GITNUX MARKETDATA REPORT 2024

Must-Know Legal Marketing Statistics [Latest Report]

Highlights: The Most Important Legal Marketing Statistics

  • 61% of law firms using Google Ads have an average click-to-call conversion rate of 43.4%.
  • 77% of consumers searching for attorneys start with online information.
  • 43.3% of attorneys obtained new clients using Facebook.
  • 72% of legal professionals said they plan to increase digital marketing spending by at least 10% in 2021.
  • On average, lawyers spend over 90% of their marketing budgets on internet marketing.
  • Mobile search represents 58% of all search query volume for law-related keywords.
  • 78% of clients decide on a legal provider based on online reputation.
  • 46% of law firms say cost-per-lead is a significant challenge for online advertising.
  • Law firms that use video marketing see a 200-300% increase in click-through rates.
  • The legal industry has an average Google Ads conversion rate of 6.98%.
  • 96% of people seeking legal advice use a search engine for help.
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Are you looking to stay up-to-date on the latest legal marketing statistics? With digital technology and online resources becoming increasingly important in the legal industry, it’s essential for lawyers and law firms to understand how their clients are searching for them. In this blog post, we’ll explore 20 of the most recent stats about legal marketing that will help you better understand your target audience and optimize your strategies accordingly.

The Most Important Statistics
61% of law firms using Google Ads have an average click-to-call conversion rate of 43.4%.

This statistic is a powerful indicator of the effectiveness of Google Ads for law firms. It shows that a significant majority of law firms using Google Ads are achieving a high click-to-call conversion rate, which is a key metric for measuring the success of any legal marketing campaign. This statistic is a testament to the power of Google Ads for legal marketing and should be taken into consideration when planning any legal marketing strategy.

77% of consumers searching for attorneys start with online information.

This statistic is a powerful reminder of the importance of having an online presence for attorneys. With the majority of consumers beginning their search for legal services online, it is essential for attorneys to have a website, blog, and social media accounts to ensure they are visible to potential clients.

Legal Marketing Statistics Overview

43.3% of attorneys obtained new clients using Facebook.

This statistic is a testament to the power of Facebook as a tool for legal marketing. It shows that a significant portion of attorneys have been able to successfully use the platform to acquire new clients, demonstrating its effectiveness as a marketing tool.

72% of legal professionals said they plan to increase digital marketing spending by at least 10% in 2021.

This statistic is a clear indication that legal professionals are recognizing the importance of digital marketing and are willing to invest in it. It shows that digital marketing is becoming an increasingly important part of the legal industry, and that legal professionals are taking steps to ensure they are staying up-to-date with the latest trends and technologies. This statistic is a valuable insight into the current state of legal marketing and can be used to inform readers of the blog post about the importance of digital marketing in the legal industry.

On average, lawyers spend over 90% of their marketing budgets on internet marketing.

This statistic is a telling indication of the importance of internet marketing in the legal industry. It shows that lawyers are recognizing the power of digital marketing and are investing heavily in it to reach their target audiences. This statistic is especially relevant to a blog post about legal marketing statistics, as it provides insight into the current trends in the industry and how lawyers are adapting to the digital age.

Mobile search represents 58% of all search query volume for law-related keywords.

This statistic is a powerful indicator of the importance of mobile search when it comes to legal marketing. It shows that the majority of people searching for law-related keywords are doing so on their mobile devices, which means that legal marketers need to ensure their websites are optimized for mobile search in order to capture the most potential customers.

78% of clients decide on a legal provider based on online reputation.

This statistic is a powerful reminder of the importance of online reputation when it comes to legal marketing. It highlights the need for legal providers to ensure their online presence is professional and trustworthy, as 78% of clients are likely to base their decision on this factor alone.

46% of law firms say cost-per-lead is a significant challenge for online advertising.

