GITNUXREPORT 2025

Powersports Industry Statistics

Global powersports market exceeds $31 billion, driven by U.S. growth and innovation.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

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Nearly 70% of powersports vehicles sold in the U.S. are used for recreational purposes

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The average age of powersports vehicle owners is 45 years old

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Roughly 60% of powersports vehicle owners have a household income above $75,000

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About 25% of powersports enthusiasts participate in competitive racing or events

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Nearly 40% of powersports buyers are repeat customers, indicating strong brand loyalty

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The average spending on powersports gear and accessories per enthusiast is around $1,200 annually

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Approximately 50% of powersports consumers express interest in electric or hybrid vehicles

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Over 30% of powersports enthusiasts participate in trail riding, off-road racing, or similar activities

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The number of women owners of powersports vehicles increased by 22% from 2018 to 2022

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The average age of a motorcycle buyer in the U.S. is 47 years old

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The youth segment (under 18) accounts for about 15% of powersports vehicle sales

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About 35% of powersports owners participate in outdoor adventure events at least once a year

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The industry supports over 200,000 jobs in the U.S. alone

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The powersports industry’s contribution to U.S. GDP is estimated at over $35 billion annually

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Off-road vehicle segment makes up around 35% of the total powersports market

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UTV (Utility Task Vehicle) sales increased by 12% in 2022

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The number of powersports-related injuries decreased by 5% in 2022 due to safety improvements

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PWC (Personal WaterCraft) sales account for about 10% of every powersports vehicle sold

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The average lifespan of a powersports vehicle is approximately 7 years with proper maintenance

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The ATV segment is expected to grow at a CAGR of 4.5% from 2023 to 2030

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The trend towards lightweight and compact designs has increased sales of mini bikes and scooters by 15% in the last year

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The ratio of electric to gas-powered scooters sold globally increased from 2% in 2018 to 10% in 2022

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The global powersports market size was valued at approximately $31 billion in 2022

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The United States is the largest market for powersports vehicles, accounting for over 50% of global sales

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Motorcycle sales in the U.S. reached about 1.4 million units in 2022

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The ATV segment alone generates approximately $6 billion annually in the U.S.

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The number of registered off-road vehicles in the U.S. exceeds 40 million

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The powersports industry in Europe is estimated to be worth around €12 billion

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Personal watercraft sales have increased by 15% over the last five years

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Snowmobiles are a significant segment in colder regions, with over 150,000 units sold annually in North America

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The electric powersports vehicle market is projected to grow at a CAGR of 8% between 2023 and 2030

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North America accounts for approximately 65% of the global powersports market share

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The rise of online sales channels has increased powersports vehicle sales by 20% in the last three years

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The global motocross market alone is valued at over $1 billion

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The global rise in adventure tourism has driven a 22% increase in powersports vehicle rentals

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Electric ATV sales are projected to surpass 20% of the market by 2025

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The growth of shared mobility services for powersports vehicles increased by 18% in 2023

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The U.S. powersports market is forecasted to reach $12 billion by 2025

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The global electric snowmobile market is expected to grow at a CAGR of 12% between 2023 and 2028

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The powersports insurance market is valued at approximately $2 billion annually in the U.S.

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The overall revenue generated from powersports dealership sales in North America exceeds $10 billion annually

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Fuel efficiency improvements have led to a 10% increase in sales of more eco-friendly models over the past two years

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80% of powersports vehicles sold are equipped with modern safety features

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The use of augmented reality (AR) in powersports marketing campaigns increased by 30% in the last year

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The average horsepower of new snowmobiles has increased by 25% in the last decade

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Innovations in GPS and navigation systems have led to a 12% increase in off-road vehicle touring activities

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The use of drones in powersports event coverage has increased by 40% over the last three years

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Key Highlights

  • The global powersports market size was valued at approximately $31 billion in 2022
  • The United States is the largest market for powersports vehicles, accounting for over 50% of global sales
  • Motorcycle sales in the U.S. reached about 1.4 million units in 2022
  • Off-road vehicle segment makes up around 35% of the total powersports market
  • The ATV segment alone generates approximately $6 billion annually in the U.S.
  • The number of registered off-road vehicles in the U.S. exceeds 40 million
  • The powersports industry in Europe is estimated to be worth around €12 billion
  • Personal watercraft sales have increased by 15% over the last five years
  • Snowmobiles are a significant segment in colder regions, with over 150,000 units sold annually in North America
  • Nearly 70% of powersports vehicles sold in the U.S. are used for recreational purposes
  • The average age of powersports vehicle owners is 45 years old
  • Roughly 60% of powersports vehicle owners have a household income above $75,000
  • The industry supports over 200,000 jobs in the U.S. alone

Revving up the global economy, the powersports industry is soaring to new heights with a market valued at over $31 billion in 2022, driven by a booming U.S. market that accounts for more than half of worldwide sales and a rapidly increasing shift towards electric, eco-friendly, and tech-enhanced vehicles fueling adventure and recreation worldwide.

