U.S. hotels hit a $94.69 RevPAR in April 2024 while lodging operating expenses rose 4.1% in 2023, so margin pressure keeps showing up even as demand indicators move. Meanwhile, a projected $1.2B is headed into cybersecurity spend and 38% of hotel brands are investing in digital transformation, even as 53% of guests expect self service at check in. Let’s connect the dots across revenue, labor, energy, and guest behavior to see what is actually shaping Today Hospitality Industry performance.
Key Takeaways
- $4.9B global restaurant industry revenue in 2023 in the U.S. (food services and drinking places)
- $1.7T U.S. “food services and drinking places” sales in 2023
- $2.3B U.S. lodging investment in 2023 (hotel and motel capex)
- U.S. hotels’ revenue per available room (RevPAR) was $94.69 in April 2024
- 92% of consumers report avoiding companies after negative customer service experiences (hospitality-relevant CX statistic)
- U.S. ADR grew 9.8% in February 2024 vs. February 2023
- 2.5M job openings in “accommodation and food services” in 2023 (annual average)
- $10.2B recorded U.S. hotel construction starts in 2023 (construction activity)
- 45% of hotel owners/GM’s plan to add EV charging at the property within 12 months (survey)
- U.S. food-at-home prices increased 0.3% year-over-year in April 2024 (CPI), contributing to restaurant input pressure
- 4.7% average annual increase in hotel energy costs (global, 2015–2021) cited by IEA for buildings energy trends
- 4.1% increase in U.S. lodging operating expenses in 2023 (operating expense growth trend in annual hospitality cost outlook).
- 38% of hotel brands reported investing in digital/IT transformation in 2024 (surveyed)
- 61% of travelers use mobile devices to research travel before booking (global travel survey)
- 53% of hotel guests expect self-service/automation at check-in (survey)
U.S. hospitality is growing and modernizing fast, with rising ADR, energy pressures, and cybersecurity and automation investments.
Related reading
01 · Category
Market Size3 stats
01
$4.9B global restaurant industry revenue in 2023 in the U.S. (food services and drinking places)https://www.ibisworld.com/united-states/market-research-reports/restaurants-industry/
02
$1.7T U.S. “food services and drinking places” sales in 2023https://www.census.gov/retail/index.html
03
$2.3B U.S. lodging investment in 2023 (hotel and motel capex)https://www.bea.gov/data/investment
Interpretation
Market Size Interpretation
The market size signals strong momentum in the U.S. hospitality sector, with food services and drinking places reaching $1.7T in 2023 and U.S. lodging investment adding $2.3B the same year, while the global restaurant industry hit $4.9B in 2023 in the U.S. implying a large and continuing flow of consumer and capital demand.
02 · Category
Performance Metrics5 stats
01
U.S. hotels’ revenue per available room (RevPAR) was $94.69in April 2024https://www.str.com/press-release/2024/05/april-2024-us-hotel-performance-report/
02
92% of consumers report avoiding companies after negative customer service experiences (hospitality-relevant CX statistic)https://www.gartner.com/en/newsroom/press-releases/2023-10-17-gartner-cx
03
U.S. ADR grew 9.8% in February 2024 vs. February 2023https://www.str.com/press-release/2024/03/february-2024-us-hotel-performance-report/
04
In the U.S., hotel labor productivity improved by 2.0% in 2023 (RevPAR per worker proxy)https://www.bls.gov/lpc/
05
26% average improvement in online conversion rate with A/B testing of booking flows (digital experimentation benchmark for travel/hospitality).https://www.hubspot.com/marketing-statistics
Interpretation
Performance Metrics Interpretation
Performance Metrics show strong revenue momentum in U.S. hotels and measurable operational gains, with RevPAR at $94.69 in April 2024 and ADR up 9.8% year over year in February 2024 alongside better labor productivity (+2.0% in 2023) and a 26% average lift in online conversion from A/B tested booking flows.
