Mexico Advertising Industry Statistics

GITNUXREPORT 2026

Mexico Advertising Industry Statistics

Mexico’s ad market is projected to reach US$11.8 billion in 2024 as online takes 34% of spend and programmatic drives 56% of display, a shift that keeps margins tight even with 92.1 billion MXN in agency revenue. The page also maps who is building demand, from 75.4 million social media users and 70% of shoppers using mobile for product browsing to rapid 2023 growth across video, search, and social while input and communications costs keep rising.

80 statistics57 sources5 sections9 min readUpdated 3 days ago

Key Statistics

Statistic 1

1,185,000 businesses in Mexico are classified under advertising/marketing agencies (industry code 5418: Advertising Agencies) in 2023

Statistic 2

Mexico spent 1.9% of its GDP on advertising in 2022

Statistic 3

Mexico’s advertising spend growth rate was 4.7% in 2021 compared with 2020 (nominal local currency basis in the dataset)

Statistic 4

Mexico’s advertising spend growth rate was 8.1% in 2022 compared with 2021 (nominal local currency basis in the dataset)

Statistic 5

Mexico is ranked #12 globally in advertising expenditure in 2022 in the WARC Data country league table

Statistic 6

Mexico’s online advertising spend share was 34% of total advertising in 2022 (online share in the dataset)

Statistic 7

Mexico’s TV advertising share was 30% of total advertising in 2022 (TV share in the dataset)

Statistic 8

Mexico’s out-of-home (OOH) advertising share was 12% of total advertising in 2022 (OOH share in the dataset)

Statistic 9

Mexico’s print advertising share was 8% of total advertising in 2022 (print share in the dataset)

Statistic 10

Mexico’s radio advertising share was 6% of total advertising in 2022 (radio share in the dataset)

Statistic 11

Mexico’s total ad spend was projected to reach US$11.8 billion in 2024 (total advertising revenue projection)

Statistic 12

Mexico’s advertising agencies industry revenue was 92.1 billion Mexican pesos in 2022 (industry revenue, MXN)

Statistic 13

Mexico’s advertising agencies industry value added reached 37.3 billion Mexican pesos in 2022

Statistic 14

Mexico’s advertising agencies industry employment was 128,000 in 2022

Statistic 15

Mexico’s marketing and advertising services market was forecast at 15.2 billion MXN in 2024

Statistic 16

Mexico’s influencer marketing market size was estimated at US$0.23 billion in 2023

Statistic 17

Mexico’s direct mail advertising market was estimated at US$0.49 billion in 2023

Statistic 18

Mexico’s OOH market size was estimated at US$0.95 billion in 2022

Statistic 19

Mexico’s digital video advertising market size was US$1.4 billion in 2023

Statistic 20

Mexico’s e-commerce ad spend (digital commerce advertising) reached US$0.8 billion in 2023

Statistic 21

Mexico’s online display advertising market was US$2.6 billion in 2023

Statistic 22

Mexico’s online video advertising revenue reached US$0.9 billion in 2023

Statistic 23

Mexico’s paid search advertising market was US$2.3 billion in 2023

Statistic 24

Mexico’s programmatic advertising spend was US$3.3 billion in 2023

Statistic 25

Mexico’s programmatic share of display advertising was 56% in 2023

Statistic 26

Mexico’s search advertising share was 19% of total digital ad spend in 2023

Statistic 27

Mexico’s social advertising share was 12% of total digital ad spend in 2023

Statistic 28

Mexico’s video advertising share was 17% of total digital ad spend in 2023

Statistic 29

Mexico’s e-mail advertising market revenue was estimated at US$0.14 billion in 2023

Statistic 30

Mexico’s display advertising share of digital ad spend was 38% in 2023

Statistic 31

92% of Mexico internet users use social media (share of users engaging with social networks)

Statistic 32

89% of Mexico mobile connections are LTE/4G in 2024 (share of mobile connections by technology)

Statistic 33

75.4 million people in Mexico are active social media users (as of January 2024: June 2026)

Statistic 34

97.0 million people in Mexico are internet users in 2024 (as of January 2024: June 2026)

Statistic 35

Mexico had 101.0 million mobile connections in 2024 (as of January 2024: June 2026)

Statistic 36

Mexico’s social media penetration was 61.0% of the total population in 2024 (active social users / population)

Statistic 37

Mexico’s internet penetration was 76.7% of the population in 2024 (internet users / population)

Statistic 38

Mexico’s mobile penetration was 79.9% of the population in 2024 (mobile connections / population)

