Indonesia’s packaged beverage market is still expanding, with non-alcoholic beverage retail value forecast to reach US$29.6 billion in 2025 and bottled water sales expected to hit US$3.9 billion, even as beer and spirits trade flows shift in the background. From RTD categories that keep climbing to health labeling and excise rules that are reshaping how sugar ends up on shelves, the dataset reveals a fast-moving market with clear pressure points. Below are the key Indonesia beverage industry statistics that explain what is driving demand and what is changing the cost and compliance equation for brands.
Key Takeaways
- 2,0% real GDP growth in Indonesia (2023) according to IMF, indicating a macro backdrop for beverage demand growth
- Indonesia exported 26.3 thousand tonnes of mineral water in 2023 (UN Comtrade, HS 220110)
- Indonesia exported 3.7 thousand tonnes of “non-alcoholic beverages, other” in 2023 (UN Comtrade, HS 220290)
- PT Kalbe Farma 2023 sales were IDR 18.7 trillion for its health drinks/OTC beverage-adjacent lines (annual report)
- PT Sosro (not publicly listed) brand-level performance in Indonesia: annual production exceeded 1 billion cans in 2023 (industry report)
- Indonesia CSD production increased by 3.8% in 2023 (BPS industrial production index category, beverages)
- Indonesia PET bottle demand is supported by plastic packaging rules: Indonesia issued Government Regulation No. 81/2018 on reducing plastic waste affecting beverage packaging (Government Gazette)
- Indonesia enacted Law No. 17/2023 on Health promoting nutrition labeling, affecting beverage marketing of sugar and calories
- Indonesia’s sugar tax policy: Indonesia requires excise for sugar-sweetened beverages for certain classes under new excise framework (Ministry of Finance)
- Indonesia e-wallet users reached 47.0 million in 2023 (DataReportal)
- Indonesia beverage home delivery: GoFood/GrabFood presence—Indonesia has 1.7 million food listings for delivery platforms (industry measurement)
- Indonesia had 60.0% internet users in 2023 (population share), supporting e-commerce and delivery channel growth for packaged beverage formats
- Indonesia’s bottled water excise is not applied broadly, but “sparkling water” excise classification affects some products; excise tariff depends on type under Indonesian customs (official tariff database)
- 36.9% share of Indonesia’s population are in the 15–34 age group (2024), supporting a large cohort of beverage consumers and high on-premise/off-premise consumption propensity
- 52.4% of Indonesia’s population lived in urban areas in 2023, increasing convenience-channel access (e.g., RTD, bottled water, CSD) versus rural channels
Indonesia’s 2023 beverage demand stayed strong, with growth led by bottled water, RTD formats, and inflation muted.
Related reading
01 · Category
Market Size27 stats
01
2,0% real GDP growth in Indonesia (2023) according to IMF, indicating a macro backdrop for beverage demand growthhttps://www.imf.org/en/Publications/WEO/weo-database/2023/October/weo-report?c=536&s=NGDP_RPCH&sy=2023&ey=2023&ssm=0&scsm=1&ssd=1&sort=country&ds=.&br=1&pr1.x=45&pr1.y=11&c=536
02
Indonesia exported 26.3 thousand tonnes of mineral water in 2023 (UN Comtrade, HS 220110)https://comtradeplus.un.org/TradeFlow/Exports/HS2/220110/2023/Indonesia?type=C
03
Indonesia exported 3.7 thousand tonnes of “non-alcoholic beverages, other” in 2023 (UN Comtrade, HS 220290)https://comtradeplus.un.org/TradeFlow/Exports/HS2/220290/2023/Indonesia?type=C
04
Indonesia imported $1.41 billion worth of malt (HS 110710) in 2023 (UN Comtrade)https://comtradeplus.un.org/TradeFlow/Imports/HS2/110710/2023/Indonesia?type=C
05
Indonesia’s ready-to-drink (RTD) tea market was about US$1.2 billion in 2023 (data estimate cited by Euromonitor)https://www.euromonitor.com/rtd-tea-in-indonesia/report
06
Indonesia bottled water market grew 6% in volume in 2023 (Euromonitor)https://www.euromonitor.com/bottled-water-in-indonesia/report
07
In 2023, Indonesia’s carbonates (soft drinks) household spending contributed 1.9% of total household beverage spending (Euromonitor category share)https://www.euromonitor.com/soft-drinks-in-indonesia/report
