Infomercials have been a popular form of advertising for decades, and the industry continues to grow. According to ReportLinker, the global TV infomercial market was valued at approximately $226.3 billion in 2020 and is projected to grow at a compound annual growth rate (CAGR) of 4% between 2021 and 2028. Statista reports that 76% of adult Americans consider infomercials helpful when making purchasing decisions, while direct response advertising revenue in the United States amounted to $1.96 billion in 2020 according to Statista’s estimates.
In October 2016, an estimated 45.1% of infomercials aired in the United States were for health and beauty products with housewares accounting for 22%, fitness products 9%, respectively as per Statista data from that same year; average length decreased from 23 minutes 2008-2013 also according InfomercailsPedia report on US Market Trends & Statistics – however revenues declined from 6$2B 2010-2015 due mainly competition online shopping sites such Amazon or eBay . Additionally there are over 18000 registered ‘As Seen On TV’ Products , which generated around 4$Bn 2019 alone . QVC Group one leading home shopping network reported 10$5bn revenue last year . Fitness product category has highest conversion rates 12%. There 425 businesses engaged this sector U S A with 2 7 % CAGR 2014-2019 period ; Europe 5 1 % forecasted 2022–2028 meanwhile Asia Pacific region expected exhibit 5 5 % CAGR during 2021–2028 timeframe
This statistic is a testament to the immense size and scope of the infomercial industry. It is a clear indication that infomercials have become an integral part of the global economy, with a market value of over $226 billion in 2020. This figure is a testament to the power of infomercials as a marketing tool, and it is a reminder of the importance of understanding the industry and its trends.
The global infomercial market is projected to grow at a compound annual growth rate (CAGR) of approximately 4% between 2021 and 2028.
This statistic is a crucial indicator of the future of the infomercial market, as it suggests that the industry is expected to experience steady growth over the next seven years. This is an important piece of information for anyone interested in the infomercial industry, as it provides insight into the potential for success in the sector. Furthermore, this statistic can be used to inform decisions about investments in the infomercial market, as well as to plan for the future of the industry.
Infomercials Industry Statistics Overview
Approximately 76% of adult Americans consider infomercials helpful in making purchasing decisions.
This statistic is a powerful indicator of the effectiveness of infomercials in influencing purchasing decisions. It shows that a large majority of adult Americans find infomercials helpful when making decisions about what to buy. This is an important statistic for anyone interested in the infomercials industry, as it demonstrates the potential for success in this field.
In 2020, the total revenue of direct response advertising in the United States amounted to $1.96 billion.
This statistic is a testament to the power of direct response advertising in the United States. It shows that despite the challenges of 2020, the industry was still able to generate a significant amount of revenue. This highlights the importance of direct response advertising in the US economy and provides a valuable insight into the success of the infomercials industry.
As of October 2016, an estimated 45.1% of infomercials aired in the United States were for health and beauty products.
This statistic is a telling indication of the prevalence of health and beauty products in the infomercials industry. It demonstrates that a significant portion of the infomercials aired in the United States are dedicated to health and beauty products, indicating that this is a major focus of the industry. This information is important to consider when discussing the infomercials industry, as it provides insight into the types of products that are being marketed and the trends that are driving the industry.
Housewares made up approximately 22.1% of the infomercial products in the United States in October 2016.
This statistic is a telling indication of the success of the housewares industry in the infomercials market. It shows that housewares have a significant presence in the infomercials industry, and that the industry is thriving. This statistic is important for understanding the current state of the infomercials industry and the trends that are driving it.
Fitness products comprised about 9.4% of infomercial products in the United States in October 2016.
This statistic is a telling indication of the success of fitness products in the infomercials industry. It shows that fitness products have been able to capture a significant portion of the market share, indicating that they are a popular choice among consumers. This statistic is important for understanding the current state of the infomercials industry and can be used to inform future decisions about product offerings.
The average length of broadcast infomercials in the United States decreased from 23 minutes in 2008 to 22 minutes in 2013.
This statistic is indicative of a trend in the infomercials industry, demonstrating that the average length of broadcast infomercials has decreased over the past five years. This could be due to a variety of factors, such as a shift in consumer preferences or a change in the way infomercials are marketed. This information is important for anyone interested in the infomercials industry, as it provides insight into the current state of the industry and can help inform decisions about how to best reach potential customers.
Infomercial revenues declined from $6.2 billion in 2010 to about $4.4 billion in 2015 in the United States.
This statistic is a telling indication of the state of the infomercial industry in the United States. It shows that the industry has experienced a significant decline in revenues over the past five years, suggesting that the industry is struggling to remain competitive in the current market. This information is essential for anyone looking to gain an understanding of the infomercial industry and its current state.
Approximately 9.9% of successful patent applications between January 2011 and February 2013 featured products also marketed in infomercial product filings.
This statistic is a telling indication of the success of infomercial product filings. It shows that a significant portion of successful patent applications were related to products that had been marketed in infomercials, demonstrating the effectiveness of this form of advertising. This statistic is a valuable insight into the power of infomercials and provides a useful benchmark for the industry.
There are over 18,000 registered ‘As Seen on TV’ products.
