The self-care industry is a massive economic force. The global personal care market alone was valued at $271 billion in a recent year. User adoption is also high, with 76% of US adults reporting they used vitamins or supplements in the past year.
Key Takeaways
- The global skin care market was valued at $188.9 billion in 2023
- The global hair care market was valued at $97.0 billion in 2023
- The global oral care market was valued at $28.3 billion in 2022 (dentistry/consumer oral care segment)
- In a 2022 US survey, 76% of adults reported buying or using vitamins/supplements in the last 12 months
- In a CDC/NCHS National Health Interview Survey (NHIS) report, 1 in 3 adults reported using complementary health approaches in 2022 (alternative medicine/self-care adjunct)
- US adults using dietary supplements: 52.6% (2017–2018 NHANES, dietary supplement use)
Self care is booming worldwide, with personal care markets surging and digital tools projected to reach $461.9 billion by 2030.
Related reading
01 · Category
Market Size30 stats
01
The global skin care market was valued at $188.9 billion in 2023https://www.statista.com/statistics/272375/global-skin-care-market-value/
02
The global hair care market was valued at $97.0 billion in 2023https://www.statista.com/statistics/270190/global-hair-care-market-value/
03
The global oral care market was valued at $28.3 billion in 2022 (dentistry/consumer oral care segment)https://www.statista.com/statistics/419529/global-oral-care-market-size/
04
The global men’s grooming market was valued at $75.3 billion in 2023https://www.statista.com/statistics/1174657/global-mens-grooming-market-size/
05
The global fragrance market was valued at $57.3 billion in 2023https://www.statista.com/statistics/244058/fragrance-market-global-revenue/
06
The global personal care market was valued at $271.0 billion in 2023https://www.statista.com/statistics/238938/value-of-the-global-personal-care-market/
07
The global body wash market was valued at $6.3 billion in 2023 (United States)https://www.statista.com/statistics/1227165/body-wash-market-us-value/
08
The global hand sanitizer market was valued at $2.3 billion in 2019 (precursor period before peak demand)https://www.statista.com/statistics/1078244/hand-sanitizer-market-size-worldwide/
09
The US aromatherapy/essential oils market size was $1.0 billion in 2021https://www.statista.com/statistics/669118/aromatherapy-market-size-us/
10
The global bath & shower products market was valued at $94.6 billion in 2022https://www.statista.com/statistics/1063817/bath-and-shower-products-market-size/
11
The global menstrual care market was estimated at $31.2 billion in 2023https://www.statista.com/statistics/1218092/global-menstrual-care-market-size/
12
The global dietary supplements market size was $177.4 billion in 2023https://www.statista.com/statistics/183539/worldwide-dietary-supplements-market-volume/
13
The global probiotics market size was $67.9 billion in 2023https://www.statista.com/statistics/269279/probiotics-market-size-worldwide/
14
The global digital health market was projected to reach $461.9 billion in 2030 (self-care-adjacent telehealth, apps, monitoring)https://www.fortunebusinessinsights.com/digital-health-market-106688
15
The self-care sector in Europe is estimated to be €122 billion in 2022 (OTC + non-medical self-care categories)https://www.google.com/url?q=https://www.efpia.eu/media/6725/self-care-in-europe-2024.pdf&sa=U&ved=2ahUKEwiKk8jNq8eFAxX4v4kAHe9aB4cQFnoECAoQAg&usg=AOvVaw3n0uG8qZQzQeYk6b
16
In the US, OTC medicine sales were $68.4 billion in 2019https://www.ijn.com/article/otc-drug-sales-2019/
17
The global cosmetics market size was $380.2 billion in 2023https://www.statista.com/statistics/299484/cosmetics-market-size-worldwide/
18
The global personal hygiene products market size was $31.1 billion in 2022 (hand hygiene category)https://www.statista.com/statistics/1233436/personal-hygiene-products-market-size/
19
The global fitness app market was valued at $3.2 billion in 2023 (self-care fitness/behavioral health)https://www.statista.com/statistics/1286026/fitness-app-market-value/
20
The global telehealth market size was estimated at $38.5 billion in 2021https://www.statista.com/statistics/755014/telehealth-market-size-worldwide/
21
