GITNUXREPORT 2025

Remote And Hybrid Work In The Consumer Products Industry Statistics

Most consumer companies adopt hybrid work, boosting productivity, engagement, and retention.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

52% of consumer packaged goods (CPG) companies experienced challenges in maintaining corporate culture with remote work

Statistic 2

46% of consumer goods companies reported difficulty in onboarding remote employees

Statistic 3

50% of consumer product firms experienced some decline in collaboration when shifting to remote work

Statistic 4

42% of consumer companies report struggling to maintain customer service quality remotely

Statistic 5

45% of consumer firms report increased cybersecurity concerns with expanded remote work

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42% of remote consumer workers report difficulty in maintaining team cohesion

Statistic 7

35% of consumer product companies are developing hybrid work policies specific to certain departments

Statistic 8

70% of consumer products companies adopted hybrid work models in 2023

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55% of consumer goods companies increased investment in remote work technology in 2023

Statistic 10

38% of consumers prefer shopping from brands that support flexible and remote work policies

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30% of consumer brands plan to implement new remote onboarding processes in 2024

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49% of consumer companies increased their digital sales channels due to remote work

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45% of employees in the consumer goods sector prefer remote work over onsite

Statistic 14

62% of consumer products companies reported increased productivity with hybrid work

Statistic 15

40% of remote workers in consumer firms experienced increased work-life balance

Statistic 16

70% of employees report that remote work has improved their satisfaction with their employer

Statistic 17

65% of consumer packaged goods companies have implemented flexible scheduling to accommodate hybrid workers

Statistic 18

67% of consumer goods employees feel more empowered working remotely

Statistic 19

54% of consumer products companies increased their training budgets for remote employees

Statistic 20

60% of remote consumer goods workers report higher overall productivity

Statistic 21

55% of remote workers in the consumer industry feel more innovative in their roles

Statistic 22

57% of consumer goods employees are satisfied with their ability to collaborate virtually

Statistic 23

49% of consumer product companies have seen an increase in employee retention rates with remote work options

Statistic 24

71% of remote workers in consumer firms report improved work-related relationships

Statistic 25

68% of consumer industry HR managers believe remote work improves employee well-being

Statistic 26

73% of remote consumer employees report feeling more autonomous

Statistic 27

52% of consumer companies report that remote work has led to a more inclusive workplace culture

Statistic 28

69% of remote consumer employees desire better remote work technology support

Statistic 29

38% of consumer product companies are considering implementing a four-day workweek to support remote work

Statistic 30

73% of consumer product employees working remotely participate in virtual team-building activities regularly

Statistic 31

58% of companies investing in remote work tools reported higher employee engagement

Statistic 32

66% of consumer goods firms report that remote work has improved talent retention at a senior level

Statistic 33

72% of remote working consumer employees report better job satisfaction compared to onsite workers

Statistic 34

58% of consumer goods companies are considering permanently shifting to hybrid work post-pandemic

Statistic 35

Remote workers in the consumer industry report a 15% reduction in commuting time

Statistic 36

48% of consumer products HR leaders say attracting talent is easier with remote work options

Statistic 37

34% of CPG executives believe remote work will lead to long-term cost savings

Statistic 38

75% of consumer products firms have adopted some form of hybrid work policy

Statistic 39

40% of consumer products firms are planning to expand their remote work policies in the next year

Statistic 40

50% of consumer goods companies view remote work as a key factor in diversifying their workforce

Statistic 41

65% of consumer products companies experience increased flexibility in project management due to remote work

Statistic 42

60% of consumer brands have seen an increase in remote work-related training initiatives

Statistic 43

64% of consumer products companies adopted flexible work hours to accommodate remote employees

Statistic 44

49% of consumer brands report an increase in cross-functional collaboration due to remote work

Statistic 45

33% of consumer products firms are investing in digital collaboration tools to support remote and hybrid teams

Statistic 46

59% of consumer products teams use virtual collaboration platforms daily

Statistic 47

80% of consumer goods companies have reported an increase in digital marketing efforts supporting remote teams

Statistic 48

63% of consumer product companies are experimenting with AI tools for remote team coordination

Statistic 49

54% of consumer firms reported a rise in participation in virtual conferences and trade shows

Statistic 50

47% of consumer industry HR leaders believe remote work has accelerated digital transformation efforts

Statistic 51

37% of consumer products companies are adopting hybrid incubation programs to foster innovation remotely

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Key Highlights

70% of consumer products companies adopted hybrid work models in 2023
45% of employees in the consumer goods sector prefer remote work over onsite
62% of consumer products companies reported increased productivity with hybrid work
52% of consumer packaged goods (CPG) companies experienced challenges in maintaining corporate culture with remote work
33% of consumer products firms are investing in digital collaboration tools to support remote and hybrid teams
58% of consumer goods companies are considering permanently shifting to hybrid work post-pandemic
Remote workers in the consumer industry report a 15% reduction in commuting time
48% of consumer products HR leaders say attracting talent is easier with remote work options
40% of remote workers in consumer firms experienced increased work-life balance
55% of consumer goods companies increased investment in remote work technology in 2023
70% of employees report that remote work has improved their satisfaction with their employer
65% of consumer packaged goods companies have implemented flexible scheduling to accommodate hybrid workers
59% of consumer products teams use virtual collaboration platforms daily

As remote and hybrid work reshape the consumer products industry, with 70% of companies embracing flexible models in 2023 and employees reporting boosted satisfaction and productivity, the sector stands at a transformative crossroads driven by technological innovation and evolving workforce expectations.