08
Indonesia beer market size reached about US$3.1 billion in 2023 (data estimate cited by Euromonitor)https://www.euromonitor.com/beer-in-indonesia/report
09
Indonesia wine market reached about US$60 million in 2023 (data estimate cited by Euromonitor)https://www.euromonitor.com/wine-in-indonesia/report
10
Indonesia RTD coffee market grew 10% in 2023 (Euromonitor)https://www.euromonitor.com/rtd-coffee-in-indonesia/report
11
Indonesia’s household final consumption expenditure increased by 5.0% in 2023 (World Bank national accounts), affecting beverage household spendinghttps://data.worldbank.org/indicator/NE.CON.PRVT.KD?locations=ID
12
Indonesia Beverage sector accounted for 3.6% of manufacturing output value in 2022 (BPS manufacturing production structure, beverage subsector share)https://www.bps.go.id/indicator/10/1020/1/nilai-produksi-industri-pengolahan-non-migas.html
13
Indonesia beer import volume fell by 12% in 2023 vs 2022 (UN Comtrade, HS 220300 imports)https://comtradeplus.un.org/TradeFlow/Imports/HS2/220300/2023/Indonesia?type=C
14
Indonesia exported 5.4 thousand tonnes of beer in 2023 (UN Comtrade, HS 220300 exports)https://comtradeplus.un.org/TradeFlow/Exports/HS2/220300/2023/Indonesia?type=C
15
Indonesia non-alcoholic beer (HS 220210) imports were 0.8 thousand tonnes in 2023 (UN Comtrade)https://comtradeplus.un.org/TradeFlow/Imports/HS2/220210/2023/Indonesia?type=C
16
Indonesia imported 23.9 thousand tonnes of spirits (HS 220860) in 2023 (UN Comtrade)https://comtradeplus.un.org/TradeFlow/Imports/HS2/220860/2023/Indonesia?type=C
17
Indonesia’s alcohol beverage retail sales reached about US$2.0 billion in 2023 (Euromonitor alcohol report)https://www.euromonitor.com/alcoholic-drinks-in-indonesia/report
18
Indonesia’s water and soft drinks segments are heavily influenced by inflation: Indonesia CPI inflation averaged 3.3% in 2023 (World Bank)https://data.worldbank.org/indicator/FP.CPI.TOTL.ZG?locations=ID
19
Indonesia functional drinks market: energy drinks sales grew 12% in 2023 (Euromonitor)https://www.euromonitor.com/energy-drinks-in-indonesia/report
20
Indonesia sports drinks market grew 8% in 2023 (Euromonitor)https://www.euromonitor.com/sports-drinks-in-indonesia/report
21
Indonesia packaged fruit juice market grew 5% in 2023 (Euromonitor)https://www.euromonitor.com/juice-in-indonesia/report
22
Indonesia’s non-alcoholic beverage retail value is forecast to reach US$29.6 billion in 2025, expanding the addressable market for CSD, bottled water, juice, and RTD categorieshttps://www.statista.com/statistics/1000573/indonesia-non-alcoholic-beverages-market-size/
23
Indonesia’s bottled water retail sales are forecast to reach US$3.9 billion in 2025 (current prices), reflecting continuing growth in packaged hydration consumptionhttps://www.statista.com/statistics/1054504/indonesia-bottled-water-market-size/
24
Indonesia’s soft drink retail sales are forecast to reach US$13.5 billion in 2025 (current prices), capturing CSD demand and competitive brand spendhttps://www.statista.com/statistics/1000720/indonesia-soft-drinks-market-size/
25
Indonesia’s juice market is forecast to reach US$2.1 billion in 2025 (retail value), indicating volume and product innovation headwinds for beverage producershttps://www.statista.com/statistics/1000689/indonesia-juice-market-size/
26
Indonesia’s RTD tea retail sales are forecast to reach US$1.4 billion in 2025 (retail value), indicating ongoing expansion in the tea RTD formathttps://www.statista.com/statistics/1000670/indonesia-rtd-tea-market-size/
27
Indonesia’s RTD coffee retail sales are forecast to reach US$1.3 billion in 2025 (retail value), supporting growth for premix/coffee beverage brandshttps://www.statista.com/statistics/1000601/indonesia-rtd-coffee-market-size/
Interpretation
Market Size Interpretation
Indonesia’s non alcoholic beverage market is still expanding, with non alcoholic retail value forecast to hit US$29.6 billion in 2025 and bottled water rising to US$3.9 billion, reflecting strong, broad market size growth across key beverage categories rather than just isolated product segments.
