Mobile gambling is still moving fast, and the financial forecast reflects that. The global mobile gambling market is projected to reach $10.6 billion by 2030, yet the real momentum already shows up in behavior like 68% of players worldwide using mobile as their primary wagering channel in 2024. Even app economics are getting sharper, with average gambling app CPI at $1.60 in Q4 2023, while users expect real-money play and nearly all respondents in recent surveys rely on mobile internet at least weekly.
Key Takeaways
- $10.6 billion global mobile gambling market size forecast for 2030 (estimate)
- Mobile gambling market projected 10.4% CAGR in the US through 2030 (projection)
- 2024: Global consumer spend on iOS and Android games and gambling apps exceeded $90B in 2024 (mobile app revenue aggregate)
- 86% of iOS users are willing to try a new gambling app if it offers real-money play, according to a consumer survey
- 68% of players worldwide use mobile as their primary channel for wagering in 2024
- 98% of respondents in a 2023 survey said they use mobile internet at least weekly, supporting mobile gambling accessibility
- The average global cost per install (CPI) for gambling apps was $1.60 in Q4 2023 (Adjust/industry benchmark)
- 2024: Chargebacks associated with card-not-present online gambling transactions were $0.9B in the US (payments risk analysis)
- In 2023, average monthly active users (MAU) for leading gambling apps exceeded 10 million (AppMagic competitive intelligence)
- 2023: Average session length for casino/betting apps was 8.4 minutes (industry benchmark)
- 2022: Average time between first deposit and first wager for new online gamblers was 1 day 6 hours (cohort analysis)
- 2024: Global average daily time spent on social media was 2 hours 23 minutes, commonly cross-linked to gambling promotions
- 2024: Android Google Play Store listings for gambling apps in top markets exceeded 10,000 distinct gambling app packages (store-tracking estimate)
- 2021: A systematic review reported problem gambling prevalence rates ranging from 0.2% to 5.8% depending on region and methodology, relevant for assessing risk from mobile access
Mobile gambling is set to soar as most players bet on phones, driving huge market growth through 2030.
Related reading
01 · Category
Market Size3 stats
01
$10.6 billion global mobile gambling market size forecast for 2030 (estimate)https://www.researchandmarkets.com/report/mobile-gambling
02
Mobile gambling market projected 10.4% CAGR in the US through 2030 (projection)https://www.alliedmarketresearch.com/mobile-gambling-market-A11010
03
2024: Global consumer spend on iOS and Android games and gambling apps exceeded $90B in 2024 (mobile app revenue aggregate)https://www.data.ai/en/insights/industry/app-revenue-and-spend/
Interpretation
Market Size Interpretation
The mobile gambling market is set to scale from over $90B in 2024 to a projected $10.6B global market size by 2030 alongside a 10.4% US CAGR through 2030, underscoring strong ongoing growth in the market size segment.
02 · Category
User Adoption10 stats
01
86% of iOS users are willing to try a new gambling app if it offers real-money play, according to a consumer surveyhttps://www.businessresearchinsights.com/market-research/mobile-gambling-market-report-2024
02
68% of players worldwide use mobile as their primary channel for wagering in 2024https://www.gamblingsites.org/news/mobile-gambling-traffic-2024-statistics/
03
98% of respondents in a 2023 survey said they use mobile internet at least weekly, supporting mobile gambling accessibilityhttps://www.pewresearch.org/internet/2023/06/28/mobile-technology-and-how-americans-use-their-phones/
04
US smartphone ownership was 90% among adults in 2024 (Pew Research Center)https://www.pewresearch.org/internet/fact-sheet/mobile/
05
In the EU, 31% of adults used gambling services online at least once in 2022 (European Commission special Eurobarometer)https://europa.eu/eurobarometer/surveys/detail/2225
06
In 2022, 46% of adults in the EU used smartphones daily (Eurostat, “Individuals using the internet for communication purposes” and mobile usage metrics)https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_in/description
07
EU adults reporting “mobile phone” as the device used to access the internet were 88% in 2024 (Eurostat ICT indicators)https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table?lang=en
08
In the US, 63% of adults use at least one mobile app daily (Pew Research Center)https://www.pewresearch.org/internet/2019/06/12/mobile-technology-and-home-broadband-2019/
09
1.5% of global population used gambling apps in the last 12 months (2024), per a global consumer survey estimatehttps://www.sbcamericas.com/research/statistics/gambling-app-usage/
10
2024: US adults who own a smartphone were 91% (second half of 2024 estimate), reinforcing mobile access for gambling appshttps://www.pewresearch.org/internet/2024/03/14/mobile-technology-and-home-broadband/
Interpretation
User Adoption Interpretation
Mobile gambling adoption is being driven by near universal access, with 68% of players worldwide using mobile as their primary wagering channel in 2024 and smartphone ownership reaching 90% of US adults, showing that the barrier to entry for user adoption is shrinking fast.
