Mexico Advertising Industry Statistics

GITNUXREPORT 2026

Mexico Advertising Industry Statistics

Mexico’s ad market is projected to reach US$11.8 billion in 2024 as online takes 34% of spend and programmatic drives 56% of display, a shift that keeps margins tight even with 92.1 billion MXN in agency revenue. The page also maps who is building demand, from 75.4 million social media users and 70% of shoppers using mobile for product browsing to rapid 2023 growth across video, search, and social while input and communications costs keep rising.

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Key Statistics

Statistic 1

1,185,000 businesses in Mexico are classified under advertising/marketing agencies (industry code 5418: Advertising Agencies) in 2023

Statistic 2

Mexico spent 1.9% of its GDP on advertising in 2022

Statistic 3

Mexico’s advertising spend growth rate was 4.7% in 2021 compared with 2020 (nominal local currency basis in the dataset)

Statistic 4

Mexico’s advertising spend growth rate was 8.1% in 2022 compared with 2021 (nominal local currency basis in the dataset)

Statistic 5

Mexico is ranked #12 globally in advertising expenditure in 2022 in the WARC Data country league table

Statistic 6

Mexico’s online advertising spend share was 34% of total advertising in 2022 (online share in the dataset)

Statistic 7

Mexico’s TV advertising share was 30% of total advertising in 2022 (TV share in the dataset)

Statistic 8

Mexico’s out-of-home (OOH) advertising share was 12% of total advertising in 2022 (OOH share in the dataset)

Statistic 9

Mexico’s print advertising share was 8% of total advertising in 2022 (print share in the dataset)

Statistic 10

Mexico’s radio advertising share was 6% of total advertising in 2022 (radio share in the dataset)

Statistic 11

Mexico’s total ad spend was projected to reach US$11.8 billion in 2024 (total advertising revenue projection)

Statistic 12

Mexico’s advertising agencies industry revenue was 92.1 billion Mexican pesos in 2022 (industry revenue, MXN)

Statistic 13

Mexico’s advertising agencies industry value added reached 37.3 billion Mexican pesos in 2022

Statistic 14

Mexico’s advertising agencies industry employment was 128,000 in 2022

Statistic 15

Mexico’s marketing and advertising services market was forecast at 15.2 billion MXN in 2024

Statistic 16

Mexico’s influencer marketing market size was estimated at US$0.23 billion in 2023

Statistic 17

Mexico’s direct mail advertising market was estimated at US$0.49 billion in 2023

Statistic 18

Mexico’s OOH market size was estimated at US$0.95 billion in 2022

Statistic 19

Mexico’s digital video advertising market size was US$1.4 billion in 2023

Statistic 20

Mexico’s e-commerce ad spend (digital commerce advertising) reached US$0.8 billion in 2023

Statistic 21

Mexico’s online display advertising market was US$2.6 billion in 2023

Statistic 22

Mexico’s online video advertising revenue reached US$0.9 billion in 2023

Statistic 23

Mexico’s paid search advertising market was US$2.3 billion in 2023

Statistic 24

Mexico’s programmatic advertising spend was US$3.3 billion in 2023

Statistic 25

Mexico’s programmatic share of display advertising was 56% in 2023

Statistic 26

Mexico’s search advertising share was 19% of total digital ad spend in 2023

Statistic 27

Mexico’s social advertising share was 12% of total digital ad spend in 2023

Statistic 28

Mexico’s video advertising share was 17% of total digital ad spend in 2023

Statistic 29

Mexico’s e-mail advertising market revenue was estimated at US$0.14 billion in 2023

Statistic 30

Mexico’s display advertising share of digital ad spend was 38% in 2023

Statistic 31

Mexico’s search advertising share of digital ad spend was 22% in 2023

Statistic 32

Mexico’s social network ad share of digital ad spend was 16% in 2023

Statistic 33

Mexico’s digital ad spend per internet user was about US$58 in 2023 (digital ad spend / internet users)

Statistic 34

Mexico’s total ad spend forecast increased from US$10.8 billion (2023) to US$11.8 billion (2024) in the forecast series

Statistic 35

Mexico’s advertising agencies industry profit margin averaged about 7.3% in 2022 (industry profitability metric)

