Key Takeaways
- In 2023, U.S. holiday consumer spending totaled $957.3 billion, marking a 3.8% increase from 2022 according to the National Retail Federation
- Global holiday retail sales reached $1.1 trillion in 2022, driven by e-commerce growth per Statista data
- U.S. holiday spending per consumer averaged $875 in 2023, up 4% from prior year via NRF survey
- U.S. holiday spending 2023 included $240 billion on gifts per NRF breakdown
- Apparel and accessories accounted for 18% of U.S. holiday spend or $172 billion in 2023 via Census Bureau
- Toys and games sales hit $28.5 billion during 2023 holidays per NPD Group
- U.S. online holiday sales hit $223 billion in 2023, up 6.7% per Adobe Analytics
- Cyber Monday 2023 online sales record $12.4 billion, +9.6% YoY via Adobe
- Black Friday 2023 U.S. online sales $9.8 billion, up 7.5% per Adobe Analytics
- Gen Z online holiday spending averaged $450 per person in 2023, 25% above average per Attentive
- Millennials planned $1,050 holiday budgets in 2023, highest among generations via Deloitte survey
- Boomers spent $782 on average for holidays 2023, focusing on family gifts per AARP
- Holiday retail contributed 0.5% to U.S. GDP growth in Q4 2023 per BEA estimates
- Holiday sales added 200,000 seasonal jobs in U.S. 2023 totaling 1.6 million per NRF
- Small businesses captured 30% of holiday spend, $288 billion in 2023 via American Express
Holiday spending grew modestly last year in major markets worldwide.
Consumer Demographics and Behavior
Consumer Demographics and Behavior Interpretation
E-commerce and Online Trends
E-commerce and Online Trends Interpretation
Economic and Regional Impacts
Economic and Regional Impacts Interpretation
Gifts and Apparel Spending
Gifts and Apparel Spending Interpretation
Overall Spending Statistics
Overall Spending Statistics Interpretation
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