Personal care spans hair care, deodorants, skincare, and fragrance, shaped by how people shop online and what consumers trust. You’ll see growth and innovation signals—like 28% more global skincare product launches in 2023 than 2022—and category benchmarks such as a 8.4% deodorants CAGR (2024–2032). The page also ties demand to everyday routines, from dermatologist-backed moisturizers to seasonally strong U.S. hair care retail.
Key Takeaways
- US$ 1,273.4 billion global personal care market size projected for 2032
- US$ 32.0 billion global personal care appliances market size projected for 2032
- 8.4% CAGR for the global deodorants market during 2024–2032
- 1.4x increase in online search interest for 'barber' services in major U.S. cities from 2020 to 2024, reflecting grooming demand momentum relevant to men’s personal care
- 28% year-over-year increase in global skincare product launches in 2023 compared with 2022 (indicative R&D and innovation pace)
- 27% share of all new product launches in beauty attributed to 'skin care' in 2023 (launch-mix shift toward skincare)
- European Union cosmetics must comply with Regulation (EC) No 1223/2009, establishing product safety assessment and notification requirements
- EU Regulation 1223/2009 bans animal testing of finished cosmetic products throughout the EU as of the specified timeline (regulatory phase-in applies)
- FDA has published 11 categories of prohibited and restricted ingredients for cosmetics, informing formulation compliance needs
- In 2023, 63% of U.S. consumers purchased at least one personal care product online (share measured by survey-based reporting)
- U.S. consumers spent $3.7 billion on hair care products in Q4 2023 during peak seasonal retail periods
- The global personal care consumer value chain accounts for 4.0% of global household final consumption expenditures (estimated by global input-output analysis)
- The global essential oils market was valued at US$ 22.1 billion in 2023, affecting fragrance ingredient cost structures in personal care
- Global fragrance ingredients market size reached US$ 8.1 billion in 2023 (fragrance components feed into personal care formulation costs)
- 77% of U.S. consumers report that they read reviews before buying beauty or personal care products online (survey share), quantifying the role of trust signals in channel conversion
Personal care remains fast growing, with skincare innovation and rising grooming demand driving major market expansion through 2032.
Related reading
01 · Category
Cost Drivers & Economics8 stats
01
The global personal care consumer value chain accounts for 4.0% of global household final consumption expenditures (estimated by global input-output analysis)
02
The global essential oils market was valued at US$ 22.1 billion in 2023, affecting fragrance ingredient cost structures in personal care
03
Global fragrance ingredients market size reached US$ 8.1 billion in 2023 (fragrance components feed into personal care formulation costs)
04
Sodium lauryl sulfate global market size was US$ 1.9 billion in 2022, showing cost-relevant scale for a common cleanser ingredient
05
Glycerin market size reached US$ 6.3 billion in 2023, reflecting cost dynamics for humectants used in lotions and cleansers
06
Global propylene glycol market size was US$ 7.2 billion in 2023, influencing raw-material costs for some personal care formulations
07
In 2023, global personal care companies reported average gross margins around the mid-60% range in financial disclosures analyzed by industry analysts (reported by trade financial compilation)
08
R&D spending as a share of sales for large beauty and personal care firms averaged about 3% in 2023 (as compiled from public financial statements by industry research)
Interpretation
Cost Drivers & Economics Interpretation
Personal care economics are heavily shaped by ingredient scale and linked supply markets, with fragrance inputs totaling US$ 22.1 billion in essential oils and US$ 8.1 billion in fragrance ingredients in 2023, alongside large base chemical demand like glycerin at US$ 6.3 billion and propylene glycol at US$ 7.2 billion, which together help drive the cost structure across the value chain that represents 4.0% of global household final consumption expenditures.
02 · Category
Market Size6 stats
01
US$ 1,273.4 billion global personal care market size projected for 2032
02
US$ 32.0 billion global personal care appliances market size projected for 2032
03
8.4% CAGR for the global deodorants market during 2024–2032
04
US$ 154.2 billion global hair care market size projected for 2030
05
US$ 96.9 billion global cosmetics market size in 2023, growing to about US$ 112.6 billion by 2027 (forecast), indicating strong category expansion that overlaps personal care demand
06
US$ 15.6 billion global personal care ingredients market size in 2023 (reported by a supplier-industry analyst compilation), showing the scale of formulation inputs feeding personal care products
Interpretation
Market Size Interpretation
The personal care market is projected to keep expanding steadily, with the global market reaching US$1,273.4 billion by 2032 and key segments like hair care at US$154.2 billion by 2030, while deodorants alone are expected to grow at an 8.4% CAGR from 2024 to 2032.