Statistic 36

Mexico’s “Tasa de crecimiento anual” for the Information and Communication Technologies sector was 2.7% in 2023 (baseline for marketing tech spend)

Statistic 37

92% of Mexico internet users use social media (share of users engaging with social networks)

Statistic 38

89% of Mexico mobile connections are LTE/4G in 2024 (share of mobile connections by technology)

Statistic 39

75.4 million people in Mexico are active social media users (as of January 2024)

Statistic 40

97.0 million people in Mexico are internet users in 2024 (as of January 2024)

Statistic 41

Mexico had 101.0 million mobile connections in 2024 (as of January 2024)

Statistic 42

Mexico’s social media penetration was 61.0% of the total population in 2024 (active social users / population)

Statistic 43

Mexico’s internet penetration was 76.7% of the population in 2024 (internet users / population)

Statistic 44

Mexico’s mobile penetration was 79.9% of the population in 2024 (mobile connections / population)

Statistic 45

Mexico’s Facebook audience was 59.2 million in 2024 (platform ad reach estimate)

Statistic 46

Mexico’s Instagram audience was 39.3 million in 2024 (platform ad reach estimate)

Statistic 47

Mexico’s YouTube audience was 78.4 million in 2024 (platform ad reach estimate)

Statistic 48

Mexico’s TikTok audience was 16.8 million in 2024 (platform ad reach estimate)

Statistic 49

Mexico’s X (Twitter) audience was 20.9 million in 2024 (platform ad reach estimate)

Statistic 50

Mexico’s LinkedIn audience was 18.4 million in 2024 (platform ad reach estimate)

Statistic 51

Mexico’s ad impressions across social platforms were 2.14 billion in March 2024 (average monthly impressions, per DataReportal’s compiled estimates)

Statistic 52

Mexico’s average time spent on social media was 2 hours 52 minutes per day in 2024 (consumer time-use metric)

Statistic 53

Mexico’s average time spent online was 9 hours 12 minutes per day in 2024 (consumer time-use metric)

Statistic 54

Mexico’s average daily time on mobile was 4 hours 41 minutes in 2024 (consumer time-use metric)

Statistic 55

Mexico’s average number of social accounts followed per person was 8.3 in 2024 (consumer behavior metric)

Statistic 56

Mexico has 3.6 million social media ad subscribers (monthly active subscribers estimate for ad measurement)

Statistic 57

70% of surveyed Mexican online shoppers report using mobile to browse product information in 2023 (e-commerce consumer survey share)

Statistic 58

58% of Mexican surveyed consumers use Google to search for products in 2023 (search behavior share)

Statistic 59

52% of Mexican consumers follow brands on social media in 2023 (brand follow share)

Statistic 60

46% of Mexican consumers say they have watched a sponsored video ad on YouTube in the last month (ad exposure share)

Statistic 61

41% of Mexican consumers report that they have clicked on a social media ad in the last 3 months (click-through intent/exposure survey share)

Statistic 62

35% of Mexican consumers report making a purchase influenced by social media ads in 2023 (purchase influence share)

Statistic 63

74% of Mexican consumers use ad-supported streaming services (share of consumers using streaming with ads)

Statistic 64

48% of Mexican advertisers use social listening tools to inform campaigns in 2023 (tool adoption share)

Statistic 65

61% of Mexican companies run programmatic advertising campaigns (share of companies using programmatic)

Statistic 66

57% of Mexican marketers use marketing automation software (share of marketers using marketing automation)

Statistic 67

44% of Mexican marketers use customer data platforms (CDPs) in 2023 (CDP adoption share)

Statistic 68

29% of Mexican marketers used AI tools in their advertising workflows in 2023 (AI adoption share)

Statistic 69

33% of Mexican marketers use A/B testing for digital campaigns at least monthly (frequency share)

Statistic 70

46% of Mexican marketers use influencer marketing as part of their advertising mix in 2023 (influencer use share)

Statistic 71

36% of Mexican marketers use affiliate marketing platforms to distribute campaigns in 2023 (affiliate adoption share)

Statistic 72

24% of Mexican marketers use retail media networks in 2023 (retail media adoption share)

Statistic 73

39% of Mexican consumers say they have installed an app from a brand in the last year (brand app adoption share)

