GITNUXREPORT 2025

Digital Transformation In The Consumer Products Industry Statistics

Majority of consumer brands prioritize digital transformation for growth and engagement.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of CPG companies reported increased customer engagement after adopting digital loyalty programs

Statistic 2

90% of consumers expect brands to offer seamless shopping experiences across digital and physical channels

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83% of brands leverage social media for consumer engagement

Statistic 4

85% of consumer brands are developing mobile-first strategies to engage modern shoppers

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53% of consumer goods companies have seen improved customer retention through digital engagement initiatives

Statistic 6

AI-powered customer insights have increased marketing effectiveness by 30% in the consumer products sector

Statistic 7

68% of consumers are willing to share data for personalized shopping experiences

Statistic 8

69% of consumers use mobile apps to research products before making a purchase in the consumer goods sector

Statistic 9

65% of consumer goods companies use customer data platforms (CDPs) to unify customer data

Statistic 10

52% of consumer brands use personalization technology to customize marketing messages

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70% of consumers are more likely to buy from brands that offer personalized digital experiences

Statistic 12

48% of consumers prefer to shop online due to personalized recommendations

Statistic 13

70% of consumer product companies are using predictive analytics to optimize marketing campaigns

Statistic 14

69% of consumer goods companies are experimenting with AI-driven product recommendations

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47% of consumers are influenced by digital reviews and ratings before purchasing

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78% of consumer products companies have prioritized digital transformation initiatives in 2023

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72% of consumer goods companies are investing in IoT technology to improve supply chain visibility

Statistic 18

54% of consumer packaged goods firms report significant ROI from their digital transformation projects

Statistic 19

45% of consumer products companies have integrated augmented reality (AR) into their marketing strategies

Statistic 20

cloud technology adoption in the consumer products industry increased by 40% in 2023

Statistic 21

60% of consumer packaged goods companies leverage big data analytics to forecast demand

Statistic 22

55% of consumer goods companies use digital twins for supply chain management

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50% of consumer products companies have implemented blockchain for traceability

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42% of consumer packaged goods firms plan to increase their AI investment in 2024

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80% of CPG executives believe that digital transformation is critical to their future success

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62% of consumer products companies are automating parts of their production process using robotics

Statistic 27

Digital advertising spend in the consumer products industry grew by 25% in 2023

Statistic 28

58% of consumer product firms have increased their investment in sustainability-related digital initiatives

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77% of consumer goods companies utilize AI chatbots for customer service

Statistic 30

49% of consumer companies are deploying virtual reality environments for product testing or demonstration

Statistic 31

74% of consumer products companies plan to expand their digital transformation budgets in 2024

Statistic 32

63% of CPG companies report that digital transformation has helped improve their supply chain efficiency

Statistic 33

85% of consumer-packaged goods companies are investing in digital marketing automation tools

Statistic 34

55% of CPG companies are integrating augmented reality into their e-commerce platforms

Statistic 35

69% of consumers prefer brands that use AR to enhance product visualization

Statistic 36

60% of consumer products firms have adopted data analytics for real-time inventory management

Statistic 37

75% of executives in consumer goods believe that digital transformation provides a competitive advantage

Statistic 38

52% of consumer goods companies plan to increase investments in digital supply chain solutions in 2024

Statistic 39

60% of consumer companies have adopted digital payment solutions to facilitate seamless transactions

Statistic 40

56% of CPG companies are exploring innovative digital licensing and partnership models

Statistic 41

78% of consumer products companies are investing more in data privacy and cybersecurity as part of digital transformation

Statistic 42

65% of consumers prefer digital-first shopping experiences for consumer packaged goods

Statistic 43

83% of consumer products brands are using digital channels for direct-to-consumer sales

Statistic 44

1 in 3 consumer goods companies are experimenting with voice commerce

Statistic 45

41% of consumer packaged goods companies are adopting omni-channel marketing strategies

Statistic 46

E-commerce share of total consumer goods sales increased to 34% in 2023, from 28% in 2020

Statistic 47

45% of consumer goods companies are testing voice-enabled shopping concepts

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Key Highlights

78% of consumer products companies have prioritized digital transformation initiatives in 2023
65% of consumers prefer digital-first shopping experiences for consumer packaged goods
AI-powered customer insights have increased marketing effectiveness by 30% in the consumer products sector
72% of consumer goods companies are investing in IoT technology to improve supply chain visibility
54% of consumer packaged goods firms report significant ROI from their digital transformation projects
45% of consumer products companies have integrated augmented reality (AR) into their marketing strategies
68% of consumers are willing to share data for personalized shopping experiences
83% of consumer products brands are using digital channels for direct-to-consumer sales
cloud technology adoption in the consumer products industry increased by 40% in 2023
60% of consumer packaged goods companies leverage big data analytics to forecast demand
55% of consumer goods companies use digital twins for supply chain management
50% of consumer products companies have implemented blockchain for traceability
42% of consumer packaged goods firms plan to increase their AI investment in 2024

In 2023, digital transformation has become the lifeblood of the consumer products industry, with 78% prioritizing digital initiatives, as brands harness AI, IoT, augmented reality, and data-driven strategies to reshape shopping experiences, optimize supply chains, and boost customer engagement.