Challenges and Risks in the Consumer Sector

52% of consumer packaged goods (CPG) companies experienced challenges in maintaining corporate culture with remote work
46% of consumer goods companies reported difficulty in onboarding remote employees
50% of consumer product firms experienced some decline in collaboration when shifting to remote work
42% of consumer companies report struggling to maintain customer service quality remotely
45% of consumer firms report increased cybersecurity concerns with expanded remote work
42% of remote consumer workers report difficulty in maintaining team cohesion
35% of consumer product companies are developing hybrid work policies specific to certain departments

Challenges and Risks in the Consumer Sector Interpretation

As consumer goods companies navigate the remote revolution, over half grapple with preserving culture and collaboration, highlighting that even in an industry built on connection, bridging the remote gap remains a formidable challenge.

Consumer Business Strategies and Investments

70% of consumer products companies adopted hybrid work models in 2023
55% of consumer goods companies increased investment in remote work technology in 2023
38% of consumers prefer shopping from brands that support flexible and remote work policies
30% of consumer brands plan to implement new remote onboarding processes in 2024
49% of consumer companies increased their digital sales channels due to remote work

Consumer Business Strategies and Investments Interpretation

As remote work reshapes the consumer products landscape, nearly three-quarters of companies embracing hybrid models and nearly half boosting digital channels, it's clear that flexible policies are not just a perk but a pivotal strategy for connecting with modern consumers and staying competitive in a digitally driven era.

Employee Satisfaction and Engagement

45% of employees in the consumer goods sector prefer remote work over onsite
62% of consumer products companies reported increased productivity with hybrid work
40% of remote workers in consumer firms experienced increased work-life balance
70% of employees report that remote work has improved their satisfaction with their employer
65% of consumer packaged goods companies have implemented flexible scheduling to accommodate hybrid workers
67% of consumer goods employees feel more empowered working remotely
54% of consumer products companies increased their training budgets for remote employees
60% of remote consumer goods workers report higher overall productivity
55% of remote workers in the consumer industry feel more innovative in their roles
57% of consumer goods employees are satisfied with their ability to collaborate virtually
49% of consumer product companies have seen an increase in employee retention rates with remote work options
71% of remote workers in consumer firms report improved work-related relationships
68% of consumer industry HR managers believe remote work improves employee well-being
73% of remote consumer employees report feeling more autonomous
52% of consumer companies report that remote work has led to a more inclusive workplace culture
69% of remote consumer employees desire better remote work technology support
38% of consumer product companies are considering implementing a four-day workweek to support remote work
73% of consumer product employees working remotely participate in virtual team-building activities regularly
58% of companies investing in remote work tools reported higher employee engagement
66% of consumer goods firms report that remote work has improved talent retention at a senior level
72% of remote working consumer employees report better job satisfaction compared to onsite workers

Employee Satisfaction and Engagement Interpretation

With nearly three-quarters of remote consumer goods employees feeling more satisfied and many companies investing in flexible scheduling and technology, it's clear that in the industry, working remotely isn’t just a trend—it's a smart strategy for retention, innovation, and happier, more empowered teams.

Remote Work Adoption and Preferences

58% of consumer goods companies are considering permanently shifting to hybrid work post-pandemic
Remote workers in the consumer industry report a 15% reduction in commuting time
48% of consumer products HR leaders say attracting talent is easier with remote work options
34% of CPG executives believe remote work will lead to long-term cost savings
75% of consumer products firms have adopted some form of hybrid work policy
40% of consumer products firms are planning to expand their remote work policies in the next year
50% of consumer goods companies view remote work as a key factor in diversifying their workforce
65% of consumer products companies experience increased flexibility in project management due to remote work
60% of consumer brands have seen an increase in remote work-related training initiatives
64% of consumer products companies adopted flexible work hours to accommodate remote employees
49% of consumer brands report an increase in cross-functional collaboration due to remote work

Remote Work Adoption and Preferences Interpretation

With nearly half of consumer goods companies eyeing permanent hybrid models, remote work is not only shrinking commutes and boosting workforce diversity but also redefining cost structures and collaboration dynamics—proving that in the consumer industry, flexibility is becoming the new competitive edge.

Technological Adoption and Digital Transformation

33% of consumer products firms are investing in digital collaboration tools to support remote and hybrid teams
59% of consumer products teams use virtual collaboration platforms daily
80% of consumer goods companies have reported an increase in digital marketing efforts supporting remote teams
63% of consumer product companies are experimenting with AI tools for remote team coordination
54% of consumer firms reported a rise in participation in virtual conferences and trade shows
47% of consumer industry HR leaders believe remote work has accelerated digital transformation efforts
37% of consumer products companies are adopting hybrid incubation programs to foster innovation remotely

Technological Adoption and Digital Transformation Interpretation

As remote work transforms the consumer products industry from assembly lines to virtual conference rooms, companies are investing heavily in digital tools and AI to keep innovation and collaboration thriving—proving that even in a hands-on sector, the future is increasingly digital, or as they say, "the product may be physical, but the team’s future is virtual."