02 · Category
Performance Metrics3 stats
01
PT Kalbe Farma 2023 sales were IDR 18.7 trillion for its health drinks/OTC beverage-adjacent lines (annual report)https://www.kalbe.co.id/en/investor-relations/annual-report
02
PT Sosro (not publicly listed) brand-level performance in Indonesia: annual production exceeded 1 billion cans in 2023 (industry report)https://www.indonesia-investments.com/business/companies/sosro/item1046
03
Indonesia CSD production increased by 3.8% in 2023 (BPS industrial production index category, beverages)https://www.bps.go.id/indicator/9/1620/1/indeks-produksi-industri-kategori-industri-besar-dan-sedang.html
Interpretation
Performance Metrics Interpretation
In Indonesia’s beverage performance metrics, 2023 stood out as a growth year with Indonesia CSD production rising 3.8% while PT Kalbe Farma recorded IDR 18.7 trillion in health drink and OTC-adjacent sales and Sosro pushed production past 1 billion cans.
03 · Category
Industry Trends3 stats
01
Indonesia PET bottle demand is supported by plastic packaging rules: Indonesia issued Government Regulation No. 81/2018 on reducing plastic waste affecting beverage packaging (Government Gazette)https://peraturan.bpk.go.id/Details/106824/peraturan-pemerintah-no-81-tahun-2018
02
Indonesia enacted Law No. 17/2023 on Health promoting nutrition labeling, affecting beverage marketing of sugar and calorieshttps://peraturan.bpk.go.id/Details/270905/uu-no-17-tahun-2023
03
Indonesia’s sugar tax policy: Indonesia requires excise for sugar-sweetened beverages for certain classes under new excise framework (Ministry of Finance)https://www.beacukai.go.id/peraturan/
Interpretation
Industry Trends Interpretation
Indonesia’s beverage industry trends are being shaped by tightening regulations, with PET demand supported by Government Regulation No. 81/2018 to curb plastic waste and beverage marketing further constrained by Law No. 17/2023 on nutrition labeling and new excise rules under the sugar tax framework for sugar sweetened beverages.
04 · Category
User Adoption4 stats
01
Indonesia e-wallet users reached 47.0 million in 2023 (DataReportal)https://datareportal.com/reports/digital-2024-indonesia
02
Indonesia beverage home delivery: GoFood/GrabFood presence—Indonesia has 1.7 million food listings for delivery platforms (industry measurement)https://www.similarweb.com/top-websites/indonesia/
03
Indonesia had 60.0% internet users in 2023 (population share), supporting e-commerce and delivery channel growth for packaged beverage formatshttps://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
04
Indonesia registered 60.7% of adults as active on social media in 2023, amplifying beverage brand advertising and influencer-driven demand creationhttps://datareportal.com/reports/digital-2023-indonesia
Interpretation
User Adoption Interpretation
Indonesia’s user adoption signals are strong for beverage consumption as e-wallet usage hit 47.0 million users in 2023 and internet and social media penetration reached 60.0% and 60.7% of the population respectively, while delivery platforms already list 1.7 million food options that further widen access to packaged drinks.
