China’s wine market hit 180 billion RMB in 2023 as digital channels surged, with e-commerce sales jumping 28% to 40 billion RMB and online live-streaming reaching 15 billion RMB. That same year, consumption habits split sharply, from 85% red wine dominance by volume to a 65% home drinking share and a surprisingly fast rise in low and no alcohol bottles. Below, you will find the full set of China Wine Industry statistics, including per city figures, import versus domestic patterns, and how gifting, dinners, and premium pricing are reshaping demand.
Key Takeaways
- In 2023, urban household wine consumption averaged 5.2 liters per capita annually.
- Total wine consumption volume in China was 1.8 billion liters in 2023.
- Off-trade wine sales value reached 120 billion RMB in 2023, up 9%.
- China wine exports totaled 25 million liters in 2023, valued at 1.2 billion RMB.
- Ningxia wines exported 15 million bottles to 50 countries in 2023.
- China exported 8 million liters of bulk wine mainly to Southeast Asia 2023.
- In 2023, China imported 1.25 billion liters of wine, valued at 28 billion RMB.
- France supplied 45% of China's wine imports by value in 2023, 12.5 billion RMB.
- Australia exported 220 million liters of wine to China in 2023.
- China wine market size reached 180 billion RMB in 2023.
- Wine industry CAGR projected at 10.5% from 2023-2028.
- Domestic wine market share grew to 35% in 2023.
- In 2022, China's total wine production volume reached 1.42 million hectoliters, up 5.2% from the previous year.
- Ningxia Helan Mountain East Foothill produced 68,000 tons of wine grapes in 2022, accounting for 35% of national premium grape output.
- China's wine grape planting area expanded to 855,000 hectares by end of 2022, with 15% annual growth in key regions.
In 2023 China’s wine market hit 180 billion RMB, driven by booming e commerce and premium growth.
Related reading
01 · Category
Consumption30 stats
01
In 2023, urban household wine consumption averaged 5.2 liters per capita annually.
02
Total wine consumption volume in China was 1.8 billion liters in 2023.
03
Off-trade wine sales value reached 120 billion RMB in 2023, up 9%.
04
On-trade wine consumption grew 15% to 25 billion RMB in 2023 post-COVID.
05
Red wine accounted for 85% of total consumption volume in 2023.
06
Per capita wine consumption in Shanghai reached 8.5 liters in 2023.
07
Imported wine consumption share was 70% of total volume in 2023.
08
E-commerce wine sales surged 28% to 40 billion RMB in 2023.
09
Millennials (25-40) consumed 55% of total wine volume in urban China 2023.
10
Average spend on wine per consumer was 450 RMB annually in 2023.
11
Sparkling wine consumption doubled to 200 million bottles in 2023.
12
Female consumers represented 48% of wine drinkers in 2023 survey.
13
Tier-1 cities accounted for 35% of national wine consumption in 2023.
14
Boxed wine sales grew 22% to 150 million liters in 2023.
15
Organic wine consumption up 35% to 50 million bottles in 2023.
16
Wine consumption occasions: 40% dinners, 25% gifts in 2023.
17
Low/no alcohol wine sales hit 10 million bottles in 2023 debut.
18
Hotel wine consumption per guest night averaged 150ml in 2023.
19
Online live-streaming wine sales reached 15 billion RMB in 2023.
20
Premium wine (over 200 RMB) consumption grew 20% in 2023.
21
Wine festivals drove 5% of annual consumption in 2023.
22
Average bottle size consumed: 750ml for 80% of sales in 2023.
23
Second-tier cities wine volume up 18% to 400 million liters 2023.
24
Sweet wine preference dropped to 15% of consumption in 2023.
25
Corporate gifting wine sales: 30 billion RMB in 2023.
26
Home consumption share: 65% of total wine volume 2023.
27
Gen Z (18-24) wine trial rate hit 35% in 2023 surveys.
28
Wine consumption frequency: weekly for 22% urban consumers 2023.
29
Rosé wine consumption tripled to 80 million bottles in 2023.
30
Total wine sales channels: supermarkets 28%, online 32% in 2023.
Interpretation
Consumption Interpretation
While China's wine market is maturing with urbanites averaging a modest 5.2 liters annually, it's being propelled by a savvy, post-pandemic generation who are trading sweet for sparkling, embracing online live-streams for premium bottles, and turning their homes into the new primary tasting room.
02 · Category
Exports19 stats
01
China wine exports totaled 25 million liters in 2023, valued at 1.2 billion RMB.
