GITNUX MARKETDATA REPORT 2024

Professional Sports Industry Statistics

The professional sports industry generates billions of dollars in revenue annually and has a vast global audience.

Highlights: Professional Sports Industry Statistics

  • As of 2019, the global sports market had a value of around 471 billion U.S. dollars.
  • The North American sports market accounted for about 30.53 percent of the Global sports market in 2018.
  • In 2018, Major League Baseball (MLB) made about 10.3 billion U.S. dollars in revenue.
  • In 2021, the average franchise value of teams in the National Basketball Association was around 2.4 billion U.S. dollars.
  • As of July 2021, Dallas Cowboys is the highest valued sports team worldwide with approximately 5.7 billion U.S. dollars.
  • In 2018, FIFA's total revenue was 4.6 billion U.S. dollars.
  • As of 2019, the sports apparel market had a global value of nearly 181 billion USD.
  • In 2020, around 67% of the U.S. population claim to be sports fans.
  • In 2018, 57 percent of eSports fans were aged between 21 and 35.
  • In 2018, Asia accounted for 43% of the $17 billion worldwide sportswear market.
  • In 2020, 21.67 million people attended NFL games.
  • As of 2021, the Super Bowl LIV had attracted average TV viewership of 99.9 million.
  • In 2018, around 11% of sport sponsorship deals were made by gambling companies.
  • The global sports fishing equipment market was valued at USD 2.58 billion in 2020.
  • As of 2018, the National Hockey League's total revenue was 4.86 billion U.S. dollars.
  • In 2021, Cristiano Ronaldo was the sports person with the highest number of followers on Instagram at about 337 million followers.
  • In 2021, the average player salary in the National Football League was 2.7 million U.S. dollars.
  • In 2015, global sports events were associated with generating 145 billion U.S. dollars of direct, indirect, and induced economic output.
  • In 2021, the sponsorship spending in North American sports was projected to reach about 16.69 billion U.S. dollars.

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The Latest Professional Sports Industry Statistics Explained

As of 2019, the global sports market had a value of around 471 billion U.S. dollars.

The statistic that as of 2019, the global sports market had a value of around 471 billion U.S. dollars provides insight into the size and economic significance of the sports industry on a worldwide scale. This statistic encapsulates the overall financial impact of various sectors within the sports market, including sports events, merchandise, sponsorships, media rights, and more. The substantial value of nearly half a trillion dollars highlights the vast and diverse range of economic activities that are interconnected with sports, demonstrating the industry’s immense reach and influence. This statistic serves as a key indicator of the growing importance and commercialization of sports as a global economic powerhouse.

The North American sports market accounted for about 30.53 percent of the Global sports market in 2018.

The statistic indicates that in 2018, the North American sports market comprised approximately 30.53% of the total global sports market. This suggests that North America held a significant share of the global sports industry in terms of revenue, audience size, and overall market value. The prominence of the North American sports market is likely attributed to the popularity of major sports leagues such as the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), and National Hockey League (NHL) among others. Additionally, the region’s strong economy, sports culture, and media influence likely contributed to its sizable share in the global sports market.

In 2018, Major League Baseball (MLB) made about 10.3 billion U.S. dollars in revenue.

The statistic “In 2018, Major League Baseball (MLB) made about 10.3 billion U.S. dollars in revenue” indicates the total income generated by MLB during that year from various sources such as ticket sales, broadcasting rights, merchandise sales, sponsorships, and other revenue streams. This figure serves as a key indicator of the financial health and success of MLB as a sports league. The revenue generated not only reflects the popularity and widespread support for baseball as a sport but also impacts various aspects of the league including player salaries, team budgets, investments in infrastructure, and overall growth and development initiatives within the organization. The revenue figure provides important insights for stakeholders, analysts, and fans to assess the economic impact and financial performance of MLB in a given year.

In 2021, the average franchise value of teams in the National Basketball Association was around 2.4 billion U.S. dollars.

The statistic indicates that in 2021, the average worth of a team franchise in the National Basketball Association (NBA) was approximately 2.4 billion U.S. dollars. This figure represents the average value of all the NBA team franchises combined, reflecting the financial viability and prosperity of the league as a whole. The significant valuation reflects the popularity and global appeal of the NBA, as well as the lucrative opportunities available for investors in professional basketball. The high franchise values in the NBA underline the league’s position as one of the premier sporting organizations worldwide, attracting substantial investments and contributing to its overall economic impact on the sports industry.

As of July 2021, Dallas Cowboys is the highest valued sports team worldwide with approximately 5.7 billion U.S. dollars.