03 · Category
Regulation & Compliance5 stats
01
European Union cosmetics must comply with Regulation (EC) No 1223/2009, establishing product safety assessment and notification requirements
02
EU Regulation 1223/2009 bans animal testing of finished cosmetic products throughout the EU as of the specified timeline (regulatory phase-in applies)
03
FDA has published 11 categories of prohibited and restricted ingredients for cosmetics, informing formulation compliance needs
04
In the EU, cosmetics are required to be safe for human health when used under normal or reasonably foreseeable conditions, forming the basis of the safety assessment
05
Canada’s Cosmetic Regulations are governed under the Food and Drugs Act and require notification for certain substances as part of compliance obligations
Interpretation
Regulation & Compliance Interpretation
Across major markets, Regulation and Compliance is tightening around safety and ingredient control, with the EU’s Regulation (EC) No 1223/2009 driving standardized safety assessment and notification while the FDA lists 11 prohibited and restricted ingredient categories and the EU’s animal testing ban takes effect on a set timeline.
More related reading
04 · Category
Industry Trends3 stats
01
1.4x increase in online search interest for 'barber' services in major U.S. cities from 2020 to 2024, reflecting grooming demand momentum relevant to men’s personal care
02
28% year-over-year increase in global skincare product launches in 2023 compared with 2022 (indicative R&D and innovation pace)
03
27% share of all new product launches in beauty attributed to 'skin care' in 2023 (launch-mix shift toward skincare)
Interpretation
Industry Trends Interpretation
From 2020 to 2024, online search interest for “barber” services rose 1.4x in major U.S. cities while skincare innovation accelerated with a 28% year-over-year increase in product launches in 2023 and skincare taking a 27% share of new beauty launches, showing clear industry trend momentum toward grooming and skin care.
05 · Category
Consumption & Retail2 stats
01
In 2023, 63% of U.S. consumers purchased at least one personal care product online (share measured by survey-based reporting)
02
U.S. consumers spent $3.7 billion on hair care products in Q4 2023 during peak seasonal retail periods
Interpretation
Consumption & Retail Interpretation
In 2023, 63% of U.S. consumers bought at least one personal care product online, showing that for Consumption and Retail the shift to digital shopping is already mainstream, and the $3.7 billion spent on hair care in Q4 2023 underscores that peak seasonal demand still makes this category highly lucrative across channels.
06 · Category
Industry Overview5 stats
01
77% of U.S. consumers report that they read reviews before buying beauty or personal care products online (survey share), quantifying the role of trust signals in channel conversion
02
US$ 1.1 billion U.S. bath and shower retail sales in 2023 (reported retail subcategory size), quantifying a major personal care consumables group
03
US$ 18.6 billion global fragrance ingredients and materials market revenue in 2023 (industry estimate), demonstrating measurable input cost scale for perfumes and fragrance systems used in personal care
04
3.7% share of U.S. CPI “personal care products” annual price growth in 2023 (inflation rate metric), quantifying consumer price pressure that affects personal care affordability
05
72% of dermatology patients in a survey reported using moisturizers regularly (survey share), indicating adherence to a foundational personal care regimen
Interpretation
Industry Overview Interpretation
With 77% of U.S. consumers reading reviews before buying beauty or personal care online, the industry overview is clearly consumer-led, and that influence is playing out alongside steady market scale and pressure, including $1.1 billion in 2023 U.S. bath and shower retail sales and 3.7% annual price growth for U.S. personal care products in 2023.
report visual · Comparison
Where the momentum is in personal care
Online shopping and skincare innovation are major drivers, with strong consumer engagement (reviews and online purchase) alongside faster launch activity in skincare.
77% of U.S. consumers report that they read reviews before buying beauty or personal care products online (survey share)77%
In 2023, 63% of U.S. consumers purchased at least one personal care product online (share measured by survey-based repor
63%
28% year-over-year increase in global skincare product launches in 2023 compared with 2022 (indicative R&D and innovatio
28%
27% share of all new product launches in beauty attributed to 'skin care' in 2023 (launch-mix shift toward skincare)
27%
source-verifiedpackagingdive.com · brightlocal.com · sciencedirect.com2023
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Samuel Norberg. (2026, February 13). Personal Care Industry Statistics. Gitnux. https://gitnux.org/personal-care-industry-statistics
MLA
Samuel Norberg. "Personal Care Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/personal-care-industry-statistics.
Chicago
Samuel Norberg. 2026. "Personal Care Industry Statistics." Gitnux. https://gitnux.org/personal-care-industry-statistics.
Sources & references
29 datasets cited across this report · attribution is report-level
+10 additional datasets cited (not shown individually)