Summary
- • The total number of mobile apps available for download worldwide is over 2.87 million.
- • Mobile app revenue is projected to reach $935 billion by 2023.
- • In 2020, global mobile app downloads reached 218 billion.
- • The average smartphone user has around 80 apps installed on their device.
- • Over 21% of millennials open an app over 50 times per day.
- • The average retention rate for mobile apps after 90 days is around 25%.
- • Mobile apps account for over 90% of time spent on smartphones.
- • The gaming category accounts for approximately 21% of all mobile app downloads.
- • In-app advertising spending is projected to reach $201 billion by 2024.
- • The average cost per installation (CPI) for mobile apps is around $1.47.
- • Over 55% of all internet traffic comes from mobile apps.
- • The Apple App Store has over 1.96 million apps available for download.
- • Mobile apps are expected to generate over $935 billion in revenue by 2023.
- • The average cost to develop a mobile app ranges from $20,000 to $500,000.
- • Mobile app usage increased by 40% in 2020 due to the COVID-19 pandemic.
The app-o-sphere is buzzing with over 2.87 million reasons to tap and swipe your way through a mobile wonderland, as global mobile app revenue gears up to hit a whopping $935 billion by 2023. In the world where 80 apps jostle for space on the average smartphone users screen, its thrilling to learn that over 21% of millennials cant keep their thumbs off an app for more than 50 times a day! With a retention rate floating around 25%, its clear that mobile apps are here to stay – and potentially drain your devices battery faster than you can say app-tastic! So, buckle up your digital seatbelts as we dive into the wild world of mobile apps, where the download numbers are sky-high, the revenue is soaring, and the cost per installation may just be a small price to pay for endless scrolling adventures!
App Market Projections
- Mobile app revenue is projected to reach $935 billion by 2023.
- In-app advertising spending is projected to reach $201 billion by 2024.
- Mobile apps are expected to generate over $935 billion in revenue by 2023.
- The average cost to develop a mobile app ranges from $20,000 to $500,000.
- By 2023, mobile apps are expected to account for 67% of all digital ad spending.
- The healthcare app market is expected to reach $111 billion by 2025.
- The education app market is projected to grow to $46 billion by 2025.
- The social media app market is expected to reach $262 billion by 2025.
- The entertainment app market is forecasted to reach $121 billion by 2025.
- Mobile app revenue from in-app purchases is estimated to reach $180 billion in 2022.
- The global mobile app market size is projected to reach $311.25 billion by 2023.
- The productivity app market size is expected to reach $167.88 billion by 2023.
- IoT app downloads are forecasted to reach 27 billion by 2023.
- The travel app market is projected to grow to $143.63 billion by 2025.
- Voice search app downloads are estimated to reach 184 million by 2023.
- The education app market is projected to grow at a CAGR of 27.4% from 2021 to 2028.
- The average cost of developing a mobile app is around $30,000 to $200,000.
- Mobile commerce app revenues are forecasted to exceed $3.5 trillion by 2024.
- The social media app market is expected to grow by 19% annually from 2021 to 2028.
- Mobile food delivery app revenue is expected to reach $27.4 billion by 2025.
- The entertainment app market size is estimated to be $64.82 billion in 2021.
- The mobile app subscription market is projected to reach $158.7 billion by 2026.
- The travel app market is expected to grow at a CAGR of 25.3% from 2021 to 2028.
Interpretation
In a world where mobile apps reign supreme, the staggering statistics paint a picture of a digital landscape where innovation meets profitability. With projections soaring into the billions, it seems like everyone wants a slice of the app pie, whether it's in healthcare, education, social media, or entertainment. The numbers don't lie - from in-app purchases to advertising spending, the appetite for mobile apps is insatiable. As we look to the future, it's clear that the mobile app industry isn't just a trend, it's a powerhouse driving the economy forward, one download at a time. So, whether you're a developer dreaming of the next big hit or a user swiping through endless options, remember that behind every app, there's a story of innovation, revenue, and perhaps a touch of digital magic.
Global Mobile App Downloads
- In 2020, global mobile app downloads reached 218 billion.
- The gaming category accounts for approximately 21% of all mobile app downloads.
- The total number of mobile app downloads in 2020 was 143 billion.
- Over 2 billion smartphones were shipped worldwide in 2020, driving mobile app usage.
- Mobile shopping app downloads increased by 30% in 2020.
- Food delivery apps experienced a 30% increase in downloads during the pandemic.
- Real estate app downloads increased by 36% in 2021.
- Booking and reservation app downloads increased by 17% in 2020.
- Location-based app downloads increased by 20% in 2020.
Interpretation
In the dynamic world of mobile apps, numbers don't just crunch - they leap off the screen and into our daily lives. With global downloads soaring to 218 billion in 2020, it's clear that our smartphones are the gateway to a universe of digital possibilities. From the addictive allure of gaming (which makes up a whopping 21% of all downloads) to the convenience of mobile shopping apps witnessing a 30% surge, and even the essential lifeline of food delivery apps during the pandemic, it's evident that our app-hungry fingers are always on the move. As real estate and booking apps experience their own resurrection, and location-based apps continue to guide us through the digital maze, one thing is crystal clear - in this app-solutely wild world, the possibilities are endless, and our smartphones are the genie in the bottle.
Mobile App Availability
- The total number of mobile apps available for download worldwide is over 2.87 million.
