GITNUX MARKETDATA REPORT 2024

Must-Know Grocery Shopping Statistics [Latest Report]

In the following post, we will explore key statistics and trends related to grocery shopping. From preferences in shopping methods to consumer behaviors and market projections, these insights shed light on how people approach the essential task of stocking their pantries and refrigerators.

Statistic 1

"68% of U.S. consumers prefer to shop for groceries in-store rather than online."

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Statistic 2

"43% of consumers use grocery store apps for shopping lists and special offers."

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Statistic 3

"57% of grocery shoppers use mobile phones while shopping to compare prices."

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Statistic 4

"25% of millennials shop for groceries online at least once a month."

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Statistic 5

"65% of grocery shoppers consider sustainability of products when making purchasing decisions."

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Statistic 6

"Baby Boomers spend on average $164 per week on groceries."

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Statistic 7

"60% of grocery shoppers utilize loyalty programs for savings and rewards."

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Statistic 8

"The global online grocery market is expected to reach $250 billion by 2025."

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Statistic 9

"Online grocery sales in the U.S. surged by 54% in 2020."

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Statistic 10

"55% of grocery shoppers are influenced by in-store promotions and discounts."

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Statistic 11

"Grocery stores saw a 15% increase in foot traffic from 2020 to 2021."

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Statistic 12

"The average weekly grocery bill for an American household is $142."

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Statistic 13

"65% of American consumers visit a grocery store at least once per week."

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Statistic 14

"78% of consumers trust grocery stores that offer touchless checkout options."

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Statistic 15

"Private label brands account for 18% of total grocery sales in the U.S."

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Statistic 16

"48% of consumers purchase organic products while grocery shopping."

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Statistic 17

"70% of consumers say convenience is the primary reason for choosing their grocery store."

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Statistic 18

"Fresh produce makes up 30% of total grocery sales."

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Statistic 19

"32% of U.S. adults did grocery shopping online in 2021."

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Statistic 20

"The average time spent on a single grocery shopping trip is 41 minutes."

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In conclusion, the statistics paint a dynamic picture of the evolving landscape of grocery shopping preferences and behaviors among U.S. consumers. While a majority still prefers in-store shopping for its tactile and sensory experiences, the increasing use of technology such as mobile phones and grocery store apps signifies a growing trend towards digital integration in the shopping process. The surge in online grocery sales and the projected growth of the global online grocery market highlight the importance of convenience and accessibility in shaping consumer choices. Sustainability, loyalty programs, and touchless checkout options also emerge as significant influencers in consumer decision-making. Overall, these statistics underscore the need for grocery retailers to adapt to changing consumer preferences and leverage technology and sustainability initiatives to enhance the shopping experience and drive customer loyalty.

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