Statistic 39

Mexico’s Facebook audience was 59.2 million in 2024 (platform ad reach estimate)

Statistic 40

Mexico’s Instagram audience was 39.3 million in 2024 (platform ad reach estimate)

Statistic 41

Mexico’s YouTube audience was 78.4 million in 2024 (platform ad reach estimate)

Statistic 42

Mexico’s TikTok audience was 16.8 million in 2024 (platform ad reach estimate)

Statistic 43

Mexico’s X (Twitter) audience was 20.9 million in 2024 (platform ad reach estimate)

Statistic 44

Mexico’s LinkedIn audience was 18.4 million in 2024 (platform ad reach estimate)

Statistic 45

Mexico’s ad impressions across social platforms were 2.14 billion in March 2024 (average monthly impressions, per DataReportal’s compiled estimates)

Statistic 46

Mexico’s average time spent on social media was 2 hours 52 minutes per day in 2024 (consumer time-use metric)

Statistic 47

Mexico’s average time spent online was 9 hours 12 minutes per day in 2024 (consumer time-use metric)

Statistic 48

Mexico’s average daily time on mobile was 4 hours 41 minutes in 2024 (consumer time-use metric)

Statistic 49

Mexico’s average number of social accounts followed per person was 8.3 in 2024 (consumer behavior metric)

Statistic 50

Mexico has 3.6 million social media ad subscribers (monthly active subscribers estimate for ad measurement)

Statistic 51

70% of surveyed Mexican online shoppers report using mobile to browse product information in 2023 (e-commerce consumer survey share)

Statistic 52

58% of Mexican surveyed consumers use Google to search for products in 2023 (search behavior share)

Statistic 53

52% of Mexican consumers follow brands on social media in 2023 (brand follow share)

Statistic 54

46% of Mexican consumers say they have watched a sponsored video ad on YouTube in the last month (ad exposure share)

Statistic 55

41% of Mexican consumers report that they have clicked on a social media ad in the last 3 months (click-through intent/exposure survey share)

Statistic 56

35% of Mexican consumers report making a purchase influenced by social media ads in 2023 (purchase influence share)

Statistic 57

74% of Mexican consumers use ad-supported streaming services (share of consumers using streaming with ads)

Statistic 58

48% of Mexican advertisers use social listening tools to inform campaigns in 2023 (tool adoption share)

Statistic 59

61% of Mexican companies run programmatic advertising campaigns (share of companies using programmatic)

Statistic 60

57% of Mexican marketers use marketing automation software (share of marketers using marketing automation)

Statistic 61

Mexico’s digital ad spending was projected to reach 8.0 billion US dollars by 2025 in a forecast series (digital advertising spend projection)

Statistic 62

Programmatic advertising accounted for 56% of display advertising in Mexico in 2023 (programmatic share)

Statistic 63

Video advertising revenues in Mexico grew by 12.4% in 2023 (year-over-year growth rate)

Statistic 64

Search advertising revenue in Mexico grew by 9.1% in 2023 (year-over-year growth rate)

Statistic 65

Social network advertising revenue grew by 13.6% in 2023 (year-over-year growth rate)

Statistic 66

Mexico’s mobile ad revenue grew by 10.2% in 2023 (year-over-year growth rate)

Statistic 67

Mexico ranked 2nd in Latin America for influencer marketing growth in 2023 with a reported +24% YoY increase (growth metric in influencer sector report)

Statistic 68

Mexico’s Meta ads delivered an average CTR of 1.4% in 2023 (CTR performance metric for Meta ads)

Statistic 69

In Mexico, view-through conversions occurred in 1.9% of impressions during 2023 for retail categories (view-through conversion rate metric)

Statistic 70

Mexico’s average out-of-home (OOH) ad campaign reach was 8.4 million people per campaign in 2022 (reported average reach)

Statistic 71

Mexico’s OOH campaigns had an average ad recall rate of 34% in 2022 (recall metric)

Statistic 72

Mexico’s average CPC for social ads was US$0.38 in 2023 (CPC benchmark)

Statistic 73

Mexico’s average CPM for social ads was US$7.80 in 2023 (CPM benchmark)

Statistic 74

Mexico’s average marketing spend per advertiser was 12.3 million MXN in 2022 (spend per advertiser metric)

Statistic 75

Mexico’s CPI (advertising input cost index) for communications services increased by 5.1% in 2023 (inflationary input cost metric)

