GITNUX MARKETDATA REPORT 2024

The Most Surprising Millennial Marketing Statistics And Trends in 2024

Statistic 1

"64% of millennials have unsubscribed from email marketing because it was too irrelevant."

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Statistic 2

"71% of millennials appreciate brand apps with loyalty programs."

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Statistic 3

"72% of millennials research products online before buying in-store."

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Statistic 4

"55% of millennials prefer purchase options directly through social media."

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Statistic 5

"Over 90% of millennials trust recommendations from peers."

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Statistic 6

"84% of millennials don’t trust traditional advertising."

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Statistic 7

"More than 50% of millennials are more likely to engage with a brand that uses augmented reality."

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Statistic 8

"85% of millennials are more likely to make a purchase if it is personalized to their interests."

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Statistic 9

"39% of millennials are more likely to use WhatsApp for customer service inquiries."

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Statistic 10

"Video content is 1.6x more likely to be preferred by millennials for its entertainment value."

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Statistic 11

"Millennials spend an average of 2.5 hours per day on social media."

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Statistic 12

"75% of millennials expect a consistent experience across social media, in person, and online."

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Statistic 13

"74% of millennials believe that organic food is healthier."

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Statistic 14

"Social media influencers affect the buying decisions of 70% of millennials."

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Statistic 15

"50% of millennial consumers will choose a brand if it supports a cause they care about."

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Statistic 16

"62% of millennials more likely to become loyal customers if a brand engages with them on social media."

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Statistic 17

"60% of millennials prefer brands that have an active corporate social responsibility program."

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Statistic 18

"79% of millennials consider themselves loyal to brands."

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Statistic 19

"58% of millennials are willing to share their brand experiences online."

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Statistic 20

"68% of millennials expect brands to contribute to society."

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