GITNUX MARKETDATA REPORT 2024

Popcorn Industry Statistics

Popcorn industry statistics indicate increasing consumption and sales driven by growing popularity in various entertainment venues and flavors.

Highlights: Popcorn Industry Statistics

  • As of 2021, the global popcorn market is valued at $5 billion.
  • The popcorn industry in the US is projected to grow at a 4.1% Compound Annual Growth Rate (CAGR) during the forecast period 2021-2026.
  • Ready-to-eat popcorn saw growth of 16.9% in dollar sales in 2020 compared with the prior year.
  • In 2020, microwavable popcorn had dollar sales of $1.04 billion in the US.
  • In 2020, 53% of popcorn consumers in the US were aged between 18-34 years.
  • Over 14 billion quarts of popcorn are eaten annually by Americans.
  • Caramel popcorn accounted for approximately 14.7% of the global popcorn market in 2019.
  • In 2020, the U.S popcorn market size was valued at $2 billion.
  • Microwave popcorn segment dominated the market with a revenue share of 61.6% in 2019.
  • The savory popcorn segment had a share of 11.7% in the global popcorn industry in 2019.
  • In 2020, 34% of US popcorn consumers preferred flavored popcorn.
  • The US leads the world in popcorn consumption, followed by Europe and Asia.
  • Revenue in the Popcorn segment in the United States is projected to reach US$2,414m in 2021.
  • The global popcorn market is projected to register a CAGR of 7.6% between 2020 and 2027.
  • As of 2021, the largest sales sector of popcorn in the US is Supermarkets/Hypermarkets with 50% share.
  • In the US, the average annual expenditure on popcorn per consumer unit was $10.83 in 2019.
  • By 2023, the US popcorn market is expected to reach $2.3 billion.
  • Popcorn is consumed in 90% of US households.
  • In 2020, PepsiCo acquired PopCorners, a fastest growing brand in the Popcorn Industry.

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The Latest Popcorn Industry Statistics Explained

As of 2021, the global popcorn market is valued at $5 billion.

The statistic “As of 2021, the global popcorn market is valued at $5 billion” indicates the total estimated worth of the popcorn market worldwide in the year 2021. This value represents the combined revenue generated from the production, sale, and consumption of popcorn products across various regions and market segments. The $5 billion valuation signifies the economic significance and size of the popcorn industry, reflecting the demand and popularity of popcorn as a snack choice among consumers globally. This statistic is important for stakeholders in the popcorn industry, including producers, distributors, retailers, and investors, as it provides insight into the market’s current financial standing and growth potential.

The popcorn industry in the US is projected to grow at a 4.1% Compound Annual Growth Rate (CAGR) during the forecast period 2021-2026.

The statistic indicates that the popcorn industry in the US is expected to experience a steady annual growth rate of 4.1% over the forecast period of 2021-2026, as measured by the Compound Annual Growth Rate (CAGR). This projection suggests that the industry is anticipated to expand consistently over the next five years. A CAGR of 4.1% implies that the industry’s revenue, production, or market size is estimated to increase by an average of 4.1% per year during this period. This growth rate can provide insights into the potential opportunities and trends within the popcorn market, serving as a useful metric for businesses, investors, and policymakers to make informed decisions and strategies related to the industry.

Ready-to-eat popcorn saw growth of 16.9% in dollar sales in 2020 compared with the prior year.

The statistic indicates that the dollar sales of ready-to-eat popcorn increased by 16.9% in 2020 compared to the previous year. This growth suggests that there was a significant increase in consumer demand for ready-to-eat popcorn during 2020. Factors such as changing consumer preferences, increased snacking at home due to the COVID-19 pandemic, or effective marketing strategies could have contributed to this growth. The substantial sales increase highlights the popularity of ready-to-eat popcorn as a convenient and satisfying snack option among consumers during the specified time period.

In 2020, microwavable popcorn had dollar sales of $1.04 billion in the US.

The statistic that microwavable popcorn had dollar sales of $1.04 billion in the US in 2020 indicates the total revenue generated by sales of this specific product within the US market during that year. This figure represents the total value of microwavable popcorn products purchased by consumers, reflecting both the quantity sold and the average price per unit. The significant dollar sales highlight the popularity and demand for microwavable popcorn as a convenient snack option, showcasing its market presence and potential profitability within the food industry. Tracking sales data such as this provides insights into consumer trends, market performance, and overall economic impact.

In 2020, 53% of popcorn consumers in the US were aged between 18-34 years.

