Lead Generation Industry Statistics [Fresh Research]

With sources from:,,, and many more

In this post, we explore key statistics that shed light on the state of lead generation in the industry. From top priorities and challenges to effective strategies and common pitfalls, these data points paint a detailed picture of the complexities surrounding lead generation efforts in the B2B marketing world. Let’s dive into the numbers and uncover insights that can help businesses navigate the ever-evolving landscape of generating quality leads.

Statistic 1

"86% of B2B marketers say that lead generation is their top priority."

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Statistic 2

"68% of businesses report struggling with lead generation."

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Statistic 3

"63% of marketers say that generating traffic and leads is their top challenge."

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Statistic 4

"80% of marketers report their lead generation efforts are only slightly or somewhat effective."

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Statistic 5

"53% of marketers allocate more than half of their budget to lead generation."

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Statistic 6

"Businesses that nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects."

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Statistic 7

"Lack of resources such as time, staff, and budget remains the biggest obstacle to successful lead generation for 61% of B2B marketers."

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Statistic 8

"61% of B2B marketers send all leads directly to Sales, while just 27% use a lead qualification process."

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Statistic 9

"Email Marketing is reported to be the best source for B2B Lead Generation with 78% votes."

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Statistic 10

"5% B2B marketers said webinars are the most effective way to generate quality leads."

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Statistic 11

"Nearly 80% of companies not meeting their revenue goals attract 10,000 visitors per month or less to their website."

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Statistic 12

"Only 16% of marketers say outbound practices provide the highest quality leads for sales."

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Statistic 13

"Just 44% of companies use lead scoring systems."

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Statistic 14

"B2B companies that blog 1-2 times a month generate 70% more leads than those who don’t blog at all."

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Statistic 15

"Research showed that LinkedIn is responsible for more than 80% of the leads generated by Social Media."

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Statistic 16

"79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance."

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In conclusion, the statistics presented emphasize the critical importance of lead generation for B2B marketers, with a majority prioritizing this aspect of their strategy. However, challenges persist, as indicated by the high percentage of businesses struggling with lead generation and the relatively low effectiveness of current efforts. The data also highlights the significant impact of lead nurturing on sales, underscoring the need for a strategic approach in this area. Key findings, such as the effectiveness of email marketing and the benefits of blogging regularly, provide valuable insights for marketers looking to improve their lead generation results. Ultimately, addressing resource constraints and implementing lead qualification processes are crucial steps towards overcoming obstacles and maximizing the potential of lead generation efforts.

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