Must-Know Holiday Spending Statistics [Latest Report]

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In this post, we will explore holiday spending statistics from various countries, shedding light on consumer behavior and trends during the festive season. From average spending on gifts to shifts in shopping habits, these statistics offer valuable insights into how people approach holiday shopping. Dive in to discover key figures and trends that shaped holiday spending in recent years.

Statistic 1

"In 2020, holiday retail sales in the United States amounted to around 789.4 billion U.S. dollars."

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Statistic 2

"The average American planned to spend $998 on holiday gifts, food, and decorations in 2020."

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Statistic 3

"60% of shoppers are expected to splurge more than usual during the 2021 holiday season."

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Statistic 4

"In-store sales during the 2020 holiday season declined by 10.2%."

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Statistic 5

"73% of holiday shoppers planned to primarily shop online during the 2020 holiday season."

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Statistic 6

"The average spending for Christmas gifts in the United Kingdom reached £387 per person in 2020."

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Statistic 7

"Canadian holiday spending in 2020 was forecasted to be $1,841 per person."

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Statistic 8

"53% of Americans who overspent during the 2019 holidays used credit cards to make their purchases."

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Statistic 9

"56% of U.S. shoppers said they would not incur debt to cover their 2020 holiday expenses."

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Statistic 10

"Black Friday 2020 saw a 6.2% decrease in in-store traffic and a 21.6% increase in online purchases."

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Statistic 11

"In 2020, men in the United States spent an average of $1,203 on holiday gifts, while women spent an average of $793."

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Statistic 12

"In 2019, 20% of American shoppers returned at least one gift they received during the holiday season."

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Statistic 13

"72% of American consumers planned to support small, local businesses during the 2020 holiday shopping season."

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Statistic 14

"In 2020, 83% of shoppers in France said they planned to spend less during the holiday season due to the COVID-19 pandemic."

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Statistic 15

"Only 19% of UK consumers planned to spend more on holiday shopping because of anticipated discounts due to the pandemic in 2020."

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Statistic 16

"The majority of holiday shoppers (61%) planned to purchase gift cards in 2020."

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The holiday spending statistics for 2020 shed light on the shifting consumer behaviors and preferences during the festive season. Despite the challenging economic environment brought by the COVID-19 pandemic, holiday retail sales in the United States remained resilient, with a significant portion of shoppers opting to splurge more than usual in 2021. The trend towards online shopping was particularly pronounced, with a majority of holiday shoppers choosing to primarily shop online. It is noteworthy that there were variations in holiday spending patterns across different countries, with notable differences in average spending per person. The statistics also highlighted the impact of the pandemic on consumer decision-making, as evidenced by changes in planned spending and preferences for supporting local businesses. Overall, these statistics provide valuable insights for businesses and policymakers to navigate future holiday seasons amidst evolving consumer trends and external factors.

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