GITNUXREPORT 2025

Marketing In The Iot Industry Statistics

IoT marketing grows rapidly, prioritizing personalization, analytics, and customer engagement.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

62% of consumers are willing to share data to receive personalized IoT services

Statistic 2

55% of consumers trust brands more when they use IoT devices to enhance customer experience

Statistic 3

68% of smart home device owners are receptive to targeted marketing based on their device data

Statistic 4

39% of IoT marketers report challenges in data privacy compliance

Statistic 5

65% of IoT marketers see data security as a key concern when deploying IoT solutions

Statistic 6

41% of consumers say their IoT devices influence their purchasing decisions

Statistic 7

69% of consumers prefer brands that use IoT to provide seamless omnichannel experiences

Statistic 8

59% of consumers are more likely to trust brands that utilize IoT for personalized marketing

Statistic 9

49% of consumers are more inclined to purchase from brands offering IoT-powered experiences

Statistic 10

55% of IoT marketing professionals prioritize data security and privacy

Statistic 11

51% of marketers plan to invest more in IoT marketing technologies over the next 2 years

Statistic 12

36% of companies consider IoT essential to their future marketing strategies

Statistic 13

30% of marketing budgets are allocated specifically to IoT development in 2024

Statistic 14

The global IoT marketing market is expected to reach $50 billion by 2027

Statistic 15

The number of connected IoT devices worldwide is projected to hit 30.9 billion by 2025

Statistic 16

IoT in marketing is expected to grow at a CAGR of 21% from 2023 to 2028

Statistic 17

70% of IoT marketers plan to increase their IoT marketing budget in 2024

Statistic 18

The adoption of IoT in marketing has increased by 46% in the past 3 years

Statistic 19

60% of B2B marketers are integrating IoT data to improve their marketing efforts

Statistic 20

The most used IoT devices for marketing are smart speakers, used by 68% of companies

Statistic 21

49% of marketers believe IoT creates new opportunities for creating immersive experiences

Statistic 22

29% of consumers have interacted with IoT-enabled personalized marketing campaigns

Statistic 23

54% of global IoT marketing initiatives are focused on health and wellness devices

Statistic 24

31% of IoT marketing initiatives focus on energy management solutions

Statistic 25

50% of IoT marketing adoption is driven by retail industry innovations

Statistic 26

38% of IoT-based marketing strategies target industrial IoT sectors

Statistic 27

The use of IoT in marketing increased by 54% from 2019 to 2023

Statistic 28

52% of marketers see IoT as a key enabler for predictive customer analytics

Statistic 29

60% of IoT marketing initiatives focus on improving product lifecycle management

Statistic 30

66% of enterprises plan to implement IoT-based marketing automation within 2 years

Statistic 31

75% of IoT companies prioritize personalized marketing strategies

Statistic 32

65% of IoT marketers believe that targeted advertising improves customer engagement

Statistic 33

42% of IoT-enabled businesses see increased sales from IoT-based marketing campaigns

Statistic 34

45% of marketing professionals consider IoT data as critical for segmentation and targeting

Statistic 35

80% of IoT marketers utilize real-time analytics to optimize campaigns

Statistic 36

58% of IoT marketing strategies involve location-based services

Statistic 37

81% of IoT solutions in marketing are focused on customer retention strategies

Statistic 38

47% of IoT marketing campaigns involve video content to improve engagement

Statistic 39

37% of IoT marketing initiatives use AI-driven insights for personalization

Statistic 40

The average click-through rate (CTR) for IoT-related digital advertising is 2.8%, higher than traditional digital ads

Statistic 41

72% of IoT marketers utilize predictive analytics to enhance campaign effectiveness

Statistic 42

45% of B2C marketing campaigns incorporate IoT data for personalized offers

Statistic 43

48% of brands using IoT for marketing reported improved customer engagement metrics

Statistic 44

44% of IoT-enabled marketing campaigns include gamification components

Statistic 45

56% of IoT marketers believe that augmented reality (AR) can enhance marketing experiences

Statistic 46

57% of IoT marketing budgets are allocated to data analytics and insights

Statistic 47

46% of IoT marketers report increased ROI from IoT marketing expenditure

Statistic 48

73% of IoT-enabled marketing campaigns are personalized based on user behavior

Statistic 49

67% of companies plan to develop IoT-specific marketing content in the next year

Statistic 50

53% of IoT marketers use machine learning to improve campaign targeting

Statistic 51

54% of IoT-enabled marketing campaigns are designed to improve customer experience

