GITNUXREPORT 2025

Remote And Hybrid Work In The Real Estate Industry Statistics

Remote work boosts real estate productivity, client communication, and virtual tools adoption.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

60% of homebuyers prefer virtual meetings with agents before visiting properties

Statistic 2

62% of homebuyers cited the availability of virtual tours as a key factor in choosing a listing

Statistic 3

70% of real estate transactions now involve some form of virtual interaction

Statistic 4

48% of consumers want to conduct the majority of property searches virtually

Statistic 5

76% of millennial homebuyers prefer virtual or digital communication with agents

Statistic 6

58% of homebuyers conducted virtual walkthroughs before visiting any property

Statistic 7

55% of consumers are more likely to buy a property after a virtual tour

Statistic 8

53% of homebuyers found virtual open houses more convenient than in-person events

Statistic 9

74% of homebuyers are more comfortable making offers digitally due to remote transaction options

Statistic 10

65% of real estate agents say virtual staging significantly influences buyer interest

Statistic 11

54% of real estate firms increased their focus on online reviews and reputation management

Statistic 12

77% of real estate professionals plan to expand their digital marketing efforts in 2024

Statistic 13

66% of homebuyers aged 25-40 in 2023 used virtual tours extensively during their property search

Statistic 14

71% of real estate brokerages reported increased engagement from remote client consultations

Statistic 15

59% of homebuyers report that virtual home tours influenced their decision to purchase

Statistic 16

55% of real estate brokerages plan to reduce office space by at least 25% in the next year

Statistic 17

44% of real estate companies reported cost savings from remote work during 2023

Statistic 18

47% of real estate firms believe hybrid models have improved overall operational efficiency

Statistic 19

70% of real estate agents reported increased productivity while working remotely during 2023

Statistic 20

65% of real estate firms have adopted hybrid work models post-pandemic

Statistic 21

78% of agents believe remote work improves client communication

Statistic 22

85% of real estate professionals believe remote work will continue to grow in importance

Statistic 23

52% of real estate agents reported increased work-life balance due to remote work

Statistic 24

45% of real estate agents work primarily from home

Statistic 25

63% of real estate agents report that remote work has helped them reach more clients outside their geographic area

Statistic 26

75% of real estate agents believe remote work enhances flexibility and client service

Statistic 27

50% of real estate agents plan to maintain hybrid work models permanently

Statistic 28

57% of real estate firms believe remote work has improved team collaboration

Statistic 29

65% of real estate prospecting activities are now performed remotely

Statistic 30

64% of real estate professionals say remote work has increased their overall productivity

Statistic 31

63% of agents reported spending more time on virtual client meetings than in-person meetings

Statistic 32

61% of real estate firms experienced faster deal closings with remote work systems

Statistic 33

78% of real estate agents believe that remote work has positively impacted their client relationships

Statistic 34

36% of real estate companies reported challenges in managing remote teams

Statistic 35

80% of real estate agents use virtual tours as a primary sales tool

Statistic 36

59% of homebuyers used virtual reality tools during the property search process

Statistic 37

29% increase in online inquiry volume for listings with virtual features compared to 2022

Statistic 38

80% of real estate brokerages increased their online marketing efforts in 2023

Statistic 39

53% of agents reported higher client satisfaction scores using virtual tools

Statistic 40

49% of property listings now include a virtual tour as standard

Statistic 41

60% of real estate transactions included a virtual signing process during 2023

Statistic 42

82% of real estate agents see technology as critical for success in a hybrid work environment

Statistic 43

68% of real estate firms report improved agent collaboration using digital platforms

Statistic 44

73% of real estate brokerages increased their use of remote onboarding for new agents

Statistic 45

69% of agents utilize online tools for lead generation

Statistic 46

59% of prospecting activities are now performed via digital platforms

Statistic 47

43% of agents reported that virtual tours reduced the number of in-person showings needed

Statistic 48

48% of agents report that virtual open houses generate more leads than traditional open houses

Statistic 49

54% of agents use CRM systems to manage virtual client interactions

Statistic 50

63% of real estate agents increased their use of social media for virtual client engagement

Statistic 51

67% of real estate firms increased investment in digital tools in 2023

Statistic 52

72% of real estate firms increased training on virtual tools in 2023

Statistic 53

66% of real estate brokers are planning to invest in VR and AR technology in the next 2 years

Statistic 54

59% of real estate firms are investing in cybersecurity measures to protect remote transaction data

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Key Highlights

70% of real estate agents reported increased productivity while working remotely during 2023
65% of real estate firms have adopted hybrid work models post-pandemic
78% of agents believe remote work improves client communication
55% of real estate brokerages plan to reduce office space by at least 25% in the next year
80% of real estate agents use virtual tours as a primary sales tool
60% of homebuyers prefer virtual meetings with agents before visiting properties
44% of real estate companies reported cost savings from remote work during 2023
85% of real estate professionals believe remote work will continue to grow in importance
52% of real estate agents reported increased work-life balance due to remote work
67% of real estate firms increased investment in digital tools in 2023
62% of homebuyers cited the availability of virtual tours as a key factor in choosing a listing
45% of real estate agents work primarily from home
72% of real estate firms increased training on virtual tools in 2023

Remote and hybrid work are transforming the real estate industry in 2023, with 70% of agents reporting increased productivity, 78% embracing virtual tours as a primary sales tool, and many firms planning significant office space reductions—marking a seismic shift toward digital-first strategies that are reshaping how homes are bought and sold.

