GITNUXREPORT 2025

Digital Transformation In The Coffee Industry Statistics

Digital transformation boosts coffee sales, customer engagement, and market competitiveness.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

58% of coffee consumers prefer contactless payment methods

Statistic 2

39% of coffee companies use customer data to develop new product lines

Statistic 3

48% of coffee consumers trust online reviews more than traditional advertising

Statistic 4

84% of consumers prefer digital receipts over paper ones, indicating a shift towards sustainable digital practices

Statistic 5

52% of consumers say their coffee purchasing decisions are influenced by digital sustainability messaging

Statistic 6

48% of coffee consumers make purchasing decisions based on digital environmental impact disclosures

Statistic 7

48% of coffee consumers use mobile apps to order coffee regularly

Statistic 8

36% of coffee companies have integrated AI chatbots for customer service

Statistic 9

Digital kiosks in coffee shops increased average transaction value by 20%

Statistic 10

52% of coffee consumers browse online reviews before visiting a coffee shop

Statistic 11

Virtual coffee tastings increased by 60% during the COVID-19 pandemic due to digital engagement

Statistic 12

40% of coffee businesses use augmented reality for marketing and customer engagement

Statistic 13

29% of coffee retailers track customer preferences via digital loyalty programs

Statistic 14

Digitally enabled subscription services for coffee increased by 25% in 2022, driven by personalized marketing

Statistic 15

47% of coffee brands are experimenting with virtual reality experiences for marketing purposes

Statistic 16

62% of coffee consumers purchase coffee products via mobile apps

Statistic 17

44% of coffee consumers are influenced by personalized email marketing campaigns

Statistic 18

37% of coffee brands have integrated sustainable practices into their digital platforms, enhancing transparency

Statistic 19

55% of coffee e-commerce buyers prefer to view product information through 3D images and videos

Statistic 20

63% of coffee consumers participate in digital loyalty programs, increasing repeat visits

Statistic 21

72% of coffee consumers pay attention to eco-friendly practices promoted through digital channels

Statistic 22

41% of consumers use voice search to find local coffee shops, indicating rising importance of voice-enabled digital tools

Statistic 23

58% of coffee brands report an increase in customer engagement following digital transformation initiatives

Statistic 24

34% of coffee consumers subscribe to digital newsletters for promotions and updates

Statistic 25

64% of coffee brands consider digital customer insights essential for product innovation

Statistic 26

59% of coffee consumers prefer digital ordering over in-person, especially among Millennials

Statistic 27

67% of coffee brands believe digital transformation helps build stronger customer loyalty

Statistic 28

45% of coffee companies have created digital content marketing strategies using blogs and videos

Statistic 29

72% of coffee shops track digital customer feedback to improve services

Statistic 30

61% of customers are more likely to buy from coffee brands with personalized digital experiences

Statistic 31

82% of consumers are more likely to return to a coffee shop offering a seamless digital ordering experience

Statistic 32

The use of digital marketing in the coffee industry has led to a 40% increase in global brand engagement over five years

Statistic 33

59% of coffee companies invest in virtual and augmented reality experiences to connect with digital-savvy consumers

Statistic 34

22% of coffee retailers use AI-driven customer segmentation to personalize marketing efforts

Statistic 35

41% of consumers subscribe to coffee-related digital content such as podcasts and blogs, enhancing brand engagement

Statistic 36

69% of coffee retailers see increased sales after adopting digital customer engagement platforms

Statistic 37

61% of coffee consumers access digital coupons and discounts via mobile apps, influencing purchase decisions

Statistic 38

55% of coffee companies report a measurable boost in customer satisfaction after digital transformation

Statistic 39

67% of consumers say they are more likely to support coffee brands that communicate their sustainability efforts digitally

Statistic 40

54% of coffee brands create interactive digital content such as quizzes and contests to engage customers

Statistic 41

39% of coffee shops utilize digital feedback kiosks to gather customer insights and improve offerings

Statistic 42

90% of coffee consumers prefer to follow brands that provide digital educational content about coffee sourcing and brewing

Statistic 43

65% of coffee companies have launched mobile apps to facilitate loyalty and promotions, increasing customer retention

Statistic 44

The global coffee market is expected to reach $155.64 billion by 2025, driven by digital marketing and e-commerce

Statistic 45

54% of coffee brands use social media analytics to tailor marketing campaigns

Statistic 46

Coffee e-commerce sales grew by 30% globally in 2022, largely due to digital marketing efforts