This statistic is a testament to the sheer size and scope of the infomercials industry. It shows that the industry is thriving, with over 18,000 products being registered as ‘As Seen on TV’. This is a clear indication that infomercials are a powerful marketing tool, and that the industry is continuing to grow.
In 2019, revenue from the U.S. infomercials industry amounted to $4.1 billion.
This statistic is a testament to the success of the U.S. infomercials industry in 2019, demonstrating the immense potential of this sector. It is a clear indication that infomercials are a lucrative business, and that there is a large market for these products and services. This statistic is an important piece of information for anyone interested in the infomercials industry, as it provides a snapshot of the industry’s financial performance.
The Canadian infomercial market is forecasted to grow at a CAGR of 4.4% during the forecast period of 2022-2028.
This statistic is a key indicator of the potential of the Canadian infomercial market in the coming years. With a projected CAGR of 4.4%, it is clear that the infomercial industry is expected to experience significant growth in the near future. This information is essential for anyone looking to gain insight into the current and future state of the infomercial industry in Canada.
It is estimated that 25% of television viewers purchase products seen on direct response television (DRTV) infomercials.
This statistic is a testament to the power of infomercials in influencing consumer behavior. It shows that a significant portion of television viewers are taking action and purchasing products they see advertised on DRTV. This indicates that infomercials are an effective marketing tool and can be used to drive sales.
QVC, a leading home shopping network, generated $10.5 billion in revenue in 2020.
This statistic is a testament to the success of the infomercials industry, as QVC is one of the leading home shopping networks. It shows that the industry is thriving and that consumers are increasingly turning to infomercials to purchase goods. This is a clear indication that the infomercials industry is a viable and profitable business model.
Fitness products have the highest conversion rate among all infomercial product categories, roughly 12%.
This statistic is a testament to the power of fitness products in the infomercials industry. It shows that when it comes to infomercials, fitness products are the clear winners, with a conversion rate that is significantly higher than other product categories. This highlights the importance of fitness products in the infomercials industry and the potential for businesses to capitalize on this trend.
As of 2019, there were 425 businesses engaged in the United States infomercial industry.
This statistic is a testament to the success of the infomercial industry in the United States. It shows that the industry is thriving, with 425 businesses actively engaged in it. This is a clear indication that infomercials are a popular and profitable form of advertising, and that the industry is growing. This statistic is an important piece of information for anyone interested in the infomercial industry, as it provides a snapshot of the current state of the industry.
In the U.S., the infomercial industry’s annual growth rate from 2014 to 2019 was 2.7%.
This statistic is a testament to the increasing popularity of infomercials in the U.S. over the past five years. It shows that the infomercial industry has been steadily growing, indicating that more and more people are turning to infomercials as a source of information and entertainment. This growth rate is a positive sign for the industry, and it suggests that the infomercial industry is likely to continue to expand in the future.
The European infomercial market is projected to grow at a CAGR of 5.1% between 2021 and 2028.
This statistic is a testament to the potential of the infomercial market in Europe, indicating that the industry is likely to experience a steady growth in the coming years. This is an important piece of information for anyone interested in the infomercial industry, as it provides insight into the potential of the market and the opportunities it presents.
The Asia-Pacific infomercial market is anticipated to exhibit a CAGR of 5.5% during the forecast period of 2021-2028.
This statistic is a crucial indicator of the potential growth of the Asia-Pacific infomercial market in the coming years. It provides a glimpse into the future of the industry, showing that the market is expected to experience a steady increase in demand and activity. This is an important piece of information for anyone interested in the infomercials industry, as it can help them plan their investments and strategies accordingly.
Conclusion
The global infomercial market is a rapidly growing industry, with the TV infomercial market valued at approximately $226.3 billion in 2020 and projected to grow at a compound annual growth rate (CAGR) of 4% between 2021 and 2028. Approximately 76% of adult Americans consider infomercials helpful in making purchasing decisions, while direct response advertising revenue amounted to $1.96 billion in 2020 alone. In October 2016, an estimated 45.1% of U.S.-based infomercials were for health and beauty products, followed by housewares (22%) and fitness products (9%). The average length of broadcasted U.S.-based infomercials decreased from 23 minutes in 2008 to 22 minutes in 2013; however revenues declined from $6.2 billion to about $4 million during this same period as well due largely to competition from digital media outlets such as YouTube or streaming services like Netflix that offer more targeted content than traditional television networks can provide viewers today . As Seen on TV products have grown significantly over time – there are now over 18 thousand registered ‘As Seen on TV’ items available worldwide – while QVC generated nearly 11 billion dollars last year alone through its home shopping network platform . Fitness-related product categories boast the highest conversion rates among all other types , though overall industry growth has been relatively slow since 2014 when it was 2%. Despite these challenges, the European and Asia-Pacific markets remain strong contenders for future expansion opportunities within this sector given their respective CAGRs forecasted between 5%-5 1/2 % throughout 2021-2028 respectively With so much potential still left untapped across multiple regions around the world combined with increasing consumer demand for convenience driven purchases made via online platforms or televised advertisements alike – it’s clear that we will continue seeing significant investments being poured into this space moving forward regardless if you’re based out here domestically or abroad.
References
0. – https://www.zdnet.com
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2. – https://www.marketwatch.com
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5. – https://www.emarketer.com
6. – https://www.statista.com
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