GITNUX MARKETDATA REPORT 2024

Must-Know Loyalty Programs Statistics [Latest Report]

Statistic 1

"71% of consumers say loyalty programs are a meaningful part of their relationships with brands."

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Statistic 2

"79% of consumers say that loyalty programs make them more likely to continue doing business with brands."

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Statistic 3

"Over 90% of companies have a loyalty program."

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Statistic 4

"59% of consumers say that personalization is a notable influence in joining a loyalty program."

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Statistic 5

"70% of people trust brands with loyalty programs more."

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Statistic 6

"Only 25% of European consumers claim their loyalty is driven by loyalty points."

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Statistic 7

"46% of consumers modified, postponed, or cancelled a planned service or activity to maximize the benefits from a loyalty program."

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Statistic 8

"67% of consumers modify the brands they purchase to maximise the benefits of a loyalty program."

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Statistic 9

"64% of companies that saw an increase in customer loyalty over a year’s time reported revenue growth as a result."

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Statistic 10

"88% of companies with loyalty programs that are designed to enhance customer experience reported a positive change in customer loyalty."

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Statistic 11

"In the US, 57% of consumers spend more on brands to which they are loyal."

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Statistic 12

"66% of consumers admit to changing their spending behavior in order to maximize loyalty points."

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Statistic 13

"Only 22.9% of airline loyalty program members are active."

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Statistic 14

"About 55% of online consumers in the United States are members of a retail loyalty program."

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Statistic 15

"69% of customers say choice of retailer is influenced by where they can earn customer loyalty/rewards program points."

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Statistic 16

"Only 21% of respondents in a recent survey think that Loyalty Programs lead to better service."

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Statistic 17

"It pays to have loyalty programs, as return customers spend up to 67% more than new customers."

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