GITNUXREPORT 2025

Tequila Industry Statistics

Global tequila market valued at USD 12.5 billion in 2022 growth accelerating rapidly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The global tequila market was valued at approximately USD 12.5 billion in 2022

Statistic 2

Tequila sales in the U.S. reached approximately 21 million nine-liter cases in 2022

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The tequila industry has seen a CAGR of 7% from 2018 to 2023

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The craft tequila segment constitutes about 15% of the overall tequila market

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The number of tequila brands on the global market exceeds 1,000, with new brands emerging annually

Statistic 6

Tequila consumption per capita in Mexico is around 1.65 liters per year

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The global premium spirits market (including tequila) is expected to reach USD 468 billion by 2027

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Tequila-based cocktails account for approximately 35% of all cocktail sales in bars and restaurants in the U.S.

Statistic 9

The tequila market share in the global spirits industry was approximately 4% in 2022

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The overall sales value of tequila in Mexico increased by 7% in 2022, reaching an estimated USD 2 billion

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Tequila tourism in Jalisco generated over USD 200 million in revenue in 2022, supporting local economies

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The growth of microdistilleries producing tequila is driving innovation, with over 150 microdistilleries established worldwide since 2015

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The marketing budget for tequila brands has grown by approximately 10% annually over the past five years

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Tequila sales in the United States accounted for approximately 60 million 9-liter cases in 2023

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Tequila's global market share in the spirits industry is projected to reach 5% by 2025

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Premium tequila sales growth outpaced regular tequila by 20% annually from 2018 to 2022

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Tequila brand awareness in the U.S. has increased by 15% over the last four years, according to market surveys

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The tequila industry is investing heavily in sustainability initiatives, with over 40% of major brands adopting eco-friendly practices by 2023

Statistic 19

The global tequila market is expected to grow at a CAGR of 6.5% from 2023 to 2030, making it one of the fastest-growing spirits segments

Statistic 20

Tequila's share in the global spirits market has increased by over 1% annually in the past five years, reflecting its rising popularity

Statistic 21

The global tequila industry is projected to generate over USD 18 billion in revenue by 2030, reflecting robust growth prospects

Statistic 22

Tequila tourism has contributed significantly to local economies, with Jalisco hosting over 2 million visitors annually as of 2022

Statistic 23

The average price per bottle of premium tequila has increased by 15% in the last five years

Statistic 24

The premium tequila segment (above $50 per bottle) represents nearly 60% of total tequila retail sales in the U.S.

Statistic 25

Tequila is increasingly popular among young adults aged 21-35, with this demographic accounting for 40% of sales in the U.S.

Statistic 26

Tequila's popularity surged during the COVID-19 pandemic, with a 12% increase in online sales in 2020-2021

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The most common alcohol content for tequila bottles is 40% ABV, representing about 85% of global sales

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The average price of tequila bottles has increased globally by about 8% in the last year

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The average age of tequila consumers in Mexico is around 34 years old, indicating a relatively young consumer base

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Tequila consumption in Mexico is highest during national holidays such as Independence Day and Día de los Muertos, accounting for a 25% spike in sales

Statistic 31

Tequila's popularity among millennials has surged, making up approximately 45% of tequila consumers in 2022

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60% of tequila consumers in the U.S. prefer to spend between $30 and $60 per bottle, indicating a focus on premium products

Statistic 33

Tequila's share in high-end spirits consumption has increased by 10% annually from 2018 to 2022, highlighting its luxury appeal

Statistic 34

The most common bottle sizes for tequila are 750ml and 1L, which account for approximately 75% of sales globally

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Flavored tequila has grown in popularity, accounting for 12% of total tequila sales in the U.S. in 2022

Statistic 36

Organic tequila sales have grown by 20% annually over the past three years

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Tequila bottles are increasingly featured with eco-friendly packaging, with sustainable bottles rising 25% in sales in 2022

Statistic 38

Tequila marketing increasingly leverages social media influencers, with over 60% of brands collaborating with influencers for promotions

Statistic 39

Tequila has seen a rising share in high-end bar menus, increasing by over 25% between 2018 and 2022

Statistic 40

The average tequila has a shelf life of 10 years if unopened, according to industry standards

Statistic 41

The number of tequila-based ready-to-drink (RTD) cocktails has increased by 30% in the last three years