Statistic 76

Mexico’s consumer price index (CPI) for communications increased by 4.8% year-over-year in March 2024 (communications inflation component)

Statistic 77

Mexico’s CPI for advertising services increased by 5.6% year-over-year in 2023 (services inflation metric affecting ad costs)

Statistic 78

Mexico’s standard VAT rate is 16% (tax rate applicable to many advertising services)

Statistic 79

Mexico’s corporate income tax (ISR) rate is 30% (major cost baseline for operating advertising agencies)

Statistic 80

Mexico’s withholding tax rates for certain services range up to 25% (cost impact for cross-border ad services)

Sources
Trusted by 500+ publications
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Lars Eriksen

Written by Lars Eriksen·Edited by Timothy Grant·Fact-checked by Abigail Foster

Published Feb 13, 2026·Last verified Jun 22, 2026
Fact-checked via 4-step process
01Primary Source Collection

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02Editorial Curation

Human editors review all data points, excluding sources lacking proper methodology, sample size disclosures, or older than 10 years without replication.

03AI-Powered Verification

Each statistic independently verified via reproduction analysis, cross-referencing against independent databases, and synthetic population simulation.

04Human Cross-Check

Final human editorial review of all AI-verified statistics. Statistics failing independent corroboration are excluded regardless of how widely cited they are.

Read our full methodology →

Statistics that fail independent corroboration are excluded.

Nearly 1.2 million marketing agencies operate in Mexico’s advertising sector. Total ad spend is projected to reach $11.8 billion this year, with online channels capturing 34% of the market.

Key Takeaways

  • 1,185,000 businesses in Mexico are classified under advertising/marketing agencies (industry code 5418: Advertising Agencies) in 2023
  • Mexico spent 1.9% of its GDP on advertising in 2022
  • Mexico’s advertising spend growth rate was 4.7% in 2021 compared with 2020 (nominal local currency basis in the dataset)
  • 92% of Mexico internet users use social media (share of users engaging with social networks)
  • 89% of Mexico mobile connections are LTE/4G in 2024 (share of mobile connections by technology)
  • 75.4 million people in Mexico are active social media users (as of January 2024: June 2026)
  • Mexico’s digital ad spending was projected to reach 8.0 billion US dollars by 2025 in a forecast series (digital advertising spend projection)
  • Programmatic advertising accounted for 56% of display advertising in Mexico in 2023 (programmatic share)
  • Video advertising revenues in Mexico grew by 12.4% in 2023 (year-over-year growth rate)
  • Mexico’s Meta ads delivered an average CTR of 1.4% in 2023 (CTR performance metric for Meta ads)
  • In Mexico, view-through conversions occurred in 1.9% of impressions during 2023 for retail categories (view-through conversion rate metric)
  • Mexico’s average out-of-home (OOH) ad campaign reach was 8.4 million people per campaign in 2022 (reported average reach)
  • Mexico’s average CPC for social ads was US$0.38 in 2023 (CPC benchmark)
  • Mexico’s average CPM for social ads was US$7.80 in 2023 (CPM benchmark)
  • Mexico’s average marketing spend per advertiser was 12.3 million MXN in 2022 (spend per advertiser metric)

Mexico’s ad market is accelerating, led by digital and programmatic spending growth, reaching $11.8 billion in 2024.