This statistic is a telling indication of the difficulties law firms face when it comes to online advertising. It highlights the fact that cost-per-lead is a major obstacle for many firms, making it difficult to maximize their return on investment. This is an important point to consider when discussing legal marketing strategies, as it can help inform decisions on how to best allocate resources.

Law firms that use video marketing see a 200-300% increase in click-through rates.

This statistic is a powerful testament to the effectiveness of video marketing for law firms. It demonstrates that by utilizing video marketing, law firms can expect to see a dramatic increase in click-through rates, making it an invaluable tool for legal marketing.

The legal industry has an average Google Ads conversion rate of 6.98%.

This statistic is a valuable insight into the effectiveness of legal marketing campaigns. It shows that, on average, legal industry campaigns are achieving a conversion rate of 6.98%, indicating that they are successfully reaching their target audience and converting them into customers. This statistic is an important indicator of the success of legal marketing efforts and can be used to inform future campaigns.

96% of people seeking legal advice use a search engine for help.

This statistic is a powerful indicator of the importance of search engine optimization for legal professionals. It shows that the vast majority of people seeking legal advice are turning to search engines to find the help they need. This means that if legal professionals want to be found by potential clients, they must ensure their websites are optimized for search engine visibility. This statistic is a reminder of the importance of legal marketing strategies that focus on SEO.

Conclusion

It is clear from these statistics that legal marketing has become increasingly important for law firms. Consumers are relying more and more on online information to make decisions about which firm they should hire, with 77% of consumers starting their search online. Social media networks such as LinkedIn and Facebook have also been used by 69% and 43.3%, respectively, of legal professionals to network, build credibility, and grow their business. Additionally, over 90% of law firms use LinkedIn for marketing purposes while 61% using Google Ads have an average click-to-call conversion rate of 43%.

Lawyers need to be aware that cost per lead can be a significant challenge when it comes to digital advertising (46%), but email marketing (55%) remains popular among providers in the industry due to its effectiveness at reaching clients directly. Furthermore 92%-96% people searching for lawyers turn firstly towards search engines like Google or Bing; this number increased 50 percent between 2015 – 2020 according client keyword research data analysis . Video content is another effective way attorneys can reach potential customers since it increases click through rates up 200-300%. Finally 78 % decide on a provider based on reputation so having good reviews will help increase your chances getting hired.

References

0. – https://www.www.istockanalyst.com

1. – https://www.www.gosilverback.com

2. – https://www.www.wordstream.com

3. – https://www.www.digitalauthority.me

4. – https://www.www.nolo.com

5. – https://www.www.natlawreview.com

6. – https://www.blog.hubspot.com

7. – https://www.www.acquisdata.com

8. – https://www.www.attorneyatwork.com

FAQs

What are the primary goals of legal marketing?

The primary goals of legal marketing include brand building, client acquisition and retention, improving market visibility, establishing thought leadership in the legal space, and ultimately, increasing revenue for the law firm.

What are the most effective legal marketing channels?

Some of the most effective legal marketing channels include professional networking, digital marketing (such as content marketing, social media marketing, search engine optimization, and pay-per-click campaigns), client referrals, and targeted email marketing campaigns.

What are some of the ethical considerations surrounding legal marketing?

Ethical considerations in legal marketing involve ensuring the accuracy and veracity of all marketing communications, avoiding misleading or false information, and adhering to the rules and regulations set forth by the American Bar Association (ABA) and other legal governing bodies.

How important is a law firm's online presence in their marketing strategy?

A law firm's online presence is of critical importance in today's digital world, as it helps establish credibility, reach a wider audience, and enable potential clients to easily find and learn about the firm's expertise and services. An effective online presence includes a professional and user-friendly website, search engine optimization, social media presence, and an engaging blog or thought leadership platform.

How do law firms measure the success of their marketing efforts?

Law firms can measure the success of their marketing efforts using key performance indicators (KPIs) such as the number of new clients acquired, the total increase in revenue, the growth in website traffic, client retention rates, social media engagement metrics, and the overall return on investment (ROI) from marketing campaigns.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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