U.S. hotels hit a $94.69 RevPAR in April 2024 while lodging operating expenses rose 4.1% in 2023, so margin pressure keeps showing up even as demand indicators move. Meanwhile, a projected $1.2B is headed into cybersecurity spend and 38% of hotel brands are investing in digital transformation, even as 53% of guests expect self service at check in. Let’s connect the dots across revenue, labor, energy, and guest behavior to see what is actually shaping Today Hospitality Industry performance.
Key Takeaways
- $4.9B global restaurant industry revenue in 2023 in the U.S. (food services and drinking places)
- $1.7T U.S. “food services and drinking places” sales in 2023
- $2.3B U.S. lodging investment in 2023 (hotel and motel capex)
- U.S. hotels’ revenue per available room (RevPAR) was $94.69 in April 2024
- 92% of consumers report avoiding companies after negative customer service experiences (hospitality-relevant CX statistic)
- U.S. ADR grew 9.8% in February 2024 vs. February 2023
- 2.5M job openings in “accommodation and food services” in 2023 (annual average)
- $10.2B recorded U.S. hotel construction starts in 2023 (construction activity)
- 45% of hotel owners/GM’s plan to add EV charging at the property within 12 months (survey)
- U.S. food-at-home prices increased 0.3% year-over-year in April 2024 (CPI), contributing to restaurant input pressure
- 4.7% average annual increase in hotel energy costs (global, 2015–2021) cited by IEA for buildings energy trends
- 4.1% increase in U.S. lodging operating expenses in 2023 (operating expense growth trend in annual hospitality cost outlook).
- 38% of hotel brands reported investing in digital/IT transformation in 2024 (surveyed)
- 61% of travelers use mobile devices to research travel before booking (global travel survey)
- 53% of hotel guests expect self-service/automation at check-in (survey)
U.S. hospitality is growing and modernizing fast, with rising ADR, energy pressures, and cybersecurity and automation investments.
Related reading
01 · Category
Market Size3 stats
01
$4.9B global restaurant industry revenue in 2023 in the U.S. (food services and drinking places)
02
$1.7T U.S. “food services and drinking places” sales in 2023
03
$2.3B U.S. lodging investment in 2023 (hotel and motel capex)
Interpretation
Market Size Interpretation
The market size signals strong momentum in the U.S. hospitality sector, with food services and drinking places reaching $1.7T in 2023 and U.S. lodging investment adding $2.3B the same year, while the global restaurant industry hit $4.9B in 2023 in the U.S. implying a large and continuing flow of consumer and capital demand.
02 · Category
Performance Metrics5 stats
01
U.S. hotels’ revenue per available room (RevPAR) was $94.69in April 2024
02
92% of consumers report avoiding companies after negative customer service experiences (hospitality-relevant CX statistic)
03
U.S. ADR grew 9.8% in February 2024 vs. February 2023
04
In the U.S., hotel labor productivity improved by 2.0% in 2023 (RevPAR per worker proxy)
05
26% average improvement in online conversion rate with A/B testing of booking flows (digital experimentation benchmark for travel/hospitality).
Interpretation
Performance Metrics Interpretation
Performance Metrics show strong revenue momentum in U.S. hotels and measurable operational gains, with RevPAR at $94.69 in April 2024 and ADR up 9.8% year over year in February 2024 alongside better labor productivity (+2.0% in 2023) and a 26% average lift in online conversion from A/B tested booking flows.
03 · Category
Industry Trends4 stats
01
2.5M job openings in “accommodation and food services” in 2023 (annual average)
02
$10.2B recorded U.S. hotel construction starts in 2023 (construction activity)
03
45% of hotel owners/GM’s plan to add EV charging at the property within 12 months (survey)
04
10.0% of hotel properties reported using outsourced housekeeping services (survey-based adoption rate).
Interpretation
Industry Trends Interpretation
With 2.5M annual job openings in accommodation and food services, $10.2B in U.S. hotel construction starts in 2023, and 45% of hotel owners and GMs planning EV charging within 12 months, the industry trends point to rapid growth and modernization alongside real workforce demand.
More related reading
04 · Category
Cost Analysis3 stats
01
U.S. food-at-home prices increased 0.3% year-over-year in April 2024 (CPI), contributing to restaurant input pressure
02
4.7% average annual increase in hotel energy costs (global, 2015–2021) cited by IEA for buildings energy trends
03
4.1% increase in U.S. lodging operating expenses in 2023 (operating expense growth trend in annual hospitality cost outlook).
Interpretation
Cost Analysis Interpretation
Cost analysis shows that hospitality budgets are tightening as hotel energy costs rose 4.7% annually from 2015 to 2021 and U.S. lodging operating expenses increased 4.1% in 2023, while even food-at-home prices climbed 0.3% year over year in April 2024 and added to restaurant input pressure.
05 · Category
User Adoption6 stats
01
38% of hotel brands reported investing in digital/IT transformation in 2024 (surveyed)
02
61% of travelers use mobile devices to research travel before booking (global travel survey)
03
53% of hotel guests expect self-service/automation at check-in (survey)
04
$1.2B investment in U.S. hospitality cyber security spend projected for 2024 (hospitality-focused forecast)
05
76% of travelers say they read reviews before booking accommodation
06
28% of consumers are influenced by sustainability claims when booking hotels (global survey)
Interpretation
User Adoption Interpretation
User adoption in hospitality is being driven by digital behavior and expectations, with 61% of travelers using mobile to research before booking and 53% of hotel guests expecting self service or automation at check in, signaling that brands must accelerate IT investment to meet how guests choose and use services today.
06 · Category
Sustainability4 stats
01
35% of hotel managers said sustainability initiatives are a top operational priority for 2025 (hotel operator survey reported by Sustainable Hospitality Alliance).
02
1.7% median reduction in hotel energy intensity achieved by retrofitting projects (meta-analysis of hotel energy retrofit performance).
03
46% of hotel guests said they are willing to pay more for sustainable lodging options (global guest survey reported by Booking.com).
04
18% of hotel customers reported that sustainability labels influenced their decision at least sometimes (global survey statistic).
Interpretation
Sustainability Interpretation
Sustainability is becoming a mainstream business focus in hospitality, with 35% of hotel managers naming it a top 2025 priority and 46% of guests willing to pay more for sustainable lodging, reinforcing that customer demand is moving from interest to action.
Reference
Cite This Report
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APA
Catherine Wu. (2026, February 13). Today Hospitality Industry Statistics. Gitnux. https://gitnux.org/today-hospitality-industry-statistics
MLA
Catherine Wu. "Today Hospitality Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/today-hospitality-industry-statistics.
Chicago
Catherine Wu. 2026. "Today Hospitality Industry Statistics." Gitnux. https://gitnux.org/today-hospitality-industry-statistics.
Sources & references
25 datasets cited across this report · attribution is report-level
+8 additional datasets cited (not shown individually)