The digital marketing landscape is constantly evolving, and it can be difficult to keep up with the latest trends. One of the most important metrics to track when it comes to digital marketing is ROI (return on investment).
Knowing your ROI can help you make informed decisions about where to invest your marketing budget and how to measure the success of your campaigns. In this article, we’ll take a look at the latest digital marketing ROI statistics and discuss how you can use them to improve your own campaigns.
ROI of Digtial Marketing: Most Important Statistics
Paid search advertising spending on Google in the US increased 34% in Q3 2021, with a 25% increase in cost-per-click and an 8% increase in clicks compared to the same period in 2020.
The average CPC for legal AdWords on Google Display Network was $0.72 in early 2018, while the same keywords on search cost $6.75, making it the most expensive keyword on Google Search Network.
ROI of Digital Marketing: Statistics Overview
Prometeia’s analysis of Italy’s advertising and market research industry found that the average ROI for companies in 2017 was 8.2%, with Radiomediaset S.p.A. having the highest average ROI at 45.2% between 2015 and 2017.
This shows the potential for companies to make a return on their investments in the advertising and market research industry. It also provides an example of a company that is performing well in this sector, which can be used as a benchmark for other companies to strive for.
73% of in-house and 75% of agency marketers rated email marketing as excellent or good for ROI in a 2019 survey of global marketers, with 57% based in the UK.
This statistic is important for digital marketers as it highlights the effectiveness of email marketing in terms of ROI.
It shows that email marketing is a cost-effective way to reach potential customers and generate sales. This statistic can be used to inform digital marketing strategies and help marketers make decisions about which channels to focus on.
Paid search advertising spending on Google in the US increased 34% in Q3 2021, with a 25% increase in cost-per-click and an 8% increase in clicks compared to the same period in 2020.
Paid search advertising is becoming increasingly popular and effective, as evidenced by the increase in spending and clicks. This indicates that businesses are seeing a positive return on their investment in paid search advertising, which is a key indicator of success in digital marketing.
The average CPC for legal AdWords on Google Display Network was $0.72 in early 2018, while the same keywords on search cost $6.75, making it the most expensive keyword on Google Search Network.
This shows the difference in cost between Google Display Network and Google Search Network for the same keyword.
Knowing this difference can help marketers decide which platform to use for their campaigns and optimize their ROI.
Social media impressions have increased by nearly 20% year-on-year, but traditional forms of advertising are seeing a decrease in clicks and clickthrough rates, leading to uncertainty among global marketers on the ability to measure ROI.
That the effectiveness of traditional forms of advertising on social media is decreasing, and marketers are uncertain about how to measure the ROI of their digital marketing efforts.
34% of global marketers were uncertain about their ability to measure social media marketing ROI in early 2020, while 30% believed they could measure it.
Why it matters: This statistic is important for digital marketers to understand, as it highlights the uncertainty many marketers have when it comes to measuring the return on investment of their social media marketing efforts. This statistic can help digital marketers better understand the challenges they face when trying to measure ROI, and can help them develop strategies to better measure ROI in the future.
The global email marketing market is projected to grow from $7.5 billion in 2020 to $17.9 billion by 2027 with a CAGR of 13.3%.
Email marketing is a viable and profitable form of digital marketing. The projected growth rate of 13.3% indicates that email marketing is an effective way to reach and engage with customers, and that businesses can expect to see a return on their investment in this area.
UK marketers experienced a decrease in ROI from email marketing from £42.24 to £35.41 in 2020.
Email marketing is becoming less effective as a tool for ROI, and marketers should consider other digital marketing strategies to maximize their return on investment.
The main content production objectives for companies in France in 2020 were to acquire/transform new customers (40%) and gain notoriety/increase traffic (38%), with profitability being the main expectation for content investment.
Companies are increasingly investing in content production to acquire new customers and increase traffic, while expecting a return on investment.
This highlights the importance of content production in digital marketing and its potential to generate ROI.
Investing in SEO can result in a 42% average ROI for businesses and generate 1000% more traffic than organic social media, making it a worthwhile investment to focus on and measure for positive ROI.
This statistic matters in the context of digital marketing ROI statistics because it shows the potential for businesses to increase their ROI by investing in SEO.
It also highlights the importance of measuring and analyzing key SEO metrics to ensure that businesses are getting the most out of their investment.
The global mobile marketing market is expected to grow from $11 billion in 2020 to $57.85 billion by 2030, with an expected CAGR of 18%.
There is an increasing importance of mobile devices in the marketing landscape and potential for businesses to capitalize on this growth to increase their ROI.
The global mobile marketing market is expected to grow from $11,000 million in 2020 to $57,850 million by 2030, with a CAGR of 18.3%.
