GITNUXREPORT 2025

Digital Transformation In The Beer Industry Statistics

Digital transformation boosts beer industry growth through enhanced marketing, engagement, and efficiency.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

45% of beer consumers prefer purchasing from brands that offer a seamless digital experience

Statistic 2

48% of consumers have used augmented reality apps to learn more about beer brands

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70% of beer brands are experimenting with digital tastings and virtual brewery tours

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52% of breweries report increased sales after adopting digital loyalty programs

Statistic 5

65% of millennials prefer to buy craft beer via online platforms rather than in-store

Statistic 6

30% of beer sales in North America are now digitally influenced

Statistic 7

63% of consumers are more likely to purchase from a brand with a strong digital presence

Statistic 8

46% of beer companies utilize data analytics to tailor product recommendations

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41% of consumers participate in digital beer tapping experiences in bars and festivals

Statistic 10

65% of breweries report improved customer engagement through digital channels

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54% of beer brands have launched mobile apps to enhance consumer interaction

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66% of online beer shoppers are influenced by user reviews and ratings

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55% of consumers check beer brand websites before making a purchase

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70% of beer brands utilize digital data to improve customer targeting and personalization

Statistic 15

59% of consumers are more likely to buy beer from brands that provide digital access to product info and reviews

Statistic 16

39% of breweries plan to integrate AI chatbots for customer service in 2024

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42% of beer consumers have used virtual reality to explore beer products or breweries

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59% of beer companies utilize loyalty apps to increase repeat sales

Statistic 19

45% of consumers follow beer brands on digital platforms for exclusive content

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39% of consumers report that digital beer marketing influences their purchase decision

Statistic 21

67% of beer brands believe that immersive digital content improves consumer loyalty

Statistic 22

53% of breweries use virtual tasting events to engage customers remotely

Statistic 23

60% of beer brands have introduced digital gift cards or e-vouchers

Statistic 24

50% of consumers follow beer brands on social media for behind-the-scenes content

Statistic 25

60% of breweries worldwide have adopted e-commerce platforms by 2023

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55% of craft breweries have implemented digital supply chain management systems

Statistic 27

49% of beer companies use digital analytics to optimize their advertising campaigns

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28% of beer industry startups are founded with a focus on digital-first approaches

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54% of beer brands have adopted digital billing and payment methods

Statistic 30

68% of beer industry professionals believe digital transformation is key to future growth

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76% of craft breweries believe digital technology enhances their competitiveness

Statistic 32

50% of breweries are planning to invest in digital automation tools in the next 2 years

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46% of beer companies have adopted cloud-based solutions for their operations

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34% of beer brands have integrated chatbots into their websites for customer service

Statistic 35

29% of craft breweries are using digital fermentation monitoring tools

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72% of beer companies consider digital innovation a priority for the next five years

Statistic 37

65% of breweries have adopted digital tools for quality control and assurance

Statistic 38

68% of beer brands have invested in digital marketing strategies as of 2023

Statistic 39

72% of beer companies utilize social media analytics to guide their marketing campaigns

Statistic 40

80% of global beer brands investing in digital branding campaigns reported better brand recognition

Statistic 41

58% of beer companies plan to increase their digital marketing budgets in 2024

Statistic 42

84% of craft breweries see digital marketing as essential for customer acquisition

Statistic 43

62% of beer brands use influencer marketing as part of their digital strategy

Statistic 44

82% of beer brands report an increase in digital engagement after COVID-19 accelerated digital adoption

Statistic 45

47% of craft breweries use digital marketing to target international markets

Statistic 46

44% of breweries have launched digital campaigns during major sports events like the World Cup or Olympics

Statistic 47

78% of digital advertising spend in the beer industry is directed towards social media platforms

Statistic 48

38% of craft breweries have adopted blockchain technology for supply chain transparency

Statistic 49

53% of beer brands are exploring virtual reality experiences as part of their marketing

Statistic 50

33% of breweries have experimented with voice-activated ordering systems

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40% of breweries have integrated AI-driven predictive analytics for inventory management

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47% of breweries use digital sensors for tracking fermentation processes

Statistic 53

70% of breweries have or plan to implement IoT (Internet of Things) technology

Statistic 54

77% of beer companies have invested in automation technologies in their production processes

Statistic 55

61% of breweries use data-driven decision-making for product development

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Key Highlights

68% of beer brands have invested in digital marketing strategies as of 2023
45% of beer consumers prefer purchasing from brands that offer a seamless digital experience
60% of breweries worldwide have adopted e-commerce platforms by 2023
72% of beer companies utilize social media analytics to guide their marketing campaigns
55% of craft breweries have implemented digital supply chain management systems
48% of consumers have used augmented reality apps to learn more about beer brands
70% of beer brands are experimenting with digital tastings and virtual brewery tours
52% of breweries report increased sales after adopting digital loyalty programs
65% of millennials prefer to buy craft beer via online platforms rather than in-store
40% of breweries have integrated AI-driven predictive analytics for inventory management
80% of global beer brands investing in digital branding campaigns reported better brand recognition
30% of beer sales in North America are now digitally influenced
47% of breweries use digital sensors for tracking fermentation processes

As the beer industry taps into the digital realm, recent statistics reveal that 68% of beer brands are investing in digital marketing, 60% have adopted e-commerce, and 70% are experimenting with virtual tastings, signaling a transformative shift that’s reshaping how breweries engage consumers and compete in a rapidly evolving market.