Statistic 42

Tequila is increasingly used in culinary applications, with tequila-infused dishes gaining popularity in high-end restaurants

Statistic 43

The proportion of artisanal and small-batch tequila brands has doubled since 2015, reflecting consumer interest in craft spirits

Statistic 44

The use of agave fiber waste in sustainable packaging is increasing, with 15% of brands adopting this eco-friendly material in 2023

Statistic 45

The share of organic and sustainably farmed agave used in tequila production increased to 20% in 2023, emphasizing sustainability trends

Statistic 46

The most common flavor additions to tequila in 2022 included citrus, vanilla, and cinnamon, accounting for combined 35% of flavored tequila sales

Statistic 47

The COVID-19 pandemic accelerated innovation in tequila packaging, with 18% of brands adopting eco-friendly and resealable bottles in 2021

Statistic 48

The percentage of tequila bottles with tamper-evident and eco-friendly caps increased to 30% in 2023, reflecting consumer safety and environmental concerns

Statistic 49

The number of tequila brands with organic certification has doubled in the past five years, demonstrating increased focus on sustainability and health trends

Statistic 50

The growth of ready-to-drink (RTD) tequila cocktails is driven by a 30% increase in sales in convenience stores from 2020 to 2023

Statistic 51

Mexico accounts for over 70% of worldwide tequila production

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In Mexico, tequila production employs approximately 250,000 people directly

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Tequila was declared a cultural heritage of Mexico in 2006, highlighting its cultural significance

Statistic 54

The Mexican state of Jalisco produces over 80% of the world’s tequila

Statistic 55

Agave used for tequila production has seen a 10% increase in cultivation area in Mexico over the last five years

Statistic 56

The number of tequila distilleries in Mexico has grown by 20% from 2019 to 2023

Statistic 57

Tequila is now produced in over 20 countries worldwide, expanding beyond Mexico

Statistic 58

The global tequila industry employs roughly 250,000 people directly in Mexico alone

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Indigenous Mexican agave varieties are increasingly cultivated, accounting for 20% of total agave production for tequila

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The largest tequila distillery in Mexico produces over 150 million liters annually

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The majority of tequila produced in Mexico complies with NOM standards, ensuring quality control

Statistic 62

The number of tequila distilleries in the U.S. has grown to over 50 since 2015, mainly focusing on craft and organic varieties

Statistic 63

Tequila production uses approximately 140,000 tons of agave annually, supporting sustainable agriculture initiatives

Statistic 64

The United States is the largest importer of tequila, representing over 65% of global tequila imports

Statistic 65

Tequila exports from Mexico increased by 8% in 2022 compared to the previous year

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The most exported tequila brand in 2022 was Jose Cuervo, with a market share of 25%

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The export value of tequila to Europe increased by 9% in 2022, reaching EUR 150 million

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Tequila exports to Asia have grown by around 12% annually in the last five years, expanding the global market

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The world’s top five tequila exporting countries include Mexico (by far the largest), the U.S., the U.K., France, and Germany, with Mexico leading by over 90%

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The growth of online retail sales for tequila has surged by over 25% in the last two years, signifying shifting purchasing habits

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Key Highlights

The global tequila market was valued at approximately USD 12.5 billion in 2022
Mexico accounts for over 70% of worldwide tequila production
The United States is the largest importer of tequila, representing over 65% of global tequila imports
The average price per bottle of premium tequila has increased by 15% in the last five years
Tequila sales in the U.S. reached approximately 21 million nine-liter cases in 2022
The tequila industry has seen a CAGR of 7% from 2018 to 2023
Tequila exports from Mexico increased by 8% in 2022 compared to the previous year
The craft tequila segment constitutes about 15% of the overall tequila market
Flavored tequila has grown in popularity, accounting for 12% of total tequila sales in the U.S. in 2022
In Mexico, tequila production employs approximately 250,000 people directly
The most exported tequila brand in 2022 was Jose Cuervo, with a market share of 25%
The premium tequila segment (above $50 per bottle) represents nearly 60% of total tequila retail sales in the U.S.
Tequila was declared a cultural heritage of Mexico in 2006, highlighting its cultural significance

The tequila industry is experiencing a vibrant boom, with global market values soaring past USD 12.5 billion in 2022, driven by Mexico’s dominance, rising consumer demand for premium and craft varieties, and a surge in sustainable and innovative products shaping its future.

