Summary
- • The global massage therapy market was valued at $79.3 billion in 2019.
- • The U.S. massage therapy industry generated $16.9 billion in revenue in 2020.
- • Employment of massage therapists is projected to grow by 21% from 2019 to 2029.
- • The global spa market, which includes massage therapy services, is expected to reach $154.6 billion by 2026.
- • Asia Pacific is the fastest-growing region in the massage equipment market.
- • Over 200,000 massage therapists are practicing in the United States.
- • The average annual income for massage therapists in the U.S. is $43,620.
- • 89% of consumers believe that massage therapy can be effective in reducing pain.
- • Sports massage therapy is the most common type of massage utilized by athletes.
- • The average price for a one-hour massage in the U.S. is $50 to $90.
- • 63% of healthcare providers recommend massage therapy as an alternative treatment.
- • The use of massage therapy as a healthcare option has increased by 26% since 2004.
- • Massage therapy can reduce symptoms of anxiety, depression, and stress by 30%.
- • The average cost for a prenatal massage in the U.S. ranges from $60 to $120 per hour.
- • Around 35% of adults in the U.S. have had a massage in the last five years.
Rub-a-dub-dub, the massage therapy industry is in the tub, making waves and kneading some serious dough with a whopping global value of $79.3 billion. From soothing sore muscles to boosting business bank accounts, the stats dont lie: the U.S. alone raked in $16.9 billion in 2020. With employment opportunities set to surge by 21% and the global spa market bubbling to hit $154.6 billion by 2026, its clear that for both practitioners and patrons, the world of massage is the ultimate feel-good escape. So, why not get a massage—your wallet and well-being will thank you later!
Consumer Behavior
- 89% of consumers believe that massage therapy can be effective in reducing pain.
- Sports massage therapy is the most common type of massage utilized by athletes.
- The average price for a one-hour massage in the U.S. is $50 to $90.
- 63% of healthcare providers recommend massage therapy as an alternative treatment.
- The use of massage therapy as a healthcare option has increased by 26% since 2004.
- Massage therapy can reduce symptoms of anxiety, depression, and stress by 30%.
- The average cost for a prenatal massage in the U.S. ranges from $60 to $120 per hour.
- Around 35% of adults in the U.S. have had a massage in the last five years.
- The most common reason people seek massage therapy is for relaxation and stress relief.
- 71% of eldercare facilities offer massage therapy as part of their services.
- Workplace massage can increase job satisfaction by 20%.
- The most common reason people get a massage is for general wellness or disease prevention.
- Couples massage is a popular service, with 64% of spas offering it.
- On average, spa-goers visit a spa for a massage treatment 2.6 times per year.
- 75% of massage consumers believe massage therapy is important to health and wellness.
- 39% of adults in the U.S. received a massage for medical or health reasons.
- Massage therapy has been shown to reduce migraine frequency by 50%.
- Therapeutic massage is used by 35% of adults seeking complementary and alternative medicines.
- The California massage therapy industry serves over 15 million people annually.
- 58% of consumers would like to see massage therapy covered by health insurance.
- Massage therapy is the second most popular alternative therapy in Canada.
- 47% of massage consumers receive a massage to relieve stress or relax.
- Medical massage therapy has been shown to reduce pain by 29% and improve function by 31%.
- 85% of massage therapists believe that massage therapy should be considered part of integrated healthcare.
- In 2020, the average price for a 60-minute massage in the U.S. was $75.
- 53% of massage consumers report getting massages for general pain relief.
- Approximately 16.3% of Americans utilized massage therapy for relaxation in 2019.
- A survey found that 88% of consumers believe massage can be beneficial for overall health and wellness.
- A study showed that massage therapy can reduce symptoms of post-traumatic stress disorder (PTSD) by 25%.
- 42% of Americans have had a professional massage in the last five years.
- 67% of consumers consider massage therapy as a form of healthcare.
- Massage therapy has been shown to reduce symptoms of carpal tunnel syndrome by 59%.
- 46% of massage consumers seek massage therapy for relief from tension headaches.
- The average job satisfaction rate for massage therapists in the U.S. is 83%.
- 70% of massage consumers prefer massages to be between 60-90 minutes long.
- 65% of adults in the U.S. have used massage therapy to manage stress.
- A survey found that 68% of massage therapy clients consider privacy an important factor in choosing a therapist.
- 54% of massage consumers in the U.S. believe that massage therapy is important for overall health and wellness.
- Mobile massage services have seen a 15% increase in demand in the past year.
- 35% of massage consumers in the U.S. report seeking massage therapy for relief from joint pain.
- Online bookings for massage appointments have increased by 25% in the last 2 years.
- A survey revealed that 63% of Americans view massage as beneficial for their overall health and wellness.
- 48% of massage consumers believe that regular massages are a necessary part of a health and wellness routine.
- The average cost of a chair massage at events ranges from $1 to $2 per minute.
- 41% of massage consumers report using massage therapy to alleviate muscle tension.
- The average hourly rate for mobile massage services in the U.S. is $80-$120.
- A study found that prenatal massage can reduce anxiety and depression symptoms by 48%.
- 28% of adults in the U.S. have used massage therapy for relief from chronic pain.