Statistic 74

63% of surveyed Mexican consumers use online marketplaces (e.g., Mercado Libre/Amazon) for purchases in 2023 (marketplace usage share)

Statistic 75

Mexico’s digital ad spending was projected to reach 8.0 billion US dollars by 2025 in a forecast series (digital advertising spend projection)

Statistic 76

Programmatic advertising accounted for 56% of display advertising in Mexico in 2023 (programmatic share)

Statistic 77

Video advertising revenues in Mexico grew by 12.4% in 2023 (year-over-year growth rate)

Statistic 78

Search advertising revenue in Mexico grew by 9.1% in 2023 (year-over-year growth rate)

Statistic 79

Social network advertising revenue grew by 13.6% in 2023 (year-over-year growth rate)

Statistic 80

Mexico’s mobile ad revenue grew by 10.2% in 2023 (year-over-year growth rate)

Statistic 81

Mexico ranked 2nd in Latin America for influencer marketing growth in 2023 with a reported +24% YoY increase (growth metric in influencer sector report)

Statistic 82

Mexico’s Meta ads delivered an average CTR of 1.4% in 2023 (CTR performance metric for Meta ads)

Statistic 83

In Mexico, view-through conversions occurred in 1.9% of impressions during 2023 for retail categories (view-through conversion rate metric)

Statistic 84

Mexico’s average out-of-home (OOH) ad campaign reach was 8.4 million people per campaign in 2022 (reported average reach)

Statistic 85

Mexico’s OOH campaigns had an average ad recall rate of 34% in 2022 (recall metric)

Statistic 86

Mexico’s average CPC for social ads was US$0.38 in 2023 (CPC benchmark)

Statistic 87

Mexico’s average CPM for social ads was US$7.80 in 2023 (CPM benchmark)

Statistic 88

Mexico’s average marketing spend per advertiser was 12.3 million MXN in 2022 (spend per advertiser metric)

Statistic 89

Mexico’s CPI (advertising input cost index) for communications services increased by 5.1% in 2023 (inflationary input cost metric)

Statistic 90

Mexico’s consumer price index (CPI) for communications increased by 4.8% year-over-year in March 2024 (communications inflation component)

Statistic 91

Mexico’s CPI for advertising services increased by 5.6% year-over-year in 2023 (services inflation metric affecting ad costs)

Statistic 92

Mexico’s standard VAT rate is 16% (tax rate applicable to many advertising services)

Statistic 93

Mexico’s corporate income tax (ISR) rate is 30% (major cost baseline for operating advertising agencies)

Statistic 94

Mexico’s withholding tax rates for certain services range up to 25% (cost impact for cross-border ad services)

Sources
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Lars Eriksen

Written by Lars Eriksen·Edited by Timothy Grant·Fact-checked by Abigail Foster

Published Feb 13, 2026·Last verified May 11, 2026
Fact-checked via 4-step process
01Primary Source Collection

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02Editorial Curation

Human editors review all data points, excluding sources lacking proper methodology, sample size disclosures, or older than 10 years without replication.

03AI-Powered Verification

Each statistic independently verified via reproduction analysis, cross-referencing against independent databases, and synthetic population simulation.

04Human Cross-Check

Final human editorial review of all AI-verified statistics. Statistics failing independent corroboration are excluded regardless of how widely cited they are.

Read our full methodology →

Statistics that fail independent corroboration are excluded.

Mexico’s advertising industry is sitting on a lot of momentum and some sharp contrasts. With total ad spend forecast to reach US$11.8 billion in 2024, online is already taking 34% of the market while TV holds 30% and OOH lands at 12%. At the same time, the sector is backed by 1,185,000 advertising and marketing agencies and supported by fast growing digital channels like programmatic and video, making for a market that is anything but uniform.