02
Ningxia wines exported 15 million bottles to 50 countries in 2023.
03
China exported 8 million liters of bulk wine mainly to Southeast Asia 2023.
04
US market received 2 million bottles of Chinese wine in 2023.
05
EU exports from China: 5 million liters, Germany top destination 2023.
06
Sweet wine exports grew 20% to 3 million bottles in 2023.
07
Changyu brand exported 4 million cases internationally 2023.
08
Exports to Japan: 1.5 million bottles, up 12% in 2023.
09
Premium Chinese wine exports valued at 800 million RMB in 2023.
10
UK imports of Chinese wine: 500,000 bottles in 2023.
11
Ice wine exports from Jilin: 800,000 bottles to Europe 2023.
12
Total export markets for Chinese wine: 85 countries in 2023.
13
Sparkling wine exports: 1.2 million bottles, mainly to HK 2023.
14
Rose wine from China exported 900,000 bottles in 2023 debut.
15
Export growth rate: 18% YoY for bottled wine in 2023.
16
Southeast Asia took 40% of China's wine exports volume 2023.
17
Organic Chinese wine exports: 1 million bottles certified 2023.
18
Average export price: 45 RMB per liter for premium 2023.
19
Exports to Korea: 700,000 bottles, up 25% 2023.
Interpretation
Exports Interpretation
While Ningxia is busy flooding 50 countries with 15 million bottles, Southeast Asia is bulk-buying the rest by the tanker, proving China's wine industry can simultaneously charm the connoisseur and quench the thirst of a continent.
03 · Category
Imports27 stats
01
In 2023, China imported 1.25 billion liters of wine, valued at 28 billion RMB.
02
France supplied 45% of China's wine imports by value in 2023, 12.5 billion RMB.
03
Australia exported 220 million liters of wine to China in 2023.
04
Chile's wine exports to China grew 15% to 180 million bottles in 2023.
05
Bulk wine imports reached 400 million liters in 2023, mainly from Spain.
06
Bordeaux wines imported: 50 million bottles worth 8 billion RMB in 2023.
07
Italy's share of Chinese wine imports was 12% by volume in 2023.
08
Imported sparkling wine volume: 120 million bottles in 2023.
09
US wine exports to China rebounded to 30 million cases post-tariff lift 2023.
10
Spain exported 250 million liters to China, 20% of total imports 2023.
11
New Zealand wine imports up 25% to 45 million bottles in 2023.
12
Red wine imports dominated 82% of total import volume in 2023.
13
Argentina's Malbec imports to China: 15 million bottles in 2023.
14
South Africa exported 60 million liters of wine to China 2023.
15
Imported wine customs duty collection totaled 2.8 billion RMB in 2023.
16
Pomerol and St Emilion AOC imports: 2 million bottles in 2023.
17
Portugal's Port wine imports grew 18% to 5 million bottles 2023.
18
Germany exported 8 million bottles of Riesling to China in 2023.
19
Bulk imports from France: 150 million liters in 2023.
20
Imported still wine value: 25 billion RMB, 90% of total imports 2023.
21
Georgia wine imports surged 40% to 3 million bottles in 2023.
22
Average import price per liter: 22 RMB for bottled wine in 2023.
23
Hungary's Tokaji imports: 1.2 million bottles to China 2023.
24
Imported rosé volume: 90 million liters, up 30% in 2023.
25
Top import port: Shanghai handled 35% of wine imports 2023.
26
Organic imported wine: 20 million bottles cleared customs 2023.
27
Low-alcohol imported wine imports began with 2 million liters 2023.
Interpretation
Imports Interpretation
China's wine market in 2023 was a masterclass in global commerce, where France reigned supreme by value, Australia and Spain flooded the bulk sector, and a diverse cast from Chile to New Zealand eagerly filled their glasses, all while Shanghai served as the nation's primary drinking port.
More related reading
04 · Category
Market Trends25 stats
01
China wine market size reached 180 billion RMB in 2023.
02
Wine industry CAGR projected at 10.5% from 2023-2028.
03
Domestic wine market share grew to 35% in 2023.
04
Total retail sales of wine: 150 billion RMB in 2023.
05
Number of wine consumers exceeded 100 million in 2023.
06
Online market penetration for wine sales: 35% in 2023.
07
Investment in wine industry: 20 billion RMB in 2023.
08
Brand concentration: top 10 brands 60% market share 2023.
09
Wine tourism visitors: 50 million in 2023.
10
Regulatory changes boosted market by 5% growth in 2023.
