GITNUX MARKETDATA REPORT 2024

Influencer Marketing Statistics [Fresh Research]

Statistic 1

"A study shows that 28% of Gen Z are influenced by social media influencers."

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Statistic 2

"97% of marketers consider Instagram the most important channel, with Facebook holding 79%, YouTube 45% and Twitter 35%."

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Statistic 3

"93% of marketers say they have used influencer marketing as part of their strategy, which means this trend is increasing."

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Statistic 4

"It is also stated that TikTok holds the highest engagement rate compared to other social media platforms."

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Statistic 5

"Social media gives normal people an opportunity to build their own brand through stimulating content and engagement."

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Statistic 6

"49% of consumers depend on influencer recommendations after seeing them on Twitter, Youtube or Instagram."

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Statistic 7

"The global influencer marketing market size has more than doubled since 2019. In 2022, the market was valued at a record 16.4 billion USD."

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Statistic 8

"A staggering 85% of marketers say that engagement is their primary key performance indicator (KPI) for influencer marketing."

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Statistic 9

"The influencer marketing industry hit 16.4 billion USD in 2022."

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Statistic 10

"Almost 3.17% of companies spend half of their marketing budget on influencer marketing."

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Statistic 11

"Brands believe that micro-influencers have higher benefits over macro-influencers."

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Statistic 12

"Instagram has become influencer marketers’ favorite platform."

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Statistic 13

"90% of marketers believe influencer marketing to be an effective form of marketing."

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Statistic 14

"As a result, influencers are expected to take on increasingly important roles as intermediaries between brands and consumers."

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Statistic 15

"74% of consumers say they trust the opinions they see on social media, including influencers, when deciding whether to purchase a product."

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Statistic 16

"The engagement rate of an influencer is very important in order to have a successful campaign."

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Statistic 17

"Influencer space is very saturated, at some point, the audience may be disengaged or less engaged than before."

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Statistic 18

"In contrast, the amount spent in the month of February was 378 million USD."

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Statistic 19

"Humor, fun and happiness was the second-most popular topic, with a 579% average annual growth of followers."

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Statistic 20

"At the same time, the jewelry and watches-focused accounts saw their follower numbers decline by 36%."

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