GITNUX MARKETDATA REPORT 2024

Basketball Industry Statistics

The basketball industry generates billions of dollars in revenue annually through ticket sales, sponsorships, merchandise, broadcasting rights, and other related activities.

Highlights: Basketball Industry Statistics

  • The global basketball equipment, goods, and services market was valued at $45.37 billion in 2019.
  • North America dominated the basketball equipment, goods, and service market in 2019 with a total share of 25.9%.
  • The National Basketball Association (NBA) generated $8.3 billion in revenue during its 2018-2019 season.
  • The NBA's average franchise value in 2020 was $2.4 billion.
  • The average NBA team was worth $2.12 billion in 2021, up 14% from 2020, marking the fifth consecutive year that the average value increased.
  • The league's most valuable team in 2021 was the New York Knicks, worth $5 billion.
  • The NBA's average per game attendance was 17,750 during the 2019-2020 season.
  • The NBA reached about 690 million people through social media in 2020.
  • In the 2020-2021 season, Stephen Curry was the top earning NBA player with a total income of approximately $74.4 million.
  • The NBA sold approximately 3 million jerseys in 2020.
  • In 2020, the NBA made $1.5 billion from their media rights.
  • The NBA's revenue from sponsorships was $1.39 billion during the 2019-2020 season.
  • The NBA partnered with 30 different companies in 2021.
  • The basketball shoe market is expected to surpass $5 billion by 2025.
  • Basketball is the third most popular sport in the US, with about 14% of Americans ranking it as their favorite sport to watch.
  • 450 active players are in the NBA for a season, according to the league's collective bargaining agreement.
  • The NBA reaches fans in 215 countries and territories in 47 languages both through the broadcasts of more than 40 NBA broadcasters and NBA digital products.
  • The NBA signed a nine-year, $24 billion media rights deal with ESPN and TNT that began with the 2016-17 season.
  • The highest grossing NBA franchise outside the US in 2021 is the Toronto Raptors, worth $2.15 billion.
  • Among basketball fans worldwide, 46% are women according to the NBA.

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The Latest Basketball Industry Statistics Explained

The global basketball equipment, goods, and services market was valued at $45.37 billion in 2019.

The statistic indicates that the global market for basketball equipment, goods, and services had a total value of $45.37 billion in the year 2019. This figure encompasses a wide range of products and services related to the sport of basketball, including but not limited to basketballs, hoops, footwear, apparel, and training services. The market value provides insight into the size and economic impact of the basketball industry on a global scale, reflecting the collective expenditure by consumers, athletes, and organizations on basketball-related products and services in a given year. The statistic serves as a measure of the overall demand and financial significance of basketball equipment and services in the marketplace.

North America dominated the basketball equipment, goods, and service market in 2019 with a total share of 25.9%.

The statistic indicating that North America dominated the basketball equipment, goods, and service market in 2019 with a total share of 25.9% implies that a significant portion of the market within the region was commanded by North American businesses. This suggests that North America was the leading geographical area in terms of sales and consumption of basketball-related products and services during that year. The high market share indicates the strong presence and competitiveness of North American companies in the basketball industry, highlighting the region’s influence and importance within the global market.

The National Basketball Association (NBA) generated $8.3 billion in revenue during its 2018-2019 season.

The statistic stating that the National Basketball Association (NBA) generated $8.3 billion in revenue during its 2018-2019 season indicates the significant economic impact and financial success of the professional basketball league. This high revenue figure reflects the popularity and global appeal of the NBA, evidenced by factors such as lucrative media rights deals, sponsorships, ticket sales, merchandise, and various commercial partnerships. The robust financial performance of the NBA underscores its position as a key player in the sports industry and highlights the strong fan base and commercial opportunities associated with professional basketball.

The NBA’s average franchise value in 2020 was $2.4 billion.

The statistic that the NBA’s average franchise value in 2020 was $2.4 billion represents the monetary worth of a typical NBA team as of that year. This figure is a reflection of the financial health and market value of NBA franchises, taking into account various factors such as revenue, profitability, market size, brand value, and potential for future growth. The high average franchise value highlights the popularity and economic significance of the NBA as a sports league, attracting investment from wealthy individuals and corporate entities looking to capitalize on the competitive and entertainment aspects of basketball. It also underscores the increasing value of sports franchises as lucrative assets in today’s economy, with NBA teams being considered highly desirable and valuable properties in the world of professional sports.

The average NBA team was worth $2.12 billion in 2021, up 14% from 2020, marking the fifth consecutive year that the average value increased.

The statistic indicates that the average value of NBA teams in 2021 reached $2.12 billion, reflecting a 14% increase from the previous year. This growth in team valuation marks the fifth consecutive year of appreciation, highlighting the ongoing financial success and rising profitability of NBA franchises. The upward trend suggests sustained investor interest, strong revenue streams, and increased overall value within the basketball industry. Such consistent growth underscores the robust financial health and market demand for NBA teams, positioning them as valuable assets in the sports business landscape.

