By 2025, China’s hospitality market is forecast to reach 2.1 trillion CNY, with domestic tourism trips projected to hit 6.5 billion and rooms adding up fastest in tier 2 and tier 3 cities. What stands out is how much guest choices have shifted toward mobile super app booking, hygiene first stays, and specialist demand like family resorts, pet friendly hotels, and wellness spa time. The data also shows a parallel push from payments, loyalty programs, and AI operations, so traditional “hotel matters most” assumptions look increasingly incomplete.
Key Takeaways
- In 2023, 68% of Chinese travelers preferred domestic hospitality options over international
- Millennial and Gen Z accounted for 55% of hotel bookings in China in 2023 via mobile apps
- 72% of consumers prioritized hygiene and contactless services in hotel choices 2023
- China's hospitality market is projected to grow at 9.2% CAGR to 2.1 trillion CNY by 2028
- By 2025, luxury hotel room supply in China expected to reach 600,000 keys, up 20%
- Domestic tourism trips forecasted at 6.5 billion by 2025, boosting hospitality demand
- China's hotel market pipeline added 1,200 new properties in 2023, increasing room supply by 150,000 keys
- As of 2023, China had over 12,000 star-rated hotels with 1.8 million guestrooms, a 7% increase from 2022
- Upscale and luxury hotels accounted for 28% of total room supply in China by Q4 2023, totaling 500,000 rooms
- In 2023, China's hospitality market size reached approximately 1.25 trillion CNY, reflecting a 12.5% year-over-year growth driven by post-pandemic recovery and domestic tourism surge
- The compound annual growth rate (CAGR) of China's hospitality industry from 2019 to 2023 stood at 8.7%, fueled by government stimulus and inbound travel rebound
- By 2024, projections indicate China's hospitality sector will contribute 5.8% to national GDP, up from 4.9% in 2022
- National hotel occupancy rate in China averaged 62.3% in 2023, up 15 percentage points from 2022
- Shanghai's luxury hotel RevPAR rose 22% YoY to 1,200 CNY in 2023, driven by MICE events
- Beijing hotel occupancy recovered to 68% average in 2023, with peak at 85% during Golden Week
In 2023, China’s hospitality boomed on domestic, app driven demand as hygiene, wellness, and loyalty reshaped hotel choices.
Related reading
01 · Category
Consumer Trends15 stats
01
In 2023, 68% of Chinese travelers preferred domestic hospitality options over international
02
Millennial and Gen Z accounted for 55% of hotel bookings in China in 2023 via mobile apps
03
72% of consumers prioritized hygiene and contactless services in hotel choices 2023
04
Family travel bookings rose 40% in 2023, favoring resorts with kid-friendly amenities
05
Solo female travelers increased 25% YoY, seeking safe luxury stays in 2023
06
85% of bookings made via super-apps like WeChat and Alipay in 2023
07
Health-conscious guests drove 30% uptick in wellness spa bookings in 2023
08
Loyalty program participation hit 62% among repeat guests in 2023
09
Eco-friendly hotels saw 35% preference increase among urban millennials in 2023
10
Short-stay bookings under 2 nights grew 28% in tier-1 cities in 2023
11
47% of travelers used VR previews for hotel selection in 2023
12
Business-leisure (bleisure) trips accounted for 22% of stays in 2023
13
Pet-friendly hotel demand surged 50% with 15 million pet-owning guests in 2023
14
Voice-activated bookings via XiaoAi rose 40% among seniors in 2023
15
76% valued local culinary experiences in F&B choices at hotels 2023
Interpretation
Consumer Trends Interpretation
China’s hospitality industry in 2023 reveals a savvy, app-addicted domestic traveler who demands a hotel to be a spotless, tech-savvy, all-in-one capsule of wellness, family fun, solo safety, local flavor, and eco-virtue—all while probably booking it on a phone for two nights with their pet in tow.