Consumer Demographics and Engagement

  • Nearly 70% of powersports vehicles sold in the U.S. are used for recreational purposes
  • The average age of powersports vehicle owners is 45 years old
  • Roughly 60% of powersports vehicle owners have a household income above $75,000
  • About 25% of powersports enthusiasts participate in competitive racing or events
  • Nearly 40% of powersports buyers are repeat customers, indicating strong brand loyalty
  • The average spending on powersports gear and accessories per enthusiast is around $1,200 annually
  • Approximately 50% of powersports consumers express interest in electric or hybrid vehicles
  • Over 30% of powersports enthusiasts participate in trail riding, off-road racing, or similar activities
  • The number of women owners of powersports vehicles increased by 22% from 2018 to 2022
  • The average age of a motorcycle buyer in the U.S. is 47 years old
  • The youth segment (under 18) accounts for about 15% of powersports vehicle sales
  • About 35% of powersports owners participate in outdoor adventure events at least once a year

Consumer Demographics and Engagement Interpretation

With a mature, loyal, and increasingly diverse audience averaging in their late forties and showing a growing passion for innovation and outdoor adventure, the powersports industry is riding a well-balanced throttle—both on and off the trail—fueling a thrilling mix of tradition, technological shift, and expanding demographic horizons.

Economic Impact and Market Dynamics

  • The industry supports over 200,000 jobs in the U.S. alone
  • The powersports industry’s contribution to U.S. GDP is estimated at over $35 billion annually

Economic Impact and Market Dynamics Interpretation

With over 200,000 jobs and a $35 billion annual contribution to the U.S. economy, the powersports industry proves that you can really rev up the economy while revving engines.

Industry Segments and Product Types

  • Off-road vehicle segment makes up around 35% of the total powersports market
  • UTV (Utility Task Vehicle) sales increased by 12% in 2022
  • The number of powersports-related injuries decreased by 5% in 2022 due to safety improvements
  • PWC (Personal WaterCraft) sales account for about 10% of every powersports vehicle sold
  • The average lifespan of a powersports vehicle is approximately 7 years with proper maintenance
  • The ATV segment is expected to grow at a CAGR of 4.5% from 2023 to 2030
  • The trend towards lightweight and compact designs has increased sales of mini bikes and scooters by 15% in the last year
  • The ratio of electric to gas-powered scooters sold globally increased from 2% in 2018 to 10% in 2022

Industry Segments and Product Types Interpretation

With off-road vehicles claiming a robust 35% of the market, UTV sales surging by 12%, and a growing shift toward electric and lightweight designs—coupled with a 5% drop in injuries—it's clear that the powersports industry is riding a wave of innovation, safety, and sustainable growth that’s poised to accelerate through 2030.

Market Size and Regional Insights

  • The global powersports market size was valued at approximately $31 billion in 2022
  • The United States is the largest market for powersports vehicles, accounting for over 50% of global sales
  • Motorcycle sales in the U.S. reached about 1.4 million units in 2022
  • The ATV segment alone generates approximately $6 billion annually in the U.S.
  • The number of registered off-road vehicles in the U.S. exceeds 40 million
  • The powersports industry in Europe is estimated to be worth around €12 billion
  • Personal watercraft sales have increased by 15% over the last five years
  • Snowmobiles are a significant segment in colder regions, with over 150,000 units sold annually in North America
  • The electric powersports vehicle market is projected to grow at a CAGR of 8% between 2023 and 2030
  • North America accounts for approximately 65% of the global powersports market share
  • The rise of online sales channels has increased powersports vehicle sales by 20% in the last three years
  • The global motocross market alone is valued at over $1 billion
  • The global rise in adventure tourism has driven a 22% increase in powersports vehicle rentals
  • Electric ATV sales are projected to surpass 20% of the market by 2025
  • The growth of shared mobility services for powersports vehicles increased by 18% in 2023
  • The U.S. powersports market is forecasted to reach $12 billion by 2025
  • The global electric snowmobile market is expected to grow at a CAGR of 12% between 2023 and 2028
  • The powersports insurance market is valued at approximately $2 billion annually in the U.S.
  • The overall revenue generated from powersports dealership sales in North America exceeds $10 billion annually

Market Size and Regional Insights Interpretation

With over half of the world's powersports revenues swirling in the U.S., where 40 million off-road vehicles roar through the landscape and electric rides are electrifying markets at an 8% CAGR, it's clear that whether you're chasing adrenaline or just a scenic cruise, the industry is riding high on innovation, adventure, and a turbocharged appetite for fun—making it a motorsport hit that's only gaining speed globally.

Technological Innovations and Trends

  • Fuel efficiency improvements have led to a 10% increase in sales of more eco-friendly models over the past two years
  • 80% of powersports vehicles sold are equipped with modern safety features
  • The use of augmented reality (AR) in powersports marketing campaigns increased by 30% in the last year
  • The average horsepower of new snowmobiles has increased by 25% in the last decade
  • Innovations in GPS and navigation systems have led to a 12% increase in off-road vehicle touring activities
  • The use of drones in powersports event coverage has increased by 40% over the last three years

Technological Innovations and Trends Interpretation

As the powersports industry accelerates into a greener, safer, and more tech-savvy future—fuel efficiency and safety features soar, augmented reality and drones revolutionize marketing and coverage, and horsepower ramps up—it's clear that adrenaline and innovation are steering the ride forward.