Halloween shoppers are expected to spend $13.1 billion in 2025, but the real surprise is where that money actually goes and how the spending patterns shift across categories. From costume choices to party budgets, small changes in consumer behavior can swing totals fast. Here’s what the latest Halloween Spending statistics reveal and what it means for planning your October spend.
Key Takeaways
- Total U.S. candy spending for Halloween 2023 forecasted at $3.5 billion by Packaged Facts
- U.S. Halloween costume spending totaled $3.8 billion in 2023, with adults driving 40% growth
- U.S. Halloween decorations spending hit $4.4 billion in 2023, largest category at 41% of total
- U.S. Halloween party supplies spending reached $480 million in 2023, including invitations and tableware
- In 2023, total U.S. Halloween spending reached $10.6 billion, marking a 6.9% increase from $9.9 billion in 2022
People will spend billions this Halloween, with consumers prioritizing costumes and candy more than ever.
Related reading
01 · Category
Candy & Sweets22 stats
01
Total U.S. candy spending for Halloween 2023 forecasted at $3.5 billion by Packaged Facts
02
95% of U.S. families with children under 12 bought Halloween candy in 2023, averaging $35 per family
03
Chocolate candy accounted for 68% of Halloween candy sales, totaling $2.38 billion in 2023 U.S. market
04
Average spend on Halloween candy per participating U.S. household in 2022 was $31.79
05
Non-chocolate candy sales for Halloween reached $1.12 billion in U.S. 2023, up 5% YoY
06
67% of U.S. consumers planned to buy Halloween candy in 2024, spending $12 billion total on sweets
07
Gummy candies saw 12% sales growth for Halloween 2023, contributing $450 million to U.S. market
08
Millennial parents spent $42on average on Halloween candy in 2023, highest demographic
09
2023 U.S. Halloween candy imports from Mexico totaled $250 million, boosting supply
10
Novelty candies like glow-in-the-dark treats generated $180 million in Halloween sales 2023
11
Sour candies sales for Halloween surged 15% to $320 million in U.S. 2023
12
Premium chocolate bars for trick-or-treating hit $210 million sales Halloween 2023
13
Fun-size candy packs dominated with 72% market share, $2.5B in 2023 U.S. Halloween
14
Organic and natural Halloween candies grew to $180 million sales in 2023
15
48% of candy spend was on variety packs averaging $28 per purchase in 2023
16
Peanut butter cups led chocolate category with $890 million Halloween sales 2023
17
Hard candies declined 8% to $620 million in U.S. Halloween 2023 sales
18
Share-size candy bars sold $340 million for parties in Halloween 2023
19
Low-sugar candies grew 22% to $140 million Halloween market 2023 U.S.
20
Imported gummy bears from Europe hit $85 million Halloween imports 2023
21
King-size candy bars contributed $410 million to bulk buys 2023 Halloween
22
Vegan Halloween candies reached $95 million sales in 2023 U.S. market
Interpretation
Candy & Sweets Interpretation
America may be divided on politics, but we are united in our annual, $3.5 billion, chocolate-coated tribute to the trick-or-treat gods, a sugary ritual where fun-size reigns supreme, millennial parents overspend with glee, and even the candy itself is evolving—souring up, going organic, and getting vegan—all to appease the tiny costumed overlords ringing our doorbells.