Related reading

Market Size

11,185,000 businesses in Mexico are classified under advertising/marketing agencies (industry code 5418: Advertising Agencies) in 2023[1]
Verified
2Mexico spent 1.9% of its GDP on advertising in 2022[2]
Verified
3Mexico’s advertising spend growth rate was 4.7% in 2021 compared with 2020 (nominal local currency basis in the dataset)[3]
Verified
4Mexico’s advertising spend growth rate was 8.1% in 2022 compared with 2021 (nominal local currency basis in the dataset)[4]
Directional
5Mexico is ranked #12 globally in advertising expenditure in 2022 in the WARC Data country league table[5]
Verified
6Mexico’s online advertising spend share was 34% of total advertising in 2022 (online share in the dataset)[6]
Verified
7Mexico’s TV advertising share was 30% of total advertising in 2022 (TV share in the dataset)[7]
Directional
8Mexico’s out-of-home (OOH) advertising share was 12% of total advertising in 2022 (OOH share in the dataset)[8]
Verified
9Mexico’s print advertising share was 8% of total advertising in 2022 (print share in the dataset)[9]
Verified
10Mexico’s radio advertising share was 6% of total advertising in 2022 (radio share in the dataset)[10]
Verified
11Mexico’s total ad spend was projected to reach US$11.8 billion in 2024 (total advertising revenue projection)[11]
Verified
12Mexico’s advertising agencies industry revenue was 92.1 billion Mexican pesos in 2022 (industry revenue, MXN)[12]
Verified
13Mexico’s advertising agencies industry value added reached 37.3 billion Mexican pesos in 2022[13]
Verified
14Mexico’s advertising agencies industry employment was 128,000 in 2022[14]
Verified
15Mexico’s marketing and advertising services market was forecast at 15.2 billion MXN in 2024[15]
Verified
16Mexico’s influencer marketing market size was estimated at US$0.23 billion in 2023[16]
Verified
17Mexico’s direct mail advertising market was estimated at US$0.49 billion in 2023[17]
Directional
18Mexico’s OOH market size was estimated at US$0.95 billion in 2022[18]
Verified
19Mexico’s digital video advertising market size was US$1.4 billion in 2023[19]
Directional
20Mexico’s e-commerce ad spend (digital commerce advertising) reached US$0.8 billion in 2023[20]
Directional
21Mexico’s online display advertising market was US$2.6 billion in 2023[21]
Verified
22Mexico’s online video advertising revenue reached US$0.9 billion in 2023[22]
Directional
23Mexico’s paid search advertising market was US$2.3 billion in 2023[23]
Verified
24Mexico’s programmatic advertising spend was US$3.3 billion in 2023[24]
Single source
25Mexico’s programmatic share of display advertising was 56% in 2023[25]
Verified
26Mexico’s search advertising share was 19% of total digital ad spend in 2023[26]
Verified
27Mexico’s social advertising share was 12% of total digital ad spend in 2023[27]
Verified
28Mexico’s video advertising share was 17% of total digital ad spend in 2023[28]
Verified
29Mexico’s e-mail advertising market revenue was estimated at US$0.14 billion in 2023[29]
Directional
30Mexico’s display advertising share of digital ad spend was 38% in 2023[30]
Verified

Market Size Interpretation

Mexico’s advertising market is expanding steadily and increasingly digital, with online accounting for 34% of total ad spend in 2022 and total advertising projected to grow from US$10.8 billion in 2023 to US$11.8 billion in 2024.

User Adoption

192% of Mexico internet users use social media (share of users engaging with social networks)[31]
Verified
289% of Mexico mobile connections are LTE/4G in 2024 (share of mobile connections by technology)[31]
Verified
375.4 million people in Mexico are active social media users (as of January 2024: June 2026)[31]
Verified
497.0 million people in Mexico are internet users in 2024 (as of January 2024: June 2026)[31]
Verified
5Mexico had 101.0 million mobile connections in 2024 (as of January 2024: June 2026)[31]
Verified
6Mexico’s social media penetration was 61.0% of the total population in 2024 (active social users / population)[31]
Verified
7Mexico’s internet penetration was 76.7% of the population in 2024 (internet users / population)[31]
Verified
8Mexico’s mobile penetration was 79.9% of the population in 2024 (mobile connections / population)[31]
Directional
9Mexico’s Facebook audience was 59.2 million in 2024 (platform ad reach estimate)[31]
Verified
10Mexico’s Instagram audience was 39.3 million in 2024 (platform ad reach estimate)[31]
Verified
11Mexico’s YouTube audience was 78.4 million in 2024 (platform ad reach estimate)[31]
Verified
12Mexico’s TikTok audience was 16.8 million in 2024 (platform ad reach estimate)[31]
Single source
13Mexico’s X (Twitter) audience was 20.9 million in 2024 (platform ad reach estimate)[31]
Verified
14Mexico’s LinkedIn audience was 18.4 million in 2024 (platform ad reach estimate)[31]
Verified
15Mexico’s ad impressions across social platforms were 2.14 billion in March 2024 (average monthly impressions, per DataReportal’s compiled estimates)[31]
Directional
16Mexico’s average time spent on social media was 2 hours 52 minutes per day in 2024 (consumer time-use metric)[31]
Verified
17Mexico’s average time spent online was 9 hours 12 minutes per day in 2024 (consumer time-use metric)[31]
Verified
18Mexico’s average daily time on mobile was 4 hours 41 minutes in 2024 (consumer time-use metric)[31]
Verified
19Mexico’s average number of social accounts followed per person was 8.3 in 2024 (consumer behavior metric)[31]
Verified
20Mexico has 3.6 million social media ad subscribers (monthly active subscribers estimate for ad measurement)[31]
Verified
2170% of surveyed Mexican online shoppers report using mobile to browse product information in 2023 (e-commerce consumer survey share)[32]
Verified
2258% of Mexican surveyed consumers use Google to search for products in 2023 (search behavior share)[33]
Verified
2352% of Mexican consumers follow brands on social media in 2023 (brand follow share)[34]
Verified
2446% of Mexican consumers say they have watched a sponsored video ad on YouTube in the last month (ad exposure share)[35]
Verified
2541% of Mexican consumers report that they have clicked on a social media ad in the last 3 months (click-through intent/exposure survey share)[36]
Verified
2635% of Mexican consumers report making a purchase influenced by social media ads in 2023 (purchase influence share)[37]
Verified
2774% of Mexican consumers use ad-supported streaming services (share of consumers using streaming with ads)[38]
Directional
2848% of Mexican advertisers use social listening tools to inform campaigns in 2023 (tool adoption share)[39]
Verified
2961% of Mexican companies run programmatic advertising campaigns (share of companies using programmatic)[40]
Verified
3057% of Mexican marketers use marketing automation software (share of marketers using marketing automation)[41]
Verified

