Are you looking to get the most out of your Instagram marketing strategy? If so, then it’s important to stay up-to-date on the latest statistics and trends. From active monthly users to engagement rates, there are a variety of metrics that can help inform your decisions when creating content or running campaigns. In this blog post, we’ll be taking a look at 20 key Instagram marketing statistics every marketer should know in 2021.
This statistic is a testament to the sheer size and reach of Instagram, making it an invaluable platform for marketers. With over 1 billion active monthly users, Instagram provides an unparalleled opportunity to reach a massive audience and build a successful marketing campaign.
90% of Instagram users follow at least one business account.
This statistic is a powerful indicator of the potential reach of Instagram marketing. It shows that the majority of Instagram users are open to engaging with businesses on the platform, making it an ideal platform for businesses to reach their target audience.
Instagram Marketing Statistics Overview
70% of shopping enthusiasts turn to Instagram for product discovery.
This statistic is a powerful indicator of the power of Instagram as a platform for product discovery. It shows that the majority of shopping enthusiasts are turning to Instagram to find new products, demonstrating the effectiveness of Instagram as a marketing tool. This statistic is an important reminder of the potential of Instagram as a marketing platform, and should be taken into consideration when planning an Instagram marketing strategy.
58% of people say they have become more interested in a brand or product after seeing it in Stories.
This statistic is a powerful indicator of the effectiveness of Instagram Stories as a marketing tool. It shows that when brands and products are featured in Stories, they can generate a significant amount of interest from viewers. This is an invaluable insight for marketers looking to maximize their reach and engagement on Instagram.
Instagram’s average engagement rate is 1.22%.
The fact that Instagram’s average engagement rate is 1.22% is a crucial piece of information when it comes to Instagram Marketing Statistics. This statistic provides insight into how successful Instagram campaigns can be, as it indicates the average level of engagement that can be expected from users. Knowing this number can help marketers plan their campaigns more effectively, as they can use it to set realistic goals and expectations.
75% of businesses plan to use Instagram as part of their social media marketing strategy in 2021.
This statistic is a powerful indicator of the importance of Instagram in the world of social media marketing. It shows that the majority of businesses recognize the potential of Instagram as a platform for reaching their target audience and are willing to invest in it. This statistic is a valuable piece of information for anyone looking to learn more about the current state of Instagram marketing and how it can be used to their advantage.
83% of users say that Instagram helps them discover new products or services.
This statistic is a powerful indicator of the potential of Instagram as a marketing tool. It shows that the platform is an effective way to reach potential customers and introduce them to new products and services. This statistic is a valuable piece of information for businesses looking to leverage Instagram for their marketing efforts, as it demonstrates the platform’s ability to help them reach a large audience and increase their visibility.
Instagram ad revenue is expected to reach $18.16 billion in 2021.
This statistic is a testament to the immense potential of Instagram as a marketing platform. It shows that businesses are increasingly recognizing the value of investing in Instagram ads, and that the platform is becoming an increasingly lucrative option for businesses looking to reach their target audiences. This is an important statistic for anyone interested in Instagram marketing, as it demonstrates the potential for businesses to generate significant returns from their investments in the platform.
78% of businesses consider Instagram to be the most important platform for influencer marketing.
This statistic is a powerful indicator of the importance of Instagram for influencer marketing. It shows that the majority of businesses recognize the potential of Instagram to reach their target audience and build relationships with influencers. This statistic is a valuable piece of information for anyone looking to understand the current state of Instagram marketing and how it can be used to their advantage.
Carousel posts on Instagram have the highest engagement rates, at 1.92%.
This statistic is a valuable insight for Instagram marketers, as it highlights the effectiveness of carousel posts in terms of engagement. Knowing that carousel posts have the highest engagement rate of any post type on Instagram can help marketers create more effective campaigns and maximize their reach.
77% of marketers use branded hashtags on Instagram.
This statistic is a testament to the power of branded hashtags on Instagram. It shows that the majority of marketers recognize the value of using branded hashtags to increase visibility and engagement on the platform. This is an important statistic for anyone looking to maximize their Instagram marketing efforts, as it demonstrates the effectiveness of branded hashtags in reaching and connecting with their target audience.
Instagram accounts with over 100,000 followers have a 2.5% engagement rate.
This statistic is a crucial piece of information for anyone looking to maximize their Instagram marketing efforts. It provides a benchmark for the level of engagement that can be expected from accounts with a large following, and can be used to inform decisions about how to best allocate resources and time. Knowing the average engagement rate of accounts with over 100,000 followers can help marketers better understand the potential reach of their content and how to best target their audience.
62% of people say they become more interested in a brand after seeing it in Instagram Search & Explore.
This statistic is a powerful indicator of the effectiveness of Instagram Search & Explore as a marketing tool. It shows that when people come across a brand in this platform, they are more likely to become interested in it. This is an invaluable insight for businesses looking to leverage Instagram as a marketing channel, as it suggests that investing in this platform can be a great way to increase brand awareness and engagement.
Video content on Instagram receives 49% higher interactions compared to image content.
This statistic is a powerful reminder of the importance of video content when it comes to Instagram marketing. It highlights the fact that video content can be a highly effective way to engage with audiences and drive interactions. This is especially true when compared to image content, which receives significantly lower interactions. As such, this statistic is an invaluable insight for marketers looking to maximize their reach and engagement on Instagram.
Instagram users in the US spend an average of 30 minutes per day on the app.
This statistic is a key indicator of the potential reach of Instagram marketing campaigns. It shows that US users are actively engaging with the app, spending an average of 30 minutes per day on it. This provides a valuable opportunity for businesses to reach their target audience and maximize their marketing efforts.
Instagram Shopping feature was used by 130 million users each month, as of 2019.
This statistic is a testament to the power of Instagram Shopping feature, demonstrating its immense popularity among users. It is a clear indication that Instagram Shopping is an effective tool for marketers to reach their target audience and increase their sales. This statistic is a valuable insight for marketers looking to leverage Instagram for their marketing campaigns.
Conclusion
From these Instagram marketing statistics, it is clear that the platform has become an essential part of any business’s social media strategy. With over 1 billion active monthly users and 90% following at least one business account, businesses have a huge potential audience to reach out to. Additionally, 70% of shopping enthusiasts turn to Instagram for product discovery and 58% say they have become more interested in a brand or product after seeing it in Stories.
Marketers who use user-generated content on Instagram observe higher conversion rates while ads placed in the Stories format tend to perform better than those posted on feeds. Furthermore, with 83% saying that Instagram helps them discover new products or services and 36% making online purchases based on influencer suggestions – there are plenty of opportunities for brands looking to capitalize on this powerful platform.
References
0. – https://www.facebook.com
1. – https://www.emarketer.com
2. – https://www.socialbakers.com
3. – https://www.rivaliq.com
4. – https://www.socialinsider.io
5. – https://www.sproutsocial.com
6. – https://www.blog.hootsuite.com
7. – https://www.business.instagram.com
8. – https://www.influencermarketinghub.com
9. – https://www.socialmediatoday.com
10. – https://www.takumi.com
11. – https://www.oberlo.com
ZipDo, cited June 2023: Instagram Marketing Statistics