Key Takeaways

  • 1,185,000 businesses in Mexico are classified under advertising/marketing agencies (industry code 5418: Advertising Agencies) in 2023
  • Mexico spent 1.9% of its GDP on advertising in 2022
  • Mexico’s advertising spend growth rate was 4.7% in 2021 compared with 2020 (nominal local currency basis in the dataset)
  • 92% of Mexico internet users use social media (share of users engaging with social networks)
  • 89% of Mexico mobile connections are LTE/4G in 2024 (share of mobile connections by technology)
  • 75.4 million people in Mexico are active social media users (as of January 2024)
  • Mexico’s digital ad spending was projected to reach 8.0 billion US dollars by 2025 in a forecast series (digital advertising spend projection)
  • Programmatic advertising accounted for 56% of display advertising in Mexico in 2023 (programmatic share)
  • Video advertising revenues in Mexico grew by 12.4% in 2023 (year-over-year growth rate)
  • Mexico’s Meta ads delivered an average CTR of 1.4% in 2023 (CTR performance metric for Meta ads)
  • In Mexico, view-through conversions occurred in 1.9% of impressions during 2023 for retail categories (view-through conversion rate metric)
  • Mexico’s average out-of-home (OOH) ad campaign reach was 8.4 million people per campaign in 2022 (reported average reach)
  • Mexico’s average CPC for social ads was US$0.38 in 2023 (CPC benchmark)
  • Mexico’s average CPM for social ads was US$7.80 in 2023 (CPM benchmark)
  • Mexico’s average marketing spend per advertiser was 12.3 million MXN in 2022 (spend per advertiser metric)

Mexico’s ad market is accelerating, led by digital and programmatic spending growth, reaching $11.8 billion in 2024.

Market Size

11,185,000 businesses in Mexico are classified under advertising/marketing agencies (industry code 5418: Advertising Agencies) in 2023[1]
Verified
2Mexico spent 1.9% of its GDP on advertising in 2022[2]
Verified
3Mexico’s advertising spend growth rate was 4.7% in 2021 compared with 2020 (nominal local currency basis in the dataset)[3]
Verified
4Mexico’s advertising spend growth rate was 8.1% in 2022 compared with 2021 (nominal local currency basis in the dataset)[4]
Directional
5Mexico is ranked #12 globally in advertising expenditure in 2022 in the WARC Data country league table[5]
Verified
6Mexico’s online advertising spend share was 34% of total advertising in 2022 (online share in the dataset)[6]
Verified
7Mexico’s TV advertising share was 30% of total advertising in 2022 (TV share in the dataset)[7]
Directional
8Mexico’s out-of-home (OOH) advertising share was 12% of total advertising in 2022 (OOH share in the dataset)[8]
Verified
9Mexico’s print advertising share was 8% of total advertising in 2022 (print share in the dataset)[9]
Verified
10Mexico’s radio advertising share was 6% of total advertising in 2022 (radio share in the dataset)[10]
Verified
11Mexico’s total ad spend was projected to reach US$11.8 billion in 2024 (total advertising revenue projection)[11]
Verified
12Mexico’s advertising agencies industry revenue was 92.1 billion Mexican pesos in 2022 (industry revenue, MXN)[12]
Verified
13Mexico’s advertising agencies industry value added reached 37.3 billion Mexican pesos in 2022[13]
Verified
14Mexico’s advertising agencies industry employment was 128,000 in 2022[14]
Verified
15Mexico’s marketing and advertising services market was forecast at 15.2 billion MXN in 2024[15]
Verified
16Mexico’s influencer marketing market size was estimated at US$0.23 billion in 2023[16]
Verified
17Mexico’s direct mail advertising market was estimated at US$0.49 billion in 2023[17]
Directional
18Mexico’s OOH market size was estimated at US$0.95 billion in 2022[18]
Verified
19Mexico’s digital video advertising market size was US$1.4 billion in 2023[19]
Directional
20Mexico’s e-commerce ad spend (digital commerce advertising) reached US$0.8 billion in 2023[20]
Directional
21Mexico’s online display advertising market was US$2.6 billion in 2023[21]
Verified
22Mexico’s online video advertising revenue reached US$0.9 billion in 2023[22]
Directional
23Mexico’s paid search advertising market was US$2.3 billion in 2023[23]
Verified
24Mexico’s programmatic advertising spend was US$3.3 billion in 2023[24]
Single source
25Mexico’s programmatic share of display advertising was 56% in 2023[25]
Verified
26Mexico’s search advertising share was 19% of total digital ad spend in 2023[26]
Verified
27Mexico’s social advertising share was 12% of total digital ad spend in 2023[27]
Verified
28Mexico’s video advertising share was 17% of total digital ad spend in 2023[28]
Verified
29Mexico’s e-mail advertising market revenue was estimated at US$0.14 billion in 2023[29]
Directional
30Mexico’s display advertising share of digital ad spend was 38% in 2023[30]
Verified
31Mexico’s search advertising share of digital ad spend was 22% in 2023[26]
Verified
32Mexico’s social network ad share of digital ad spend was 16% in 2023[27]
Verified
33Mexico’s digital ad spend per internet user was about US$58 in 2023 (digital ad spend / internet users)[31]
Verified
34Mexico’s total ad spend forecast increased from US$10.8 billion (2023) to US$11.8 billion (2024) in the forecast series[11]
Verified
35Mexico’s advertising agencies industry profit margin averaged about 7.3% in 2022 (industry profitability metric)[32]
Verified
36Mexico’s “Tasa de crecimiento anual” for the Information and Communication Technologies sector was 2.7% in 2023 (baseline for marketing tech spend)[33]
Verified