Consumer Engagement and Digital Marketing

70% of CPG companies reported increased customer engagement after adopting digital loyalty programs
90% of consumers expect brands to offer seamless shopping experiences across digital and physical channels
83% of brands leverage social media for consumer engagement
85% of consumer brands are developing mobile-first strategies to engage modern shoppers
53% of consumer goods companies have seen improved customer retention through digital engagement initiatives

Consumer Engagement and Digital Marketing Interpretation

These statistics reveal that in the digital age, consumer products companies are not just hopping on the bandwagon—they're steering the vehicle—by harnessing loyalty programs, seamless omnichannel experiences, and social media savvy to turn shoppers into loyal advocates and lift retention rates.

Consumer Insights and Personalization

AI-powered customer insights have increased marketing effectiveness by 30% in the consumer products sector
68% of consumers are willing to share data for personalized shopping experiences
69% of consumers use mobile apps to research products before making a purchase in the consumer goods sector
65% of consumer goods companies use customer data platforms (CDPs) to unify customer data
52% of consumer brands use personalization technology to customize marketing messages
70% of consumers are more likely to buy from brands that offer personalized digital experiences
48% of consumers prefer to shop online due to personalized recommendations
70% of consumer product companies are using predictive analytics to optimize marketing campaigns
69% of consumer goods companies are experimenting with AI-driven product recommendations
47% of consumers are influenced by digital reviews and ratings before purchasing

Consumer Insights and Personalization Interpretation

In an era where nearly half of consumers are swayed by reviews and over two-thirds seek personalized digital experiences, consumer products companies must harness AI and data-driven insights—not just to increase marketing effectiveness by 30%, but to transform their entire approach into a tailored, consumer-centric powerhouse or risk being left behind in the digital dust.

Digital Transformation and Technology Adoption

78% of consumer products companies have prioritized digital transformation initiatives in 2023
72% of consumer goods companies are investing in IoT technology to improve supply chain visibility
54% of consumer packaged goods firms report significant ROI from their digital transformation projects
45% of consumer products companies have integrated augmented reality (AR) into their marketing strategies
cloud technology adoption in the consumer products industry increased by 40% in 2023
60% of consumer packaged goods companies leverage big data analytics to forecast demand
55% of consumer goods companies use digital twins for supply chain management
50% of consumer products companies have implemented blockchain for traceability
42% of consumer packaged goods firms plan to increase their AI investment in 2024
80% of CPG executives believe that digital transformation is critical to their future success
62% of consumer products companies are automating parts of their production process using robotics
Digital advertising spend in the consumer products industry grew by 25% in 2023
58% of consumer product firms have increased their investment in sustainability-related digital initiatives
77% of consumer goods companies utilize AI chatbots for customer service
49% of consumer companies are deploying virtual reality environments for product testing or demonstration
74% of consumer products companies plan to expand their digital transformation budgets in 2024
63% of CPG companies report that digital transformation has helped improve their supply chain efficiency
85% of consumer-packaged goods companies are investing in digital marketing automation tools
55% of CPG companies are integrating augmented reality into their e-commerce platforms
69% of consumers prefer brands that use AR to enhance product visualization
60% of consumer products firms have adopted data analytics for real-time inventory management
75% of executives in consumer goods believe that digital transformation provides a competitive advantage
52% of consumer goods companies plan to increase investments in digital supply chain solutions in 2024
60% of consumer companies have adopted digital payment solutions to facilitate seamless transactions
56% of CPG companies are exploring innovative digital licensing and partnership models
78% of consumer products companies are investing more in data privacy and cybersecurity as part of digital transformation

Digital Transformation and Technology Adoption Interpretation

With 78% of consumer products companies ramping up their digital investments in 2023, it's clear that in the race for market dominance, staying offline is simply not an option anymore, especially as 85% see digital transformation as their key competitive edge—proof that in this industry, going digital isn't just trend-driven; it's survival-driven.

E-commerce and Digital Commerce Trends

65% of consumers prefer digital-first shopping experiences for consumer packaged goods
83% of consumer products brands are using digital channels for direct-to-consumer sales
1 in 3 consumer goods companies are experimenting with voice commerce
41% of consumer packaged goods companies are adopting omni-channel marketing strategies
E-commerce share of total consumer goods sales increased to 34% in 2023, from 28% in 2020
45% of consumer goods companies are testing voice-enabled shopping concepts

E-commerce and Digital Commerce Trends Interpretation

With 65% of consumers craving digital-first experiences and over 80% of brands embracing online channels—including nearly half experimenting with voice tech—it's clear that in the consumer goods world, going digital isn’t just an option; it's the new standard for staying competitive in a rapidly evolving marketplace.