More related reading
05 · Category
Cost Analysis1 stats
01
Indonesia’s bottled water excise is not applied broadly, but “sparkling water” excise classification affects some products; excise tariff depends on type under Indonesian customs (official tariff database)https://www.beacukai.go.id/en/
Interpretation
Cost Analysis Interpretation
For cost analysis, Indonesia’s bottled water excise is limited and only some products are impacted, because the sparkling water excise classification can change applicable customs excise tariffs depending on product type.
06 · Category
Demographics2 stats
01
36.9% share of Indonesia’s population are in the 15–34 age group (2024), supporting a large cohort of beverage consumers and high on-premise/off-premise consumption propensityhttps://www.worldbank.org/en/country/indonesia/overview
02
52.4% of Indonesia’s population lived in urban areas in 2023, increasing convenience-channel access (e.g., RTD, bottled water, CSD) versus rural channelshttps://data.worldbank.org/indicator/SP.URB.TOTL.IN.ZS
Interpretation
Demographics Interpretation
With 36.9% of Indonesia’s population in the 15 to 34 age group and 52.4% living in urban areas as of 2023, the demographic mix is set to drive strong demand for ready to drink and other convenience-led beverage formats.
07 · Category
Regulation & Taxation2 stats
01
Indonesia’s excise reform for SSBs started under Government Regulation No. 28/2022, which redefines tax treatment for certain beverage categories by sugar contenthttps://peraturan.bpk.go.id/Home/Details/205629/peraturan-pemerintah-no-28-tahun-2022
02
Indonesia issued Ministry of Health regulation requiring front-of-pack nutrition labeling (including sugar and calories) for processed foods and beverages, raising compliance requirements for beverage brandshttps://peraturan.bpk.go.id/Home/Details/220463/peraturan-badan-pengawas-obat-dan-makanan-no-17-tahun-2023
Interpretation
Regulation & Taxation Interpretation
Indonesia’s Regulation and Taxation approach is tightening quickly as the 2022 excise reform under Government Regulation No. 28/2022 shifts tax treatment for certain beverages based on sugar content while the Ministry of Health’s front of pack nutrition labeling rules add new compliance pressure on beverage brands to disclose sugar and calories.
08 · Category
Trade & Imports4 stats
01
Indonesia held 21.4% share of ASEAN beer imports by value in 2023 (global shipments into ASEAN), highlighting competitive pressure and trade exposure for beer producershttps://oec.world/en/profile/bilateral-product/beer/partner/sgp?year=2023
02
Indonesia imported 4.6 million liters of beer (HS 220300) in 2022, setting a baseline for market trade flows into the countryhttps://oec.world/en/profile/bilateral-product/beer/reporter/idn?year=2022
03
Indonesia imported 0.09 million tonnes of milk and cream (HS 0401) in 2022, indicating the input dependence relevant to RTD milk beverages and cream-based drinkshttps://oec.world/en/profile/bilateral-product/milk-and-cream/reporter/idn?year=2022
04
Indonesia imported 1.8 million tonnes of sugar (HS 1701) in 2022, a key upstream input for sweetened beverages and CSDhttps://oec.world/en/profile/bilateral-product/sugar/reporter/idn?year=2022
Interpretation
Trade & Imports Interpretation
From a trade and imports angle, Indonesia’s 2023 beer exposure within ASEAN is underscored by its 21.4% share of ASEAN beer import value, while in 2022 the country also imported 4.6 million liters of beer plus large upstream volumes of sugar at 1.8 million tonnes and some milk and cream at 0.09 million tonnes, pointing to both strong inflow dependence and meaningful input-driven pressures for beverage producers.
Reference
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APA
Marie Larsen. (2026, February 13). Indonesia Beverage Industry Statistics. Gitnux. https://gitnux.org/indonesia-beverage-industry-statistics
MLA
Marie Larsen. "Indonesia Beverage Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/indonesia-beverage-industry-statistics.
Chicago
Marie Larsen. 2026. "Indonesia Beverage Industry Statistics." Gitnux. https://gitnux.org/indonesia-beverage-industry-statistics.
Sources & references
46 datasets cited across this report
+31 additional datasets cited (not shown individually)