02 · Category
Future Projections & Trends20 stats
01
China's hospitality market is projected to grow at 9.2% CAGR to 2.1 trillion CNY by 2028
02
By 2025, luxury hotel room supply in China expected to reach 600,000 keys, up 20%
03
Domestic tourism trips forecasted at 6.5 billion by 2025, boosting hospitality demand
04
RevPAR expected to grow 7-9% annually through 2027, reaching 500 CNY nationally
05
Green hospitality investments to hit 200 billion CNY by 2025, per government plans
06
Tier-2/3 city hotel supply to double by 2030, adding 1 million rooms
07
AI adoption in Chinese hotels projected to save 15% on operational costs by 2026
08
Inbound tourists to reach 100 million annually by 2025, doubling 2023 figures
09
Glamping market to grow 25% CAGR to 50 billion CNY by 2027
10
Serviced apartments demand to rise 20% YoY through 2025 in business hubs
11
Digital payment penetration in hospitality to hit 95% by 2025
12
Sustainability-certified hotels to comprise 40% of supply by 2030
13
Robot-staffed hotels to number 500 by 2025, cutting labor costs 30%
14
Wellness tourism revenue projected at 300 billion CNY by 2026
15
Hainan free-trade port hotels to add 50,000 rooms by 2025
16
Online meta-verse hospitality experiences to generate 10 billion CNY by 2027
17
Female traveler segment to drive 35% of bookings by 2025
18
EV charging stations in hotels to reach 100,000 by 2030
19
Personalized AI room services in 60% of upscale hotels by 2026
20
Rural homestay supply to triple to 300,000 by 2025 under tourism initiative
Interpretation
Future Projections & Trends Interpretation
China’s hospitality sector is frantically building a smarter, greener, and more luxurious future at a breakneck pace, where the surge of domestic tourists will soon be checking into robot-staffed, sustainability-certified hotels, paying digitally while possibly glamping, and charging their EVs out front—all before dinner.
03 · Category
Hotel Supply17 stats
01
China's hotel market pipeline added 1,200 new properties in 2023, increasing room supply by 150,000 keys
02
As of 2023, China had over 12,000 star-rated hotels with 1.8 million guestrooms, a 7% increase from 2022
03
Upscale and luxury hotels accounted for 28% of total room supply in China by Q4 2023, totaling 500,000 rooms
04
Hanting Hotels expanded by 450 new properties in 2023, adding 60,000 rooms primarily in tier-2 cities
05
International brands like Marriott opened 120 new hotels in China in 2023, focusing on Greater Bay Area
06
China's serviced apartment supply grew 15% to 450,000 units in 2023, driven by business travel demand
07
Tier-1 cities like Shanghai and Beijing added 25,000 upscale hotel rooms in 2023, representing 20% of national growth
08
Budget hotel room supply in China reached 1.2 million keys by 2023, up 10% YoY with chains like Home Inn leading
09
Resort hotel developments surged 30% in Hainan province in 2023, adding 15,000 rooms
10
China's total hotel room inventory exceeded 2.2 million by end-2023, with 40% in economy segment
11
Accor group added 50 hotels and 8,000 rooms in China in 2023, targeting mid-market growth
12
New hotel openings in Chengdu reached 80 properties in 2023, boosting supply by 12,000 rooms
13
China's glamping sites increased to 5,000 by 2023, adding niche supply amid outdoor trend
14
Hilton expanded with 70 new hotels in China in 2023, focusing on lifestyle brands like Canopy
15
Total active hotel construction projects in China numbered 3,200 in Q3 2023, with 400,000 rooms pending
16
Mid-tier hotels in tier-3 cities saw 18% supply growth in 2023, adding 80,000 rooms
17
IHG opened 40 hotels in China in 2023, contributing 6,500 rooms mainly in western provinces
Interpretation
Hotel Supply Interpretation
While China’s hotel industry is aggressively stacking rooms higher than a dragon’s hoard—from Hanting’s budget blitz in tier-two cities to international brands courting luxury travelers—the real magic is in its sprawling, calculated diversification, proving it’s not just building hotels, but meticulously curating an entire hospitality ecosystem.
More related reading
04 · Category
Market Size & Growth13 stats
01
In 2023, China's hospitality market size reached approximately 1.25 trillion CNY, reflecting a 12.5% year-over-year growth driven by post-pandemic recovery and domestic tourism surge
02
The compound annual growth rate (CAGR) of China's hospitality industry from 2019 to 2023 stood at 8.7%, fueled by government stimulus and inbound travel rebound
03
By 2024, projections indicate China's hospitality sector will contribute 5.8% to national GDP, up from 4.9% in 2022
04
Domestic tourism revenue in China's hospitality industry hit 6.6 trillion CNY in 2023, accounting for 92% of total tourism revenue
05
The online hospitality booking market in China grew by 28% in 2023 to 850 billion CNY, led by platforms like Ctrip and Meituan
06
China's hospitality industry saw 2.45 billion domestic tourist trips in 2023, generating 4.9 trillion CNY in revenue
07
Inbound tourism to China's hotels increased by 155% YoY in 2023, reaching 35.5 million visitors
08
The luxury hospitality segment in China expanded by 18% in market value to 250 billion CNY in 2023
09
Midscale hotels in China captured 45% of the total hospitality market share in 2023, with revenues of 562 billion CNY
10
China's hospitality FDI inflows reached 15.6 billion USD in 2023, a 22% increase from 2022
11
Budget hotel chains like 7 Days Inn reported a 25% revenue growth in 2023, contributing to overall sector expansion
12
The hospitality industry's total assets in China grew to 8.9 trillion CNY by end-2023, up 11% YoY
13
E-commerce penetration in China's hospitality bookings hit 65% in 2023, boosting market accessibility
Interpretation
Market Size & Growth Interpretation
China's hospitality industry is no longer just waking up from the pandemic; it's conducting a full-blown, GDP-boosting, domestic-tourism-powered symphony of recovery, where everyone from budget travelers to luxury seekers is booking their seat online and checking in with gusto.