The statistic “In 2020, 53% of popcorn consumers in the US were aged between 18-34 years” means that more than half of the people who consumed popcorn in the United States in that year fell within the age group of 18 to 34. This information suggests that young adults were a significant demographic driving the consumption of popcorn, indicating a potential market trend or preference among this age group. Understanding the age distribution of popcorn consumers can be valuable for businesses in the food industry to tailor their marketing strategies and product offerings to cater to the preferences of this particular demographic segment.

Over 14 billion quarts of popcorn are eaten annually by Americans.

The statistic “Over 14 billion quarts of popcorn are eaten annually by Americans” indicates the significant consumption of popcorn in the United States on a yearly basis. This large quantity reflects the popularity of popcorn as a snack choice among Americans, highlighting its widespread appeal and cultural significance. The statistic also suggests that popcorn plays a significant role in American dietary habits and preferences, potentially serving as a go-to option for movie nights, gatherings, or everyday snacking. Furthermore, the sheer volume of popcorn consumed underscores its economic importance within the food industry, as it represents a substantial market demand that supports the production and distribution of popcorn products across the country.

Caramel popcorn accounted for approximately 14.7% of the global popcorn market in 2019.

The statistic indicates that caramel popcorn held a market share of around 14.7% of the total global popcorn market in the year 2019. This means that out of all the popcorn consumed worldwide that year, roughly 14.7% of it was specifically caramel popcorn. This information is valuable for businesses operating in the popcorn industry as it provides insight into consumer preferences and market trends, allowing them to make informed decisions regarding product development, marketing strategies, and potential growth opportunities within the sector.

In 2020, the U.S popcorn market size was valued at $2 billion.

The statistic indicates that the U.S popcorn market had a total value of $2 billion in the year 2020. This figure represents the overall economic size and importance of the popcorn industry within the United States during that particular year. The market size value of $2 billion suggests that popcorn was a significant product within the food and beverage sector, with considerable consumer demand and sales revenues generated by popcorn-related products. This statistic provides valuable insight into the scale and economic significance of the popcorn market, highlighting its contribution to the overall food industry and the U.S economy during the year 2020.

Microwave popcorn segment dominated the market with a revenue share of 61.6% in 2019.

The statistic indicates that in 2019, the microwave popcorn segment held a significant influence over the market, capturing majority market share with a revenue contribution of 61.6%. This dominance suggests that microwave popcorn products were the most popular and widely consumed option among consumers, surpassing other segments within the popcorn market. The high revenue share underscores the strong performance and market position of microwave popcorn products, potentially driven by factors such as convenience, ease of preparation, and taste preferences among consumers. This statistic highlights the competitive landscape and consumer preferences within the popcorn industry, emphasizing the popularity and success of microwave popcorn as a preferred choice among consumers in 2019.

The savory popcorn segment had a share of 11.7% in the global popcorn industry in 2019.

The statistic indicates that the savory popcorn market accounted for approximately 11.7% of the total global popcorn industry in 2019. This means that out of all the popcorn products consumed worldwide that year, savory popcorn specifically held a market share of 11.7%. This information is valuable for industry stakeholders, including popcorn producers, marketers, and retailers, as it provides insight into the competitive landscape and consumer preferences within the popcorn industry. Understanding the market share of the savory popcorn segment can help businesses make informed decisions regarding product development, marketing strategies, and overall market positioning to capitalize on this specific market segment’s popularity and potential growth opportunities.

In 2020, 34% of US popcorn consumers preferred flavored popcorn.

The statistic “In 2020, 34% of US popcorn consumers preferred flavored popcorn” indicates that approximately one-third of individuals in the United States who consume popcorn showed a preference for flavored varieties over traditional plain popcorn during the year 2020. This data point provides insight into the evolving preferences of consumers in the popcorn market, with a notable proportion expressing a preference for enhanced or unique flavor options. Understanding this trend can be valuable for popcorn manufacturers and marketers in tailoring their product offerings to meet the demands of the market and cater to consumer preferences effectively.

The US leads the world in popcorn consumption, followed by Europe and Asia.

This statistic indicates that the United States consumes the highest amount of popcorn compared to any other country in the world, with Europe and Asia following behind in terms of consumption levels. Popcorn is a popular snack enjoyed by people across different regions, but this data highlights the significant preference for popcorn in the United States. The ranking of Europe and Asia after the US suggests that popcorn consumption is also notable in these regions, although not surpassing the levels seen in the US. This statistic can provide insights into cultural preferences, marketing strategies, and overall snack consumption patterns across different continents.

Revenue in the Popcorn segment in the United States is projected to reach US$2,414m in 2021.