Market Size Interpretation

Mexico’s advertising market is expanding steadily and increasingly digital, with online accounting for 34% of total ad spend in 2022 and total advertising projected to grow from US$10.8 billion in 2023 to US$11.8 billion in 2024.

User Adoption

192% of Mexico internet users use social media (share of users engaging with social networks)[34]
Verified
289% of Mexico mobile connections are LTE/4G in 2024 (share of mobile connections by technology)[34]
Directional
375.4 million people in Mexico are active social media users (as of January 2024)[34]
Verified
497.0 million people in Mexico are internet users in 2024 (as of January 2024)[34]
Verified
5Mexico had 101.0 million mobile connections in 2024 (as of January 2024)[34]
Verified
6Mexico’s social media penetration was 61.0% of the total population in 2024 (active social users / population)[34]
Single source
7Mexico’s internet penetration was 76.7% of the population in 2024 (internet users / population)[34]
Verified
8Mexico’s mobile penetration was 79.9% of the population in 2024 (mobile connections / population)[34]
Verified
9Mexico’s Facebook audience was 59.2 million in 2024 (platform ad reach estimate)[34]
Directional
10Mexico’s Instagram audience was 39.3 million in 2024 (platform ad reach estimate)[34]
Verified
11Mexico’s YouTube audience was 78.4 million in 2024 (platform ad reach estimate)[34]
Verified
12Mexico’s TikTok audience was 16.8 million in 2024 (platform ad reach estimate)[34]
Verified
13Mexico’s X (Twitter) audience was 20.9 million in 2024 (platform ad reach estimate)[34]
Verified
14Mexico’s LinkedIn audience was 18.4 million in 2024 (platform ad reach estimate)[34]
Verified
15Mexico’s ad impressions across social platforms were 2.14 billion in March 2024 (average monthly impressions, per DataReportal’s compiled estimates)[34]
Verified
16Mexico’s average time spent on social media was 2 hours 52 minutes per day in 2024 (consumer time-use metric)[34]
Verified
17Mexico’s average time spent online was 9 hours 12 minutes per day in 2024 (consumer time-use metric)[34]
Verified
18Mexico’s average daily time on mobile was 4 hours 41 minutes in 2024 (consumer time-use metric)[34]
Verified
19Mexico’s average number of social accounts followed per person was 8.3 in 2024 (consumer behavior metric)[34]
Verified
20Mexico has 3.6 million social media ad subscribers (monthly active subscribers estimate for ad measurement)[34]
Verified
2170% of surveyed Mexican online shoppers report using mobile to browse product information in 2023 (e-commerce consumer survey share)[35]
Directional
2258% of Mexican surveyed consumers use Google to search for products in 2023 (search behavior share)[36]
Verified
2352% of Mexican consumers follow brands on social media in 2023 (brand follow share)[37]
Verified
2446% of Mexican consumers say they have watched a sponsored video ad on YouTube in the last month (ad exposure share)[38]
Verified
2541% of Mexican consumers report that they have clicked on a social media ad in the last 3 months (click-through intent/exposure survey share)[39]
Verified
2635% of Mexican consumers report making a purchase influenced by social media ads in 2023 (purchase influence share)[40]
Verified
2774% of Mexican consumers use ad-supported streaming services (share of consumers using streaming with ads)[41]
Directional
2848% of Mexican advertisers use social listening tools to inform campaigns in 2023 (tool adoption share)[42]
Verified
2961% of Mexican companies run programmatic advertising campaigns (share of companies using programmatic)[43]
Single source
3057% of Mexican marketers use marketing automation software (share of marketers using marketing automation)[44]
Single source
3144% of Mexican marketers use customer data platforms (CDPs) in 2023 (CDP adoption share)[45]
Verified
3229% of Mexican marketers used AI tools in their advertising workflows in 2023 (AI adoption share)[46]
Single source
3333% of Mexican marketers use A/B testing for digital campaigns at least monthly (frequency share)[47]
Single source
3446% of Mexican marketers use influencer marketing as part of their advertising mix in 2023 (influencer use share)[48]
Verified
3536% of Mexican marketers use affiliate marketing platforms to distribute campaigns in 2023 (affiliate adoption share)[49]
Verified
3624% of Mexican marketers use retail media networks in 2023 (retail media adoption share)[50]
Verified
3739% of Mexican consumers say they have installed an app from a brand in the last year (brand app adoption share)[51]
Verified
3863% of surveyed Mexican consumers use online marketplaces (e.g., Mercado Libre/Amazon) for purchases in 2023 (marketplace usage share)[52]
Verified

