India’s beverage market is expanding fast, hitting USD 75.4 billion in FY2023 with a 9.8% CAGR from FY2018 to FY2023. At the same time, tastes are shifting sharply toward sugar-free options and daily bottled water, and beer volumes jumped to 3.2 billion liters in FY2023. This post connects those trends with brand level takeaways like Coca-Cola’s carbonated share and United Breweries’ lead in beer, to show where the next demand swing is likely to come from.
Key Takeaways
- Per capita consumption of soft drinks in India was 6.5 liters in 2023.
- 45% of urban Indians consume bottled water daily in 2023 surveys.
- Beer consumption in India reached 3.2 billion liters in FY2023.
- Coca-Cola holds 50% market share in carbonated beverages in India 2023.
- PepsiCo commands 30% share in non-carbonated soft drinks market 2023.
- United Breweries leads beer market with 55% share in 2023.
- India's overall beverage market size reached USD 75.4 billion in FY2023, growing at a CAGR of 9.8% from FY2018 to FY2023.
- The non-alcoholic beverages segment in India was valued at USD 13.9 billion in 2022 and is projected to reach USD 19.5 billion by 2027.
- India's packaged drinking water market grew to INR 32,000 crore in 2023, with a CAGR of 15% over the past five years.
- India's beverage production capacity for soft drinks exceeded 15 billion liters in 2023.
- 1,200 beverage manufacturing plants operational across India in FY2023.
- PET bottle production for beverages reached 50 billion units in 2023.
- Low-sugar and natural ingredient beverages to grow at 15% CAGR till 2028.
- 40% rise in demand for plant-based milk alternatives by 2025 projection.
- FSSAI mandated sugar labeling on beverages from 2022, reducing sugar content by 10% avg.
India’s beverage market is rapidly growing on healthier tastes and strong brand dominance, hitting major volumes in 2023.
Related reading
01 · Category
Consumption Statistics28 stats
01
Per capita consumption of soft drinks in India was 6.5 liters in 2023.
02
45% of urban Indians consume bottled water daily in 2023 surveys.
03
Beer consumption in India reached 3.2 billion liters in FY2023.
04
62% of Indian consumers prefer sugar-free beverages as per 2023 Kantar study.
05
Tea consumption volume in India was 1.2 million tonnes in 2023.
06
35% of millennials in India consume energy drinks weekly in 2023.
07
Coffee consumption per capita in India rose to 0.1 kg in 2023 from 0.09 kg in 2022.
08
28% of Indian households bought RTD juices in 2023, up from 22% in 2021.
09
Alcoholic beverage consumption among 25-34 age group was 42% in urban India 2023.
10
Packaged fruit juice consumption grew 18% to 1.5 billion liters in 2023.
11
55% of consumers in Tier-2 cities prefer flavored milk over plain in 2023.
12
Carbonated drinks account for 40% of total soft drink consumption in India 2023.
13
Health-conscious consumers (30% of population) shifted to low-calorie drinks in 2023.
14
Beer per capita consumption in India was 2.2 liters in 2023.
15
70% of Indian women prefer herbal teas over regular tea in 2023 surveys.
16
Sports drink consumption among gym-goers reached 25% penetration in metros 2023.
17
Traditional beverages like buttermilk consumed by 65% rural households daily in 2023.
18
Energy drink consumption volume hit 300 million cans in India 2023.
19
48% of Gen Z Indians consume kombucha or probiotic drinks monthly in 2023.
20
Bottled water consumption per capita in urban India was 25 liters in 2023.
21
RTD tea consumption grew 32% among office workers in 2023.
22
22% increase in premium whiskey consumption in Tier-1 cities 2023.
23
Fruit-based drinks consumed by 38% of school children weekly in 2023.
24
Coffee shop beverages consumption up 20% post-pandemic to 500 million cups in 2023.
25
60% of diabetics prefer zero-sugar beverages in India 2023.
26
Aerated drinks consumption down 5% due to health awareness in 2023.
27
Lassi and similar drinks volume 2 billion liters in rural India 2023.
28
75% of tea consumption in India is in loose form, not packaged, in 2023.