The statistic indicates that as of July 2021, the Dallas Cowboys ranked as the highest valued sports team globally with an estimated value of around 5.7 billion U.S. dollars. This valuation encompasses various factors such as the team’s brand value, revenue streams, financial performance, stadium and facilities, market size, and overall popularity among fans. The Dallas Cowboys’ immense value highlights their strong business operations, successful marketing strategies, and widespread fan base, positioning them as a financially lucrative and influential entity in the world of sports. This statistic underscores the significant economic impact and market dominance that successful sports franchises like the Dallas Cowboys can have on the global sports industry.

In 2018, FIFA’s total revenue was 4.6 billion U.S. dollars.

The statistic states that in the year 2018, the Fédération Internationale de Football Association (FIFA) generated a total revenue of 4.6 billion U.S. dollars. This figure represents the aggregate amount of money that FIFA received from various sources such as sponsorships, broadcasting rights, ticket sales, and merchandise. The substantial revenue generated by FIFA highlights the organization’s financial strength and global appeal as the governing body of international soccer. Such a significant revenue figure underscores the immense popularity and commercial potential of the sport of football, as well as FIFA’s ability to leverage its position within the global sports industry.

As of 2019, the sports apparel market had a global value of nearly 181 billion USD.

The statistic indicates that in the year 2019, the global sports apparel market was valued at almost 181 billion USD. This value represents the total amount of money spent worldwide on sports clothing and accessories during that year. The market value includes sales of various sportswear items such as athletic shoes, jerseys, activewear, and equipment. This statistic serves as a key indicator of the size and importance of the sports apparel industry on a global scale, highlighting the significant consumer demand for sports-related attire and gear. The data can be useful for businesses operating in the sports apparel sector, investors looking to understand market trends, and policymakers analyzing the economic impact of the sports industry.

In 2020, around 67% of the U.S. population claim to be sports fans.

The statistic “In 2020, around 67% of the U.S. population claim to be sports fans” indicates that approximately two-thirds of the U.S. population self-identify as fans of sports. This implies a significant portion of the population has an interest in following and supporting sports-related activities, teams, events, and athletes. The statistic suggests that sports play a prominent role in American culture and society, with a majority of individuals expressing some level of engagement and enthusiasm for sports-related pursuits. This information can be valuable for marketers, sports organizations, and policymakers in understanding the preferences and behaviors of a large segment of the population.

In 2018, 57 percent of eSports fans were aged between 21 and 35.

The statistic indicates that in 2018, a majority (57 percent) of individuals who were fans of eSports fell within the age range of 21 to 35 years old. This suggests that the eSports fan base during that time was predominantly comprised of individuals in their early to late twenties and early thirties. This demographic composition may have significant implications for the eSports industry, such as in terms of marketing strategies, sponsorship opportunities, and the types of games or events that are popular among this age group. Understanding the age distribution of eSports fans can help stakeholders in the industry tailor their offerings to better reach and engage with their target audience.

In 2018, Asia accounted for 43% of the $17 billion worldwide sportswear market.

The statistic “In 2018, Asia accounted for 43% of the $17 billion worldwide sportswear market” indicates that in the year 2018, the continent of Asia contributed 43% of the total revenue generated in the global sportswear market, which had a total value of $17 billion. This suggests that Asia has a significant presence and market share in the sportswear industry on a global scale. The statistic highlights the growing consumer demand for sportswear in Asia and signifies the region’s importance as a major player in the sportswear market alongside other regions worldwide.

In 2020, 21.67 million people attended NFL games.

The statistic stating that 21.67 million people attended NFL games in 2020 provides valuable information about the popularity and scale of the National Football League’s live events during that year. This figure indicates the total number of individuals who physically attended NFL games, showcasing the significant draw that professional football has among fans and spectators. It serves as a key metric for assessing the audience engagement and fan base of the NFL, highlighting the widespread appeal and interest in the sport across the United States. This statistic not only reflects the substantial attendance levels at NFL games but also underscores the league’s position as a major entertainment platform that captivates millions of people annually.

As of 2021, the Super Bowl LIV had attracted average TV viewership of 99.9 million.

The statistic indicates that the 2021 Super Bowl LIV game captured a substantial audience, with an average of 99.9 million viewers tuning in to watch the event on TV. This high viewership suggests that the Super Bowl remains one of the most-watched television broadcasts in the United States, drawing in a large and engaged audience. Such a large viewership can have significant implications for advertisers, as the Super Bowl is known for its expensive commercial airtime slots, offering companies the opportunity to showcase their products or services to a massive audience. Overall, the statistic reflects the enduring popularity and cultural significance of the Super Bowl as a major televised sporting event.

In 2018, around 11% of sport sponsorship deals were made by gambling companies.

