GITNUXREPORT 2025

Customer Experience In The Dessert Industry Statistics

Exceptional customer experience boosts loyalty, profits, personalization, and satisfaction.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

76% of customers report that their customer experience expectations are higher than ever

Statistic 2

54% of consumers say they have higher expectations for customer service than they did a year ago

Statistic 3

71% of customers expect companies to offer self-service options

Statistic 4

41% of customers expect companies to anticipate their needs

Statistic 5

71% of consumers expect companies to deliver consistent service across channels

Statistic 6

59% of consumers feel that their expectations for customer experience are higher than ever before

Statistic 7

78% of customers expect companies to understand their needs and expectations

Statistic 8

67% of consumers expect multi-channel support

Statistic 9

78% of consumers say that their overall customer experience is a reflection of how much a company values their business

Statistic 10

86% of consumers are willing to pay more for a better customer experience

Statistic 11

69% of consumers say that their experience with a company influences their level of brand loyalty

Statistic 12

80% of customers agree that the experience a company provides is as important as its products or services

Statistic 13

65% of consumers say that a positive customer experience influences their purchasing decision

Statistic 14

90% of Americans use customer service as a factor in choosing or sticking with a brand

Statistic 15

70% of buying experiences are based on how the customer feels they are being treated

Statistic 16

52% of customers said a positive customer service experience made them more likely to make future purchases

Statistic 17

65% of consumers state that personalized service influences their loyalty

Statistic 18

67% of customers have switched brands due to a poor customer experience

Statistic 19

Businesses that prioritize customer experience have 60% higher profit margins

Statistic 20

58% of customers say they are willing to pay more for a better customer experience

Statistic 21

88% of customers say they have had at least one bad experience with a company in the past year

Statistic 22

69% of customers who have a good customer service experience are likely to recommend the brand to others

Statistic 23

65% of consumers say that a positive customer experience influences their purchasing decisions

Statistic 24

80% of customers are willing to switch brands after just one bad experience

Statistic 25

65% of buyers say a positive experience with customer service influences their future purchasing decisions

Statistic 26

70% of customers consider the experience they receive more important than the price of a product or service

Statistic 27

59% of consumers say personalized service influences their loyalty

Statistic 28

82% of customers feel more loyal to brands that personalize their experience

Statistic 29

94% of customers are more likely to stay loyal to a brand that offers excellent customer service

Statistic 30

77% of consumers are willing to pay extra for a better customer experience

Statistic 31

51% of consumers have stopped doing business with a brand due to poor customer experience

Statistic 32

92% of consumers trust recommendations from friends or family over other advertising

Statistic 33

83% of consumers have had a positive experience with a brand and shared that experience on social media

Statistic 34

86% of customers will pay more for a better customer experience

Statistic 35

85% of customers say that they are more likely to purchase again after a positive customer service experience

Statistic 36

54% of consumers would stop shopping with a brand after a poor customer experience

Statistic 37

79% of customers say that personalized interactions influence their loyalty

Statistic 38

60% of consumers have stopped doing business with a company due to poor customer service

Statistic 39

73% of customers say that friendly customer service representatives influence their loyalty

Statistic 40

42% of customers expect a response within 60 minutes when they reach out to customer service

Statistic 41

84% of consumers say they are more likely to shop with a company that offers easy, seamless customer service

Statistic 42

61% of consumers say they have stopped doing business with a brand due to poor customer service

Statistic 43

55% of customers will recommend a brand that provides outstanding customer service

Statistic 44

53% of shoppers abandon their shopping cart due to poor customer service experience

Statistic 45

58% of customers say they will switch brands after a negative customer service experience

Statistic 46

62% of customers want quick resolution to their issues

Statistic 47

49% of customers have avoided a purchase because of poor customer service

Statistic 48

78% of consumers feel that faster resolution time improves their overall customer experience

Statistic 49

89% of consumers say that quick responses from customer service improve their brand perception

Statistic 50

72% of customers say they use social media to get customer service

Statistic 51

63% of consumers expect brands to respond within 24 hours to inquiries

Statistic 52

85% of customers are more likely to buy again from a brand that responds quickly to complaints

Statistic 53

77% of consumers prefer brands that provide personalized experiences

Statistic 54

91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations

Statistic 55

73% of consumers consider a personalized service as a key factor in their shopping experience

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Key Highlights

78% of consumers say that their overall customer experience is a reflection of how much a company values their business
86% of consumers are willing to pay more for a better customer experience
60% of consumers have stopped doing business with a company due to poor customer service
76% of customers report that their customer experience expectations are higher than ever
69% of consumers say that their experience with a company influences their level of brand loyalty
73% of customers say that friendly customer service representatives influence their loyalty
80% of customers agree that the experience a company provides is as important as its products or services
65% of consumers say that a positive customer experience influences their purchasing decision
90% of Americans use customer service as a factor in choosing or sticking with a brand
70% of buying experiences are based on how the customer feels they are being treated
54% of consumers say they have higher expectations for customer service than they did a year ago
52% of customers said a positive customer service experience made them more likely to make future purchases
65% of consumers state that personalized service influences their loyalty

In a dessert industry where sweet treats are the star, delivering a delightful customer experience is the secret ingredient, with 78% of consumers viewing their overall experience as a reflection of how much a company values them—and businesses that prioritize personalized, seamless service see profit margins soaring by 60%.

