Summary
- • 67% of small businesses believe that graphic design is essential to their success.
- • 75% of job postings for graphic designers require proficiency in Adobe Creative Suite.
- • The graphic design industry is expected to grow by 3% by 2028.
- • In the UK, the graphic design market is worth around £6 billion.
- • 94% of consumers will leave a website if they find the design unattractive or difficult to navigate.
- • 48% of people cited a website's design as the number one factor in deciding the credibility of a business.
- • Typography can increase comprehension by up to 43%.
- • 85% of consumers cite color as the primary reason they buy a particular product.
- • Blogs with images receive 94% more views than those without.
- • Over 80% of Millennials expect consistent branding across all marketing channels.
- • Visual content is 40 times more likely to be shared on social media.
- • 48% of people consider website design the number one factor in deciding a business's credibility.
- • 81% of shoppers conduct online research before making a purchase.
- • Pages with videos are 53 times more likely to rank on the first page of Google search results.
- • Over 90% of businesses use social media for marketing purposes.
Move over Picasso, theres a new player in town! With statistics revealing that graphic design is the secret sauce to small business success, and job postings demanding proficiency in Adobe Creative Suite like its the new oxygen, its no wonder the industry is projected to grow by 3% by 2028. In a world where consumers swipe left on unattractive websites faster than you can say Helvetica, the power of typography, color, and visual content reigns supreme. From boosting comprehension to influencing purchasing decisions, graphic design is the unsung hero of modern marketing. So, grab your Pantone swatches and lets dive into this colorful world where pixels wield more power than swords.
Consumer behavior on websites
- 94% of consumers will leave a website if they find the design unattractive or difficult to navigate.
- 48% of people cited a website's design as the number one factor in deciding the credibility of a business.
- Typography can increase comprehension by up to 43%.
- 85% of consumers cite color as the primary reason they buy a particular product.
- Blogs with images receive 94% more views than those without.
- Over 80% of Millennials expect consistent branding across all marketing channels.
- Visual content is 40 times more likely to be shared on social media.
- 48% of people consider website design the number one factor in deciding a business's credibility.
- 81% of shoppers conduct online research before making a purchase.
- Pages with videos are 53 times more likely to rank on the first page of Google search results.
- Over 90% of businesses use social media for marketing purposes.
- Mobile e-commerce might reach $300 billion in 2023.
- Email marketing was cited as the most effective digital marketing channel for customer retention in the United States by 80% of B2B and B2C marketers.
- 75% of website credibility comes from design.
- 38% of people will stop engaging with a website if the content/layout is unattractive.
- 62% of companies that designed responsive mobile sites increased their sales.
- 72% of marketers worldwide said relevant content creation was the most effective SEO tactic.
- 38% of people will stop engaging with a website if the content/layout is unattractive.
- 47% of consumers expect a web page to load in 2 seconds or less.
- 75% of consumers judge a business’s credibility by its website design.
- Visuals are processed 60,000 times faster in the brain than text.
- 78% of people watch online videos on a weekly basis, and 55% view online videos every day.
- 72% of businesses say improving the customer experience is their top priority.
- 92.6% of people feel that visual elements are the most important factor for making a purchase decision.
- 88% of online consumers are less likely to return to a site after a bad experience.
- Infographics are 'liked' and shared on social media 3X more than any other type of content.
- 86% of buyers are willing to pay more for a better customer experience.
- 68% of B2B buyers prefer to research independently online.
- 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website.
- 70% of marketers say that interactive content is effective at engaging their audience.
- 95% of shoppers believe that visual appearance is the most important factor when making a purchase.
- 63% of businesses consider generating traffic and leads as their top marketing challenge.
- 94% of first impressions relate to your site’s web design.
- 68% of consumers say a company’s email can influence their decision to buy.
- 57% of online shoppers say they won’t recommend a business with a poorly designed website on mobile.
- Visual content is more than 40 times more likely to get shared on social media than other types of content.
- 86% of buyers are willing to pay more for a great customer experience.
- Colored visuals increase people's willingness to read a piece of content by 80%.
- 70% of consumers learn about a company through articles rather than ads.
- 72% of marketers say content strategy is their most efficient SEO tactic.
- Product images influence 93% of purchasing decisions.
- 67% of consumers say image quality is "very important" when making a purchase online.
- 48% of consumers say that they understand a product better when marketers use custom visuals.
- 75% of website credibility comes from design.
- 93% of online experiences begin with a search engine.
- 55% of visitors spend less than 15 seconds on your website before leaving.
- Articles with images get 94% more total views.
- The average person spends 2.6 seconds scanning a website before focusing on a particular section.