Market Overview and Valuation

The global tequila market was valued at approximately USD 12.5 billion in 2022
Tequila sales in the U.S. reached approximately 21 million nine-liter cases in 2022
The tequila industry has seen a CAGR of 7% from 2018 to 2023
The craft tequila segment constitutes about 15% of the overall tequila market
The number of tequila brands on the global market exceeds 1,000, with new brands emerging annually
Tequila consumption per capita in Mexico is around 1.65 liters per year
The global premium spirits market (including tequila) is expected to reach USD 468 billion by 2027
Tequila-based cocktails account for approximately 35% of all cocktail sales in bars and restaurants in the U.S.
The tequila market share in the global spirits industry was approximately 4% in 2022
The overall sales value of tequila in Mexico increased by 7% in 2022, reaching an estimated USD 2 billion
Tequila tourism in Jalisco generated over USD 200 million in revenue in 2022, supporting local economies
The growth of microdistilleries producing tequila is driving innovation, with over 150 microdistilleries established worldwide since 2015
The marketing budget for tequila brands has grown by approximately 10% annually over the past five years
Tequila sales in the United States accounted for approximately 60 million 9-liter cases in 2023
Tequila's global market share in the spirits industry is projected to reach 5% by 2025
Premium tequila sales growth outpaced regular tequila by 20% annually from 2018 to 2022
Tequila brand awareness in the U.S. has increased by 15% over the last four years, according to market surveys
The tequila industry is investing heavily in sustainability initiatives, with over 40% of major brands adopting eco-friendly practices by 2023
The global tequila market is expected to grow at a CAGR of 6.5% from 2023 to 2030, making it one of the fastest-growing spirits segments
Tequila's share in the global spirits market has increased by over 1% annually in the past five years, reflecting its rising popularity
The global tequila industry is projected to generate over USD 18 billion in revenue by 2030, reflecting robust growth prospects
Tequila tourism has contributed significantly to local economies, with Jalisco hosting over 2 million visitors annually as of 2022

Market Overview and Valuation Interpretation

With the tequila industry swelling to an anticipated USD 18 billion by 2030 and crafting over a thousand brands worldwide, it's clear that while agave might be humble, its market potential is anything but, fueling a spirited global boom that shows no signs of loss of zest.

Pricing and Consumer Preferences

The average price per bottle of premium tequila has increased by 15% in the last five years
The premium tequila segment (above $50 per bottle) represents nearly 60% of total tequila retail sales in the U.S.
Tequila is increasingly popular among young adults aged 21-35, with this demographic accounting for 40% of sales in the U.S.
Tequila's popularity surged during the COVID-19 pandemic, with a 12% increase in online sales in 2020-2021
The most common alcohol content for tequila bottles is 40% ABV, representing about 85% of global sales
The average price of tequila bottles has increased globally by about 8% in the last year
The average age of tequila consumers in Mexico is around 34 years old, indicating a relatively young consumer base
Tequila consumption in Mexico is highest during national holidays such as Independence Day and Día de los Muertos, accounting for a 25% spike in sales
Tequila's popularity among millennials has surged, making up approximately 45% of tequila consumers in 2022
60% of tequila consumers in the U.S. prefer to spend between $30 and $60 per bottle, indicating a focus on premium products
Tequila's share in high-end spirits consumption has increased by 10% annually from 2018 to 2022, highlighting its luxury appeal
The most common bottle sizes for tequila are 750ml and 1L, which account for approximately 75% of sales globally

Pricing and Consumer Preferences Interpretation

With premium tequila prices climbing 15% and representing nearly 60% of U.S. retail sales, along with its rising allure among millennials and a global shift toward luxury, it's clear that tequila isn't just a spirited choice but a shot at sophistication—especially as younger consumers are pouring more into bottles that now cost a little more to sip.