The league’s most valuable team in 2021 was the New York Knicks, worth $5 billion.

The statistic that the New York Knicks were the most valuable team in the league in 2021, with a worth of $5 billion, indicates that the team holds significant financial value and is considered a highly esteemed asset within the sports industry. This valuation likely reflects various factors contributing to the team’s economic success, such as their large market presence in New York City, historical significance in the NBA, and potentially strong performance on and off the court. Additionally, the high value of the New York Knicks suggests a robust fan base, lucrative sponsorship deals, and efficient revenue generation strategies, making them a prominent and financially influential entity in the sports business landscape.

The NBA’s average per game attendance was 17,750 during the 2019-2020 season.

The statistic ‘The NBA’s average per game attendance was 17,750 during the 2019-2020 season’ refers to the average number of spectators who attended each National Basketball Association (NBA) game in the specified season. This figure provides a measure of the popularity and fan engagement of the league during that time period, indicating that, on average, 17,750 individuals were in attendance to watch a single NBA game. The attendance figure is crucial for evaluating the success and reach of the league, as higher attendance numbers suggest greater interest in the sport and potentially translate to higher revenue through ticket sales, concessions, and merchandise.

The NBA reached about 690 million people through social media in 2020.

The statistic that the NBA reached about 690 million people through social media in 2020 indicates the significant impact and wide reach of the NBA’s social media presence. This means that the content and engagement strategies employed by the NBA across various social media platforms such as Facebook, Instagram, Twitter, and YouTube were successful in capturing the interest of a large audience. The ability to connect with such a vast number of individuals highlights the NBA’s ability to leverage social media as a powerful tool for engaging fans, promoting the league, and driving awareness of their brand and content. This statistic demonstrates the NBA’s strong digital presence and the potential impact social media can have in reaching and engaging a global audience.

In the 2020-2021 season, Stephen Curry was the top earning NBA player with a total income of approximately $74.4 million.

The statistic indicates that during the 2020-2021 NBA season, Stephen Curry earned the highest total income among all NBA players, amounting to approximately $74.4 million. This figure encompasses various sources of income for Curry, including his salary as a player with the Golden State Warriors, endorsement deals, sponsorships, and other off-court earnings. As one of the most popular and successful players in the league, Curry’s income reflects not only his contributions on the basketball court but also his marketability and brand appeal, which have enabled him to secure lucrative partnerships and endorsement opportunities. Curry’s status as the top earning NBA player for the season underscores his financial success and impact both within the sport and in the broader realm of professional athletics.

The NBA sold approximately 3 million jerseys in 2020.

The statistic indicating that the NBA sold approximately 3 million jerseys in 2020 represents the total number of basketball jerseys purchased by consumers from the league’s official stores and authorized retailers within that year. This statistic provides insight into the popularity and market demand for NBA merchandise, reflecting the strong fan base and support for professional basketball players and teams. The sales of jerseys can also serve as a metric for assessing player and team popularity, as well as overall league engagement. This data point is crucial for the NBA in understanding consumer preferences and trends, which can inform marketing strategies, player endorsements, and revenue generation opportunities.

In 2020, the NBA made $1.5 billion from their media rights.

The statistic “In 2020, the NBA made $1.5 billion from their media rights” indicates the total revenue generated by the NBA through selling broadcasting rights to various media platforms for the 2020 season. Media rights refer to the fees paid by television networks, streaming services, and other media outlets for the rights to broadcast NBA games to audiences worldwide. This substantial revenue stream plays a pivotal role in the NBA’s financial success, contributing significantly to the league’s overall revenue and allowing them to invest in player salaries, infrastructure, and other operational expenses. The $1.5 billion figure reflects the league’s ability to attract a large audience and negotiate lucrative deals with media partners, highlighting the global popularity and commercial appeal of the NBA as a premier sports league.

The NBA’s revenue from sponsorships was $1.39 billion during the 2019-2020 season.

The statistic indicates that the NBA generated a total of $1.39 billion in revenue from sponsorships during the 2019-2020 season. Sponsorships are agreements between the NBA and various business entities where the latter provide financial support in exchange for advertisement and promotion within the league. Such sponsorships could include partnerships with companies for jersey patches, stadium naming rights, official products, and other marketing opportunities. The substantial revenue generated from sponsorships signifies the strong commercial appeal of the NBA, which has become a global sports brand known for its popularity and fan engagement, attracting businesses seeking to align themselves with the league’s strong market presence and consumer base.

The NBA partnered with 30 different companies in 2021.

The statistic that the NBA partnered with 30 different companies in 2021 indicates the league’s extensive collaboration with various businesses and organizations for sponsorship and marketing purposes. These partnerships signify a significant aspect of the NBA’s revenue generation strategy, as well as its efforts to enhance the overall fan experience through brand collaborations and promotional activities. By working with a diverse range of companies, the NBA is able to leverage the unique strengths and resources of each partner to create value for both the league and its stakeholders. This statistic highlights the NBA’s proactive approach to forming strategic partnerships in order to drive growth, increase visibility, and expand its reach in the sports entertainment industry.

