GITNUX MARKETDATA REPORT 2024

Marketing Personalization Statistics [Fresh Research]

Statistic 1

"91% of consumers are more likely to shop with brands that provide personalized offers and recommendations."

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Statistic 2

"63% of consumers find generic marketing content annoyingly non-personal."

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Statistic 3

"80% of shoppers say they prefer to buy from brands that use personalization."

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Statistic 4

"Personalized email campaigns have, on average, 29% higher unique open rates and 41% higher unique click rates than non-personalized emails."

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Statistic 5

"49% of marketers claim that personalization has significantly increased customer engagement."

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Statistic 6

"Companies that excel at personalized marketing see revenue increase by 6% to 10%."

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Statistic 7

"37% of consumers are willing to share their personal data in exchange for more personalized shopping experiences."

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Statistic 8

"Personalized marketing can reduce customer acquisition costs by up to 50%."

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Statistic 9

"Over 35% of Amazon’s sales are driven by personalization algorithms."

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Statistic 10

"44% of consumers say that they will likely become repeat buyers after a personalized shopping experience."

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Statistic 11

"74% of customers feel frustrated when they encounter website content that isn’t personalized."

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Statistic 12

"Personalization can increase the efficiency of online advertising by 10 to 30 times."

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Statistic 13

"Personalized homepage promotions influence 85% of consumers to make a purchase."

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Statistic 14

"75% of NetFlix’s viewing choices are driven by personalized recommendations."

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Statistic 15

"88% of U.S. marketers experienced measurable improvements in their campaign performance due to personalization."

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Statistic 16

"Adding personalized recommendations to e-commerce emails can increase revenues by 15-25%."

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