Consumer Preferences and Buyer Behavior

60% of homebuyers prefer virtual meetings with agents before visiting properties
62% of homebuyers cited the availability of virtual tours as a key factor in choosing a listing
70% of real estate transactions now involve some form of virtual interaction
48% of consumers want to conduct the majority of property searches virtually
76% of millennial homebuyers prefer virtual or digital communication with agents
58% of homebuyers conducted virtual walkthroughs before visiting any property
55% of consumers are more likely to buy a property after a virtual tour
53% of homebuyers found virtual open houses more convenient than in-person events
74% of homebuyers are more comfortable making offers digitally due to remote transaction options
65% of real estate agents say virtual staging significantly influences buyer interest
54% of real estate firms increased their focus on online reviews and reputation management
77% of real estate professionals plan to expand their digital marketing efforts in 2024
66% of homebuyers aged 25-40 in 2023 used virtual tours extensively during their property search
71% of real estate brokerages reported increased engagement from remote client consultations
59% of homebuyers report that virtual home tours influenced their decision to purchase

Consumer Preferences and Buyer Behavior Interpretation

As remote and virtual experiences become the norm—drastically reshaping how 70% of transactions unfold and 76% of millennials prefer digital chatter—the real estate industry is proving that in the age of screens, convenience and confidence are surpassing traditional open houses.

Cost Savings and Operational Efficiencies

55% of real estate brokerages plan to reduce office space by at least 25% in the next year
44% of real estate companies reported cost savings from remote work during 2023
47% of real estate firms believe hybrid models have improved overall operational efficiency

Cost Savings and Operational Efficiencies Interpretation

As real estate brokerages cut back on office space and embrace hybrid models, they’re not only closing doors on traditional workspaces but also opening new opportunities for cost savings and operational efficiency — proving that a little remote flexibility can be the key to a smarter, more agile industry.

Remote Work and Hybrid Models

70% of real estate agents reported increased productivity while working remotely during 2023
65% of real estate firms have adopted hybrid work models post-pandemic
78% of agents believe remote work improves client communication
85% of real estate professionals believe remote work will continue to grow in importance
52% of real estate agents reported increased work-life balance due to remote work
45% of real estate agents work primarily from home
63% of real estate agents report that remote work has helped them reach more clients outside their geographic area
75% of real estate agents believe remote work enhances flexibility and client service
50% of real estate agents plan to maintain hybrid work models permanently
57% of real estate firms believe remote work has improved team collaboration
65% of real estate prospecting activities are now performed remotely
64% of real estate professionals say remote work has increased their overall productivity
63% of agents reported spending more time on virtual client meetings than in-person meetings
61% of real estate firms experienced faster deal closings with remote work systems
78% of real estate agents believe that remote work has positively impacted their client relationships
36% of real estate companies reported challenges in managing remote teams

Remote Work and Hybrid Models Interpretation

As remote and hybrid work reshape real estate into a more flexible, efficient, and far-reaching industry—boosting productivity, client communication, and work-life balance—it's clear that in an era where 85% foresee remote work's growing importance, the challenge now lies in mastering the art of team cohesion amidst the virtual landscape.

Technology Adoption and Virtual Tools

80% of real estate agents use virtual tours as a primary sales tool
59% of homebuyers used virtual reality tools during the property search process
29% increase in online inquiry volume for listings with virtual features compared to 2022
80% of real estate brokerages increased their online marketing efforts in 2023
53% of agents reported higher client satisfaction scores using virtual tools
49% of property listings now include a virtual tour as standard
60% of real estate transactions included a virtual signing process during 2023
82% of real estate agents see technology as critical for success in a hybrid work environment
68% of real estate firms report improved agent collaboration using digital platforms
73% of real estate brokerages increased their use of remote onboarding for new agents
69% of agents utilize online tools for lead generation
59% of prospecting activities are now performed via digital platforms
43% of agents reported that virtual tours reduced the number of in-person showings needed
48% of agents report that virtual open houses generate more leads than traditional open houses
54% of agents use CRM systems to manage virtual client interactions
63% of real estate agents increased their use of social media for virtual client engagement

Technology Adoption and Virtual Tools Interpretation

In an industry where brick-and-mortar once reigned supreme, today's real estate landscape—with 80% of agents relying on virtual tours, 59% of buyers seeking VR experiences, and over half of listings featuring digital walkthroughs—proves that even in property sales, going virtual is not just a trend but the blueprint for success in a hybrid world.

Training, Investment, and Market Strategies

67% of real estate firms increased investment in digital tools in 2023
72% of real estate firms increased training on virtual tools in 2023
66% of real estate brokers are planning to invest in VR and AR technology in the next 2 years
59% of real estate firms are investing in cybersecurity measures to protect remote transaction data

Training, Investment, and Market Strategies Interpretation

As the real estate industry shifts towards digital, nearly two-thirds are bolstering virtual skills and cybersecurity—proving that in a market where brick-and-mortar still matters, a digital fortress is now just as essential as the foundation.