Consumer Engagement and Preferences

45% of beer consumers prefer purchasing from brands that offer a seamless digital experience
48% of consumers have used augmented reality apps to learn more about beer brands
70% of beer brands are experimenting with digital tastings and virtual brewery tours
52% of breweries report increased sales after adopting digital loyalty programs
65% of millennials prefer to buy craft beer via online platforms rather than in-store
30% of beer sales in North America are now digitally influenced
63% of consumers are more likely to purchase from a brand with a strong digital presence
46% of beer companies utilize data analytics to tailor product recommendations
41% of consumers participate in digital beer tapping experiences in bars and festivals
65% of breweries report improved customer engagement through digital channels
54% of beer brands have launched mobile apps to enhance consumer interaction
66% of online beer shoppers are influenced by user reviews and ratings
55% of consumers check beer brand websites before making a purchase
70% of beer brands utilize digital data to improve customer targeting and personalization
59% of consumers are more likely to buy beer from brands that provide digital access to product info and reviews
39% of breweries plan to integrate AI chatbots for customer service in 2024
42% of beer consumers have used virtual reality to explore beer products or breweries
59% of beer companies utilize loyalty apps to increase repeat sales
45% of consumers follow beer brands on digital platforms for exclusive content
39% of consumers report that digital beer marketing influences their purchase decision
67% of beer brands believe that immersive digital content improves consumer loyalty
53% of breweries use virtual tasting events to engage customers remotely
60% of beer brands have introduced digital gift cards or e-vouchers
50% of consumers follow beer brands on social media for behind-the-scenes content

Consumer Engagement and Preferences Interpretation

As the brewing industry hops into a digital future, with nearly half of consumers craving seamless online experiences, immersive AR and virtual tastings becoming commonplace—even as brands pour resources into data-driven personalization and AI chatbots—the message is clear: if beer brands want to stay ahead, they’d better tap into the digital ferment now swirling through consumer preferences.

Digital Adoption and Investment in Brewing Industry

60% of breweries worldwide have adopted e-commerce platforms by 2023
55% of craft breweries have implemented digital supply chain management systems
49% of beer companies use digital analytics to optimize their advertising campaigns
28% of beer industry startups are founded with a focus on digital-first approaches
54% of beer brands have adopted digital billing and payment methods
68% of beer industry professionals believe digital transformation is key to future growth
76% of craft breweries believe digital technology enhances their competitiveness
50% of breweries are planning to invest in digital automation tools in the next 2 years
46% of beer companies have adopted cloud-based solutions for their operations
34% of beer brands have integrated chatbots into their websites for customer service
29% of craft breweries are using digital fermentation monitoring tools
72% of beer companies consider digital innovation a priority for the next five years
65% of breweries have adopted digital tools for quality control and assurance

Digital Adoption and Investment in Brewing Industry Interpretation

With over half of breweries globally embracing digital tools—from e-commerce and smart supply chains to chatbots and automation—it's clear that in the beer industry, going digital isn't just a trend; it's the connoisseur's secret ingredient for brewing success and future growth.

Digital Marketing and Social Media Strategies

68% of beer brands have invested in digital marketing strategies as of 2023
72% of beer companies utilize social media analytics to guide their marketing campaigns
80% of global beer brands investing in digital branding campaigns reported better brand recognition
58% of beer companies plan to increase their digital marketing budgets in 2024
84% of craft breweries see digital marketing as essential for customer acquisition
62% of beer brands use influencer marketing as part of their digital strategy
82% of beer brands report an increase in digital engagement after COVID-19 accelerated digital adoption
47% of craft breweries use digital marketing to target international markets
44% of breweries have launched digital campaigns during major sports events like the World Cup or Olympics
78% of digital advertising spend in the beer industry is directed towards social media platforms

Digital Marketing and Social Media Strategies Interpretation

As the beer industry raises a digital toast to innovation—with over 80% investing in branding and nearly 80% leveraging social media analytics—it's clear that traditional brewing methods now pour into a digital glass, transforming marketing from taps to tweets and ensuring craft brews reach every taproom and trade show across the globe.

Emerging Technologies and Innovation

38% of craft breweries have adopted blockchain technology for supply chain transparency
53% of beer brands are exploring virtual reality experiences as part of their marketing
33% of breweries have experimented with voice-activated ordering systems

Emerging Technologies and Innovation Interpretation

With nearly two-fifths of craft breweries embracing blockchain for transparency, over half venturing into virtual reality marketing, and a third exploring voice-activated orders, the beer industry is quietly but surely fermenting a digital revolution that’s as innovative as it is refreshing.

Operational Technologies and Data Analytics

40% of breweries have integrated AI-driven predictive analytics for inventory management
47% of breweries use digital sensors for tracking fermentation processes
70% of breweries have or plan to implement IoT (Internet of Things) technology
77% of beer companies have invested in automation technologies in their production processes
61% of breweries use data-driven decision-making for product development

Operational Technologies and Data Analytics Interpretation

With over half of breweries harnessing IoT and automation, and nearly three-quarters relying on data-driven insights, the beer industry is clearly brewing a digital revolution—proving that even a craft beer isn’t complete without some high-tech craftmanship.