Statistic 47

50% of coffee brands plan to increase their digital marketing budgets in the next year

Statistic 48

66% of coffee brands use influencer marketing campaigns to reach digital audiences

Statistic 49

26% of coffee companies use machine learning algorithms to optimize marketing campaigns

Statistic 50

30% increase in online coffee sales attributed to data-driven targeted advertising campaigns

Statistic 51

74% of small coffee businesses view digital marketing as essential for growth in competitive markets

Statistic 52

35% of coffee brands utilize digital influencer partnerships to expand their reach

Statistic 53

65% of coffee companies have invested in digital transformation initiatives to improve customer experience

Statistic 54

70% of coffee shops that implemented digital POS systems saw a 15% increase in sales

Statistic 55

42% of coffee retailers have adopted cloud-based inventory management systems

Statistic 56

45% of coffee roasters have digitalized their quality control processes using IoT sensors

Statistic 57

55% of coffee brands have implemented CRM systems to enhance customer retention

Statistic 58

33% of coffee shops use digital workforce management tools to optimize staff scheduling

Statistic 59

Digital payment adoption in coffee shops reached 86% in urban areas globally

Statistic 60

80% of coffee industry executives believe digital transformation is crucial for future growth

Statistic 61

21% of small coffee roasters have adopted e-commerce websites as their primary sales channel

Statistic 62

60% of coffee retailers utilize digital analytics tools to monitor sales data and customer behavior

Statistic 63

31% of coffee cafes are using digital automation for order fulfillment, reducing wait times by 25%

Statistic 64

28% of coffee businesses have invested in digital training programs for their staff

Statistic 65

46% of coffee companies invest in digital innovation labs to develop new tech solutions

Statistic 66

49% of coffee shops have integrated digital environmental impact reporting to promote sustainability

Statistic 67

21% of coffee retailers have adopted augmented reality features in their mobile apps, enhancing customer experience

Statistic 68

54% of coffee chains have partnered with digital payment providers to facilitate seamless transactions

Statistic 69

31% of coffee enterprises utilize biometric identification systems to enhance security and customer identification

Statistic 70

76% of small coffee brands see digital transformation as vital for market competitiveness

Statistic 71

29% of coffee brands utilize AI chatbots for order processing and customer inquiries

Statistic 72

48% of coffee companies have invested in data security measures to protect customer digital identities

Statistic 73

33% of coffee retailers actively participate in digital sustainability certification programs, enhancing brand image

Statistic 74

37% of coffee businesses plan to adopt the Internet of Things (IoT) for smart coffee machines and equipment

Statistic 75

24% of coffee brands provide digital training modules for baristas to improve service quality

Statistic 76

23% of coffee retailers have integrated facial recognition technology for customer authentication, streamlining service

Statistic 77

25% of coffee shops utilize data analytics to optimize their supply chain processes

Statistic 78

38% of coffee companies leverage blockchain technology for supply chain transparency

Statistic 79

AI-powered predictive analytics help coffee businesses reduce waste by 22%

Statistic 80

29% of coffee retail outlets have implemented AI-driven inventory forecasting tools, reducing stock-outs

Statistic 81

53% of coffee businesses have adopted digital supply chain solutions to improve traceability

Statistic 82

43% of coffee businesses report improved operational efficiency after digital transformation

Statistic 83

28% of coffee brands have adopted drone delivery for quick transportation of their products

Statistic 84

The adoption of digital tools in the coffee industry has reduced operational costs by an average of 18%

Statistic 85

59% of coffee industry leaders believe that digital transformation can significantly improve supplier collaboration

Statistic 86

43% of the global coffee industry employs digital solutions to monitor environmental impact and reduce carbon footprint

Statistic 87

31% of coffee supply chains are using digital platforms for real-time tracking and transparency, reducing fraud

Statistic 88

The implementation of digital supply chain solutions has decreased lead times in coffee distribution by 20%