05 · Category
Occupancy & RevPAR17 stats
01
National hotel occupancy rate in China averaged 62.3% in 2023, up 15 percentage points from 2022
02
Shanghai's luxury hotel RevPAR rose 22% YoY to 1,200 CNY in 2023, driven by MICE events
03
Beijing hotel occupancy recovered to 68% average in 2023, with peak at 85% during Golden Week
04
China's economy hotel segment achieved 75% occupancy in 2023, highest among segments
05
RevPAR for upscale hotels in China grew 28% to 650 CNY in 2023, per STR data
06
Hainan resort occupancy hit 80% in 2023, boosted by visa-free policies
07
Average daily rate (ADR) for star-rated hotels in China increased 18% to 450 CNY in 2023
08
Guangzhou's hotel RevPAR surged 35% YoY to 550 CNY in 2023 amid trade fair recovery
09
Midscale hotel occupancy in tier-2 cities averaged 70% in 2023, up from 55% in 2022
10
National RevPAR growth for all hotels was 25.6% in 2023, reaching 380 CNY average
11
Luxury hotels in Shenzhen saw 72% occupancy and 1,500 CNY RevPAR in 2023
12
Economy chain occupancy peaked at 82% during summer 2023 in China
13
Sanya's beach resorts achieved 78% occupancy with 1,200 CNY ADR in 2023
14
China's hotel occupancy in Q4 2023 reached 65%, supported by year-end holidays
15
Upscale RevPAR in Hangzhou grew 30% to 700 CNY in 2023 due to Asian Games
16
Average occupancy for international chain hotels in China was 67% in 2023
17
Xi'an hotel RevPAR doubled to 500 CNY in 2023 from cultural tourism boom
Interpretation
Occupancy & RevPAR Interpretation
After a slow exit from zero-COVID, China's hotels in 2023 saw a robust, if uneven, recovery where domestic travel proved itself the most reliable tenant, luxury guests splurged on events, and tier-two cities quietly checked in as the new stars of the show.
06 · Category
Revenue Streams14 stats
01
China's total hotel revenue hit 1.1 trillion CNY in 2023, a 24% YoY increase
02
Room revenue accounted for 68% of total hotel revenues in China in 2023, totaling 748 billion CNY
03
F&B revenue in Chinese hotels grew 32% to 220 billion CNY in 2023, post-COVID rebound
04
Banquet and conference revenues surged 45% YoY to 150 billion CNY in 2023
05
Ancillary revenues like spa and retail contributed 12% or 132 billion CNY to hotel totals in 2023
06
Online booking commissions generated 95 billion CNY for platforms from hotels in 2023
07
Luxury hotel chain revenues in China reached 280 billion CNY in 2023, up 20%
08
Membership program revenues grew 40% to 50 billion CNY in 2023 for major chains
09
Group booking revenues increased 55% to 180 billion CNY amid corporate travel recovery
10
Budget hotels' total revenue climbed to 450 billion CNY in 2023, driven by volume
11
Spa and wellness revenues in resorts hit 60 billion CNY, up 28% in 2023
12
Loyalty redemptions impacted revenues by 30 billion CNY savings for guests in 2023
13
F&B outsourcing revenues for hotels reached 80 billion CNY in 2023
14
E-commerce direct sales added 120 billion CNY to hotel revenues in 2023
Interpretation
Revenue Streams Interpretation
The industry’s recovery is impressively multi-course: guests are checking in for the room but staying for the feast, the meeting, and the massage, while hotels are mastering the art of monetizing everything from a pillow menu to a loyalty point.
Reference
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APA
Marie Larsen. (2026, February 13). China Hospitality Industry Statistics. Gitnux. https://gitnux.org/china-hospitality-industry-statistics
MLA
Marie Larsen. "China Hospitality Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/china-hospitality-industry-statistics.
Chicago
Marie Larsen. 2026. "China Hospitality Industry Statistics." Gitnux. https://gitnux.org/china-hospitality-industry-statistics.
Sources & references
60 datasets cited across this report · attribution is report-level