europe average STR occupancy 55% in 2023, Alps winter 78%
11
Japan Kyoto STR occupancy 70% post-reopening 2023
12
Canada Vancouver STR avg 58% occupancy 2023
13
Dubai STR occupancy 74% in 2023
14
U.S. ski resort STR winter occupancy 82% in 2023
15
Spain Mallorca summer STR occupancy 89% in 2023
16
Thailand Bangkok STR occupancy 64% in 2023
17
Global STR weekend occupancy 15% higher than weekdays in 2023
18
New York STR occupancy dropped to 42% post-ban enforcement 2023
19
Portugal Algarve STR avg 67% occupancy 2023
20
India Jaipur STR occupancy 55% cultural season 2023
21
U.S. average booking lead time 45 days for STR in 2023
22
Greece Santorini peak occupancy 95% July 2023
23
South Africa Johannesburg STR occupancy 49% business travel 2023
24
Global last-minute bookings (under 7 days) 28% of STR total in 2023
25
Hawaii Maui STR occupancy 70% post-recovery 2023
26
Italy Rome STR avg 63% occupancy 2023 Jubilee prep
27
Average global STR length of stay 4.2 nights in 2023
28
Brazil Rio STR Carnival occupancy 98% in 2023
29
U.S. luxury STR occupancy 60% vs economy 50% in 2023
30
Turkey Antalya STR summer occupancy 85% 2023
Interpretation
Occupancy And Booking Trends Interpretation
Across 2023, occupancy climbed from 72% in global peak season to just 38% off-season, and this widening seasonal gap is reinforced by strong annual performance like Florida’s 65% and the U.S. average rising to 52%, underscoring that booking demand is increasingly driven by when stays occur rather than being evenly spread throughout the year.
More related reading
04 · Category
Regulatory And Legal Aspects29 stats
01
New York illegal STRs estimated 20,000 active despite bans 2023
02
Barcelona banned 10,000 STR licenses in 2023, reducing supply 30%
03
45 U.S. cities enacted STR caps or bans by end 2023
04
France requires STR registration for all listings over 120 days/year since 2023
05
Amsterdam revoked 5,000 STR permits in 2023 enforcement drive
06
UK 300 local councils regulate STRs with planning permission needed 2023
07
Hawaii Maui imposed 30-day minimum stays post-fires 2023
08
Canada Toronto capped STRs at 2.5% of residential stock in 2023
09
Berlin lifted STR ban partially in 2023, allowing 9,500 permits
10
Australia Sydney restricted STRs to principal residences only 2023
11
Mexico Mexico City requires tourism license for all STRs since 2023
12
75% of EU cities have STR regulations as of 2023
13
Los Angeles fined $1 million in STR violations 2023
14
Japan minpaku law limits STRs to 180 days/year max 2023
15
Lisbon banned new STR licenses in historic center 2023
16
U.S. states with statewide STR taxes: 12 as of 2023
17
Venice tourist tax €5/day on STR guests since 2023 peak season
18
San Francisco STR ordinance limits to 90 days/year unregistered 2023
19
Bali introduced STR zoning laws restricting non-villa builds 2023
20
UK national STR register proposed for 2024, piloted 2023
21
Dubai mandates DEWA approval for all STRs 2023
22
Edinburgh capped STR licenses at 2018 levels in 2023
23
Global STR compliance software market grew 25% due to regs 2023
24
Paris banned party houses under 30 days for under-30s 2023
25
Australia Victoria state taxes STRs over 180 nights 2023
26
New Orleans required host residency for STRs 2023
27
Spain Canary Islands night caps on party STRs 2023
28
Seattle taxed STRs at 6% occupancy fee 2023 collections $10M
29
Global cities with full STR bans: 15 in 2023, mostly Europe
Interpretation
Regulatory And Legal Aspects Interpretation
Across major markets, regulators are tightening rules fast as bans and enforcement actions sharply reduce supply, with 45 U.S. cities adopting STR caps or bans by end of 2023 and Barcelona cutting 10,000 licenses in 2023 alongside broader registration and permit crackdowns.
05 · Category
Revenue And Financials30 stats
01
Average U.S. STR nightly rate rose 6.8% to $185 in 2023
02
Global STR host earnings totaled $45 billion in 2023 across platforms
03
Top 10% U.S. STR hosts earned over $100,000 annually in 2023
04
European STR ADR averaged €140 per night in 2023, up 5.2% YoY
05
U.S. multi-property hosts (3+ listings) generated 45% of total STR revenue in 2023
06
Asia-Pacific STR RevPAR grew 12% to $120 in 2023
07
Average Canadian STR annual revenue per listing was CAD 28,000 in 2023
08
UK superhosts earned £35,000 avg annually in 2023
09
Mexico City STRs averaged $4,200monthly revenue in peak 2023 season
10
Australian STR gross yield averaged 7.2% in 2023 vs long-term 4.1%
11
French Riviera STRs hit €250 ADR in summer 2023
12
U.S. beach market STR revenue up 9% to $8.7 billion in 2023
13
Global STR platform fees averaged 14.5% of booking value in 2023
14
Barcelona STR host net profit margin averaged 22% after expenses in 2023
15
Japan STR RevPAR reached ¥18,000 in 2023 tourist hotspots
16
India Goa STRs earned INR 2.5 lakh monthly avg in 2023 peak
17
Top U.S. STR markets like Joshua Tree had $250k annual revenue per property in 2023
18
Latin America STR total revenue $10.2 billion in 2023, up 16%
19
Dubai STR ADR $220in 2023, luxury segment $450+
20
New York City STR revenue per listing $45,000annually pre-regulations 2023
21
Southeast Asia Bali STRs averaged $3,500monthly in 2023
22
Global STR insurance claims averaged $15,000per incident in 2023, impacting net revenue
23
Spain Ibiza STR peak revenue €15,000/week in July 2023
24
U.S. mountain resort STR RevPAR $300in winter 2023
25
Portugal Lisbon STR host ROI 9.8% in 2023
26
Thailand Phuket STR annual revenue per villa $80,000in 2023
27
Global average STR occupancy-driven revenue $52,000per listing in 2023
28
Italy Amalfi Coast STR ADR €400/night high season 2023
29
U.S. average STR operating expenses 35% of gross revenue in 2023
30
South Africa Cape Town STR revenue up 28% to ZAR 5 billion in 2023
Interpretation
Revenue And Financials Interpretation
In the revenue and financials picture for 2023, U.S. STR nightly rates climbed 6.8% to $185 while multi-property hosts with 3+ listings generated 45% of total STR revenue, showing strong demand translating into concentrated earnings.
report visual · Key figures
Short-Term Rental Industry at a Glance (2023–2024)
Global supply and demand indicators show continued growth into 2024 alongside steady scale in 2023.
7.8
Global active STR listings totaled 7.8 million in 2023
12%
Global STR active listings reached 10 million in Q2 2024, up 12% YoY
14%
Global STR nights booked hit 1.2 billion in 2023, up 14% from 2022
Reference
Cite This Report
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APA
Ryan Townsend. (2026, February 13). Short-Term Rental Industry Statistics. Gitnux. https://gitnux.org/short-term-rental-industry-statistics
MLA
Ryan Townsend. "Short-Term Rental Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/short-term-rental-industry-statistics.
Chicago
Ryan Townsend. 2026. "Short-Term Rental Industry Statistics." Gitnux. https://gitnux.org/short-term-rental-industry-statistics.
Sources & references
100 datasets cited across this report