03 · Category
Cost Analysis2 stats
01
The average global cost per install (CPI) for gambling apps was $1.60in Q4 2023 (Adjust/industry benchmark)https://www.adjust.com/resources/report/mobile-advertising-benchmarks-q4-2023/
02
2024: Chargebacks associated with card-not-present online gambling transactions were $0.9B in the US (payments risk analysis)https://www.transunion.com/resources/reports/chargeback-merchant-report
Interpretation
Cost Analysis Interpretation
From a cost analysis perspective, gambling apps benefited from a relatively low global average CPI of $1.60 in Q4 2023, yet US card-not-present online gambling still carried significant payment friction with chargebacks totaling $0.9B in 2024.
More related reading
04 · Category
Performance Metrics5 stats
01
In 2023, average monthly active users (MAU) for leading gambling apps exceeded 10 million (AppMagic competitive intelligence)https://appmagic.rocks/blog/gambling-app-maus-2023
02
2023: Average session length for casino/betting apps was 8.4 minutes (industry benchmark)https://www.adjust.com/resources/app-metrics-benchmarks
03
2022: Average time between first deposit and first wager for new online gamblers was 1 day 6 hours (cohort analysis)https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9619652/
04
2019: Mobile gambling apps accounted for 22% of total visits to licensed online casino domains in a traffic study (web analytics sample)https://www.trafficestimate.com/mobile-casino-traffic-study-2019/
05
2024: Google reported that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load (web performance statistic)https://www.thinkwithgoogle.com/marketing-strategies/mobile-site-speed-and-performance/
Interpretation
Performance Metrics Interpretation
Performance Metrics point to strong but engagement-sensitive growth, with leading apps drawing over 10 million MAU in 2023 and users averaging 8.4 minutes per session, yet 53% of mobile visits getting abandoned when load times exceed 3 seconds in 2024.
05 · Category
Industry Trends3 stats
01
2024: Global average daily time spent on social media was 2 hours 23 minutes, commonly cross-linked to gambling promotionshttps://datareportal.com/reports/digital-2024-global-overview-report
02
2024: Android Google Play Store listings for gambling apps in top markets exceeded 10,000 distinct gambling app packages (store-tracking estimate)https://www.data.ai/en/insights/industry/app-marketplace-trends/
03
2021: A systematic review reported problem gambling prevalence rates ranging from 0.2% to 5.8% depending on region and methodology, relevant for assessing risk from mobile accesshttps://pubmed.ncbi.nlm.nih.gov/34260101/
Interpretation
Industry Trends Interpretation
In 2024, with users spending an average of 2 hours 23 minutes daily on social media and top markets hosting over 10,000 distinct gambling app packages on Google Play, mobile gambling promotions are likely benefiting from highly engaged audiences while 2021 estimates show problem gambling prevalence can range from 0.2% to 5.8% depending on region and methods.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Marcus Afolabi. (2026, February 13). Mobile Gambling Statistics. Gitnux. https://gitnux.org/mobile-gambling-statistics
MLA
Marcus Afolabi. "Mobile Gambling Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/mobile-gambling-statistics.
Chicago
Marcus Afolabi. 2026. "Mobile Gambling Statistics." Gitnux. https://gitnux.org/mobile-gambling-statistics.
Sources & references
23 datasets cited across this report
+6 additional datasets cited (not shown individually)