This shows the potential for businesses to increase their ROI through mobile marketing. As the mobile marketing market continues to grow, businesses can take advantage of the opportunities that come with it, such as analyzing customer behavior and creating a successful product portfolio.
This can help businesses increase their ROI and maximize their profits.
Global mobile advertising spending is expected to reach a record of $327.1 billion in 2022, and is projected to rise to nearly $399.6 billion by 2024, due to the growing adoption of smartphones and mobile usage.
This shows the importance of mobile advertising in the digital marketing landscape. As more people are using smartphones and mobile devices, businesses need to allocate more of their budget to mobile advertising in order to maximize their ROI.
The US mobile advertising market is projected to quadruple in 10 years from 2017 to 2026.
There is an increasing importance of mobile devices as an advertising channel for businesses. As mobile advertising spend continues to increase, businesses can expect to see a higher return on investment from their digital marketing efforts.
Digital advertising spending is projected to reach 876 billion USD by 2026, with mobile internet advertising spending forecasted to increase from 276 billion USD in 2020 to nearly 495 billion USD in 2024.
Businesses are recognizing the importance of digital marketing to reach and engage with their target audience, and are investing more in digital advertising in order to maximize their return on investment.
The global digital advertising market is projected to reach $876.1 billion in 2026, with a 13.1% increase expected in 2023.
This shows the increasing investment in digital marketing, which highlights the importance of leveraging digital advertising to stay competitive in the market.
This indicates that businesses are investing heavily in digital marketing to reach their target audience, and that digital marketing is becoming increasingly important for businesses to stay competitive.
Online advertising revenue in the United States experienced a 35.4% growth in 2021, surpassing 100 billion dollars for the first time since 2018.
This highlights the increasing importance of digital channels and formats for advertising, reflecting the changing consumer habits and the increasing reliance on technology in daily life.
Internet advertising revenue has grown from 365.9 billion U.S. dollars in 2021 to a projected 488 billion by 2025, demonstrating the growing importance of online marketing.
This growth highlights the effectiveness of targeting consumers through the use of cookies, which is a key component of digital marketing ROI statistics.
The global e-mail marketing market is expected to grow from 7.5 billion U.S. dollars in 2020 to 17.9 billion by 2027, with a compound annual growth rate of 13.3 percent.
Email marketing is becoming increasingly important and effective for businesses, and that investing in e-mail marketing is likely to yield a good return on investment.
Email marketing generates an impressive $42 return for every $1 spent, making it a powerful and effective strategy with high ROI.
This statistic matters in the context of digital marketing ROI statistics because it demonstrates the effectiveness of email marketing as a tool for generating leads and increasing revenue.
It also highlights the importance of mobile devices in email marketing, as well as the prevalence of email marketing among small businesses and professional marketers.
Conclusion
Digital marketing ROI statistics are a great way to measure the success of your digital marketing campaigns. By understanding the ROI of your campaigns, you can make informed decisions on how to optimize your campaigns and maximize your return on investment.
With the right data and analysis, you can create a successful digital marketing strategy that will help you reach your goals and grow your business.
References
1 – https://www.statista.com/statistics/1007611/roi-of-advertising-and-marketing-companies-italy/
2 – https://www.statista.com/statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/
3 – https://www.statista.com/statistics/1311002/google-paid-search-advertising-metrics-change/
4 – https://www.statista.com/statistics/263800/cost-per-click-per-segment-in-us-search-engine-marketing/
5 – https://www.statista.com/statistics/873631/social-media-advertising-cpm/
6 – https://www.statista.com/statistics/259334/ability-to-measure-social-media-marketing-roi-worldwide/
7 – https://www.statista.com/statistics/812060/email-marketing-revenue-worldwide/
8 – https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
9 – https://www.statista.com/statistics/1220821/main-priority-content-production-websites-seo-marketing-france/
10 – https://firstpagesage.com/seo-blog/seo-roi-statistics-fc/
11 – https://www.statista.com/statistics/1002859/mobile-marketing-market-size-worldwide/
12 – https://www.alliedmarketresearch.com/mobile-marketing-market-A06262
13 – https://www.alliedmarketresearch.com/mobile-marketing-market-A06262
14 – https://www.oberlo.ca/statistics/mobile-advertising-growth
15 – https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/
16 – https://www.oberlo.ca/statistics/digital-ad-spend#:~:text=The%20global%20digital%20advertising%20market,mobile%20devices%2C%20and%20smart%20devices.
17 – https://www.statista.com/statistics/183816/us-online-advertising-revenue-since-2000/
18 – https://www.statista.com/statistics/237800/global-internet-advertising-revenue/
19 – https://www.statista.com/statistics/812060/email-marketing-revenue-worldwide/
20 – https://www.luisazhou.com/blog/email-marketing-roi-statistics/
