The self-care industry is a massive economic force. The global personal care market alone was valued at $271 billion in a recent year. User adoption is also high, with 76% of US adults reporting they used vitamins or supplements in the past year.
Key Takeaways
- The global skin care market was valued at $188.9 billion in 2023
- The global hair care market was valued at $97.0 billion in 2023
- The global oral care market was valued at $28.3 billion in 2022 (dentistry/consumer oral care segment)
- In a 2022 US survey, 76% of adults reported buying or using vitamins/supplements in the last 12 months
- In a CDC/NCHS National Health Interview Survey (NHIS) report, 1 in 3 adults reported using complementary health approaches in 2022 (alternative medicine/self-care adjunct)
- US adults using dietary supplements: 52.6% (2017–2018 NHANES, dietary supplement use)
Self care is booming worldwide, with personal care markets surging and digital tools projected to reach $461.9 billion by 2030.
Related reading
01 · Category
Market Size30 stats
01
The global skin care market was valued at $188.9 billion in 2023
02
The global hair care market was valued at $97.0 billion in 2023
03
The global oral care market was valued at $28.3 billion in 2022 (dentistry/consumer oral care segment)
04
The global men’s grooming market was valued at $75.3 billion in 2023
05
The global fragrance market was valued at $57.3 billion in 2023
06
The global personal care market was valued at $271.0 billion in 2023
07
The global body wash market was valued at $6.3 billion in 2023 (United States)
08
The global hand sanitizer market was valued at $2.3 billion in 2019 (precursor period before peak demand)
09
The US aromatherapy/essential oils market size was $1.0 billion in 2021
10
The global bath & shower products market was valued at $94.6 billion in 2022
11
The global menstrual care market was estimated at $31.2 billion in 2023
12
The global dietary supplements market size was $177.4 billion in 2023
13
The global probiotics market size was $67.9 billion in 2023
14
The global digital health market was projected to reach $461.9 billion in 2030 (self-care-adjacent telehealth, apps, monitoring)
15
The self-care sector in Europe is estimated to be €122 billion in 2022 (OTC + non-medical self-care categories)
16
In the US, OTC medicine sales were $68.4 billion in 2019
17
The global cosmetics market size was $380.2 billion in 2023
18
The global personal hygiene products market size was $31.1 billion in 2022 (hand hygiene category)
19
The global fitness app market was valued at $3.2 billion in 2023 (self-care fitness/behavioral health)
20
The global telehealth market size was estimated at $38.5 billion in 2021
21
The global meditation market size was $1.1 billion in 2023
22
The global sleep aids market size was $7.2 billion in 2023
23
The global foot care market was estimated at $4.8 billion in 2021
24
The US over-the-counter (OTC) drug sales reached $79.4 billion in 2023
25
The global oral care toothbrush market size was $16.4 billion in 2023
26
The global deodorant market (total) was valued at $29.8 billion in 2022
27
The global sunscreen market size was $3.9 billion in 2023 (estimated)
28
The global anti-aging skin care market size was $29.9 billion in 2023
29
The global supplements market for immune health was $36.7 billion in 2023
30
The global functional beverages market was $173.8 billion in 2022 (overlap with wellness/self-care consumption)
Interpretation
Market Size Interpretation
Across the self-care landscape, the category is expanding quickly and blending into digital health, with the global skin care market alone reaching $188.9 billion in 2023 while digital health is projected to grow to $461.9 billion by 2030.
More related reading
02 · Category
User Adoption10 stats
01
In a 2022 US survey, 76% of adults reported buying or using vitamins/supplements in the last 12 months
02
In a CDC/NCHS National Health Interview Survey (NHIS) report, 1 in 3 adults reported using complementary health approaches in 2022 (alternative medicine/self-care adjunct)
03
US adults using dietary supplements: 52.6% (2017–2018 NHANES, dietary supplement use)
04
In NHANES 2017–2018, 15.1% of US adults used herbals and 33.5% used vitamins and minerals as dietary supplements
05
In NHANES 2017–2018, 22.2% of US adults used omega-3 fatty acids/other fatty acids as dietary supplements
06
In an OECD survey, 1 in 10 people reported using remote health services (self-care/telehealth usage proxy)
07
In 2021, 35.2% of adults in the US slept 7 or more hours on average (sleep self-care indicator)
08
In 2022, the average US adult had 2.6 medical devices for home monitoring (self-care monitoring devices)
09
In the US, 81% of adults own a smartphone (enabler for self-care apps and remote health information)
10
In 2021, 38% of US adults reported using OTC pain relief medication at least once in the past month
Interpretation
User Adoption Interpretation
In the US, self-care is becoming mainstream, with about 76% of adults using vitamins or supplements in the past year and 1 in 3 adults using complementary health approaches in 2022, supported by widespread use of tools like smartphones (81%) and home monitoring devices (2.6 on average).
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Diana Reeves. (2026, February 13). Self-Care Industry Statistics. Gitnux. https://gitnux.org/self-care-industry-statistics
MLA
Diana Reeves. "Self-Care Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/self-care-industry-statistics.
Chicago
Diana Reeves. 2026. "Self-Care Industry Statistics." Gitnux. https://gitnux.org/self-care-industry-statistics.
Sources & references
38 datasets cited across this report · attribution is report-level
+28 additional datasets cited (not shown individually)