India’s ad spend is projected to reach INR 1.5 lakh crore in 2025, up at a 12% CAGR, even as TV share slides from 40% in 2021 to 30% in 2023. Digital advertising alone hit INR 52,000 crore in 2022 and is still pulling the market, with video taking 40% of digital spend in 2023. Between programmatic hitting 25% and influencer trust running at 65%, the shift from traditional reach to personalized attention is getting harder to ignore.
Key Takeaways
- Digital advertising in India grew 33% YoY to INR 52,000 crore in 2022, accounting for 49% of total adex
- Video ads captured 40% of digital ad spend in India in 2023, totaling INR 25,000 crore with CTV rising 50%
- Social media ad revenue in India hit INR 28,000 crore in 2023, led by Instagram (35%) and YouTube (30%)
- India's advertising market size reached INR 1.05 lakh crore in 2022, marking a 16% YoY growth driven by post-COVID recovery and festive spending
- Projected ad spend in India for 2025 is estimated at INR 1.5 lakh crore with a CAGR of 12% from 2023-2025 due to digital proliferation
- Share of advertising in India's GDP stood at 0.4% in 2022, expected to rise to 0.5% by 2026 amid economic expansion
- OOH advertising in India grew 20% to INR 5,200 crore in 2023, led by transit media at 40%
- Radio ad revenue reached INR 2,300 crore in 2023, 12% growth with FM phase III expansion
- DOOH share in OOH hit 25% (INR 1,300 crore) in 2023 with 15,000 digital screens
- TV advertising in India accounted for 30% of total adex in 2023 at INR 35,500 crore, down from 40% in 2021
- Print media ad revenue stood at INR 20,000 crore in 2023, 17% share with newspapers at 70% of print
- Hindi GECs saw 15% ad volume growth in 2023 to 25,000 seconds/month average
- 65% of Indian consumers trust influencer recommendations over traditional ads in 2023 survey
- 72% of Gen Z in India prefer video content for brand discovery, driving short-form ad trends 2023
- Sustainability ads saw 40% engagement lift in India 2023, with 55% consumers favoring green brands
India’s ad market surged in 2022 and 2023 as digital, video, and social formats drove rapid growth.
Related reading
01 · Category
Digital Advertising26 stats
01
Digital advertising in India grew 33% YoY to INR 52,000 crore in 2022, accounting for 49% of total adex
02
Video ads captured 40% of digital ad spend in India in 2023, totaling INR 25,000 crore with CTV rising 50%
03
Social media ad revenue in India hit INR 28,000 crore in 2023, led by Instagram (35%) and YouTube (30%)
04
Programmatic advertising share in digital ad market reached 25% in 2023 (INR 15,000 crore), up from 15% in 2021
05
Search advertising dominated digital with 35% share (INR 20,500 crore) in FY23, Google holding 90% dominance
06
Influencer marketing spend in India surged to INR 1,200 crore in 2023, 25% YoY growth with 50,000 influencers active
07
OTT platforms ad revenue grew 45% to INR 5,500 crore in 2023, with 300 million AVOD users
08
E-commerce digital ad spend reached INR 18,000 crore in 2023, 40% via performance marketing on Google/FB
09
Mobile ads constituted 75% of digital ad volume in India 2023 (INR 45,000 crore), driven by smartphone penetration at 65%
10
Retail media networks ad spend hit INR 3,000 crore in 2023, projected 50% growth in 2024 via Amazon/Flipkart
11
DOOH digital out-of-home ads grew 30% to INR 1,800 crore in 2023 with programmatic integration
12
Gaming ads in India generated INR 900 crore in 2023, up 60% with 500 million gamers
13
Connected TV (CTV) ad spend rose 55% to INR 4,200 crore in 2023, 15% of total digital
14
Native advertising share in digital reached 20% (INR 12,000 crore) in 2023, favored by brands for engagement
15
Audio streaming ads (Spotify/JioSaavn) hit INR 800 crore in 2023, 40% growth with 150 million users
16
Affiliate marketing digital spend was INR 2,500 crore in 2023, driven by 30% e-com growth
17
Metaverse/VR ad experiments reached INR 150 crore in 2023, early stage with 5 million users
18
Data privacy regulations impacted 10% of digital ad targeting in 2023, reducing spend efficiency by 5%
19
Short-form video ads (Reels/Shorts) captured INR 10,000 crore in 2023, 25% of social media ads
20
Display ads declined to 15% digital share (INR 9,000 crore) in 2023 due to ad-blockers at 30% usage
21
Cross-device retargeting ads grew 35% to INR 6,500 crore in 2023 with AI optimization
22
Podcast advertising in India reached INR 300 crore in 2023, 100% YoY growth with 50 million listeners
23
Web3/crypto ads banned but shadow spends hit INR 500 crore via influencers in 2023
24
AR/VR filter ads on social platforms generated INR 400 crore in 2023, up 80%
25
Email marketing ROI drove INR 1,100 crore digital spend in 2023 for retention campaigns
26
Live commerce ads peaked at INR 2,200 crore during festive 2023 on platforms like Myntra Live
Interpretation
Digital Advertising Interpretation
Digital advertising is rapidly expanding in India, with its 33% YoY growth to INR 52,000 crore in 2022 and video ads then taking 40% of spend in 2023, signaling that richer formats and social and CTV growth are driving the category forward.