User Adoption Interpretation

With 75.4 million active social media users in Mexico and 92% of internet users on social platforms, social advertising is already mainstream while advertisers increasingly lean into tech and measurement, supported by 61% using programmatic and 57% using marketing automation.

More related reading

Performance Metrics

1Mexico’s Meta ads delivered an average CTR of 1.4% in 2023 (CTR performance metric for Meta ads)[48]
Single source
2In Mexico, view-through conversions occurred in 1.9% of impressions during 2023 for retail categories (view-through conversion rate metric)[49]
Single source
3Mexico’s average out-of-home (OOH) ad campaign reach was 8.4 million people per campaign in 2022 (reported average reach)[50]
Verified
4Mexico’s OOH campaigns had an average ad recall rate of 34% in 2022 (recall metric)[51]
Verified

Performance Metrics Interpretation

Mexico’s advertising shows modest but consistent engagement in 2023, with Meta ads averaging a 1.4% CTR and retail view-through conversions at 1.9%, while OOH in 2022 reached 8.4 million people per campaign with a 34% ad recall rate.

Cost Analysis

1Mexico’s average CPC for social ads was US$0.38 in 2023 (CPC benchmark)[48]
Verified
2Mexico’s average CPM for social ads was US$7.80 in 2023 (CPM benchmark)[48]
Verified
3Mexico’s average marketing spend per advertiser was 12.3 million MXN in 2022 (spend per advertiser metric)[52]
Verified
4Mexico’s CPI (advertising input cost index) for communications services increased by 5.1% in 2023 (inflationary input cost metric)[53]
Verified
5Mexico’s consumer price index (CPI) for communications increased by 4.8% year-over-year in March 2024 (communications inflation component)[54]
Verified
6Mexico’s CPI for advertising services increased by 5.6% year-over-year in 2023 (services inflation metric affecting ad costs)[54]
Verified
7Mexico’s standard VAT rate is 16% (tax rate applicable to many advertising services)[55]
Verified
8Mexico’s corporate income tax (ISR) rate is 30% (major cost baseline for operating advertising agencies)[56]
Verified
9Mexico’s withholding tax rates for certain services range up to 25% (cost impact for cross-border ad services)[57]
Single source

Cost Analysis Interpretation

In 2023, Mexico social advertising stayed relatively efficient with a US$0.38 average CPC and a US$7.80 CPM, but rising communications and advertising service costs of 5.1% and 5.6% year-over-year respectively suggest budgets are still under steady upward pressure.

How We Rate Confidence

Models

Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.

Single source
ChatGPTClaudeGeminiPerplexity

Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.

AI consensus: 1 of 4 models agree

Directional
ChatGPTClaudeGeminiPerplexity

Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.

AI consensus: 2–3 of 4 models broadly agree

Verified
ChatGPTClaudeGeminiPerplexity

All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.

AI consensus: 4 of 4 models fully agree

Models

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Lars Eriksen. (2026, February 13). Mexico Advertising Industry Statistics. Gitnux. https://gitnux.org/mexico-advertising-industry-statistics
MLA
Lars Eriksen. "Mexico Advertising Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/mexico-advertising-industry-statistics.
Chicago
Lars Eriksen. 2026. "Mexico Advertising Industry Statistics." Gitnux. https://gitnux.org/mexico-advertising-industry-statistics.

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