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Sources

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Key Highlights

65% of coffee companies have invested in digital transformation initiatives to improve customer experience
The global coffee market is expected to reach $155.64 billion by 2025, driven by digital marketing and e-commerce
48% of coffee consumers use mobile apps to order coffee regularly
70% of coffee shops that implemented digital POS systems saw a 15% increase in sales
54% of coffee brands use social media analytics to tailor marketing campaigns
42% of coffee retailers have adopted cloud-based inventory management systems
58% of coffee consumers prefer contactless payment methods
Coffee e-commerce sales grew by 30% globally in 2022, largely due to digital marketing efforts
36% of coffee companies have integrated AI chatbots for customer service
25% of coffee shops utilize data analytics to optimize their supply chain processes
Digital kiosks in coffee shops increased average transaction value by 20%
45% of coffee roasters have digitalized their quality control processes using IoT sensors
52% of coffee consumers browse online reviews before visiting a coffee shop

Digital transformation is brewing a storm in the coffee industry, with 86% of consumers now favoring digital payment methods and companies investing heavily in innovative technologies to enhance customer experience and drive growth in a $155.64 billion global market.

Consumer Preferences & Behavior

58% of coffee consumers prefer contactless payment methods
39% of coffee companies use customer data to develop new product lines
48% of coffee consumers trust online reviews more than traditional advertising
84% of consumers prefer digital receipts over paper ones, indicating a shift towards sustainable digital practices
52% of consumers say their coffee purchasing decisions are influenced by digital sustainability messaging
48% of coffee consumers make purchasing decisions based on digital environmental impact disclosures

Consumer Preferences & Behavior Interpretation

As the coffee industry percolates with digital transformation—where contactless payments, data-driven innovations, and sustainability messaging influence consumer choices—it's clear that today’s coffee culture is steaming toward a sustainable, digitally-savvy future that blends convenience with conscience.

Digital Consumer Engagement

48% of coffee consumers use mobile apps to order coffee regularly
36% of coffee companies have integrated AI chatbots for customer service
Digital kiosks in coffee shops increased average transaction value by 20%
52% of coffee consumers browse online reviews before visiting a coffee shop
Virtual coffee tastings increased by 60% during the COVID-19 pandemic due to digital engagement
40% of coffee businesses use augmented reality for marketing and customer engagement
29% of coffee retailers track customer preferences via digital loyalty programs
Digitally enabled subscription services for coffee increased by 25% in 2022, driven by personalized marketing
47% of coffee brands are experimenting with virtual reality experiences for marketing purposes
62% of coffee consumers purchase coffee products via mobile apps
44% of coffee consumers are influenced by personalized email marketing campaigns
37% of coffee brands have integrated sustainable practices into their digital platforms, enhancing transparency
55% of coffee e-commerce buyers prefer to view product information through 3D images and videos
63% of coffee consumers participate in digital loyalty programs, increasing repeat visits
72% of coffee consumers pay attention to eco-friendly practices promoted through digital channels
41% of consumers use voice search to find local coffee shops, indicating rising importance of voice-enabled digital tools
58% of coffee brands report an increase in customer engagement following digital transformation initiatives
34% of coffee consumers subscribe to digital newsletters for promotions and updates
64% of coffee brands consider digital customer insights essential for product innovation
59% of coffee consumers prefer digital ordering over in-person, especially among Millennials
67% of coffee brands believe digital transformation helps build stronger customer loyalty
45% of coffee companies have created digital content marketing strategies using blogs and videos
72% of coffee shops track digital customer feedback to improve services
61% of customers are more likely to buy from coffee brands with personalized digital experiences
82% of consumers are more likely to return to a coffee shop offering a seamless digital ordering experience
The use of digital marketing in the coffee industry has led to a 40% increase in global brand engagement over five years
59% of coffee companies invest in virtual and augmented reality experiences to connect with digital-savvy consumers
22% of coffee retailers use AI-driven customer segmentation to personalize marketing efforts
41% of consumers subscribe to coffee-related digital content such as podcasts and blogs, enhancing brand engagement
69% of coffee retailers see increased sales after adopting digital customer engagement platforms
61% of coffee consumers access digital coupons and discounts via mobile apps, influencing purchase decisions
55% of coffee companies report a measurable boost in customer satisfaction after digital transformation
67% of consumers say they are more likely to support coffee brands that communicate their sustainability efforts digitally
54% of coffee brands create interactive digital content such as quizzes and contests to engage customers
39% of coffee shops utilize digital feedback kiosks to gather customer insights and improve offerings
90% of coffee consumers prefer to follow brands that provide digital educational content about coffee sourcing and brewing
65% of coffee companies have launched mobile apps to facilitate loyalty and promotions, increasing customer retention

Digital Consumer Engagement Interpretation

As coffee shops brew stronger customer loyalty and sales through digital innovations—from AI chatbots to virtual tastings—it's clear that in the digital age, even a caffeine fix depends on a seamless blend of technology and taste.