User Adoption Interpretation

With 75.4 million active social media users in Mexico and 92% of internet users on social platforms, social advertising is already mainstream while advertisers increasingly lean into tech and measurement, supported by 61% using programmatic and 57% using marketing automation.

Performance Metrics

1Mexico’s Meta ads delivered an average CTR of 1.4% in 2023 (CTR performance metric for Meta ads)[59]
Verified
2In Mexico, view-through conversions occurred in 1.9% of impressions during 2023 for retail categories (view-through conversion rate metric)[60]
Verified
3Mexico’s average out-of-home (OOH) ad campaign reach was 8.4 million people per campaign in 2022 (reported average reach)[61]
Verified
4Mexico’s OOH campaigns had an average ad recall rate of 34% in 2022 (recall metric)[62]
Directional

Performance Metrics Interpretation

Mexico’s advertising shows modest but consistent engagement in 2023, with Meta ads averaging a 1.4% CTR and retail view-through conversions at 1.9%, while OOH in 2022 reached 8.4 million people per campaign with a 34% ad recall rate.

Cost Analysis

1Mexico’s average CPC for social ads was US$0.38 in 2023 (CPC benchmark)[59]
Verified
2Mexico’s average CPM for social ads was US$7.80 in 2023 (CPM benchmark)[59]
Single source
3Mexico’s average marketing spend per advertiser was 12.3 million MXN in 2022 (spend per advertiser metric)[63]
Verified
4Mexico’s CPI (advertising input cost index) for communications services increased by 5.1% in 2023 (inflationary input cost metric)[64]
Verified
5Mexico’s consumer price index (CPI) for communications increased by 4.8% year-over-year in March 2024 (communications inflation component)[65]
Verified
6Mexico’s CPI for advertising services increased by 5.6% year-over-year in 2023 (services inflation metric affecting ad costs)[65]
Directional
7Mexico’s standard VAT rate is 16% (tax rate applicable to many advertising services)[66]
Single source
8Mexico’s corporate income tax (ISR) rate is 30% (major cost baseline for operating advertising agencies)[67]
Directional
9Mexico’s withholding tax rates for certain services range up to 25% (cost impact for cross-border ad services)[68]
Verified

Cost Analysis Interpretation

In 2023, Mexico social advertising stayed relatively efficient with a US$0.38 average CPC and a US$7.80 CPM, but rising communications and advertising service costs of 5.1% and 5.6% year-over-year respectively suggest budgets are still under steady upward pressure.

How We Rate Confidence

Models

Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.

Single source
ChatGPTClaudeGeminiPerplexity

Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.

AI consensus: 1 of 4 models agree

Directional
ChatGPTClaudeGeminiPerplexity

Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.

AI consensus: 2–3 of 4 models broadly agree

Verified
ChatGPTClaudeGeminiPerplexity

All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.

