GITNUX MARKETDATA REPORT 2024

Must-Know Halloween Statistics [Recent Analysis]

Highlights: Halloween Statistics

  • 148 million Americans celebrate Halloween.
  • The US spends an estimated $10 billion on Halloween celebrations.
  • Approximately 39.3% of adults plan to dress up for Halloween.
  • About 90% of parents admit stealing goodies from their kids’ Halloween treats.
  • Over 44 million children in the US go trick-or-treating each year.
  • In 2020, Americans spent an average of $92.12 on Halloween celebrations.
  • 19% of Americans dress their pets in costumes for Halloween.
  • The most popular Halloween costume in 2020 was a witch.
  • In the US, 2.7% of all candy sales happen during Halloween week.
  • The top-selling Halloween candy in 2020 was Skittles.
  • 35% of Americans planned to throw or attend a Halloween party in 2020.
  • 46% of Americans planned to carve a pumpkin in 2020.
  • 29% of Americans planned to visit a haunted house in 2020.
  • An estimated $2.6 billion was spent on Halloween candy in 2019.
  • About 35% of Americans believe in ghosts and paranormal activity.
  • In 2019, nearly 60% of parents reported limited access to safe trick-or-treating areas for their kids.
  • In 2020, 53% of Americans planned on decorating their homes for Halloween.

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Halloween, cherished by many, showcases intriguing spending trends. In 2020, 148 million Americans partook, with a whopping $10 billion spent nationwide. Around 39.3% of adults, alongside 44 million trick-or-treating children, embraced costumes, while 19% extended the dress-up to pets. The festivity saw an average spending of $92.12 per person, with witch being the top adult costume. Remarkably, 90% of parents confessed to snatching some kids’ treats.

The season also spiked candy sales by 2.7%, led by Skittles, while 35% engaged in parties and 46% carved pumpkins. The tradition of card exchange persisted with 36 million cards circulated. Halloween’s ripple effect was notable in 2019 too, with 60% areas limiting treat collection access, 53% homes decorated, and 35% acknowledging the paranormal. The seasonal spree even spurred 2,500 October jobs. Let’s delve deeper into the paramount statistics concerning Halloween expenditures.

The Most Important Statistics
148 million Americans celebrate Halloween.

This statistic is a testament to the immense popularity of Halloween in the United States. It shows that millions of Americans come together to celebrate this spooky holiday, making it one of the most widely celebrated holidays in the country.

The US spends an estimated $10 billion on Halloween celebrations.

This statistic is a testament to the immense popularity of Halloween celebrations in the US. It speaks to the sheer magnitude of the festivities and the amount of money that is being poured into making this holiday a memorable one. It is a clear indication of the importance of Halloween in the US and how much people are willing to invest in it.

Halloween Statistics Overview

Approximately 39.3% of adults plan to dress up for Halloween.

This statistic is significant in the context of a blog post about Halloween Statistics because it provides insight into the level of enthusiasm people have for the holiday. It shows that a large portion of adults are still eager to participate in the festivities, even if they are not children. This statistic can be used to demonstrate the enduring popularity of Halloween and the joy it brings to people of all ages.

About 90% of parents admit stealing goodies from their kids’ Halloween treats.

This statistic is a telling reminder of the allure of Halloween treats, and how even the most responsible of parents can succumb to temptation. It speaks to the power of the holiday and the treats associated with it, and how even the most well-intentioned of us can be drawn in. It’s a reminder that Halloween is a time for fun and indulgence, and that it’s okay to let loose and enjoy the season.

Over 44 million children in the US go trick-or-treating each year.

This statistic is a testament to the enduring popularity of Halloween among children in the US. It speaks to the fact that, year after year, kids of all ages look forward to the opportunity to dress up and go door-to-door in search of candy. It’s a reminder of the joy and excitement that Halloween brings to millions of children across the country.

In 2020, Americans spent an average of $92.12 on Halloween celebrations.

This statistic is a telling indication of the importance of Halloween celebrations in the United States. It shows that Americans are willing to invest in the holiday, demonstrating the significance of the occasion in the culture.

19% of Americans dress their pets in costumes for Halloween.

This statistic is a testament to the fact that Halloween is a beloved holiday for many Americans, as they are willing to go the extra mile to make sure their pets are included in the festivities. It also speaks to the creativity of pet owners, as they come up with unique costumes for their furry friends.

The most popular Halloween costume in 2020 was a witch.

This statistic is a telling indication of the current trends in Halloween costumes. It shows that witches are still a popular choice for Halloween, even in the midst of a pandemic. This statistic can be used to inform readers of the current trends in Halloween costumes and to provide insight into the types of costumes people are choosing to wear this year.

