GITNUX MARKETDATA REPORT 2024

Halloween Candy Sales Statistics [Fresh Research]

Statistic 1

"In 2021, the total Halloween candy revenue in the U.S. was expected to reach $3.03 billion."

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Statistic 2

"Chocolate bars account for over 60% of Halloween candy sales."

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Statistic 3

"In 2018, Americans were estimated to spend an average of $27.28 on Halloween candies per shopper."

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Statistic 4

"Candy sales in the United States during Halloween week represent roughly 4% of annual confectionery sales."

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Statistic 5

"As of 2019, Reese’s Peanut Butter Cups were the most popular Halloween candy in the United States with 3.04 million pounds sold."

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Statistic 6

"In 2019, seasonal Halloween candy sales made up more than 20% of annual non-chocolate candy sales."

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Statistic 7

"Online Halloween candy sales surged 200% in 2020 as a result of the COVID-19 pandemic."

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Statistic 8

"In 2017, the total Halloween candy revenue in the United States was approximately $2.7 billion."

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Statistic 9

"As of 2019, the top-selling Halloween candy in California was Skittles, with over 1.92 million pounds sold."

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Statistic 10

"66% of parents are willing to buy more expensive Halloween candy brands if they promote better-quality ingredients."

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Statistic 11

"In 2017, Nestle held a 19.5% share of the United States Halloween candy market."

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Statistic 12

"The retail price of sugar, a key ingredient in many candies, has increased from $0.265 per pound to $0.316 per pound in 2021."

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Statistic 13

"Sales of non-chocolate candy, like gum and mints, usually increase by 5.5% during the Halloween season."

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Statistic 14

"In 2019, 62% of shoppers bought their Halloween candy in the two weeks leading up to the holiday."

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Statistic 15

"The average retail shopper buys approximately 4.7 pounds of Halloween candy each year."

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Statistic 16

"According to a 2018 survey, 95% of people celebrating Halloween planned to buy candy, and 75% of those planned to spend about $50 on it."

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