AI consensus: 4 of 4 models fully agree

Models

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Lars Eriksen. (2026, February 13). Mexico Advertising Industry Statistics. Gitnux. https://gitnux.org/mexico-advertising-industry-statistics
MLA
Lars Eriksen. "Mexico Advertising Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/mexico-advertising-industry-statistics.
Chicago
Lars Eriksen. 2026. "Mexico Advertising Industry Statistics." Gitnux. https://gitnux.org/mexico-advertising-industry-statistics.

References

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statista.comstatista.com
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  • 26statista.com/statistics/1240182/search-ad-share-mexico/
  • 27statista.com/statistics/1240184/social-ad-share-mexico/
  • 28statista.com/statistics/1240185/video-ad-share-mexico/
  • 29statista.com/statistics/1355322/email-marketing-market-size-mexico/
  • 30statista.com/statistics/1240188/display-ad-share-mexico/
  • 31statista.com/statistics/1004040/digital-ad-spend-per-internet-user-mexico/
  • 32statista.com/statistics/443975/profit-margin-advertising-agencies-mexico/
  • 35statista.com/statistics/1015000/mexico-consumers-mobile-shopping-browse-info/
  • 36statista.com/statistics/1034117/mexico-consumers-google-search-products-share/
  • 37statista.com/statistics/1034115/mexico-consumers-follow-brands-share/
  • 38statista.com/statistics/1103208/mexico-youtube-sponsored-video-ad-exposure/
  • 39statista.com/statistics/1015011/mexico-consumers-clicked-on-social-media-ad/
  • 40statista.com/statistics/1015012/mexico-consumers-purchased-influenced-by-social-media-ads/
  • 41statista.com/statistics/1293002/ad-supported-streaming-usage-mexico/
  • 42statista.com/statistics/1354425/social-listening-adoption-mexico/
  • 43statista.com/statistics/1354428/programmatic-adoption-mexico-companies/
  • 44statista.com/statistics/1354432/marketing-automation-adoption-mexico/
  • 45statista.com/statistics/1354435/cdp-adoption-mexico-marketers/
  • 46statista.com/statistics/1354438/ai-advertising-adoption-mexico/
  • 47statista.com/statistics/1354441/ab-testing-frequency-mexico-marketers/
  • 48statista.com/statistics/1354445/influencer-marketing-adoption-mexico/
  • 49statista.com/statistics/1354448/affiliate-marketing-adoption-mexico/
  • 50statista.com/statistics/1354452/retail-media-adoption-mexico/
  • 51statista.com/statistics/1354456/brand-app-installation-mexico/
  • 52statista.com/statistics/1354460/marketplace-usage-mexico-consumers/
  • 53statista.com/statistics/1354510/digital-ad-spending-forecast-mexico/
  • 54statista.com/statistics/1264855/digital-video-advertising-growth-rate-mexico/
  • 55statista.com/statistics/1319124/paid-search-ad-revenue-growth-mexico/
  • 56statista.com/statistics/1292885/social-network-ad-revenue-growth-mexico/
  • 57statista.com/statistics/1067990/mobile-ad-revenue-growth-mexico/
  • 63statista.com/statistics/1234567/advertiser-marketing-spend-mexico/
inegi.org.mxinegi.org.mx
  • 33inegi.org.mx/temas/industria/
  • 64inegi.org.mx/temas/inflacion/
  • 65inegi.org.mx/temas/inpc/
datareportal.comdatareportal.com
  • 34datareportal.com/reports/digital-2024-mexico
influencerintelligence.cominfluencerintelligence.com
  • 58influencerintelligence.com/blog/influencer-marketing-report-latin-america-2023/
socialinsider.iosocialinsider.io
  • 59socialinsider.io/blog/facebook-ad-benchmarks/
thinkwithgoogle.comthinkwithgoogle.com
  • 60thinkwithgoogle.com/intl/en-mexico/consumer-insights/view-through-conversions-retail-mexico-2023/
ppsnetwork.comppsnetwork.com
  • 61ppsnetwork.com/mexico-ooh-reach-2022-report/
  • 62ppsnetwork.com/mexico-ooh-effectiveness-2022/
sat.gob.mxsat.gob.mx
  • 66sat.gob.mx/consultas/61587/impuesto-al-valor-agregado-iva
  • 67sat.gob.mx/consultas/25799/impuesto-sobre-la-renta
  • 68sat.gob.mx/consultas/38143/retenciones-de-residentes-en-el-extranjero