The basketball shoe market is expected to surpass $5 billion by 2025.

The statistic “The basketball shoe market is expected to surpass $5 billion by 2025” indicates the projected growth and value of the basketball shoe market within the next few years. This statistic suggests that there is a strong and positive trend in consumer demand for basketball shoes, leading to an anticipated increase in market size and revenue. Factors such as the popularity of basketball as a sport, endorsements by professional athletes, advancements in shoe technology, and evolving fashion trends could be driving this projected growth. Additionally, the figure of $5 billion serves as a milestone and benchmark for industry stakeholders, investors, and players to track the market’s progress and potential opportunities for further development and expansion.

Basketball is the third most popular sport in the US, with about 14% of Americans ranking it as their favorite sport to watch.

The statistic indicating that basketball is the third most popular sport in the United States, with approximately 14% of Americans ranking it as their favorite to watch, provides valuable insight into the sports preferences of the American population. This data highlights the significant presence and appeal of basketball within the country’s sporting landscape, behind only football and baseball in popularity. The 14% figure signifies a sizeable portion of the population expressing a particular fondness for basketball, showcasing its widespread viewership and fan base across the nation. Additionally, this statistic demonstrates the enduring cultural significance and influence of basketball as a major sport that resonates with a notable segment of the American public.

450 active players are in the NBA for a season, according to the league’s collective bargaining agreement.

The statistic indicating that there are 450 active players in the NBA for a season reflects the number of basketball players currently participating in games and representing teams within the league, as specified by the league’s collective bargaining agreement. The figure signifies the total pool of professional players at any given time who are eligible to compete and contribute to their respective teams during the course of a season. This statistic is a fundamental aspect of understanding the scale and scope of the NBA, providing insight into the size of the player workforce and the talent available for selection by franchises to field competitive teams and deliver high-quality basketball entertainment to fans.

The NBA reaches fans in 215 countries and territories in 47 languages both through the broadcasts of more than 40 NBA broadcasters and NBA digital products.

The statistic highlights the expansive global reach of the NBA, one of the world’s premier basketball leagues, demonstrating its widespread popularity and influence across different countries and cultures. By being accessible in 215 countries and territories and broadcasted in 47 languages, the NBA caters to a diverse and international audience, showcasing its ability to transcend geographical boundaries and language barriers. Through a network of over 40 NBA broadcasters and digital platforms, the league engages fans worldwide, further solidifying its position as a leading global sports entity with a broad and inclusive fan base.

The NBA signed a nine-year, $24 billion media rights deal with ESPN and TNT that began with the 2016-17 season.

The statistic refers to a significant media rights deal between the National Basketball Association (NBA) and two major television networks, ESPN and TNT. The deal is valued at a staggering $24 billion over a duration of nine years, starting from the 2016-17 season. This deal signifies the importance of media broadcasting rights in professional sports, particularly for a popular league like the NBA. The substantial financial commitment made by ESPN and TNT demonstrates the value and appeal of NBA games to audiences, advertisers, and broadcasters, showcasing the league’s strong position in the sports entertainment industry.

The highest grossing NBA franchise outside the US in 2021 is the Toronto Raptors, worth $2.15 billion.

The statistic indicates that in 2021, the Toronto Raptors were the NBA franchise located outside of the United States with the highest financial valuation, valued at $2.15 billion. This suggests that the Raptors are a highly successful and valuable basketball team within the NBA, despite being located in Canada. The valuation takes into consideration various financial factors such as revenue, market size, brand strength, and profitability. The Raptors’ significant value highlights their strong fan base, successful operations, and potentially lucrative opportunities for growth and investment in the future, positioning them as a prominent and successful franchise on an international scale.

Among basketball fans worldwide, 46% are women according to the NBA.

The statistic that among basketball fans worldwide, 46% are women according to the NBA suggests that a significant portion of the global basketball fanbase is comprised of women. This statistic highlights the growing interest and engagement of women in basketball, traditionally considered a male-dominated sport. The fact that nearly half of basketball fans are women underscores the importance of inclusivity and diversity within the sport and its fan community. It also indicates potential opportunities for the NBA and other basketball organizations to cater to the preferences and interests of women fans in order to further expand and engage their audience.

References

0. – https://www.hoopshype.com

1. – https://www.www.sportingnews.com

2. – https://www.news.gallup.com

3. – https://www.www.forbes.com

4. – https://www.www.sportspromedia.com

5. – https://www.www.statista.com

6. – https://www.www.sbnation.com

7. – https://www.www.grandviewresearch.com

8. – https://www.www.nbpa.com

9. – https://www.www.adroitmarketresearch.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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