In 2018, approximately 11% of sport sponsorship deals were secured by gambling companies, reflecting a noticeable presence of these entities in the sports industry. This statistic suggests that gambling companies have actively engaged in partnerships and collaborations within the sporting world, leveraging sponsorship opportunities to enhance their visibility and brand recognition. The prevalence of gambling companies in sports sponsorships highlights a growing trend of their involvement in sports marketing strategies, aiming to reach a broad audience and capitalize on the popularity of sporting events for promotional purposes. The data underscores the significant role that gambling companies play in shaping the landscape of sports sponsorships and their impact on the marketing dynamics of the industry.

The global sports fishing equipment market was valued at USD 2.58 billion in 2020.

The statistic indicates that the worldwide market for sports fishing equipment had a total value of $2.58 billion in the year 2020. This value represents the overall economic worth of all sports fishing equipment sold globally during that year. This industry comprises various products such as fishing rods, reels, lures, lines, hooks, and accessories used by recreational and professional anglers. The market value can be influenced by factors like consumer demand, innovations in product technology, fishing trends, and economic conditions in different regions. This statistic provides valuable insight into the size and importance of the sports fishing equipment industry on a global scale.

As of 2018, the National Hockey League’s total revenue was 4.86 billion U.S. dollars.

The statistic states that as of the year 2018, the National Hockey League (NHL) generated a total revenue of 4.86 billion U.S. dollars. This figure reflects the overall income generated by the NHL from various sources such as ticket sales, broadcasting rights, merchandise sales, sponsorships, and other revenue streams. The revenue collected by the NHL is instrumental in supporting the league’s operations, including player salaries, team expenses, facility maintenance, and league initiatives. This statistic provides an insight into the financial health and success of the NHL as a professional sports organization, highlighting its significant economic impact within the sports industry.

In 2021, Cristiano Ronaldo was the sports person with the highest number of followers on Instagram at about 337 million followers.

The statistic states that as of 2021, Cristiano Ronaldo held the distinction of being the sports person with the largest following presence on the social media platform Instagram, boasting approximately 337 million followers. This figure not only highlights Ronaldo’s immense popularity as a professional athlete but also underscores the profound impact of social media in amplifying an individual’s reach and influence. The high number of followers signifies Ronaldo’s ability to engage with a global audience and leverage his platform for various purposes including brand promotion, charity initiatives, and connecting with his fans on a more personal level. This statistic is indicative of the growing significance of social media in modern society and its role in shaping the public image and influence of prominent figures in the sports industry.

In 2021, the average player salary in the National Football League was 2.7 million U.S. dollars.

The statistic that in 2021, the average player salary in the National Football League (NFL) was 2.7 million U.S. dollars indicates the mean salary earned by players in the league during that year. This average value reflects the total salary expenditure across all players in the NFL divided by the total number of players. The figure of 2.7 million U.S. dollars highlights the significant financial rewards available to professional football players in one of the most popular sports leagues in the United States. Moreover, understanding the average player salary helps to provide insights into the economic landscape of the NFL, as well as the earning potential and compensation structures within the professional football industry.

In 2015, global sports events were associated with generating 145 billion U.S. dollars of direct, indirect, and induced economic output.

This statistic indicates that in 2015, global sports events played a significant role in stimulating economic activity by generating a total of 145 billion U.S. dollars through direct, indirect, and induced effects. Direct economic output encompasses the revenue generated from the hosting of sporting events, such as ticket sales, broadcasting rights, sponsorships, and merchandise sales. Indirect effects refer to the flow of additional economic activity generated through related industries, such as hospitality, transportation, and tourism. Lastly, induced effects capture the economic impact of spending by individuals employed in these industries as a result of the sports events. Overall, this statistic highlights the broad and positive economic impact that global sports events can have on both the host country and the global economy as a whole.

In 2021, the sponsorship spending in North American sports was projected to reach about 16.69 billion U.S. dollars.

The statistic indicates that in 2021, the total amount of money spent on sponsorships within the North American sports industry was forecasted to reach approximately 16.69 billion U.S. dollars. This figure reflects the significant financial investment made by businesses and organizations to associate their brands with sports teams, leagues, and events in order to gain visibility, reach target audiences, and enhance their brand image. The growth in sponsorship spending suggests the continued importance of sports as a marketing platform, highlighting the lucrative opportunities that exist for companies to engage with consumers through partnerships with sports properties in North America.

References

0. – https://www.www.businessoffashion.com

1. – https://www.www.pwc.com

2. – https://www.www.statista.com

3. – https://www.morningconsult.com

4. – https://www.www.mordorintelligence.com

5. – https://www.www.bbc.co.uk

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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