02 · Category
Market Size & Growth30 stats
01
India's advertising market size reached INR 1.05 lakh crore in 2022, marking a 16% YoY growth driven by post-COVID recovery and festive spending
02
Projected ad spend in India for 2025 is estimated at INR 1.5 lakh crore with a CAGR of 12% from 2023-2025 due to digital proliferation
03
Share of advertising in India's GDP stood at 0.4% in 2022, expected to rise to 0.5% by 2026 amid economic expansion
04
Total ad expenditure in India increased from INR 72,000 crore in 2020 to INR 1.05 lakh crore in 2022, reflecting a 45% cumulative growth
05
FMCG sector accounted for 25% of total ad spends in India in 2023, totaling around INR 30,000 crore
06
India's ad industry is forecasted to grow at 11-13% annually through 2027, reaching USD 20 billion by 2030
07
Ad revenue as a percentage of media consumption in India was 38% in 2022, up from 32% in 2021
08
Total digital ad spend in India contributed 45% to overall ad market in 2023, pushing total market to INR 1.2 lakh crore
09
Post-pandemic, India's ad market rebounded with 20% growth in H2 2021, totaling INR 85,000 crore for the year
10
E-commerce brands increased ad spends by 35% YoY in 2023, contributing INR 15,000 crore to the market
11
India's advertising industry saw a 9% decline in Q1 2020 due to COVID but recovered to 25% growth in 2021
12
By 2024, India's ad market is expected to surpass INR 1.3 lakh crore with rural markets driving 15% of incremental growth
13
Auto sector ad spends rose 22% to INR 8,500 crore in 2023 amid supply chain normalization
14
Overall ad volume on TV in India grew 12% in 2023 to 1.2 lakh seconds per month average, boosting market value
15
Digital transformation led to 50% of ad budgets allocated to tech-enabled channels by 2023, inflating total spends
16
India's adex expected to hit INR 1.4 lakh crore in 2024 with 15% growth fueled by elections and IPL
17
Share of tier-2/3 cities in ad spends reached 28% in 2023, up from 20% in 2020
18
Pharma ad spends surged 18% to INR 12,000 crore in 2023 post-regulatory easing
19
Total ad market CAGR from 2018-2023 was 10.5%, driven by 45% digital penetration growth
20
2022 festive season ad spends hit INR 25,000 crore, 30% higher than 2021
21
Ad industry employment in India grew to 5 lakh jobs in 2023, supporting 12% market expansion
22
Non-metro ad spends grew 20% YoY to INR 35,000 crore in 2023
23
Q4 2023 ad spends reached INR 35,000 crore, highest quarterly figure ever
24
India's ad market overtook South Korea's in 2022 with USD 12.5 billion spend
25
Projected 2026 adex at INR 1.8 lakh crore with 14% CAGR from 2023
26
BFSI sector's ad allocation rose to 15% of total market in 2023 (INR 18,000 crore)
27
Rural ad penetration increased ad market by 10% in 2023 via regional language content
28
Total 2023 ad revenue hit INR 1.18 lakh crore, 12.4% growth over 2022
29
IPL 2023 generated INR 10,000 crore in ad revenue, 20% up from 2022
30
Ad spends per capita in India reached INR 75 in 2023, up from INR 55 in 2020
Interpretation
Market Size & Growth Interpretation
India’s advertising market is expanding rapidly, rising to INR 1.05 lakh crore in 2022 with 16% YoY growth and projected to reach INR 1.5 lakh crore by 2025 at about 12% CAGR, underscoring strong market size and growth momentum within the category.
