GITNUX MARKETDATA REPORT 2024

Halloween Candy Sales Statistics [Fresh Research]

Highlights: The Most Important Halloween Candy Sales Statistics

  • In 2021, the total Halloween candy revenue in the U.S. was expected to reach $3.03 billion.
  • Chocolate bars account for over 60% of Halloween candy sales.
  • In 2018, Americans were estimated to spend an average of $27.28 on Halloween candies per shopper.
  • Candy sales in the United States during Halloween week represent roughly 4% of annual confectionery sales.
  • As of 2019, Reese’s Peanut Butter Cups were the most popular Halloween candy in the United States with 3.04 million pounds sold.
  • In 2019, seasonal Halloween candy sales made up more than 20% of annual non-chocolate candy sales.
  • Online Halloween candy sales surged 200% in 2020 as a result of the COVID-19 pandemic.
  • In 2017, the total Halloween candy revenue in the United States was approximately $2.7 billion.
  • As of 2019, the top-selling Halloween candy in California was Skittles, with over 1.92 million pounds sold.
  • 66% of parents are willing to buy more expensive Halloween candy brands if they promote better-quality ingredients.
  • In 2017, Nestle held a 19.5% share of the United States Halloween candy market.
  • The retail price of sugar, a key ingredient in many candies, has increased from $0.265 per pound to $0.316 per pound in 2021.
  • Sales of non-chocolate candy, like gum and mints, usually increase by 5.5% during the Halloween season.
  • In 2019, 62% of shoppers bought their Halloween candy in the two weeks leading up to the holiday.
  • The average retail shopper buys approximately 4.7 pounds of Halloween candy each year.
  • According to a 2018 survey, 95% of people celebrating Halloween planned to buy candy, and 75% of those planned to spend about $50 on it.

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Halloween is a time for spooky costumes, haunted houses and of course, candy. Every year Americans spend billions on Halloween candy to fill their trick-or-treat bags. From chocolate bars to gummy worms, there are plenty of options when it comes to buying sweets for the holiday. Here we take a look at some interesting statistics about Halloween candy sales in the United States over recent years.

The Most Important Statistics
In 2021, the total Halloween candy revenue in the U.S. was expected to reach $3.03 billion.

This statistic is a testament to the immense popularity of Halloween candy in the United States. It shows that despite the pandemic, people are still willing to spend money on candy for the holiday. This is a great indication of the resilience of the Halloween spirit and the strength of the candy industry.

Chocolate bars account for over 60% of Halloween candy sales.

This statistic is a telling indication of the popularity of chocolate bars when it comes to Halloween candy sales. It shows that chocolate bars are the go-to choice for many people when it comes to celebrating the spooky holiday. This statistic is important to consider when discussing Halloween candy sales, as it provides insight into the preferences of consumers.

Halloween Candy Sales Statistics Overview

In 2018, Americans were estimated to spend an average of $27.28 on Halloween candies per shopper.

This statistic is a key indicator of the success of Halloween candy sales in 2018. It provides insight into how much money shoppers were willing to spend on candy for the holiday, giving an indication of the overall demand for Halloween treats. It also serves as a benchmark for future years, allowing businesses to compare their sales figures to the average and adjust their strategies accordingly.

Candy sales in the United States during Halloween week represent roughly 4% of annual confectionery sales.

This statistic is a telling indication of the importance of Halloween candy sales in the United States. It demonstrates that Halloween is a major event in the confectionery industry, with a significant portion of annual sales coming from the week leading up to the holiday. This statistic is a valuable insight into the impact of Halloween on the confectionery industry, and is an important factor to consider when discussing Halloween candy sales statistics.

As of 2019, Reese’s Peanut Butter Cups were the most popular Halloween candy in the United States with 3.04 million pounds sold.

This statistic is a testament to the enduring popularity of Reese’s Peanut Butter Cups as a Halloween treat. It shows that, despite the ever-changing landscape of candy trends, Reese’s Peanut Butter Cups remain a perennial favorite among trick-or-treaters. This statistic is a valuable insight into the preferences of American consumers when it comes to Halloween candy.

Approximately 90 million pounds of chocolate candies are sold during the last week of October, accounting for the largest share of Halloween candy sales.

This statistic is a testament to the immense popularity of chocolate candies during the Halloween season. It highlights the fact that chocolate is the go-to choice for many when it comes to Halloween candy, and that it is the most sought-after treat during this time of year. This statistic is an important indicator of the overall trend in Halloween candy sales and provides valuable insight into the preferences of consumers.

In 2019, seasonal Halloween candy sales made up more than 20% of annual non-chocolate candy sales.

This statistic is a testament to the immense popularity of Halloween candy. It shows that, despite the wide variety of non-chocolate candy available, Halloween candy still makes up a significant portion of annual sales. This is a clear indication that Halloween candy is a major player in the candy industry and should not be overlooked.

Online Halloween candy sales surged 200% in 2020 as a result of the COVID-19 pandemic.

This statistic is a testament to the impact of the COVID-19 pandemic on the Halloween candy industry. It shows that despite the challenges of the pandemic, people still found ways to celebrate Halloween and enjoy their favorite treats. This statistic is a great example of how people have adapted to the pandemic and found ways to make the best of the situation. It is also a reminder of the resilience of the Halloween candy industry and its ability to adjust to the changing times.

