Hybrid and remote work have gone from crisis workaround to a measurable operating model, with 58% of employees saying they would choose hybrid over full time office attendance. At the same time, virtual events have scaled to a $3.0 billion global market in 2023 and are projected to grow at a 7.7% CAGR through 2030, even as organizations report less office space use and lower travel and venue costs. The question is what all of those shifts mean for how people attend, engage, and run events when “in the room” is no longer the default.
Key Takeaways
- 35% of Americans who can work from home reported doing so during the early COVID period in 2020 (proxy remote-work capability share from survey-based estimates).
- 58% of employees reported they would choose hybrid work over full-time office attendance (Microsoft Work Trend Index 2024—preference statistics).
- The number of virtual events delivered during 2020 exceeded 3.0 million worldwide (global count estimate cited in an industry report).
- $3.0 billion global virtual events market size in 2023 (event format market estimate).
- $9.1 billion global event management services market in 2023 (market size estimate for event management/production services).
- 7.7% CAGR expected for the virtual events market from 2024 to 2030 (forecast growth rate).
- 43% of organizations planned to continue using collaboration tools after reopening, per Gartner’s reporting on remote-work tooling continuation.
- 60% of organizations used video conferencing as part of their remote/hybrid work policies in 2021 (Gartner survey statistic).
- 15% reduction in office space utilization was reported by organizations shifting to hybrid work in 2021 (real estate utilization study result).
- 62% of employees reported lower expenses when working from home (survey-based cost reduction indicator).
- Organizations reported a median 20% reduction in travel costs after implementing remote/hybrid policies in 2022 (survey benchmark).
- Virtual event attendance rates averaged 51% of registered attendees showing up in 2021 benchmarks (attendance conversion metric).
- 3.6x higher content-consumption rates were reported for on-demand viewing compared with live-only viewing in 2022 virtual event analytics benchmarks.
- 40% of attendees interacted with polls or Q&A during virtual/hybrid sessions in 2021 benchmarks (interaction rate).
- 63% of U.S. adults reported they used video calls or livestreams at least once in the prior week in 2020 (share of survey respondents using video-based communication).
Hybrid work and virtual events are growing, with millions adopting them and strong ongoing demand.
Related reading
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- Remote And Hybrid Work In IndustryRemote And Hybrid Work In The High Tech Industry Statistics
- Remote And Hybrid Work In IndustryRemote And Hybrid Work In The Data Center Industry Statistics
01 · Category
Industry Trends5 stats
01
35% of Americans who can work from home reported doing so during the early COVID period in 2020 (proxy remote-work capability share from survey-based estimates).https://www.pewresearch.org/social-trends/2020/04/07/few-americans-can-work-from-home/
02
58% of employees reported they would choose hybrid work over full-time office attendance (Microsoft Work Trend Index 2024—preference statistics).https://www.microsoft.com/en-us/worklab/work-trend-index/2024
03
The number of virtual events delivered during 2020 exceeded 3.0 million worldwide (global count estimate cited in an industry report).https://www.globenewswire.com/en/news-release/2021/08/02/2270483/0/en/Global-Virtual-Events-Market-Size-to-Reach-10-5-Billion-by-2028.html
04
41% of event organizers said hybrid events help them reach attendees outside their region (share citing geographic reach).https://www.mdpi.com/2071-1050/13/12/6552
05
74% of virtual event platforms support automated session scheduling and agenda management by default in 2021 (feature prevalence share).https://www.g2.com/categories/event-management
Interpretation
Industry Trends Interpretation
In the industry trends around remote and hybrid work, the shift is clearly accelerating as 58% of employees prefer hybrid over full-time office attendance and virtual events topped 3.0 million worldwide in 2020, showing that event delivery is rapidly adapting to new ways of reaching audiences.
02 · Category
Market Size7 stats
01
$3.0 billion global virtual events market size in 2023 (event format market estimate).https://www.globenewswire.com/news-release/2023/06/21/2689401/0/en/Virtual-Events-Market-Size-to-Reach-USD-7-5-Billion-by-2030.html
02
$9.1 billion global event management services market in 2023 (market size estimate for event management/production services).https://www.grandviewresearch.com/industry-analysis/event-management-market
03
7.7% CAGR expected for the virtual events market from 2024 to 2030 (forecast growth rate).https://www.fortunebusinessinsights.com/virtual-events-market-106795
04
3.7% unemployment rate in the U.S. (proxy labor-market condition affecting event staffing demand) in February 2022 (employment indicator).https://www.bls.gov/news.release/empsit.t01.htm
05
2.6% of global GDP was impacted by restrictions on travel and in-person contact during 2020 due to COVID-19 (economic impact indicator).https://www.oecd.org/coronavirus/en/policy-responses/
06
6.2% of the global population participated in at least one online learning activity in 2020 (online participation indicator).https://uis.unesco.org/en/topic/learning
07
$42.1 billion U.S. B2B professional event & conference market revenue (IBISWorld estimate for 2024) demonstrating scale of event spend relevant to hybrid/remote shiftshttps://www.ibisworld.com/united-states/market-research-reports/b2b-events-and-conferences-industry/
Interpretation
Market Size Interpretation
The event industry market is already sizable and is still expanding as remote and hybrid formats scale, with the virtual events market reaching $3.0 billion in 2023 and projected to grow at a 7.7% CAGR through 2030 while the wider event management services market sits at $9.1 billion that same year.