Interpretation
Consumption Statistics Interpretation
Consumption Statistics in India show a clear shift in beverage habits, with 62% of consumers preferring sugar free options in 2023 while beer hit 3.2 billion liters in FY2023 and bottled water daily use reached 45% among urban Indians.
03 · Category
Market Size And Growth30 stats
01
India's overall beverage market size reached USD 75.4 billion in FY2023, growing at a CAGR of 9.8% from FY2018 to FY2023.
02
The non-alcoholic beverages segment in India was valued at USD 13.9 billion in 2022 and is projected to reach USD 19.5 billion by 2027.
03
India's packaged drinking water market grew to INR 32,000 crore in 2023, with a CAGR of 15% over the past five years.
04
The carbonated soft drinks market in India stood at USD 4.2 billion in 2023, expected to grow at 7.5% CAGR till 2030.
05
India's energy drinks market size was USD 500 million in 2023, forecasted to hit USD 1.2 billion by 2028 at 19% CAGR.
06
The fruit beverages market in India reached USD 2.8 billion in FY2023, with 12% YoY growth driven by health trends.
07
India's ready-to-drink tea market expanded to INR 1,200 crore in 2023, growing at 25% CAGR since 2019.
08
The alcoholic beverages market in India was valued at USD 52 billion in 2023, with premium segment growing 15% annually.
09
India's bottled water market hit 12 billion liters in consumption volume in 2023, up 14% from previous year.
10
The sports drinks segment in India grew to USD 150 million in 2023, with 22% CAGR projected to 2030.
11
India's beverage market is expected to reach USD 115 billion by FY2028, driven by urbanization and rising incomes.
12
Non-carbonated soft drinks market in India valued at USD 3.1 billion in 2023, growing at 10.2% CAGR.
13
The RTD coffee market in India reached INR 450 crore in 2023, with 30% annual growth rate.
14
India's overall soft drinks market volume was 8.5 billion liters in 2023.
15
Premium alcoholic beverages segment grew 18% YoY to USD 10 billion in India FY2023.
16
The health drinks market in India was USD 1.8 billion in 2023, expected to double by 2027.
17
India's beverage exports reached USD 1.2 billion in FY2023, up 20% from FY2022.
18
Functional beverages market in India hit USD 800 million in 2023 at 16% CAGR.
19
The iced tea market in India grew to INR 800 crore in 2023, 28% YoY increase.
20
India's dairy-based beverages market size was USD 25 billion in 2023.
21
Concentrates and syrups market in India valued at USD 1.5 billion in FY2023.
22
The kombucha market in India reached INR 150 crore in 2023, growing 40% annually.
23
India's beverage industry contributed 1.5% to GDP in FY2023.
24
E-commerce sales of beverages in India surged to 15% of total market in 2023.
25
The super-premium spirits segment grew 25% to USD 2 billion in 2023.
26
India's nimbu pani and lassi traditional beverages market estimated at INR 5,000 crore.
27
Herbal drinks market in India valued at USD 600 million in 2023, 12% CAGR.
28
The aerated drinks market revenue was INR 35,000 crore in FY2023.
29
India's beverage market per capita spend reached USD 50 in 2023.
30
Traditional Indian beverages like jaljeera market size INR 2,000 crore in 2023.
Interpretation
Market Size And Growth Interpretation
India’s beverage market is expanding fast, reaching USD 75.4 billion in FY2023 with a 9.8% CAGR from FY2018, while key categories like non alcoholic beverages are projected to grow from USD 13.9 billion in 2022 to USD 19.5 billion by 2027, highlighting strong market size momentum for the Market Size And Growth angle.
More related reading
04 · Category
Production And Manufacturing26 stats
01
India's beverage production capacity for soft drinks exceeded 15 billion liters in 2023.
02
1,200 beverage manufacturing plants operational across India in FY2023.
03
PET bottle production for beverages reached 50 billion units in 2023.
04
India produced 1.3 million tonnes of tea in 2023, 80% for domestic market.
05
Beer production volume in India was 3.5 billion liters in FY2023.
06
60% of fruit juice production sourced from contract farming in 2023.
07
Water purification capacity in packaged water industry hit 15 billion liters annually 2023.
08
Energy drinks production grew 25% to 400 million units in 2023.
09
70% of carbonated beverages produced in South and West India in 2023.