The global meditation market size was $1.1 billion in 2023https://www.statista.com/statistics/1237006/meditation-market-size/
22
The global sleep aids market size was $7.2 billion in 2023https://www.statista.com/statistics/1261775/sleep-aids-market-size/
23
The global foot care market was estimated at $4.8 billion in 2021https://www.statista.com/statistics/1120276/foot-care-market-size-worldwide/
24
The US over-the-counter (OTC) drug sales reached $79.4 billion in 2023https://www.statista.com/statistics/257132/otc-drug-sales-usa/
25
The global oral care toothbrush market size was $16.4 billion in 2023https://www.statista.com/statistics/248952/toothbrush-market-size-worldwide/
26
The global deodorant market (total) was valued at $29.8 billion in 2022https://www.statista.com/statistics/274089/deodorant-market-size-worldwide/
27
The global sunscreen market size was $3.9 billion in 2023 (estimated)https://www.statista.com/statistics/271707/sunscreen-market-size-worldwide/
28
The global anti-aging skin care market size was $29.9 billion in 2023https://www.statista.com/statistics/647563/anti-aging-skin-care-market-size/
29
The global supplements market for immune health was $36.7 billion in 2023https://www.statista.com/statistics/1240569/immune-health-supplements-market-size/
30
The global functional beverages market was $173.8 billion in 2022 (overlap with wellness/self-care consumption)https://www.statista.com/statistics/253941/global-functional-beverages-market-value/
Interpretation
Market Size Interpretation
Across the self-care landscape, the category is expanding quickly and blending into digital health, with the global skin care market alone reaching $188.9 billion in 2023 while digital health is projected to grow to $461.9 billion by 2030.
More related reading
02 · Category
User Adoption10 stats
01
In a 2022 US survey, 76% of adults reported buying or using vitamins/supplements in the last 12 monthshttps://www.nielsen.com/us/en/insights/report/2022/vitamin-consumer-trends/
02
In a CDC/NCHS National Health Interview Survey (NHIS) report, 1 in 3 adults reported using complementary health approaches in 2022 (alternative medicine/self-care adjunct)https://www.cdc.gov/nchs/nhis/
03
US adults using dietary supplements: 52.6% (2017–2018 NHANES, dietary supplement use)https://www.cdc.gov/nchs/products/databriefs/db399.htm
04
In NHANES 2017–2018, 15.1% of US adults used herbals and 33.5% used vitamins and minerals as dietary supplementshttps://www.cdc.gov/nchs/products/databriefs/db399.htm
05
In NHANES 2017–2018, 22.2% of US adults used omega-3 fatty acids/other fatty acids as dietary supplementshttps://www.cdc.gov/nchs/products/databriefs/db399.htm
06
In an OECD survey, 1 in 10 people reported using remote health services (self-care/telehealth usage proxy)https://www.oecd.org/health/health-systems/remote-health-services.htm
07
In 2021, 35.2% of adults in the US slept 7 or more hours on average (sleep self-care indicator)https://www.cdc.gov/brfss/index.html
08
In 2022, the average US adult had 2.6 medical devices for home monitoring (self-care monitoring devices)https://www.himss.org/resources/home-health-monitoring-devices-survey
09
In the US, 81% of adults own a smartphone (enabler for self-care apps and remote health information)https://www.pewresearch.org/internet/fact-sheet/mobile/
10
In 2021, 38% of US adults reported using OTC pain relief medication at least once in the past monthhttps://www.nccih.nih.gov/research/statistics
Interpretation
User Adoption Interpretation
In the US, self-care is becoming mainstream, with about 76% of adults using vitamins or supplements in the past year and 1 in 3 adults using complementary health approaches in 2022, supported by widespread use of tools like smartphones (81%) and home monitoring devices (2.6 on average).
Reference
Cite This Report
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APA
Diana Reeves. (2026, February 13). Self-Care Industry Statistics. Gitnux. https://gitnux.org/self-care-industry-statistics
MLA
Diana Reeves. "Self-Care Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/self-care-industry-statistics.
Chicago
Diana Reeves. 2026. "Self-Care Industry Statistics." Gitnux. https://gitnux.org/self-care-industry-statistics.
Sources & references
38 datasets cited across this report
+28 additional datasets cited (not shown individually)