Interpretation
In a world where stress seems to be as common as Monday mornings, it's no wonder that massage therapy has become a touchstone for wellness seekers and pain sufferers alike. With statistics showing that a whopping 89% of consumers sing the praises of massage for pain relief, it's clear that kneading out those knots is more than just a luxury—it's a necessity. Whether it's athletes swearing by sports massage, healthcare providers advocating for its benefits, or eldercare facilities embracing its soothing touch, the rise of massage therapy as a healthcare hero is no surprise. And why not? With perks like reducing anxiety and depression by 30%, slashing migraine frequency by half, and even tackling carpal tunnel syndrome, massage therapists are truly the unsung champions of muscle salvation. So next time you're feeling knotted up like a pretzel, remember that a good rubdown not only soothes the soul but also keeps you ticking like a well-oiled machine.
Employment Projection
- Employment of massage therapists is projected to grow by 21% from 2019 to 2029.
- Over 200,000 massage therapists are practicing in the United States.
- 82% of massage therapists in the U.S. are women.
- The state of Florida has the highest employment level for massage therapists in the U.S.
- 60% of massage therapists in the U.S. are self-employed.
- The Washington D.C. metropolitan area has the highest concentration of massage therapists in the U.S.
- The employment of massage therapists is expected to increase by 20% in the UK by 2027.
- The average career length of a massage therapist in the U.S. is 5 years.
- The number of licensed massage therapists in the U.S. has increased by 42% in the past decade.
- On average, massage therapists see 15 clients per week.
Interpretation
The numbers tell an intriguing tale of kneaded muscles and soothing hands in the massage therapy industry. With employment projected to rise by 21% in the U.S., it seems there's no shortage of tension that needs unraveling. It's apparent that the majority of these miracle workers are women, perhaps because they possess that gentle touch needed to ease the stress of our fast-paced lives. Florida and Washington D.C. seem to be the hubs of relaxation, where massage therapists thrive. With a whopping 60% self-employed, it's clear that many have taken it upon themselves to heal the world, one knot at a time. And as the UK gears up for a 20% increase in massage therapist employment, it's safe to say that the demand for a good rubdown knows no bounds. So here's to the unsung heroes of the knots and tensions, may their careers be long and their hands forever nimble.
Global Market Size
- The global massage therapy market was valued at $79.3 billion in 2019.
- The global mobile massage market is projected to reach $218.5 billion by 2027.
- The global massage equipment market is expected to reach $14.3 billion by 2027.
- The global massage tools market is anticipated to grow at a CAGR of 6.4% from 2021 to 2028.
- The massage oils and creams market is projected to reach $13.6 billion by 2027.
- The global massage chair market size was valued at $1.8 billion in 2020.
Interpretation
In a world where stress levels are on the rise and self-care is becoming a top priority for many, it seems the massage therapy industry is not kneading around. With numbers that are sure to rub competitors the wrong way, the market is poised to flex its muscles and reach unprecedented heights. As the global mobile massage market rolls in with a soothing projection, and the massage equipment market promises to push all the right buttons, it's clear that this industry is not just a passing fad—it's a well-kneaded necessity. So, whether you're investing in massage tools, oils, creams, or even splurging on a luxurious massage chair, one thing's for certain: this industry isn't just rubbing elbows with success, it's giving it a full-body massage.
Industry Revenue
- The U.S. massage therapy industry generated $16.9 billion in revenue in 2020.
- The global spa market, which includes massage therapy services, is expected to reach $154.6 billion by 2026.
- The average annual income for massage therapists in the U.S. is $43,620.
- Massage therapy schools in the U.S. enroll over 100,000 students annually.
- The U.S. massage therapy industry is expected to grow at a CAGR of 5.2% from 2021 to 2028.
- The massage therapy industry in Australia is valued at $1 billion annually.
- The average annual revenue per massage therapist in the U.S. is $39,000.
- The massage therapy industry in China is estimated to be worth $3.1 billion.
- The massage chair market in the U.S. is projected to exceed $7.7 billion by 2028.
- On average, massage franchises in the U.S. generate $436,000 in revenue annually per location.
- The massage therapy market in Canada is estimated to be worth CAD 3.3 billion.
- The on-demand massage services market is expected to grow by 11% annually through 2027.
Interpretation
The stats paint a picture of a massage industry that's not just rubbing people the right way, but also raking in some serious cash globally. With revenue figures that can make your muscles twitch in excitement, it's clear that kneading knots is big business. From the bustling massage schools churning out future therapists to the luxurious spa market set to boom, it seems like the world is collectively realizing the power of a good rubdown. So, whether you're a hands-on therapist or a savvy investor eyeing the massage chair market, it's clear that this industry is poised to keep stroking profits for years to come.
Regional Growth
- Asia Pacific is the fastest-growing region in the massage equipment market.
- The massage therapy market in Europe is expected to grow at a CAGR of 8.8% from 2021 to 2028.
- The massage therapy market in Japan is expected to grow by 5.6% from 2021 to 2028.
- The massage therapy market in Germany is projected to grow at a CAGR of 7% from 2021 to 2028.
Interpretation
As the world seeks solace in the healing touch of massage therapy, it seems Asia Pacific is leading the charge in kneading out the competition, while Europe is easing its way to a steady growth rate. In Japan, the massage market is being rubbed the right way, with a promising increase on the horizon. Meanwhile, Germany is setting a steady pace in the race to relaxation, projected to stretch its growth potential over the next few years. Looks like the massage therapy industry is really getting a good rub down across the globe!