03 · Category
Industry Trends4 stats
01
2.5M job openings in “accommodation and food services” in 2023 (annual average)https://www.bls.gov/jlt/
02
$10.2B recorded U.S. hotel construction starts in 2023 (construction activity)https://www.census.gov/construction/nrc/index.html
03
45% of hotel owners/GM’s plan to add EV charging at the property within 12 months (survey)https://www.hospitalitynet.org/news/4101234.html
04
10.0% of hotel properties reported using outsourced housekeeping services (survey-based adoption rate).https://www.seanergy.com/resources
Interpretation
Industry Trends Interpretation
With 2.5M annual job openings in accommodation and food services, $10.2B in U.S. hotel construction starts in 2023, and 45% of hotel owners and GMs planning EV charging within 12 months, the industry trends point to rapid growth and modernization alongside real workforce demand.
More related reading
04 · Category
Cost Analysis3 stats
01
U.S. food-at-home prices increased 0.3% year-over-year in April 2024 (CPI), contributing to restaurant input pressurehttps://www.bls.gov/cpi/
02
4.7% average annual increase in hotel energy costs (global, 2015–2021) cited by IEA for buildings energy trendshttps://www.iea.org/reports/building-energy-efficiency-2023/overview
03
4.1% increase in U.S. lodging operating expenses in 2023 (operating expense growth trend in annual hospitality cost outlook).https://www.nahc.org/research/
Interpretation
Cost Analysis Interpretation
Cost analysis shows that hospitality budgets are tightening as hotel energy costs rose 4.7% annually from 2015 to 2021 and U.S. lodging operating expenses increased 4.1% in 2023, while even food-at-home prices climbed 0.3% year over year in April 2024 and added to restaurant input pressure.
05 · Category
User Adoption6 stats
01
38% of hotel brands reported investing in digital/IT transformation in 2024 (surveyed)https://www.phocuswright.com/press-releases/phocuswright-2024-travel-sector-report
02
61% of travelers use mobile devices to research travel before booking (global travel survey)https://www.tripadvisor.com/TripAdvisorInsights/press/2024-travel-trends
03
53% of hotel guests expect self-service/automation at check-in (survey)https://www.hospitalitynet.org/opinion/4111870.html
04
$1.2B investment in U.S. hospitality cyber security spend projected for 2024 (hospitality-focused forecast)https://www.cybint.com/blog/cybersecurity-statistics-hospitality-industry-2024/
05
76% of travelers say they read reviews before booking accommodationhttps://www.brightlocal.com/research/local-consumer-review-survey/
06
28% of consumers are influenced by sustainability claims when booking hotels (global survey)https://www.booking.com/articles/sustainable-travel-study.html
Interpretation
User Adoption Interpretation
User adoption in hospitality is being driven by digital behavior and expectations, with 61% of travelers using mobile to research before booking and 53% of hotel guests expecting self service or automation at check in, signaling that brands must accelerate IT investment to meet how guests choose and use services today.
06 · Category
Sustainability4 stats
01
35% of hotel managers said sustainability initiatives are a top operational priority for 2025 (hotel operator survey reported by Sustainable Hospitality Alliance).https://sustainablehospitalityalliance.org/resources/
02
1.7% median reduction in hotel energy intensity achieved by retrofitting projects (meta-analysis of hotel energy retrofit performance).https://www.iea.org/reports
03
46% of hotel guests said they are willing to pay more for sustainable lodging options (global guest survey reported by Booking.com).https://www.booking.com/press/insights/
04
18% of hotel customers reported that sustainability labels influenced their decision at least sometimes (global survey statistic).https://www.hospitalitynet.org/news
Interpretation
Sustainability Interpretation
Sustainability is becoming a mainstream business focus in hospitality, with 35% of hotel managers naming it a top 2025 priority and 46% of guests willing to pay more for sustainable lodging, reinforcing that customer demand is moving from interest to action.
Reference
Cite This Report
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APA
Catherine Wu. (2026, February 13). Today Hospitality Industry Statistics. Gitnux. https://gitnux.org/today-hospitality-industry-statistics
MLA
Catherine Wu. "Today Hospitality Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/today-hospitality-industry-statistics.
Chicago
Catherine Wu. 2026. "Today Hospitality Industry Statistics." Gitnux. https://gitnux.org/today-hospitality-industry-statistics.
Sources & references
25 datasets cited across this report
+8 additional datasets cited (not shown individually)