10
India’s dairy beverage production reached 200 million liters daily in 2023.
11
500 new bottling plants added for RTD beverages since 2020 by 2023.
12
Sugar syrup production for beverages was 2 million tonnes in FY2023.
13
40% of alcoholic beverages produced by public sector units in 2023.
14
Fruit concentrate production capacity 1 million tonnes per annum in 2023.
15
85% localization in beverage packaging materials achieved in 2023.
16
Coffee roasting capacity expanded to 50,000 tonnes in India 2023.
17
Reverse osmosis plants for water beverages numbered 5,000 in 2023.
18
Malt production for beer reached 1.5 million tonnes in FY2023.
19
Herbal extract production for beverages up 15% to 100,000 tonnes 2023.
20
Canned beverage production lines increased to 300 across India in 2023.
21
2 billion glass bottles recycled for beverages in 2023.
22
Probiotic drink production capacity 500 million liters per year 2023.
23
75% of production costs in beverages attributed to raw materials in 2023.
24
Aerated water production 10 billion liters from 1,500 plants in 2023.
25
Tetra pack production for juices 3 billion units in India 2023.
26
Beverage concentrate exports from production hubs USD 500 million 2023.
Interpretation
Production And Manufacturing Interpretation
India’s production and manufacturing scale is surging, with soft drink capacity topping 15 billion liters in 2023 and beverage PET bottle output reaching 50 billion units alongside 1,200 operating manufacturing plants in FY2023.
05 · Category
Trends And Regulatory20 stats
01
Low-sugar and natural ingredient beverages to grow at 15% CAGR till 2028.
02
40% rise in demand for plant-based milk alternatives by 2025 projection.
03
FSSAI mandated sugar labeling on beverages from 2022, reducing sugar content by 10% avg.
04
Sustainability packaging: 50% brands shifting to recyclable by 2025.
05
Premiumization trend: Premium beverages share to rise from 20% to 35% by 2027.
06
E-commerce beverage sales projected to hit 25% of total by 2025.
07
Alcohol delivery apps grew 300% post-2021 regulations in 10 states.
08
Functional beverages with vitamins to capture 20% market by 2026.
09
Plastic ban led to 30% shift to aluminum cans in carbonated drinks 2023.
10
Non-alcoholic craft beers surged 50% in sales 2023.
11
AI in supply chain adopted by 60% major players for demand forecasting 2023.
12
GST on aerated drinks remains 28% highest slab in 2023.
13
Organic beverage certification grew 25% with APEDA support 2023.
14
Vending machines for healthy drinks installed 50,000 units in offices 2023.
15
Ready-to-drink cocktails market to grow 40% CAGR to 2028.
16
70% consumers demand transparent nutrition info per ASCI guidelines 2023.
17
Hydration drinks with electrolytes up 35% post-COVID 2023.
18
Direct-to-consumer brands captured 15% market via D2C in 2023.
19
Excise duty on spirits increased 10% avg across states in FY2023.
20
Keto and low-carb beverages launched by 20 major brands 2023.
Interpretation
Trends And Regulatory Interpretation
Driven by FSSAI sugar labeling since 2022 and rising consumer demand, India’s beverage market is shifting fast toward healthier and more responsible options, with low sugar and natural ingredient drinks set to grow at a 15% CAGR through 2028 while 50% of brands move to recyclable packaging by 2025 and e commerce is projected to reach 25% of total sales by 2025.
report visual · Comparison
India Beverage Market Growth Snapshot
India’s beverage market is expanding steadily, supported by rising demand and growth in key segments.
India's beverage market is expected to reach USD 115 billion by FY2028, driven by urbanization and rising incomes.115
E-commerce beverage sales projected to hit 25% of total by 2025.
25%
India's overall beverage market size reached USD 75.4 billion in FY2023, growing at a CAGR of 9.8% from FY2018 to FY2023
9.8%
Reference
Cite This Report
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APA
Marcus Engström. (2026, February 13). India Beverage Industry Statistics. Gitnux. https://gitnux.org/india-beverage-industry-statistics
MLA
Marcus Engström. "India Beverage Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/india-beverage-industry-statistics.
Chicago
Marcus Engström. 2026. "India Beverage Industry Statistics." Gitnux. https://gitnux.org/india-beverage-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level