Sixty nine percent of US adults use social media. Sixty two percent of marketers continue to rely on email as a primary channel that returns thirty six dollars for every dollar spent. The sections below present adoption rates, market sizes, performance results, and cost benchmarks for tools that target Millennials.
Key Takeaways
- 58% of marketers reported using marketing automation in 2023, suggesting growing automation adoption to scale targeting
- 61% of marketers use customer segmentation, highlighting adoption of audience targeting techniques
- 45% of marketers reported using AI tools for content creation in 2024, indicating adoption of AI-driven marketing workflows
- 62% of marketers reported relying on email marketing as a channel, showing email remains a core tactic for reaching customers
- 58% of marketers say they generate content for marketing at least weekly, indicating high publishing cadence expectations
- $45.3B global email marketing software market size is forecast for 2024, reflecting tooling spend underpinning lifecycle marketing
- $17.2B customer relationship management (CRM) software market size is forecast for 2024 globally, enabling data-driven marketing
- $11.5B marketing automation market size is forecast for 2024 globally, showing investment in automation for targeting Millennials
- Email generates $36 for every $1 spent on email marketing, indicating strong ROI for a core channel for Millennials
- Short-form video ads can drive higher engagement, with 15–20% average completion rate reported for optimized short-form campaigns in 2023
- Companies that use lead nurturing see a 50% more sales-ready leads at a lower cost (or similar), indicating performance gains from lifecycle marketing
- Marketers spend $5,000-$10,000 annually per person on marketing software on average (reported ranges), showing adoption cost pressure
- A/B testing tools can cost $200-$1,000+ per month per workspace depending on scale, impacting experimentation budgets
- Email marketing platforms typically charge based on subscriber count and usage, with common entry tiers under $20/month, affecting SMB adoption
Millennial marketers are doubling down on automation, email, and data driven tools, with strong ROI and rising software spend.
Related reading
01 · Category
User Adoption4 stats
01
58% of marketers reported using marketing automation in 2023, suggesting growing automation adoption to scale targeting
02
61% of marketers use customer segmentation, highlighting adoption of audience targeting techniques
03
45% of marketers reported using AI tools for content creation in 2024, indicating adoption of AI-driven marketing workflows
04
69% of US adults use social media, providing reach for millennial-targeted social campaigns
Interpretation
User Adoption Interpretation
User adoption in Millennial marketing is clearly accelerating, with 69% of US adults already on social media and growing use of tactics like customer segmentation at 61% and marketing automation at 58%.
02 · Category
Industry Trends2 stats
01
62% of marketers reported relying on email marketing as a channel, showing email remains a core tactic for reaching customers
02
58% of marketers say they generate content for marketing at least weekly, indicating high publishing cadence expectations
Interpretation
Industry Trends Interpretation
In industry trends, 62% of marketers still rely on email marketing while 58% publish content weekly, signaling that consistent multi channel engagement remains the norm for reaching customers.
03 · Category
Market Size3 stats
01
$45.3B global email marketing software market size is forecast for 2024, reflecting tooling spend underpinning lifecycle marketing
02
$17.2B customer relationship management (CRM) software market size is forecast for 2024 globally, enabling data-driven marketing
03
$11.5B marketing automation market size is forecast for 2024 globally, showing investment in automation for targeting Millennials
Interpretation
Market Size Interpretation
For the Market Size angle, 2024 forecasts point to strong spending momentum with $45.3B in global email marketing software, $17.2B in CRM software, and $11.5B in marketing automation, signaling that lifecycle, data-driven, and automation tools are collectively fueling how marketers reach Millennials.
More related reading
04 · Category
Performance Metrics5 stats
01
Email generates $36for every $1 spent on email marketing, indicating strong ROI for a core channel for Millennials
02
Short-form video ads can drive higher engagement, with 15–20% average completion rate reported for optimized short-form campaigns in 2023
03
Companies that use lead nurturing see a 50% more sales-ready leads at a lower cost (or similar), indicating performance gains from lifecycle marketing
04
Display ads average a click-through rate of about 0.07% as reported in industry benchmarks, informing performance expectations for display
05
Video ads tend to have higher engagement rates, with typical benchmark average view rates ranging from 20% to 40% depending on placement (reported in 2023 benchmarks)
Interpretation
Performance Metrics Interpretation
Under performance metrics, Millennials are showing clear payoff trends such as email returning $36 for every $1 spent and lead nurturing delivering 50% more sales-ready leads, while short-form video holds 15 to 20% average completion rates and video view rates typically land in the 20 to 40% range.
05 · Category
Cost Analysis8 stats
01
Marketers spend $5,000-$10,000 annually per person on marketing software on average (reported ranges), showing adoption cost pressure
02
A/B testing tools can cost $200-$1,000+ per month per workspace depending on scale, impacting experimentation budgets
03
Email marketing platforms typically charge based on subscriber count and usage, with common entry tiers under $20/month, affecting SMB adoption
04
Marketing automation platforms often price per contact with tiers commonly $100-$500/month, shaping budget allocations
05
Data enrichment and CDP costs can range from hundreds to thousands per month depending on volume (reported in vendor pricing guides)
06
Search advertising CPC benchmarks often range around $0.50-$2.00 in many industries, indicating cost structure for keyword targeting
07
Retargeting audiences in programmatic display can increase CPM by 10%-50% versus prospecting, affecting ROI calculations
08
Attribution and measurement tooling spend commonly exceeds $10k/year for mid-market teams (reported by industry vendor/analyst pricing disclosures)
Interpretation
Cost Analysis Interpretation
Under cost analysis, Millennial marketers are facing rising tooling expenses, with marketing software averaging $5,000 to $10,000 per person annually and measurement tools often exceeding $10k per year, while even experimentation like A and B testing adds $200 to $1,000+ per month per workspace that can squeeze budgets.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
James Okoro. (2026, February 13). Millennial Marketing Statistics. Gitnux. https://gitnux.org/millennial-marketing-statistics
MLA
James Okoro. "Millennial Marketing Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/millennial-marketing-statistics.
Chicago
James Okoro. 2026. "Millennial Marketing Statistics." Gitnux. https://gitnux.org/millennial-marketing-statistics.
Sources & references
22 datasets cited across this report · attribution is report-level
+8 additional datasets cited (not shown individually)