GITNUX MARKETDATA REPORT 2024

Online Advertising Vs Traditional Advertising Statistics [Fresh Research]

Statistic 1

"In 2021, digital ad spending worldwide is expected to reach $389.29 billion, whereas traditional ad spending will be $275.8 billion."

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Statistic 2

"72% of marketers said they believed social media ads were more effective than traditional advertisements."

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Statistic 3

"Mobile advertising spending is predicted to surpass TV ad spending by 2022, accounting for 43% of total media ad spending in the US."

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Statistic 4

"The average person spends 2x more time online than they did 10 years ago, contributing to the increased effectiveness of online advertising."

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Statistic 5

"In 2019, US advertisers spent 54.2% of their ad budgets on digital advertising compared to 31.7% on traditional TV advertising."

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Statistic 6

"58% of marketers found that digital advertising is more effective than traditional advertising for brand building."

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Statistic 7

"64% of users are more likely to purchase a product online after watching a video, which cannot be achieved through traditional advertising."

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Statistic 8

"Digital ad fraud costs, where ads are not delivered to real people, are estimated to reach $44 billion globally in 2022."

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Statistic 9

"In the first half of 2021, digital advertising expenditure in the US increased 23.0% to hit $64.8 billion."

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Statistic 10

"91% of businesses increased their digital marketing budgets in 2021 compared to 78% in previous years."

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Statistic 11

"66% of marketers surveyed in 2021 chose digital advertising over traditional media due to its ability to target niche demographics."

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Statistic 12

"Businesses on average earn $2 in revenue for every $1 they spend on Google Ad campaigns."

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Statistic 13

"By 2023, direct mail ad spending is projected to decline by 3.3% to $42.80 billion, emphasizing the trend to online advertising."

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Statistic 14

"In 2019, out-of-home advertising (billboards) had a CPM (cost per thousand impressions) of $5.22, whereas digital display ads had a CPM of $2.80."

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Statistic 15

"95% of online marketers find that retargeting ads are more effective than traditional advertising forms like display advertising."

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Statistic 16

"Companies that advertise online have a 40% higher customer retention rate than those using only traditional advertising methods."

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