By 2032, the global personal care market is projected to reach US$ 1,273.4 billion, while deodorants alone are expected to grow at an 8.4% CAGR from 2024 to 2032. What’s more, skincare is pulling new launches into a different lane, with 27% of beauty launches in 2023 tied to skin care, alongside rapidly tightening compliance rules across the EU, US, and Canada.
Key Takeaways
- US$ 1,273.4 billion global personal care market size projected for 2032
- US$ 32.0 billion global personal care appliances market size projected for 2032
- 8.4% CAGR for the global deodorants market during 2024–2032
- 1.4x increase in online search interest for 'barber' services in major U.S. cities from 2020 to 2024, reflecting grooming demand momentum relevant to men’s personal care
- 28% year-over-year increase in global skincare product launches in 2023 compared with 2022 (indicative R&D and innovation pace)
- 27% share of all new product launches in beauty attributed to 'skin care' in 2023 (launch-mix shift toward skincare)
- European Union cosmetics must comply with Regulation (EC) No 1223/2009, establishing product safety assessment and notification requirements
- EU Regulation 1223/2009 bans animal testing of finished cosmetic products throughout the EU as of the specified timeline (regulatory phase-in applies)
- FDA has published 11 categories of prohibited and restricted ingredients for cosmetics, informing formulation compliance needs
- In 2023, 63% of U.S. consumers purchased at least one personal care product online (share measured by survey-based reporting)
- U.S. consumers spent $3.7 billion on hair care products in Q4 2023 during peak seasonal retail periods
- The global personal care consumer value chain accounts for 4.0% of global household final consumption expenditures (estimated by global input-output analysis)
- The global essential oils market was valued at US$ 22.1 billion in 2023, affecting fragrance ingredient cost structures in personal care
- Global fragrance ingredients market size reached US$ 8.1 billion in 2023 (fragrance components feed into personal care formulation costs)
- 77% of U.S. consumers report that they read reviews before buying beauty or personal care products online (survey share), quantifying the role of trust signals in channel conversion
From fast skincare innovation to strong online buying and tight ingredient rules, personal care demand keeps accelerating.
Related reading
01 · Category
Market Size6 stats
01
US$ 1,273.4 billion global personal care market size projected for 2032
02
US$ 32.0 billion global personal care appliances market size projected for 2032
03
8.4% CAGR for the global deodorants market during 2024–2032
04
US$ 154.2 billion global hair care market size projected for 2030
05
US$ 96.9 billion global cosmetics market size in 2023, growing to about US$ 112.6 billion by 2027 (forecast), indicating strong category expansion that overlaps personal care demand
06
US$ 15.6 billion global personal care ingredients market size in 2023 (reported by a supplier-industry analyst compilation), showing the scale of formulation inputs feeding personal care products
Interpretation
Market Size Interpretation
Personal care demand is scaling fast, with the global market projected to reach US$1,273.4 billion by 2032 alongside strong expansion in adjacent categories like cosmetics climbing from US$96.9 billion in 2023 to about US$112.6 billion by 2027, reflecting sustained growth across the market size landscape.
02 · Category
Industry Trends3 stats
01
1.4x increase in online search interest for 'barber' services in major U.S. cities from 2020 to 2024, reflecting grooming demand momentum relevant to men’s personal care
02
28% year-over-year increase in global skincare product launches in 2023 compared with 2022 (indicative R&D and innovation pace)
03
27% share of all new product launches in beauty attributed to 'skin care' in 2023 (launch-mix shift toward skincare)
Interpretation
Industry Trends Interpretation
Industry Trends are clearly being driven by skincare momentum and evolving grooming demand, as global skincare product launches rose 28% year over year in 2023 and skincare accounted for 27% of all new beauty launches, while online search interest for “barber” services grew 1.4x from 2020 to 2024 in major U.S. cities.
03 · Category
Regulation & Compliance5 stats
01
European Union cosmetics must comply with Regulation (EC) No 1223/2009, establishing product safety assessment and notification requirements
02
EU Regulation 1223/2009 bans animal testing of finished cosmetic products throughout the EU as of the specified timeline (regulatory phase-in applies)
03
FDA has published 11 categories of prohibited and restricted ingredients for cosmetics, informing formulation compliance needs
04
In the EU, cosmetics are required to be safe for human health when used under normal or reasonably foreseeable conditions, forming the basis of the safety assessment
05
Canada’s Cosmetic Regulations are governed under the Food and Drugs Act and require notification for certain substances as part of compliance obligations
Interpretation
Regulation & Compliance Interpretation
Across Regulation and Compliance, the clearest trend is that major markets are tightening and systematizing safety and ingredient oversight through structured rules, such as the EU’s full compliance framework under Regulation 1223/2009 and the FDA’s 11 categories of prohibited and restricted cosmetic ingredients.
