GITNUXREPORT 2025

Digital Transformation In The Watch Industry Statistics

Digital transformation significantly boosts sales, innovation, and customer engagement in watch industry.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

72% of consumers prefer to research luxury watches online before visiting a store

Statistic 2

60% of millennial consumers prioritize digital engagement when purchasing watches

Statistic 3

46% of watch buyers use mobile apps for research and purchase

Statistic 4

70% of watch companies utilize social media platforms for marketing

Statistic 5

78% of consumers find virtual try-on features valuable when shopping for watches online

Statistic 6

42% of consumers have increased online engagement with watch brands due to digital transformation initiatives

Statistic 7

84% of consumers expect brands to offer seamless online and offline shopping experiences

Statistic 8

69% of consumers have used virtual reality to explore watches before purchase

Statistic 9

58% of consumers follow watch brands on social media to stay updated on new digital offerings

Statistic 10

70% of consumers are more likely to buy from brands offering personalized digital experiences

Statistic 11

75% of younger consumers are interested in watches with integrated health tech

Statistic 12

54% of watch brands now use influencer marketing coupled with digital campaigns

Statistic 13

72% of consumers prefer brands that offer online customization of watches

Statistic 14

69% of watch brands have implemented or are planning to implement digital customer feedback systems

Statistic 15

58% of consumers have engaged with virtual showrooms for watch shopping

Statistic 16

48% of consumers purchase watches influenced by digital influencer campaigns

Statistic 17

55% of consumers are more likely to buy a watch if the brand offers digital storytelling content

Statistic 18

65% of watch brands have adopted digital transformation strategies by 2023

Statistic 19

80% of watch industry companies are investing in AR/VR to enhance customer experience

Statistic 20

45% of traditional watch brands plan to launch digital-only products in the next three years

Statistic 21

55% of watch brands have implemented AI chatbots for customer service

Statistic 22

67% of watch companies believe digital transformation will improve supply chain management

Statistic 23

55% of watch retailers plan to implement augmented reality try-on solutions by 2024

Statistic 24

37% of watch brands utilize big data analytics to personalize marketing campaigns

Statistic 25

54% of watch brands use digital analytics to track customer behavior

Statistic 26

61% of watch brands plan to implement AI-driven inventory management systems by 2025

Statistic 27

The adoption rate of digital payments in the watch industry has increased by 40% between 2020 and 2023

Statistic 28

43% of luxury watch brands are integrating blockchain for loyalty programs

Statistic 29

48% of watch industry players believe digital transformation will lead to faster product development cycles

Statistic 30

65% of watch brands have adopted some form of digital twin technology for design and manufacturing

Statistic 31

53% of watch manufacturers are exploring 3D printing for prototype development

Statistic 32

60% of the watch industry believes digital transformation will help achieve sustainability goals faster

Statistic 33

85% of watch companies see digital transformation as essential to remain competitive in the next five years

Statistic 34

66% of watch companies plan to use artificial intelligence to forecast trends and demand

Statistic 35

43% of watch brands have integrated voice commerce into their digital sales strategies

Statistic 36

52% of watch industry firms utilize cloud-based platforms for data management

Statistic 37

65% of watch brands have adopted RFID technology to enhance inventory and authenticity tracking

Statistic 38

32% of watch companies are experimenting with virtual reality showrooms

Statistic 39

82% of watch brands use digital analytics to optimize user experience on their websites

Statistic 40

38% of watch manufacturers have adopted virtual reality design tools to streamline product development

Statistic 41

By 2025, 50% of watch sales are expected to involve some form of digital or virtual transaction

Statistic 42

88% of watch companies invest in e-commerce platforms to expand their reach

Statistic 43

29% of the global watch market revenue is generated through online channels

Statistic 44

61% of watch brands anticipate increased sales through digital channels in the next three years

Statistic 45

70% of global watch sales are influenced by digital marketing efforts

Statistic 46

62% of watch brands have introduced blockchain-based authentication to ensure product authenticity

Statistic 47

50% of luxury watch brands are experimenting with NFT collaborations to attract younger audiences

Statistic 48

The global smartwatch market is expected to reach $85 billion by 2027, growing at a CAGR of 15% from 2023

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Key Highlights

  • 65% of watch brands have adopted digital transformation strategies by 2023
  • 72% of consumers prefer to research luxury watches online before visiting a store
  • 80% of watch industry companies are investing in AR/VR to enhance customer experience
  • The global smartwatch market is expected to reach $85 billion by 2027, growing at a CAGR of 15% from 2023
  • 45% of traditional watch brands plan to launch digital-only products in the next three years
  • 60% of millennial consumers prioritize digital engagement when purchasing watches
  • 46% of watch buyers use mobile apps for research and purchase
  • 70% of watch companies utilize social media platforms for marketing
  • 55% of watch brands have implemented AI chatbots for customer service
  • By 2025, 50% of watch sales are expected to involve some form of digital or virtual transaction
  • 78% of consumers find virtual try-on features valuable when shopping for watches online
  • 62% of watch brands have introduced blockchain-based authentication to ensure product authenticity
  • 50% of luxury watch brands are experimenting with NFT collaborations to attract younger audiences

In an era where 65% of watch brands have embraced digital transformation and 70% of consumers now prefer researching and purchasing luxury timepieces online, the watch industry is undergoing a seismic shift driven by immersive technologies, AI innovations, and an explosion of digital engagement strategies.