The statistic “Revenue in the Popcorn segment in the United States is projected to reach US$2,414m in 2021” indicates the estimated total revenue generated from the sales of popcorn products within the United States market for the year 2021. This projection suggests a significant economic value associated with the popcorn industry, highlighting its importance and growth potential. The revenue figure provides insight into the overall market size and consumer demand for popcorn products, indicating a thriving industry that is likely to continue expanding in the coming year. It serves as a key indicator for businesses and investors looking to capitalize on opportunities within the popcorn market in the United States.

The global popcorn market is projected to register a CAGR of 7.6% between 2020 and 2027.

The statistic indicates that the global popcorn market is expected to experience a Compound Annual Growth Rate (CAGR) of 7.6% over the period from 2020 to 2027. This forecast suggests a strong and steady rate of expansion in the overall size of the popcorn market during this time frame. The CAGR metric allows for a consistent comparison of growth rates across different time periods, providing insight into the market’s long-term trajectory. This projection implies that the popularity and consumption of popcorn are likely to increase over the next several years, driven by various factors such as changing consumer preferences, increased availability of innovative popcorn products, and expanding global distribution networks.

As of 2021, the largest sales sector of popcorn in the US is Supermarkets/Hypermarkets with 50% share.

The statistic indicates that in the year 2021, the segment of Supermarkets/Hypermarkets accounted for the highest proportion of sales of popcorn in the United States at 50%. This suggests that consumers are predominantly purchasing popcorn products from these retail outlets compared to other types of stores such as convenience stores, movie theaters, or online retailers. The data highlights the significance of Supermarkets and Hypermarkets as key distribution channels for popcorn products in the US market, with half of the sales volume attributed to these types of stores. This information can be valuable for popcorn manufacturers and retailers in understanding consumer preferences and optimizing their product distribution strategies to capitalize on the popularity of supermarkets and hypermarkets in the popcorn market.

In the US, the average annual expenditure on popcorn per consumer unit was $10.83 in 2019.

This statistic indicates that, on average, each consumer unit in the United States spent approximately $10.83 on popcorn over the course of the year 2019. Consumer units could refer to households or individuals making purchases, suggesting that popcorn was a common and relatively inexpensive commodity consumed by a significant portion of the population. This data point can provide insights into consumer behavior, preferences, and spending patterns on snack food items. The average expenditure figure of $10.83 signifies the amount of money allocated to purchasing popcorn products within each consumer unit, reflecting the value placed on this particular snack item within the US market during that year.

By 2023, the US popcorn market is expected to reach $2.3 billion.

The statistic states that the US popcorn market is projected to grow and reach a value of $2.3 billion by the year 2023. This indicates a significant economic growth and consumer demand for popcorn products. Factors contributing to this growth could include increasing popularity of popcorn as a healthy snack option, innovative product offerings and flavors, as well as the convenience of snacking at home. The statistic suggests that the popcorn market in the US is a lucrative and expanding industry, offering opportunities for businesses and investors looking to capitalize on this trend.

Popcorn is consumed in 90% of US households.

The statistic “Popcorn is consumed in 90% of US households” indicates that the majority of households in the United States consume popcorn as a snack or food item. This high percentage suggests that popcorn is a popular and widely enjoyed food choice among Americans, potentially due to its affordability, convenience, and versatility. The statistic implies that popcorn holds a significant market share within the snack food industry and is likely a staple item in many households across the country. Additionally, the widespread consumption of popcorn may also reflect cultural preferences, lifestyle habits, and broader trends in food consumption within the US population.

In 2020, PepsiCo acquired PopCorners, a fastest growing brand in the Popcorn Industry.

The statistic “In 2020, PepsiCo acquired PopCorners, a fastest growing brand in the Popcorn Industry,” indicates a significant business move in the food and beverage sector. The acquisition suggests that PepsiCo recognized the potential and value of PopCorners as a rapidly growing brand within the popcorn industry. By acquiring PopCorners, PepsiCo aims to expand its product portfolio, diversify its offerings, and capitalize on the increasing demand for healthier snack options. This strategic decision allows PepsiCo to strengthen its competitive position and potentially increase its market share in the snack food industry.

References

0. – https://www.www.statista.com

1. – https://www.www.fooddive.com

2. – https://www.www.popcorn.org

3. – https://www.www.candyindustry.com

4. – https://www.www.mordorintelligence.com

5. – https://www.www.foodbev.com

6. – https://www.www.marketdataforecast.com

7. – https://www.www.grandviewresearch.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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