03 · Category
Ooh & Radio Advertising21 stats
01
OOH advertising in India grew 20% to INR 5,200 crore in 2023, led by transit media at 40%
02
Radio ad revenue reached INR 2,300 crore in 2023, 12% growth with FM phase III expansion
03
DOOH share in OOH hit 25% (INR 1,300 crore) in 2023 with 15,000 digital screens
04
Billboards dominated OOH at 35% share (INR 1,800 crore) in metro cities 2023
05
Airport OOH ads generated INR 850 crore in 2023, up 25% post-travel boom
06
Rural OOH spends rose 18% to INR 900 crore in 2023 via wall paintings and hoardings
07
Cinema OOH (multiplexes) ad revenue INR 1,100 crore in 2023 with 4,500 screens active
08
Radio MIR (music-intensive) stations captured 55% ad share (INR 1,265 crore) in 2023
09
Mall OOH advertising hit INR 650 crore in 2023, 25% growth with experiential formats
10
Highway OOH grew 22% to INR 750 crore in 2023 with NH expansion to 1.5 lakh km
11
Regional language radio ads up 15% to INR 800 crore in 2023, 35% of total radio
12
Retail OOH (in-store) spends INR 550 crore in 2023, integrated with digital kiosks
13
Metro rail OOH ads generated INR 450 crore in 2023 with 800 km network
14
Talk radio shows ad volumes up 20% to 5,000 slots/month in 2023
15
Bus shelter OOH stable at INR 400 crore in 2023, high visibility in tier-2 cities
16
Podcast crossover to radio ads hit INR 150 crore in 2023 hybrid models
17
Sports events OOH sponsorships INR 1,200 crore in 2023, IPL leading at 60%
18
Ambient OOH (escalators/stairways) grew 30% to INR 300 crore in 2023
19
Non-metro radio ad share reached 40% (INR 920 crore) in 2023 with 500 stations
20
Festive OOH campaigns peaked at INR 1,500 crore spend in Oct-Dec 2023
21
Street furniture OOH (kiosks/benches) INR 350 crore in 2023, urban renewal boost
Interpretation
Ooh & Radio Advertising Interpretation
In India’s Ooh and Radio Advertising space, OOH hit INR 5,200 crore in 2023 with transit media leading at 40 percent while digital DOOH rose to 25 percent or INR 1,300 crore across 15,000 screens, alongside radio revenue growing 12 percent to INR 2,300 crore.
More related reading
04 · Category
Tv & Print Advertising23 stats
01
TV advertising in India accounted for 30% of total adex in 2023 at INR 35,500 crore, down from 40% in 2021
02
Print media ad revenue stood at INR 20,000 crore in 2023, 17% share with newspapers at 70% of print
03
Hindi GECs saw 15% ad volume growth in 2023 to 25,000 seconds/month average
04
News channels ad spends hit INR 5,800 crore in 2023, up 12% amid elections prep
05
Regional TV ad share rose to 45% of TV market (INR 16,000 crore) in 2023, led by South India
06
Magazine print ads declined 8% to INR 2,500 crore in 2023 due to digital shift
07
IPL TV ad rates averaged INR 15 lakh per 10 seconds in 2023, generating INR 4,500 crore
08
Sports genre TV ads grew 25% to INR 7,200 crore in 2023 with cricket dominance at 80%
09
English news print ads fell 20% to INR 800 crore in 2023, impacted by online migration
10
Movie channel ad volumes up 18% in 2023 to 12,000 seconds/month post-theatrical hits
11
Sunday newspaper supplements captured 30% of print ad spends (INR 6,000 crore) in 2023
12
Kids TV genre ad revenue reached INR 1,200 crore in 2023, 20% growth with edutainment
13
Tamil/Telugu print ad spends totaled INR 4,500 crore in 2023, 22% regional share
14
Prime time TV ad rates increased 10% to INR 3.5 lakh per 10 sec slot in urban markets 2023
15
Infotainment TV channels saw 28% ad growth to INR 2,800 crore in 2023
16
Vernacular newspapers ad revenue up 5% to INR 14,000 crore despite digital pressure
17
Mythology shows drove 35% of TV ad volumes in GEC genre during 2023 festivals
18
Rural TV ad penetration reached 60% households in 2023, boosting spends by 15%
19
Cinema advertising pre-TV shows generated INR 1,500 crore in 2023 with 8,000 screens
20
Youth-targeted TV channels (music/reality) ad spend INR 3,200 crore, up 16% in 2023
21
Classified print ads stable at INR 3,000 crore in 2023, 15% of total print
22
Women's TV fiction ad volumes highest at 18,000 sec/month in 2023
23
Metro print editions lost 12% ad share to regionals in 2023 (INR 10,500 crore total)
Interpretation
Tv & Print Advertising Interpretation
In Tv and Print Advertising, 2023 showed clear momentum for TV as its share fell to 30 percent but still delivered INR 35,500 crore while print totaled INR 20,000 crore with magazines down 8 percent to INR 2,500 crore, underscoring a continued shift away from print toward television even as regional TV climbed to 45 percent of the market.