Customer Expectations and Buying Decisions

76% of customers report that their customer experience expectations are higher than ever
54% of consumers say they have higher expectations for customer service than they did a year ago
71% of customers expect companies to offer self-service options
41% of customers expect companies to anticipate their needs
71% of consumers expect companies to deliver consistent service across channels
59% of consumers feel that their expectations for customer experience are higher than ever before
78% of customers expect companies to understand their needs and expectations
67% of consumers expect multi-channel support

Customer Expectations and Buying Decisions Interpretation

With nearly 80% of customers demanding personalized, seamless, and self-serve experiences across multiple channels, the dessert industry must now serve not just sweet treats but also an impeccably attentive and anticipatory customer experience—because in today’s market, high expectations are the new standard, and only those who rise to meet them will stay on the menu.

Customer Satisfaction and Loyalty

78% of consumers say that their overall customer experience is a reflection of how much a company values their business
86% of consumers are willing to pay more for a better customer experience
69% of consumers say that their experience with a company influences their level of brand loyalty
80% of customers agree that the experience a company provides is as important as its products or services
65% of consumers say that a positive customer experience influences their purchasing decision
90% of Americans use customer service as a factor in choosing or sticking with a brand
70% of buying experiences are based on how the customer feels they are being treated
52% of customers said a positive customer service experience made them more likely to make future purchases
65% of consumers state that personalized service influences their loyalty
67% of customers have switched brands due to a poor customer experience
Businesses that prioritize customer experience have 60% higher profit margins
58% of customers say they are willing to pay more for a better customer experience
88% of customers say they have had at least one bad experience with a company in the past year
69% of customers who have a good customer service experience are likely to recommend the brand to others
65% of consumers say that a positive customer experience influences their purchasing decisions
80% of customers are willing to switch brands after just one bad experience
65% of buyers say a positive experience with customer service influences their future purchasing decisions
70% of customers consider the experience they receive more important than the price of a product or service
59% of consumers say personalized service influences their loyalty
82% of customers feel more loyal to brands that personalize their experience
94% of customers are more likely to stay loyal to a brand that offers excellent customer service
77% of consumers are willing to pay extra for a better customer experience
51% of consumers have stopped doing business with a brand due to poor customer experience
92% of consumers trust recommendations from friends or family over other advertising
83% of consumers have had a positive experience with a brand and shared that experience on social media
86% of customers will pay more for a better customer experience
85% of customers say that they are more likely to purchase again after a positive customer service experience
54% of consumers would stop shopping with a brand after a poor customer experience
79% of customers say that personalized interactions influence their loyalty

Customer Satisfaction and Loyalty Interpretation

In the sweet world of desserts, it's crystal clear that nearly 9 out of 10 customers judge a brand more by how it treats them than by its toppings, making stellar customer experience not just a cherry on top but the whole sundae—because in this industry, feeling valued often outweighs feeling hungry.

Customer Service Quality and Responsiveness

60% of consumers have stopped doing business with a company due to poor customer service
73% of customers say that friendly customer service representatives influence their loyalty
42% of customers expect a response within 60 minutes when they reach out to customer service
84% of consumers say they are more likely to shop with a company that offers easy, seamless customer service
61% of consumers say they have stopped doing business with a brand due to poor customer service
55% of customers will recommend a brand that provides outstanding customer service
53% of shoppers abandon their shopping cart due to poor customer service experience
58% of customers say they will switch brands after a negative customer service experience
62% of customers want quick resolution to their issues
49% of customers have avoided a purchase because of poor customer service
78% of consumers feel that faster resolution time improves their overall customer experience
89% of consumers say that quick responses from customer service improve their brand perception
72% of customers say they use social media to get customer service
63% of consumers expect brands to respond within 24 hours to inquiries
85% of customers are more likely to buy again from a brand that responds quickly to complaints

Customer Service Quality and Responsiveness Interpretation

In the sweet world of desserts, just like in business, a spoonful of friendly and swift customer service is the recipe for loyalty, while a dash of poor support leaves consumers tasting disappointment and walking away—reminding us that speedy, seamless service isn’t just a preference but the icing on the customer experience cake.

Personalization and Customization

77% of consumers prefer brands that provide personalized experiences
91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations
73% of consumers consider a personalized service as a key factor in their shopping experience

Personalization and Customization Interpretation

In the bustling dessert industry, it seems that serving up personalized experiences isn’t just a cherry on top anymore — it’s the secret ingredient that 91% of consumers crave to keep them coming back for more.