11
Premium segment market value: 60 billion RMB, 33% total 2023.
12
Entry-level wine sales volume: 1.2 billion liters 2023.
13
Market forecast: 250 billion RMB by 2028.
14
Employment in wine sector: 1.2 million jobs in 2023.
15
Tax revenue from wine: 15 billion RMB in 2023.
16
Supermarket channel market share: 25% in 2023.
17
HRI channel recovery: 28% of market in 2023.
18
Inflation impact: wine prices up 4% average 2023.
19
Sustainability trend: 30% consumers prefer green wines 2023.
20
Digital marketing spend: 5 billion RMB by industry 2023.
21
New product launches: 1,200 wine SKUs in 2023.
22
Market fragmentation: 2,000+ brands active 2023.
23
GDP contribution of wine industry: 0.15% in 2023.
24
Cross-border e-com wine sales: 20 billion RMB 2023.
25
Post-pandemic growth: 12% market expansion 2023.
Interpretation
Market Trends Interpretation
China's wine market is now a heady blend of surging domestic pride, a sophisticated thirst for premium experiences, and a digital-first reality, fermenting into a formidable 250-billion-RMB economic force by 2028.
05 · Category
Production30 stats
01
In 2022, China's total wine production volume reached 1.42 million hectoliters, up 5.2% from the previous year.
02
Ningxia Helan Mountain East Foothill produced 68,000 tons of wine grapes in 2022, accounting for 35% of national premium grape output.
03
China's wine grape planting area expanded to 855,000 hectares by end of 2022, with 15% annual growth in key regions.
04
In 2023, domestic wine output hit 1.55 million hectoliters, driven by improved yields in Xinjiang and Shandong.
05
Yantai region in Shandong produced 320,000 tons of wine grapes in 2022, representing 22% of national total.
06
Cabernet Sauvignon grapes covered 45% of China's premium vineyards in 2022, totaling 180,000 hectares.
07
China's sparkling wine production grew 12% to 150,000 hectoliters in 2022.
08
Hebei province's wine production reached 250,000 hectoliters in 2023, up 8% YoY.
09
Organic wine grape acreage in China increased to 25,000 hectares by 2023, mainly in Ningxia.
10
China's red wine production volume was 1.1 million hectoliters in 2022, 78% of total output.
11
White wine production in China stood at 280,000 hectoliters in 2022, with Chardonnay leading varieties.
12
Ningxia produced 420,000 cases of premium wine in 2023, export-quality focused.
13
Shandong's Changyu winery output was 180 million bottles in 2022.
14
China's rose wine production surged 25% to 50,000 hectoliters in 2023.
15
Vineyard mechanization rate in key Chinese regions reached 65% by 2023.
16
Total wine grape yield per hectare averaged 8.5 tons in Ningxia 2022 harvest.
17
China's ice wine production was 12,000 hectoliters in 2022, mostly from Jilin.
18
Premium wine (over 100 RMB/bottle) production volume grew 18% to 300 million bottles in 2023.
19
Xinjiang's wine grape area expanded 10% to 85,000 hectares in 2023.
20
China's total number of wineries exceeded 2,500 by end-2023.
21
Merlot grape planting area was 90,000 hectares nationwide in 2022.
22
Domestic still wine production totaled 1.25 million hectoliters in 2022.
23
Bohai Bay region's grape output was 450,000 tons in 2023.
24
China's sustainable vineyard certification covered 40% of total area by 2023.
25
Fortified wine production remained stable at 20,000 hectoliters in 2022.
26
Number of wine grape varieties cultivated reached 120 in China by 2023.
27
Average wine grape price was 8.2 RMB/kg in 2022 harvest.
28
China's wine production value reached 45 billion RMB in 2023.
29
Low-alcohol wine production launched with 30,000 hl in 2023 pilots.
30
Eastern Foothills Ningxia yield hit 10 tons/ha for premium Cabernet in 2023.
Interpretation
Production Interpretation
While China’s wine industry, fueled by sprawling vineyards and Cabernet-drenched ambition, is pouring significantly more focus into quality and premiumization, it still has a long, tannic finish to go before fully maturing on the world stage.
Reference
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APA
Ryan Townsend. (2026, February 13). China Wine Industry Statistics. Gitnux. https://gitnux.org/china-wine-industry-statistics
MLA
Ryan Townsend. "China Wine Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/china-wine-industry-statistics.
Chicago
Ryan Townsend. 2026. "China Wine Industry Statistics." Gitnux. https://gitnux.org/china-wine-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level