Statistic 52

40% of IoT marketers focus on leveraging device data for A/B testing

Statistic 53

28% of global companies plan to launch IoT-driven marketing initiatives in the next year

Statistic 54

45% of IoT marketing efforts involve integration with social media platforms

Statistic 55

65% of IoT-focused marketing campaigns utilize data from wearable devices

Statistic 56

35% of IoT marketing campaigns use email automation triggered by IoT device activity

Statistic 57

54% of IoT data collected is used to create dynamic content for marketing campaigns

Statistic 58

45% of IoT marketers believe IoT enhances customer loyalty programs

Statistic 59

80% of IoT marketing strategies focus on enhancing customer data collection and analysis

Statistic 60

44% of companies have increased their IoT marketing efforts following successful pilot projects

Statistic 61

48% of brands report that IoT-enabled marketing has led to better customer insights

Statistic 62

71% of IoT marketing campaigns include some form of augmented reality engagement

Statistic 63

38% of IoT marketing campaigns involve asset tracking to improve product visibility

Statistic 64

43% of IoT marketers report challenges in integrating IoT data with existing CRM systems

Statistic 65

59% of IoT marketing campaigns incorporate voice-activated devices like smart assistants

Slide 1 of 65

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global IoT marketing market is expected to reach $50 billion by 2027
75% of IoT companies prioritize personalized marketing strategies
The number of connected IoT devices worldwide is projected to hit 30.9 billion by 2025
62% of consumers are willing to share data to receive personalized IoT services
65% of IoT marketers believe that targeted advertising improves customer engagement
42% of IoT-enabled businesses see increased sales from IoT-based marketing campaigns
IoT in marketing is expected to grow at a CAGR of 21% from 2023 to 2028
45% of marketing professionals consider IoT data as critical for segmentation and targeting
80% of IoT marketers utilize real-time analytics to optimize campaigns
58% of IoT marketing strategies involve location-based services
70% of IoT marketers plan to increase their IoT marketing budget in 2024
The adoption of IoT in marketing has increased by 46% in the past 3 years
55% of consumers trust brands more when they use IoT devices to enhance customer experience

The rapid rise of Internet of Things (IoT) technology is revolutionizing marketing, with projections predicting a $50 billion industry by 2027 and over 30 billion connected devices by 2025, highlighting a transformative era where personalized, data-driven strategies are reshaping customer engagement and brand loyalty.

Consumer Attitudes and Privacy

62% of consumers are willing to share data to receive personalized IoT services
55% of consumers trust brands more when they use IoT devices to enhance customer experience
68% of smart home device owners are receptive to targeted marketing based on their device data
39% of IoT marketers report challenges in data privacy compliance
65% of IoT marketers see data security as a key concern when deploying IoT solutions
41% of consumers say their IoT devices influence their purchasing decisions
69% of consumers prefer brands that use IoT to provide seamless omnichannel experiences
59% of consumers are more likely to trust brands that utilize IoT for personalized marketing
49% of consumers are more inclined to purchase from brands offering IoT-powered experiences
55% of IoT marketing professionals prioritize data security and privacy

Consumer Attitudes and Privacy Interpretation

As IoT continues to blur the lines between convenience and privacy, over half of consumers are willing to share their data for personalized experiences, yet nearly 40% of marketers admit to navigating a privacy minefield, highlighting that in the world of interconnected devices, trust and security are the ultimate currency.

Corporate Investment and Priorities

51% of marketers plan to invest more in IoT marketing technologies over the next 2 years
36% of companies consider IoT essential to their future marketing strategies
30% of marketing budgets are allocated specifically to IoT development in 2024

Corporate Investment and Priorities Interpretation

With over half of marketers gearing up to boost IoT investments and a substantial 36% deeming it vital to their future, it's clear that in 2024, the Internet of Things isn’t just a gadget; it’s the new backbone of strategic marketing—making the era of interconnected brand storytelling unavoidable.