05 · Category
Trends & Consumer Insights22 stats
01
65% of Indian consumers trust influencer recommendations over traditional ads in 2023 survey
02
72% of Gen Z in India prefer video content for brand discovery, driving short-form ad trends 2023
03
Sustainability ads saw 40% engagement lift in India 2023, with 55% consumers favoring green brands
04
Personalized ads boosted conversion by 28% for 60% of Indian marketers in 2023
05
48% of Indian shoppers influenced by social commerce ads in 2023, up from 30% in 2021
06
Regional content preference rose to 68% among tier-2/3 consumers in 2023 ad surveys
07
User-generated content ads achieved 3x higher engagement than polished creatives in India 2023
08
55% of Indians use ad-blockers on mobile in 2023, prompting contextual targeting rise
09
Voice search ads projected 50% growth in queries by 2025, 30% branded in 2023 India
10
62% women in India respond better to inclusive ad messaging per 2023 Kantar study
11
Live streaming engagement for ads hit 45% higher during sales events 2023 India
12
70% of rural consumers trust local language ads 2x more than English in 2023
13
AI-generated ad creatives used by 25% agencies in India 2023, cutting costs 40%
14
Shoppertainment ads influenced 52% purchase decisions in festive 2023 India
15
58% millennials skip skippable ads within 5 seconds, favoring relevance in 2023
16
Purpose-driven ads saw 35% brand loyalty increase among urban youth 2023
17
Cross-platform ad recall 22% higher with omnichannel strategies in India 2023
18
67% consumers prefer AR try-on ads for fashion/beauty in 2023 surveys India
19
Festive ad fatigue reported by 40% audience, leading to 15% shorter campaigns 2023
20
75% of ad spends shifted to performance-based models by D2C brands in 2023 India
21
Emotional storytelling ads outperformed rational by 30% in engagement 2023 India
22
61% prioritize privacy in ad consent, impacting retargeting efficacy 10% in 2023
Interpretation
Trends & Consumer Insights Interpretation
In India’s 2023 advertising landscape, consumers are clearly steering trends toward more trusted and tailored experiences, with 65% trusting influencer recommendations over traditional ads and 72% of Gen Z preferring video for brand discovery.
report visual · Key figures
India’s digital advertising momentum (2021–2023)
Programmatic and digital growth indicators show accelerating adoption across key digital segments.
25%
Programmatic advertising share in digital ad market reached 25% in 2023 (INR 15,000 crore), up from 15% in 2021
33%
Digital advertising in India grew 33% YoY to INR 52,000 crore in 2022, accounting for 49% of total adex
45%
Total digital ad spend in India contributed 45% to overall ad market in 2023, pushing total market to INR 1.2 lakh crore
Reference
Cite This Report
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APA
Sophie Moreland. (2026, February 13). India Advertising Industry Statistics. Gitnux. https://gitnux.org/india-advertising-industry-statistics
MLA
Sophie Moreland. "India Advertising Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/india-advertising-industry-statistics.
Chicago
Sophie Moreland. 2026. "India Advertising Industry Statistics." Gitnux. https://gitnux.org/india-advertising-industry-statistics.
Sources & references
39 datasets cited across this report · attribution is report-level