In the US, 2.7% of all candy sales happen during Halloween week.

This statistic is a testament to the power of Halloween as a holiday. It shows that despite being a single week out of the year, Halloween still has a significant impact on candy sales in the US. This statistic is a great example of how Halloween has become an important part of American culture.

The top-selling Halloween candy in 2020 was Skittles.

This statistic is a telling indication of the popularity of Skittles as a Halloween candy. It speaks to the fact that Skittles is a beloved treat among those celebrating the holiday, and is a great example of how the holiday has evolved over the years. It also serves as a reminder of the importance of tradition and nostalgia in the celebration of Halloween.

35% of Americans planned to throw or attend a Halloween party in 2020.

This statistic is a telling indication of the importance of Halloween in American culture. It shows that despite the pandemic, many Americans still wanted to celebrate the holiday in some way, either by throwing or attending a party. This statistic is a reminder of the resilience of the human spirit and the power of tradition.

46% of Americans planned to carve a pumpkin in 2020.

This statistic is indicative of the fact that pumpkin carving is still a beloved tradition for many Americans, even in the midst of a pandemic. It shows that despite the challenges of 2020, people are still finding ways to celebrate Halloween and keep the spirit of the holiday alive.

29% of Americans planned to visit a haunted house in 2020.

This statistic is a telling indication of the popularity of Halloween festivities in the United States. It shows that a significant portion of Americans are still eager to celebrate the holiday, despite the pandemic. This statistic is especially relevant to a blog post about Halloween Statistics, as it provides insight into the holiday’s continued relevance and popularity.

An estimated $2.6 billion was spent on Halloween candy in 2019.

This statistic is a testament to the immense popularity of Halloween and the sheer amount of money that is spent on the holiday. It is a clear indication of the economic impact of Halloween and the importance of the holiday to the economy. It is also a reminder of the joy and excitement that Halloween brings to people of all ages.

About 35% of Americans believe in ghosts and paranormal activity.

This statistic is a haunting reminder of the prevalence of belief in the supernatural, particularly around the time of Halloween. It speaks to the power of the holiday to bring out the spooky side of people, and the fact that many Americans are still drawn to the mysterious and the unknown.

In 2019, nearly 60% of parents reported limited access to safe trick-or-treating areas for their kids.

This statistic is a stark reminder of the reality that many parents face when it comes to providing a safe and enjoyable Halloween experience for their children. It highlights the need for more accessible and secure trick-or-treating areas, so that all children can enjoy the holiday without fear of harm.

In 2020, 53% of Americans planned on decorating their homes for Halloween.

This statistic is indicative of the fact that Halloween is still a popular holiday among Americans, despite the pandemic. It shows that people are still willing to take part in the festivities, even if it means doing so from the comfort of their own homes. This is an important statistic to consider when discussing the impact of the pandemic on Halloween celebrations.

Conclusion

It is clear from the statistics that Halloween is a popular holiday in America, with an estimated 148 million Americans celebrating it each year. The US spends around $10 billion on Halloween celebrations annually and many adults plan to dress up for the occasion. Over 44 million children go trick-or-treating every year, while 36 million cards are exchanged during this time of year. In 2020, Americans spent an average of $92.12 on their festivities and 19% even dressed their pets in costumes. Skittles was the top selling candy last year and 35% of people planned to throw or attend a party for Halloween as well as carve pumpkins (46%) or visit haunted houses (29%). Additionally, 2.7% of all candy sales happen during this week alone and nearly 60% reported limited access to safe trick-or-treating areas for kids in 2019 – although 53% still decorated their homes despite these restrictions due to COVID-19 pandemic safety measures being put into place across much of the country at that time. All things considered, it’s no surprise that over 2,500 seasonal jobs are created by the industry each season.

References

0. – https://www.nrf.com

1. – https://www.statista.com

2. – https://www.safekids.org

3. – https://www.candystore.com

4. – https://www.refinery29.com

5. – https://www.finder.com

FAQs

What is the origin of Halloween?

Halloween's origin dates back to the ancient Celtic festival of Samhain, where people would light bonfires and wear costumes to ward off ghosts.

When is Halloween celebrated?

Halloween is celebrated annually on October 31st.

What are the most common activities associated with Halloween?

The most common activities associated with Halloween are trick-or-treating, costume parties, carving pumpkins, and visiting haunted attractions.

What is the statistical frequency of the most common Halloween costume worn in the United States?

According to the National Retail Federation, the most common Halloween costume among adults in 2021 was a witch, with 8.9% of participants dressing up as witches.

What percentage of Americans participate in Halloween celebrations?

Approximately 65% of Americans participate in Halloween celebrations, according to a 2019 survey conducted by Statista.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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