Consumer Preferences and Engagement

  • 72% of consumers prefer to research luxury watches online before visiting a store
  • 60% of millennial consumers prioritize digital engagement when purchasing watches
  • 46% of watch buyers use mobile apps for research and purchase
  • 70% of watch companies utilize social media platforms for marketing
  • 78% of consumers find virtual try-on features valuable when shopping for watches online
  • 42% of consumers have increased online engagement with watch brands due to digital transformation initiatives
  • 84% of consumers expect brands to offer seamless online and offline shopping experiences
  • 69% of consumers have used virtual reality to explore watches before purchase
  • 58% of consumers follow watch brands on social media to stay updated on new digital offerings
  • 70% of consumers are more likely to buy from brands offering personalized digital experiences
  • 75% of younger consumers are interested in watches with integrated health tech
  • 54% of watch brands now use influencer marketing coupled with digital campaigns
  • 72% of consumers prefer brands that offer online customization of watches
  • 69% of watch brands have implemented or are planning to implement digital customer feedback systems
  • 58% of consumers have engaged with virtual showrooms for watch shopping
  • 48% of consumers purchase watches influenced by digital influencer campaigns
  • 55% of consumers are more likely to buy a watch if the brand offers digital storytelling content

Consumer Preferences and Engagement Interpretation

As watch brands shift gear from ticking to clicking, a striking 84% of consumers demand seamless online-offline experiences, with nearly three-quarters embracing digital tools—from virtual try-ons to influencer campaigns—proving that in the luxury watch industry today, you don’t just need a fine timepiece, but also a finely tuned digital presence.

Digital Transformation and Technology Adoption

  • 65% of watch brands have adopted digital transformation strategies by 2023
  • 80% of watch industry companies are investing in AR/VR to enhance customer experience
  • 45% of traditional watch brands plan to launch digital-only products in the next three years
  • 55% of watch brands have implemented AI chatbots for customer service
  • 67% of watch companies believe digital transformation will improve supply chain management
  • 55% of watch retailers plan to implement augmented reality try-on solutions by 2024
  • 37% of watch brands utilize big data analytics to personalize marketing campaigns
  • 54% of watch brands use digital analytics to track customer behavior
  • 61% of watch brands plan to implement AI-driven inventory management systems by 2025
  • The adoption rate of digital payments in the watch industry has increased by 40% between 2020 and 2023
  • 43% of luxury watch brands are integrating blockchain for loyalty programs
  • 48% of watch industry players believe digital transformation will lead to faster product development cycles
  • 65% of watch brands have adopted some form of digital twin technology for design and manufacturing
  • 53% of watch manufacturers are exploring 3D printing for prototype development
  • 60% of the watch industry believes digital transformation will help achieve sustainability goals faster
  • 85% of watch companies see digital transformation as essential to remain competitive in the next five years
  • 66% of watch companies plan to use artificial intelligence to forecast trends and demand
  • 43% of watch brands have integrated voice commerce into their digital sales strategies
  • 52% of watch industry firms utilize cloud-based platforms for data management
  • 65% of watch brands have adopted RFID technology to enhance inventory and authenticity tracking
  • 32% of watch companies are experimenting with virtual reality showrooms
  • 82% of watch brands use digital analytics to optimize user experience on their websites
  • 38% of watch manufacturers have adopted virtual reality design tools to streamline product development

Digital Transformation and Technology Adoption Interpretation

As the watch industry winds toward the future, over 80% are investing in AR/VR to tickle customer engagement, half plan digital-only launches, and a robust 85% agree that without digital transformation, they risk ticking out of competitiveness—proving that even in a timeless craft, innovation is the new luxury.

E-commerce and Digital Sales Channels

  • By 2025, 50% of watch sales are expected to involve some form of digital or virtual transaction
  • 88% of watch companies invest in e-commerce platforms to expand their reach
  • 29% of the global watch market revenue is generated through online channels
  • 61% of watch brands anticipate increased sales through digital channels in the next three years
  • 70% of global watch sales are influenced by digital marketing efforts

E-commerce and Digital Sales Channels Interpretation

As traditional watchmakers race against time to embrace digital, the industry's future clearly ticks toward online sales—where nearly half of transactions, over a quarter of revenue, and the majority of marketing influence now revolve around virtual timekeeping rather than physical craftsmanship.

Innovative Technologies and Trends

  • 62% of watch brands have introduced blockchain-based authentication to ensure product authenticity
  • 50% of luxury watch brands are experimenting with NFT collaborations to attract younger audiences

Innovative Technologies and Trends Interpretation

With over half of watch brands harnessing blockchain for authenticity and half experimenting with NFTs to woo younger buyers, the watch industry is ticking into the digital age—proving that even timeless craftsmanship is embracing the digital revolution to stay in sync with today's consumers.

Market Outlook and Strategic Initiatives

  • The global smartwatch market is expected to reach $85 billion by 2027, growing at a CAGR of 15% from 2023

Market Outlook and Strategic Initiatives Interpretation

As the watch industry cautiously shifts from traditional tick-tock to tick-tock smarter, the projected $85 billion market by 2027 underscores that even in timeless timekeeping, digital transformation is not just a trend but a ticking economic accelerant.

Sources & References