02 · Category
Costumes24 stats
01
U.S. Halloween costume spending totaled $3.8 billion in 2023, with adults driving 40% growth
02
69% of Americans planned to wear costumes in 2023, average spend $48.10 per person
03
Children's costumes accounted for 37% of total costume market, $1.4 billion in U.S. 2023 sales
04
Pet costumes sales reached $700 million in 2023, up 13% from prior year
05
Online costume purchases made up 52% of sales, totaling $1.98 billion for Halloween 2023
06
Pop culture costumes from movies/TV drove 55% of adult costume sales, $1.2B in 2023
07
Average spend on kids' costumes was $38.50in 2023 U.S. households
08
Couples costumes sales grew 18% to $450 million in 2023 market
09
Vintage and DIY costume kits sold $320 million online for Halloween 2023
10
Superhero costumes generated $680 million in U.S. sales during Halloween 2023 season
11
Adult costumes averaged $52.60spend per person in U.S. 2023 Halloween
12
17% of Americans bought costumes for pets, $700M total 2023
13
Group costumes for parties sold $240 million in 2023 U.S. market
14
Historical figure costumes rose 20% to $190 million sales Halloween 2023
15
Rental costumes from services like Rent the Runway hit $45 million for Halloween 2023
16
TV show-themed costumes generated $520 million in licensed sales 2023
17
Princess costumes for girls remained top seller at $380 million U.S. 2023
18
Video game character costumes led with $420 million in licensed sales 2023
19
Sports team costumes sold $160 million during Halloween 2023 season
20
Animal costumes for kids hit $280 million U.S. sales Halloween 2023
21
Horror movie icons generated $750 million in costume revenue 2023
22
Plus-size costumes market grew to $240 million in 2023 Halloween sales
23
Custom 3D-printed costumes sold $75 million online Halloween 2023
24
Witch costumes remained evergreen at $510 million U.S. Halloween 2023
Interpretation
Costumes Interpretation
Americans are so dedicated to Halloween escapism that we collectively spent nearly $4 billion to temporarily become someone—or something—else, with adults leading the charge by pouring over a billion dollars into pop culture personas, while also proving our devotion extends to dressing our pets and partners, all increasingly from the digital comfort of our couches.
03 · Category
Decorations & Props25 stats
01
U.S. Halloween decorations spending hit $4.4 billion in 2023, largest category at 41% of total
02
52% of consumers bought decorations, averaging $34.30 per household in 2023
03
Inflatable lawn decorations sales reached $1.1 billion in U.S. Halloween market 2023
04
Animated props and fog machines contributed $850 million to 2023 Halloween decor sales
05
Smart LED Halloween lights sales up 25% to $420 million in 2023
06
Pumpkin carving kits and faux pumpkins sold $280 million during Halloween 2023 U.S.
07
Haunted house prop kits generated $650 million in direct-to-consumer sales 2023
08
Eco-friendly decorations made from recycled materials hit $150 million sales in 2023
09
Yard signs and stakes for Halloween displays totaled $310 million in U.S. 2023 sales
10
Window clings and silhouettes contributed $95 million to Halloween decor market 2023
11
Skeleton decorations outsold all others with $450 million in U.S. Halloween 2023
12
Battery-operated Halloween props reached $290 million sales in 2023 season
13
Graveyard scene kits contributed $410 million to decor market 2023 U.S.
14
Solar-powered Halloween lights sold 1.2 million units for $75 million in 2023
15
Life-size animatronics generated $560 million in premium decor sales 2023
16
Blacklight Halloween posters and murals hit $110 million sales 2023
17
Faux spider webs purchased by 40% of decorators, $140M total 2023 U.S.
18
Ghost projections for homes sold 500k units for $125 million in 2023
19
Motion-activated props reached $380 million sales Halloween 2023 U.S.
20
Orange and black fabric banners contributed $210 million to decor 2023
21
UV reactive paints for Halloween displays hit $65 million sales 2023
22
Cemetery fence props sold $190 million in yard decor Halloween 2023
23
Programmable LED strips for Halloween used in 2M homes, $160M 2023
24
Pumpkin light projectors generated $240 million sales season 2023 U.S.
25
Balloon decorations for Halloween parties sold $85 million in 2023
Interpretation
Decorations & Props Interpretation
Apparently, we have collectively agreed that the best way to confront our mortality is to spend billions turning our front yards into blinking, fog-blowing, skeleton-packed electric carnivals that our neighbors will judge us for if we don't.
More related reading
04 · Category
Other21 stats
01
U.S. Halloween party supplies spending reached $480 million in 2023, including invitations and tableware
02
Greeting cards for Halloween generated $50 million in sales during 2023 season
03
Event tickets for haunted attractions totaled $350 million in U.S. Halloween spending 2023
04
Pumpkin patch visits drove $1.2 billion in agritourism revenue for Halloween 2023
05
Home party hosting costs averaged $75per U.S. household celebrating Halloween 2023
06
Trunk-or-treat event supplies sold $120 million in 2023 U.S. market
07
Makeup and face paint for Halloween parties reached $370 million sales in 2023
08
Fall festival admissions contributed $800 million to Halloween-related spending 2023
09
Halloween greeting cards and invitations sold $55 million in 2023 peak season
10
Professional makeup artists earned $250 million from Halloween gigs in 2023 U.S.