Market Growth and Adoption

The global IoT marketing market is expected to reach $50 billion by 2027
The number of connected IoT devices worldwide is projected to hit 30.9 billion by 2025
IoT in marketing is expected to grow at a CAGR of 21% from 2023 to 2028
70% of IoT marketers plan to increase their IoT marketing budget in 2024
The adoption of IoT in marketing has increased by 46% in the past 3 years
60% of B2B marketers are integrating IoT data to improve their marketing efforts
The most used IoT devices for marketing are smart speakers, used by 68% of companies
49% of marketers believe IoT creates new opportunities for creating immersive experiences
29% of consumers have interacted with IoT-enabled personalized marketing campaigns
54% of global IoT marketing initiatives are focused on health and wellness devices
31% of IoT marketing initiatives focus on energy management solutions
50% of IoT marketing adoption is driven by retail industry innovations
38% of IoT-based marketing strategies target industrial IoT sectors
The use of IoT in marketing increased by 54% from 2019 to 2023
52% of marketers see IoT as a key enabler for predictive customer analytics
60% of IoT marketing initiatives focus on improving product lifecycle management
66% of enterprises plan to implement IoT-based marketing automation within 2 years

Market Growth and Adoption Interpretation

As the IoT marketing landscape surges toward a projected $50 billion industry with over 30 billion devices connecting the world, marketers who embrace the 21% CAGR and leverage smart speakers and predictive analytics are not just keeping up—they're shaping a future where personalized, immersive experiences and smarter product lifecycle management become the new norm.

Marketing Strategies and Campaigns

75% of IoT companies prioritize personalized marketing strategies
65% of IoT marketers believe that targeted advertising improves customer engagement
42% of IoT-enabled businesses see increased sales from IoT-based marketing campaigns
45% of marketing professionals consider IoT data as critical for segmentation and targeting
80% of IoT marketers utilize real-time analytics to optimize campaigns
58% of IoT marketing strategies involve location-based services
81% of IoT solutions in marketing are focused on customer retention strategies
47% of IoT marketing campaigns involve video content to improve engagement
37% of IoT marketing initiatives use AI-driven insights for personalization
The average click-through rate (CTR) for IoT-related digital advertising is 2.8%, higher than traditional digital ads
72% of IoT marketers utilize predictive analytics to enhance campaign effectiveness
45% of B2C marketing campaigns incorporate IoT data for personalized offers
48% of brands using IoT for marketing reported improved customer engagement metrics
44% of IoT-enabled marketing campaigns include gamification components
56% of IoT marketers believe that augmented reality (AR) can enhance marketing experiences
57% of IoT marketing budgets are allocated to data analytics and insights
46% of IoT marketers report increased ROI from IoT marketing expenditure
73% of IoT-enabled marketing campaigns are personalized based on user behavior
67% of companies plan to develop IoT-specific marketing content in the next year
53% of IoT marketers use machine learning to improve campaign targeting
54% of IoT-enabled marketing campaigns are designed to improve customer experience
40% of IoT marketers focus on leveraging device data for A/B testing
28% of global companies plan to launch IoT-driven marketing initiatives in the next year
45% of IoT marketing efforts involve integration with social media platforms
65% of IoT-focused marketing campaigns utilize data from wearable devices
35% of IoT marketing campaigns use email automation triggered by IoT device activity
54% of IoT data collected is used to create dynamic content for marketing campaigns
45% of IoT marketers believe IoT enhances customer loyalty programs
80% of IoT marketing strategies focus on enhancing customer data collection and analysis
44% of companies have increased their IoT marketing efforts following successful pilot projects
48% of brands report that IoT-enabled marketing has led to better customer insights
71% of IoT marketing campaigns include some form of augmented reality engagement

Marketing Strategies and Campaigns Interpretation

In a landscape where 75% of IoT companies chase personalized marketing, 81% focus on customer retention, and 80% leverage real-time analytics—indicating that in the rapidly evolving world of IoT marketing, success hinges on turning data into engagement, loyalty, and measurable ROI, all while balancing innovation with targeted precision.

Technology Trends and Device Connectivity

38% of IoT marketing campaigns involve asset tracking to improve product visibility
43% of IoT marketers report challenges in integrating IoT data with existing CRM systems
59% of IoT marketing campaigns incorporate voice-activated devices like smart assistants

Technology Trends and Device Connectivity Interpretation

As IoT marketing embraces asset tracking and voice-activated devices to enhance product visibility, the major hurdle remains integrating these innovative data streams with existing CRM systems—highlighting that even in a connected world, integration is still the missing link.