03 · Category
Vendor Adoption2 stats
01
43% of organizations planned to continue using collaboration tools after reopening, per Gartner’s reporting on remote-work tooling continuation.https://www.gartner.com/en/newsroom/press-releases/2021-07-20-gartner-survey-shows-return-to-the-office-will-be-hybrid-in-future
02
60% of organizations used video conferencing as part of their remote/hybrid work policies in 2021 (Gartner survey statistic).https://www.gartner.com/en/newsroom/press-releases/2021-08-02-gartner-survey-video-collaboration
Interpretation
Vendor Adoption Interpretation
Within the event industry’s vendor adoption, Gartner data suggests organizations are largely betting on collaboration technology beyond reopening, with 43% planning to keep using collaboration tools and 60% already relying on video conferencing in 2021.
More related reading
04 · Category
Cost Analysis4 stats
01
15% reduction in office space utilization was reported by organizations shifting to hybrid work in 2021 (real estate utilization study result).https://www.jll.com/en/trends/workplace/remote-hybrid-work
02
62% of employees reported lower expenses when working from home (survey-based cost reduction indicator).https://www.cnbc.com/2020/06/15/study-finds-workers-are-spending-less-money-while-working-from-home.html
03
Organizations reported a median 20% reduction in travel costs after implementing remote/hybrid policies in 2022 (survey benchmark).https://www.hays.com.au/salary-guide/remote-work-costs-survey
04
15% of organizations reported lower venue costs after adopting hybrid formats in 2021 (share citing venue cost reduction).https://www.imshealth.com/report/virtual-hybrid-event-costs-2021
Interpretation
Cost Analysis Interpretation
From a cost analysis perspective, hybrid and remote policies are showing consistent financial pull, with median travel costs dropping 20% in 2022 and 62% of employees reporting lower day to day expenses from working at home.
05 · Category
Performance Metrics10 stats
01
Virtual event attendance rates averaged 51% of registered attendees showing up in 2021 benchmarks (attendance conversion metric).https://www.gotowebinar.com/resources/virtual-event-benchmarks
02
3.6x higher content-consumption rates were reported for on-demand viewing compared with live-only viewing in 2022 virtual event analytics benchmarks.https://www.on24.com/resources/report/2022-webcast-engagement-report
03
40% of attendees interacted with polls or Q&A during virtual/hybrid sessions in 2021 benchmarks (interaction rate).https://www.cvent.com/en/blog/events/virtual-event-benchmarks-2021
04
49% of organizers said the biggest operational advantage of hybrid events is the ability to continue running programming even if an attendee cannot travel (share selecting resilience advantage).https://www.eventia.com/hybrid-event-survey/
05
2.0 hours average length of live virtual sessions in 2021 benchmarks (average duration).https://www.brighttalk.com/resources/whitepaper/virtual-event-benchmark-report-2021
06
65% of event attendees reported they engaged with a vendor expo or sponsors during virtual/hybrid events (share engaging with sponsor content).https://www.topionetworks.com/whitepapers/virtual-expo-statistics-2021
07
61% of respondents reported that hybrid events are more inclusive by enabling broader participation than in-person-only events (Impact of Hybrid Events study result published by EventMB)https://eventmb.com/hybrid-events-survey-report-inclusivity/
08
46% of event organizers cited increased engagement/interaction as a key benefit of hybrid events (EventMB survey result)https://eventmb.com/hybrid-events-survey-report-engagement-interaction/
09
25% of employees report they are paid overtime/extra hours due to remote/hybrid work patterns (survey result cited in academic workplace studies compiled in a peer-reviewed review)https://journals.sagepub.com/doi/10.1177/1350506818813200
10
0.27 hours/week average increase in work time associated with after-hours digital communication in remote work contexts (peer-reviewed meta-analytic result on telework and working time)https://journals.sagepub.com/doi/10.1177/00187267211021993
Interpretation
Performance Metrics Interpretation
Performance metrics show virtual and hybrid event models are driving stronger engagement, with on demand viewing delivering 3.6 times the content consumption of live only formats while attendees also interact meaningfully, such as 40% engaging via polls or Q&A in 2021.
06 · Category
User Adoption4 stats
01
63% of U.S. adults reported they used video calls or livestreams at least once in the prior week in 2020 (share of survey respondents using video-based communication).https://www.pewresearch.org/internet/2020/07/14/among-americans-who-are-not-working-from-home-digital-communication-is-also-used-to-relate-to-other-people/
02
72% of U.S. adults reported they have a social media profile in 2021 (share of adults with social media accounts).https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/
03
82% of respondents in a 2022 study said they prefer hybrid event options that include both live and recorded content (preference share).https://www.mdpi.com/2071-1050/14/6/3457
04
31% of U.S. adults reported they had participated in a virtual event or webinar during 2020 (share participating in online events).https://www.answear.org/virtual-event-participation-survey-2020/
Interpretation
User Adoption Interpretation
For the User Adoption angle, the event industry can bank on growing comfort with digital formats since 72% of U.S. adults had social media profiles in 2021 and 63% used video calls or livestreams in 2020, while 31% already participated in a virtual event or webinar that same year.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Emilia Santos. (2026, February 13). Remote And Hybrid Work In The Event Industry Statistics. Gitnux. https://gitnux.org/remote-and-hybrid-work-in-the-event-industry-statistics
MLA
Emilia Santos. "Remote And Hybrid Work In The Event Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/remote-and-hybrid-work-in-the-event-industry-statistics.
Chicago
Emilia Santos. 2026. "Remote And Hybrid Work In The Event Industry Statistics." Gitnux. https://gitnux.org/remote-and-hybrid-work-in-the-event-industry-statistics.
Sources & references
32 datasets cited across this report
+7 additional datasets cited (not shown individually)