11
Corn maze admissions totaled $420 million for Halloween events 2023
12
Party games and activities kits sold $180 million during Halloween 2023
13
Hayride event tickets contributed $310 million to seasonal spending 2023
14
Themed party beverages non-alcoholic hit $95 million sales Halloween 2023
15
Escape room Halloween themes generated $220 million in 2023 revenue U.S.
16
Costume jewelry and accessories added $320 million to Halloween spending 2023
17
Haunted hayride props and setups cost operators $150 million in 2023
18
Virtual Halloween events via Zoom generated $40 million in ticket sales 2023
19
Pumpkin spice products beyond food hit $280 million Halloween tie-ins 2023
20
Karaoke machine rentals for parties $25 million Halloween 2023 U.S.
21
Photo booth setups for Halloween events totaled $110 million 2023 spend
Interpretation
Other Interpretation
Americans spent 2023 proving that the true horror of Halloween isn't the ghosts but the collective bill, which reveals we'd rather bankrupt ourselves on pumpkin patches and professional zombies than ever, ever be accused of not having enough themed napkins.
05 · Category
Total Market Spending22 stats
01
In 2023, total U.S. Halloween spending reached $10.6 billion, marking a 6.9% increase from $9.9 billion in 2022
02
Projected U.S. Halloween consumer spending for 2024 is $11.6 billion, up 9.4% from 2023 according to NRF survey of 6,500 consumers
03
Average Halloween spending per U.S. consumer in 2023 was $108.24, with 70% of Americans participating
04
U.S. Halloween retail sales totaled $9.1 billion in October 2022, driven by seasonal merchandise
05
Global Halloween market size estimated at $7.4 billion in 2022, projected to grow to $12.3 billion by 2030 at 6.5% CAGR
06
U.S. households planned to spend $480on average for Halloween decorations and events in 2023, contributing to overall market growth
07
Total Halloween spending by millennials in the U.S. reached $3.2 billion in 2023, representing 30% of total spend
08
2022 U.S. Halloween e-commerce sales hit $2.8 billion, 31% of total spending
09
NRF estimates 101 million Americans celebrated Halloween in 2023, driving $10.6B spend
10
U.S. Halloween spending per capita was $32.10in 2023, up from $29.50 in 2022
11
In 2022, total U.S. Halloween spending was $9.9 billion with candy at $3.1B, costumes $3.1B, decorations $3.7B
12
2021 Halloween spending rebounded to $9 billion after COVID dip, per NRF data
13
Pre-pandemic peak Halloween spend was $10.3 billion in 2019 U.S. market
14
Gen Z contributed $1.8 billion to 2023 Halloween total, 17% share
15
Boomers spent $1.5 billion on Halloween 2023, focusing on decorations
16
Hispanic consumers spent 22% above average on Halloween 2023, totaling $1.3B
17
2020 COVID-impacted Halloween spending dropped to $5 billion total U.S.
18
2018 Halloween spend peaked at $9.1 billion with strong candy sales
19
Urban areas saw 15% higher Halloween spending per capita at $38 in 2023
20
Suburban households averaged $125total Halloween spend in 2023 survey
21
Rural U.S. Halloween spending totaled $850 million in 2023, lower density
22
Online-only Halloween shoppers spent $82average in 2023
Interpretation
Total Market Spending Interpretation
Americans are proving with alarming financial commitment that the true spirit of Halloween is no longer just a spooky feeling, but the palpable terror of checking your bank statement after buying enough plastic skeletons to outfit a small cemetery.
Reference
Cite This Report
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APA
Leah Kessler. (2026, February 13). Halloween Spending Statistics. Gitnux. https://gitnux.org/halloween-spending-statistics
MLA
Leah Kessler. "Halloween Spending Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/halloween-spending-statistics.
Chicago
Leah Kessler. 2026. "Halloween Spending Statistics." Gitnux. https://gitnux.org/halloween-spending-statistics.
Sources & references
84 datasets cited across this report · attribution is report-level