- The Apple App Store has over 1.96 million apps available for download.
- Google Play Store has over 2.56 million apps available for download.
Interpretation
With over 2.87 million mobile apps floating in the digital stratosphere, navigating the endless sea of possibilities can feel like searching for a needle in a haystack while blindfolded. The Apple App Store proudly boasts 1.96 million apps, flaunting its diverse range of offerings like a peacock in full plumage. Meanwhile, the Google Play Store takes the lead with a staggering 2.56 million apps, making it the ultimate playground for app aficionados. In this vast ecosystem of digital wonders, finding the perfect app can feel like hunting for buried treasure – just be sure to bring your trusty compass and a healthy dose of skepticism along for the ride.
Mobile App Revenue
- The average cost per installation (CPI) for mobile apps is around $1.47.
- Gaming apps account for 43% of global mobile app revenue.
- Mobile apps accounted for 40% of global online sales in 2020.
- In 2020, consumers spent $143 billion on mobile app store purchases.
- The average cost per install for gaming apps is $0.93 on Android and $2.07 on iOS.
- In-app purchases account for 48% of mobile gaming app revenue.
- Health and fitness app revenues reached $4.2 billion in 2020.
- The average revenue per mobile app user is expected to reach $26.96 in 2022.
- The average revenue per user for mobile apps in the US is $136.60.
- The average cost per install for travel apps is $1.82 on Android and $2.04 on iOS.
- Mobile dating app revenues reached $3 billion in 2020.
- The average cost to acquire a paying user for mobile games is $31.63.
Interpretation
In the world of mobile apps, the numbers certainly add up to a captivating equation. With a CPI of $1.47, it seems that getting your app in front of users is a bargain compared to, say, finding a decent cup of coffee. And speaking of cups, the gaming app industry is brewing up quite the storm, accounting for a whopping 43% of global mobile app revenue. With consumers shelling out a staggering $143 billion on app store purchases in 2020, it appears that the app economy is showing no signs of slowing down. It's not all fun and games though, as in-app purchases are serious business, comprising 48% of mobile gaming app revenue. Meanwhile, the health and fitness industry is flexing its financial muscle, raking in $4.2 billion in 2020. So, whether you're swiping right on a mobile dating app or jet-setting with a travel app, it's clear that the app-solutely big bucks are there for the taking - with an average revenue per user set to hit $26.96 in 2022. Remember, in the world of mobile apps, it's not just about downloads, it's about the profitable pixels that keep users coming back for more.
User App Usage Behavior
- The average smartphone user has around 80 apps installed on their device.
- Over 21% of millennials open an app over 50 times per day.
- The average retention rate for mobile apps after 90 days is around 25%.
- Mobile apps account for over 90% of time spent on smartphones.
- Over 55% of all internet traffic comes from mobile apps.
- Mobile app usage increased by 40% in 2020 due to the COVID-19 pandemic.
- Over 90% of the time spent on mobile devices is within apps.
- Mobile App users spend 89% of their smartphone time using mobile apps.
- The average smartphone user spends 3 hours and 40 minutes per day using mobile apps.
- In 2021, the average global mobile app user downloaded 33 apps on their device.
- Mobile app users in the U.S. spend 87% of their time in apps compared to mobile web usage.
- The average smartphone user uses 30 apps per month.
- Around 24% of users abandon mobile apps after just one use.
- Mobile banking app usage increased by 50% in 2020.
- 72% of people say that they prefer using mobile apps over mobile websites.
- Mobile retail app visitor-to-buyer conversion rates are 3 times higher than desktop websites.
- The finance app category saw a 400% increase in usage during the pandemic.
- Fitness app usage increased by 46% in 2020.
- 25% of app users abandon an app after just one use.
- The average user spends 2 hours and 25 minutes per day in messaging apps.
- Matchmaking apps have seen a 125% increase in usage during the pandemic.
- 52% of app users find push notifications annoying.
- Mobile game app users spend an average of 43 minutes per day playing games.
- The average smartphone user opens mobile apps over 60 times per day.
- The global mobile app engagement rate is 29%.
- Mobile video streaming app usage saw a 65% increase in 2020.
- The average mobile app session length is 4.4 minutes.
- Around 55% of app users churn within the first 30 days of download.
- The finance app category saw a 42% increase in daily active users in 2020.
- The average mobile app user spends 3.5 hours per month on shopping apps.
- Mobile app engagement increases by 3x with personalized push notifications.
- Mobile streaming app users spend an average of 1.8 hours per day on streaming services.
- The average mobile app user session duration is 72 seconds.
Interpretation
In a world where smartphones have become extensions of our very beings, the statistics speak volumes of our unwavering devotion to the world of mobile apps. With an average of 80 apps at our fingertips, it's no surprise that over 21% of millennials are practically glued to their screens, opening apps over 50 times a day. Yet, as fickle as we may be, with a retention rate of only 25% after 90 days, it's clear that not all apps can stand the test of time. And while mobile apps reign supreme, accounting for over 90% of smartphone usage and driving a staggering 55% of internet traffic, the love affair is not without its hiccups - with 24% of users giving apps the cold shoulder after just one encounter. Despite the ups and downs, one thing is certain: in a world where time is our most precious commodity, we are willing to spend an average of 3 hours and 40 minutes per day immersed in the digital realm of mobile apps, seeking connection, convenience, and a touch of entertainment along the way.