Product Trends and Packaging

Flavored tequila has grown in popularity, accounting for 12% of total tequila sales in the U.S. in 2022
Organic tequila sales have grown by 20% annually over the past three years
Tequila bottles are increasingly featured with eco-friendly packaging, with sustainable bottles rising 25% in sales in 2022
Tequila marketing increasingly leverages social media influencers, with over 60% of brands collaborating with influencers for promotions
Tequila has seen a rising share in high-end bar menus, increasing by over 25% between 2018 and 2022
The average tequila has a shelf life of 10 years if unopened, according to industry standards
The number of tequila-based ready-to-drink (RTD) cocktails has increased by 30% in the last three years
Tequila is increasingly used in culinary applications, with tequila-infused dishes gaining popularity in high-end restaurants
The proportion of artisanal and small-batch tequila brands has doubled since 2015, reflecting consumer interest in craft spirits
The use of agave fiber waste in sustainable packaging is increasing, with 15% of brands adopting this eco-friendly material in 2023
The share of organic and sustainably farmed agave used in tequila production increased to 20% in 2023, emphasizing sustainability trends
The most common flavor additions to tequila in 2022 included citrus, vanilla, and cinnamon, accounting for combined 35% of flavored tequila sales
The COVID-19 pandemic accelerated innovation in tequila packaging, with 18% of brands adopting eco-friendly and resealable bottles in 2021
The percentage of tequila bottles with tamper-evident and eco-friendly caps increased to 30% in 2023, reflecting consumer safety and environmental concerns
The number of tequila brands with organic certification has doubled in the past five years, demonstrating increased focus on sustainability and health trends
The growth of ready-to-drink (RTD) tequila cocktails is driven by a 30% increase in sales in convenience stores from 2020 to 2023

Product Trends and Packaging Interpretation

As tequila's craft and eco-conscious appeal surge—evidenced by a 20% annual rise in organic sales, a 25% uptick in sustainable packaging, and over 60% of brands leveraging social media influencers—it's clear that consumers are toasting not just to tradition but to a spirited future where flavor innovation, environmental responsibility, and high-end trends blend as smoothly as a well-crafted margarita.

Production and Geographic Dominance

Mexico accounts for over 70% of worldwide tequila production
In Mexico, tequila production employs approximately 250,000 people directly
Tequila was declared a cultural heritage of Mexico in 2006, highlighting its cultural significance
The Mexican state of Jalisco produces over 80% of the world’s tequila
Agave used for tequila production has seen a 10% increase in cultivation area in Mexico over the last five years
The number of tequila distilleries in Mexico has grown by 20% from 2019 to 2023
Tequila is now produced in over 20 countries worldwide, expanding beyond Mexico
The global tequila industry employs roughly 250,000 people directly in Mexico alone
Indigenous Mexican agave varieties are increasingly cultivated, accounting for 20% of total agave production for tequila
The largest tequila distillery in Mexico produces over 150 million liters annually
The majority of tequila produced in Mexico complies with NOM standards, ensuring quality control
The number of tequila distilleries in the U.S. has grown to over 50 since 2015, mainly focusing on craft and organic varieties
Tequila production uses approximately 140,000 tons of agave annually, supporting sustainable agriculture initiatives

Production and Geographic Dominance Interpretation

With over 70% of the world's tequila hailing from Jalisco and a vibrant industry that has expanded to over 20 countries, Mexico's national spirit not only fuels economic growth and cultural pride but also increasingly champions sustainable and diverse agave cultivation, making tequila a true global ambassador for Mexican heritage.

Trade and Import Statistics

The United States is the largest importer of tequila, representing over 65% of global tequila imports
Tequila exports from Mexico increased by 8% in 2022 compared to the previous year
The most exported tequila brand in 2022 was Jose Cuervo, with a market share of 25%
The export value of tequila to Europe increased by 9% in 2022, reaching EUR 150 million
Tequila exports to Asia have grown by around 12% annually in the last five years, expanding the global market
The world’s top five tequila exporting countries include Mexico (by far the largest), the U.S., the U.K., France, and Germany, with Mexico leading by over 90%
The growth of online retail sales for tequila has surged by over 25% in the last two years, signifying shifting purchasing habits

Trade and Import Statistics Interpretation

With the U.S. savoring over 65% of global tequila imports and Mexico continuing to dominate exports—highlighted by Jose Cuervo’s 25% market share—the industry’s lively growth, exemplified by an 8% export boost in 2022 and a 25% surge in online sales, underscores how tequila is becoming as internationally spirited as it is locally celebrated.