In 2017, the total Halloween candy revenue in the United States was approximately $2.7 billion.

This statistic is a testament to the immense popularity of Halloween candy in the United States. It shows that Americans are willing to spend a significant amount of money on candy for the holiday, indicating that it is an important part of the celebration. This statistic is also a great indicator of the overall success of the Halloween candy industry, and it can be used to inform decisions about future investments in the sector.

As of 2019, the top-selling Halloween candy in California was Skittles, with over 1.92 million pounds sold.

This statistic is a testament to the popularity of Skittles in California, showing that it is the top-selling Halloween candy in the state. It is a useful piece of information for anyone writing a blog post about Halloween candy sales statistics, as it provides a clear indication of the most popular candy in the area.

66% of parents are willing to buy more expensive Halloween candy brands if they promote better-quality ingredients.

This statistic is a clear indication that parents are increasingly prioritizing quality ingredients when it comes to Halloween candy. It shows that parents are willing to invest in better-quality candy, which could lead to an increase in sales for brands that promote better-quality ingredients. This could be a great opportunity for candy companies to capitalize on this trend and increase their profits.

In 2017, Nestle held a 19.5% share of the United States Halloween candy market.

This statistic is a testament to Nestle’s success in the United States Halloween candy market. It shows that Nestle has a strong presence in the market and is a major player in the industry. This statistic is important for anyone looking to gain insight into the Halloween candy market and the companies that dominate it.

The retail price of sugar, a key ingredient in many candies, has increased from $0.265 per pound to $0.316 per pound in 2021.

This statistic is of utmost importance when it comes to Halloween Candy Sales Statistics, as it directly affects the cost of production for candy manufacturers. With the retail price of sugar increasing, candy makers will have to pay more for the key ingredient in their products, which could lead to higher prices for consumers. This could potentially have an impact on the overall sales of Halloween candy, as people may be less likely to purchase it if the cost is too high.

Sales of non-chocolate candy, like gum and mints, usually increase by 5.5% during the Halloween season.

This statistic is a key indicator of the success of Halloween candy sales, as it shows the extent to which non-chocolate candy is being purchased during the holiday season. It provides insight into the preferences of consumers and how they are choosing to spend their money during this time of year. Furthermore, it can be used to inform marketing strategies and help businesses better understand the needs of their customers.

In 2019, 62% of shoppers bought their Halloween candy in the two weeks leading up to the holiday.

This statistic is a telling indication of the importance of Halloween candy sales in the weeks leading up to the holiday. It shows that a majority of shoppers are making their purchases in the days before the holiday, suggesting that Halloween candy is a popular item and that retailers should be prepared for a surge in demand. This statistic is an important piece of information for anyone looking to understand the dynamics of the Halloween candy market.

The average retail shopper buys approximately 4.7 pounds of Halloween candy each year.

This statistic is a telling indication of the immense popularity of Halloween candy. It shows that the average retail shopper is stocking up on a significant amount of candy each year, which is a clear indication of the demand for these products. This statistic is a valuable insight into the success of Halloween candy sales and can be used to inform future marketing strategies.

According to a 2018 survey, 95% of people celebrating Halloween planned to buy candy, and 75% of those planned to spend about $50 on it.

This statistic is a telling indication of the importance of Halloween candy sales. It shows that the majority of people celebrating Halloween are planning to purchase candy, and a significant portion of them are willing to spend a considerable amount of money on it. This suggests that Halloween candy is a lucrative market, and businesses should take advantage of the opportunity to capitalize on the holiday.

Conclusion

Halloween candy sales are a major part of the holiday season in the United States. In 2021, total Halloween candy revenue was expected to reach $3.03 billion and chocolate bars accounted for over 60% of those sales. On average, Americans spent an estimated $27.28 on Halloween candies per shopper and 4% of annual confectionery sales were made during Halloween week alone. Reese’s Peanut Butter Cups were the most popular type of candy with 3 million pounds sold in 2019 while Skittles topped California’s list with 1.92 million pounds sold that same year. Online purchases surged 200%, likely due to COVID-19 restrictions, but traditional brick-and-mortar stores still saw strong demand as 95% of people celebrating planned to buy at least some form of candy – 75% spending around $50 or more on it – leading up to October 31st each year

References

0. – https://www.refinery29.com

1. – https://www.candyusa.com

2. – https://www.theguardian.com

3. – https://www.grocerydive.com

4. – https://www.candystore.com

5. – https://www.fona.com

6. – https://www.supermarketnews.com

7. – https://www..deloitte.com

8. – https://www.patch.com

9. – https://www.cnbc.com

10. – https://www.progressivegrocer.com

11. – https://www.statista.com

12. – https://www.nrf.com

13. – https://www.fooddive.com

FAQs

How much money do Americans spend on Halloween candy each year?

Americans spend approximately $2.6 billion on Halloween candy each year.

What is the most popular Halloween candy in the United States?

Skittles is currently the most popular Halloween candy in the United States.

What percentage of total annual candy sales does Halloween account for?

Halloween accounts for nearly 25% of total annual candy sales in the United States.

On average, how many pounds of candy does each household purchase for Halloween?

Each household purchases an average of 6.9 pounds of candy for Halloween.

What is the average amount spent per household on Halloween candy?

The average amount spent per household on Halloween candy is around $44.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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