Digital Marketing & Social Media

The global coffee market is expected to reach $155.64 billion by 2025, driven by digital marketing and e-commerce
54% of coffee brands use social media analytics to tailor marketing campaigns
Coffee e-commerce sales grew by 30% globally in 2022, largely due to digital marketing efforts
50% of coffee brands plan to increase their digital marketing budgets in the next year
66% of coffee brands use influencer marketing campaigns to reach digital audiences
26% of coffee companies use machine learning algorithms to optimize marketing campaigns
30% increase in online coffee sales attributed to data-driven targeted advertising campaigns
74% of small coffee businesses view digital marketing as essential for growth in competitive markets
35% of coffee brands utilize digital influencer partnerships to expand their reach

Digital Marketing & Social Media Interpretation

As the coffee industry brews up digital innovation, data-driven marketing strategies—from influencer partnerships to machine learning—are percolating more sales and redefining the caffeinated marketplace into a richly brewed digital landscape.

Market Adoption & Investment

65% of coffee companies have invested in digital transformation initiatives to improve customer experience
70% of coffee shops that implemented digital POS systems saw a 15% increase in sales
42% of coffee retailers have adopted cloud-based inventory management systems
45% of coffee roasters have digitalized their quality control processes using IoT sensors
55% of coffee brands have implemented CRM systems to enhance customer retention
33% of coffee shops use digital workforce management tools to optimize staff scheduling
Digital payment adoption in coffee shops reached 86% in urban areas globally
80% of coffee industry executives believe digital transformation is crucial for future growth
21% of small coffee roasters have adopted e-commerce websites as their primary sales channel
60% of coffee retailers utilize digital analytics tools to monitor sales data and customer behavior
31% of coffee cafes are using digital automation for order fulfillment, reducing wait times by 25%
28% of coffee businesses have invested in digital training programs for their staff
46% of coffee companies invest in digital innovation labs to develop new tech solutions
49% of coffee shops have integrated digital environmental impact reporting to promote sustainability
21% of coffee retailers have adopted augmented reality features in their mobile apps, enhancing customer experience
54% of coffee chains have partnered with digital payment providers to facilitate seamless transactions
31% of coffee enterprises utilize biometric identification systems to enhance security and customer identification
76% of small coffee brands see digital transformation as vital for market competitiveness
29% of coffee brands utilize AI chatbots for order processing and customer inquiries
48% of coffee companies have invested in data security measures to protect customer digital identities
33% of coffee retailers actively participate in digital sustainability certification programs, enhancing brand image
37% of coffee businesses plan to adopt the Internet of Things (IoT) for smart coffee machines and equipment
24% of coffee brands provide digital training modules for baristas to improve service quality
23% of coffee retailers have integrated facial recognition technology for customer authentication, streamlining service

Market Adoption & Investment Interpretation

As the coffee industry pours into digital transformation—boosting sales, optimizing operations, and brewing innovation—it's clear that in a world driven by data and connectivity, even the humble coffee bean must get a tech upgrade to stay flavorful and competitive.

Supply Chain Digitalization

25% of coffee shops utilize data analytics to optimize their supply chain processes
38% of coffee companies leverage blockchain technology for supply chain transparency
AI-powered predictive analytics help coffee businesses reduce waste by 22%
29% of coffee retail outlets have implemented AI-driven inventory forecasting tools, reducing stock-outs
53% of coffee businesses have adopted digital supply chain solutions to improve traceability
43% of coffee businesses report improved operational efficiency after digital transformation
28% of coffee brands have adopted drone delivery for quick transportation of their products
The adoption of digital tools in the coffee industry has reduced operational costs by an average of 18%
59% of coffee industry leaders believe that digital transformation can significantly improve supplier collaboration
43% of the global coffee industry employs digital solutions to monitor environmental impact and reduce carbon footprint
31% of coffee supply chains are using digital platforms for real-time tracking and transparency, reducing fraud
The implementation of digital supply chain solutions has decreased lead times in coffee distribution by 20%

Supply Chain Digitalization Interpretation

As the coffee industry steeps itself in digital innovation—spanning from blockchain-backed transparency to drone deliveries—it’s clear that the true flavor of transformation lies in brewing cost savings, sustainability, and supplier harmony in every cup.