04 · Category
Consumption & Retail2 stats
01
In 2023, 63% of U.S. consumers purchased at least one personal care product online (share measured by survey-based reporting)
02
U.S. consumers spent $3.7 billion on hair care products in Q4 2023 during peak seasonal retail periods
Interpretation
Consumption & Retail Interpretation
In 2023, 63% of U.S. consumers bought at least one personal care product online, and during Q4 2023 alone they spent $3.7 billion on hair care during peak seasonal retail periods, underscoring that online shopping is quickly becoming a major part of personal care consumption and retail buying.
More related reading
05 · Category
Cost Drivers & Economics8 stats
01
The global personal care consumer value chain accounts for 4.0% of global household final consumption expenditures (estimated by global input-output analysis)
02
The global essential oils market was valued at US$ 22.1 billion in 2023, affecting fragrance ingredient cost structures in personal care
03
Global fragrance ingredients market size reached US$ 8.1 billion in 2023 (fragrance components feed into personal care formulation costs)
04
Sodium lauryl sulfate global market size was US$ 1.9 billion in 2022, showing cost-relevant scale for a common cleanser ingredient
05
Glycerin market size reached US$ 6.3 billion in 2023, reflecting cost dynamics for humectants used in lotions and cleansers
06
Global propylene glycol market size was US$ 7.2 billion in 2023, influencing raw-material costs for some personal care formulations
07
In 2023, global personal care companies reported average gross margins around the mid-60% range in financial disclosures analyzed by industry analysts (reported by trade financial compilation)
08
R&D spending as a share of sales for large beauty and personal care firms averaged about 3% in 2023 (as compiled from public financial statements by industry research)
Interpretation
Cost Drivers & Economics Interpretation
With the personal care value chain at about 4.0% of global household consumption and key ingredient markets hitting US$22.1 billion for essential oils and US$8.1 billion for fragrance ingredients in 2023, the cost drivers behind formulations remain substantial even as large firms sustain mid 60% gross margins and invest roughly 3% of sales in R&D, underscoring how ingredient economics and reinvestment shape the sector.
06 · Category
Sales Channels2 stats
01
77% of U.S. consumers report that they read reviews before buying beauty or personal care products online (survey share), quantifying the role of trust signals in channel conversion
02
US$ 1.1 billion U.S. bath and shower retail sales in 2023 (reported retail subcategory size), quantifying a major personal care consumables group
Interpretation
Sales Channels Interpretation
For the Sales Channels angle in personal care, 77% of U.S. consumers say they read online reviews before buying beauty or personal care products, showing that trust signals are a key conversion driver, especially as bath and shower retail hit US$1.1 billion in 2023.
07 · Category
Consumer Behavior1 stats
01
72% of dermatology patients in a survey reported using moisturizers regularly (survey share), indicating adherence to a foundational personal care regimen
Interpretation
Consumer Behavior Interpretation
With 72% of dermatology patients reporting regular moisturizer use, consumer behavior clearly shows strong adherence to basic, preventative personal care routines.
08 · Category
Cost Analysis2 stats
01
US$ 18.6 billion global fragrance ingredients and materials market revenue in 2023 (industry estimate), demonstrating measurable input cost scale for perfumes and fragrance systems used in personal care
02
3.7% share of U.S. CPI “personal care products” annual price growth in 2023 (inflation rate metric), quantifying consumer price pressure that affects personal care affordability
Interpretation
Cost Analysis Interpretation
With the global fragrance ingredients and materials market reaching US$18.6 billion in 2023 and U.S. personal care product prices rising 3.7% that same year, the cost pressure in personal care is clearly being driven by both large-scale input expenses and real consumer inflation.
Reference
Cite This Report
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APA
Samuel Norberg. (2026, February 13). Personal Care Industry Statistics. Gitnux. https://gitnux.org/personal-care-industry-statistics
MLA
Samuel Norberg. "Personal Care Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/personal-care-industry-statistics.
Chicago
Samuel Norberg. 2026. "Personal Care Industry Statistics." Gitnux. https://gitnux.org/personal-care-industry-statistics.
Sources & references
29 datasets cited across this report · attribution is report-level
+10 additional datasets cited (not shown individually)