- By 2022, it's projected that 80% of all internet traffic will be video.
- A website's first impression is 94% design-related.
- Content with relevant images gets 94% more views.
- 72% of Americans look online for health information.
- 94% of businesses saw an increase in online visibility after designing responsive and mobile-optimized websites.
- Dynamic content can increase conversion rates by 35%.
- 46.1% of users consider service and product information significant in a website's credibility.
- Companies with custom images have a higher conversion rate of 7%.
Interpretation
In a world where attention spans are shorter than a double espresso shot, these statistics paint a clear picture: in the digital realm, design isn't just a pretty façade, it's the unsung hero of credibility, comprehension, and conversion. From the color of a button to the typeface of a headline, every pixel matters. Consumers are as picky as a cat with a finicky diet, ready to pounce on an unattractive or poorly navigated website faster than you can say "scroll down." So, dear businesses, take heed and invest in your visual allure, for in the volatile seas of cyberspace, a sleek design might just be the rudder that steers your ship to success, while a clunky one might sink you faster than you can say "404 error." Sail wisely, my friends, in the vast ocean of digital opportunity.
Growth of the graphic design industry
- The graphic design industry is expected to grow by 3% by 2028.
- In the UK, the graphic design market is worth around £6 billion.
- 72% of companies with less than 10 employees plan to outsource graphic design in 2022.
Interpretation
It seems the graphic design landscape is looking as snazzy as a well-crafted logo with a projected 3% growth by 2028. With the industry in the UK already worth a dazzling £6 billion, it’s clear that creativity pays off. And if you're a small fish in the big design pond, fret not, as 72% of companies with fewer than 10 employees plan to outsource their design needs in 2022—because sometimes it's best to let the professionals work their magic while you focus on steering the ship.
Job postings for graphic designers
- 75% of job postings for graphic designers require proficiency in Adobe Creative Suite.
Interpretation
In the competitive world of graphic design, proficiency in Adobe Creative Suite is no longer just a feather in your cap – it's the entire hat. With 75% of job postings mandating mastery in this creative toolbox, it's clear that designers need to be more Adobe-savvy than a Photoshop wizard at a magic show. So, sharpen those Illustrator skills, fine-tune those InDesign layouts, and remember: in this industry, "Photoshop proficiency" is more than just a catchy alliteration – it's practically a job requirement!
Small businesses and graphic design
- 67% of small businesses believe that graphic design is essential to their success.
- 67% of small businesses outsource graphic design tasks.
- 67% of small businesses believe that graphic design is essential to their success.
Interpretation
These statistics clearly illustrate that for small businesses, graphic design is not just a luxury but a vital tool in their quest for success. It seems that the magic number is 67%, as that is not only the portion of small businesses who appreciate the importance of good design but also the same percentage who wisely choose to outsource these tasks to professionals. So, if you're a small business owner still on the fence about the significance of graphic design, it may be time to jump on the 67% bandwagon and watch your success story unfold in living color.
Visual assets in marketing
- 46% of marketers say photography is critical to their current marketing and storytelling strategies.
- Companies that use infographics grow in website traffic an average of 12% more than those who don't.
- 64% of marketers say that images are critical to their current marketing and storytelling strategies.
- Every $1 invested in design can lead to up to $100 in increased sales.
- Email click-through rates increase by 300% when using videos in email marketing.
- 62% of B2B marketers rated infographics as an effective content marketing tactic.
- 78% of marketers believe that design-driven businesses are more successful.
- 81% of businesses say that blogs are an important asset to their business.
- 49% of marketers believe data-driven storytelling is the most important trend in marketing.
- 85% of websites use large or full-screen images.
- 70% of marketers plan to increase their use of visual content in the coming year.
- 74% of social media marketers use visual assets in their social media marketing.
- A brand's visual identity can increase recognition by up to 80%.
- 37% of marketers said visual marketing was the most important form of content for their business.
- 72% of marketers use branded visual assets consistently.
- 70% of marketers say video is the most effective tool for driving conversions.
- 89% of marketers globally rated visual assets as important to their marketing strategies.
Interpretation
In a world where a picture is worth a thousand words and a well-designed infographic can lead to a 12% boost in website traffic, it's no wonder that marketers are placing a premium on visual storytelling. From the impact of photography on marketing strategies to the power of design in driving sales, the statistics speak volumes about the undeniable influence of visuals in today's digital age. As businesses strive to stand out in a crowded online landscape, embracing the potency of visual content, be it images, infographics, videos, or branded assets, is becoming not just a choice but a necessity. So, remember, a well-crafted visual message can speak louder than words and drive your business towards success in ways you never imagined.