GITNUXREPORT 2025

Broadcasting Industry Statistics

Broadcast industry shifts rapidly toward digital, streaming overtakes traditional broadcasting.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

In 2023, approximately 35% of advertising revenue for TV broadcasters in the US came from digital ad sales

Statistic 2

Social media accounts for roughly 30% of the total digital advertising spend, impacting broadcasting marketing strategies

Statistic 3

In 2022, the advertising expenditure on OTT platforms was estimated at $60 billion worldwide

Statistic 4

The average cost per hour for a national TV commercial in the US is around $115,000, varying by time and program

Statistic 5

The global digital news industry generated over $90 billion in revenue in 2022, influenced by growth in online advertising

Statistic 6

The global advertising revenue from connected TV (CTV) is projected to reach $60 billion by 2024, increasing year over year

Statistic 7

The global digital advertising expenditure on video content is expected to reach $250 billion in 2024, accounting for over 70% of total digital ad spending

Statistic 8

Over 80% of households worldwide have access to traditional television services

Statistic 9

The average daily time spent watching television by adults in the US is about 3.5 hours

Statistic 10

The number of mobile radio listeners has increased by 20% since 2019

Statistic 11

The average age of a U.S. TV viewer is around 50 years old, indicating an aging audience

Statistic 12

Over 60% of young adults prefer streaming over traditional cable TV

Statistic 13

Over 50% of consumers listen to podcasts regularly

Statistic 14

The average podcast listener consumes about 7 podcasts per week

Statistic 15

65% of viewers prefer live TV events over recorded content, indicating the importance of live broadcasting

Statistic 16

The global E-sports viewership reached over 474 million in 2022, many of whom consume content via streaming services

Statistic 17

The average age of a radio listener in the US is approximately 52 years, indicating an older demographic

Statistic 18

58% of consumers access content mainly through smartphones, affecting broadcast content formatting

Statistic 19

The number of netizens with access to the internet surpassed 4.9 billion in 2023, impacting digital broadcasting reach

Statistic 20

The average daily social media video consumption per user is around 94 minutes, influencing broadcast content strategies

Statistic 21

More than 75% of young viewers prefer content on digital platforms rather than traditional TV, indicating a shift in audience preferences

Statistic 22

The average viewership of major sporting events broadcasted live (e.g., Olympics, World Cup) exceeds 1 billion viewers globally per event

Statistic 23

The average time spent consuming online video content on mobile devices is over 50 minutes daily, influencing digital broadcast strategies

Statistic 24

The average household now subscribes to at least four streaming services, reflecting consumer diversification

Statistic 25

The television penetration rate in developing countries is growing at a rate of 2.5% annually, expanding broadcast audiences in emerging markets

Statistic 26

The global broadcast industry was valued at approximately $200 billion in 2021

Statistic 27

The global radio broadcasting industry revenue was approximately $37 billion in 2022

Statistic 28

In the United States, there are about 15,000 radio stations broadcasting across different formats

Statistic 29

Netflix has over 230 million subscribers worldwide as of 2023

Statistic 30

The global podcast industry revenue is projected to surpass $1 billion in 2023

Statistic 31

The global AV (Audio-Visual) equipment market is expected to reach $320 billion by 2025

Statistic 32

The average revenue per user (ARPU) for streaming media services was approximately $11 in 2023

Statistic 33

Podcasts with either news or politics content have seen a 25% growth in listenership in 2023

Statistic 34

Broadcast traffic volumes increased by 30% during the COVID-19 pandemic due to higher demand for home entertainment

Statistic 35

The average growth rate of the global broadcasting industry is estimated at around 4% annually from 2020 to 2025

Statistic 36

The global media and entertainment industry is expected to reach $2.7 trillion by 2026, reflecting continued growth and investment

Statistic 37

The number of YouTube channels with over 1 million subscribers exceeds 600,000 as of 2023

Statistic 38

The number of original scripted TV series produced worldwide increased by 15% from 2019 to 2022

Statistic 39

The total number of OTT streaming services worldwide reached over 300 in 2023, showing the diversification of available content

Statistic 40

Content Piracy caused revenue losses of approximately $29 billion worldwide annually as of 2022, impacting the broadcasting industry

Statistic 41

The average cost for content acquisition rights for sports broadcasting can range from tens of millions to over a billion dollars for major events

Statistic 42

The number of digital TV households worldwide is projected to reach 1.1 billion by 2025

Statistic 43

70% of broadcasters increased their investment in streaming platforms during 2020-2022

Statistic 44

The adoption rate of 4K broadcasting increased by over 40% in 2022

Statistic 45

Over 90% of broadcasters globally are utilizing some form of cloud technology for content distribution

Statistic 46

Nearly 45% of broadcasters in developing markets are transitioning to digital platforms, aiming for expanded reach

Statistic 47

The penetration rate of high-definition (HD) broadcasting is over 85% globally as of 2023, reflecting technology adoption

Statistic 48

The adoption of AI in broadcasting operations increased by 50% between 2020 and 2023, improving content recommendation and automation

Statistic 49

The worldwide smart TV market share was approximately 65% in 2023, indicating rapid digitalization of broadcasting devices

Statistic 50

Over 60% of traditional broadcasters plan to increase their digital content production in the next two years, aiming for greater digital presence

Statistic 51

The digital transition in broadcasting has saved broadcasters an estimated $15 billion annually in operational costs since 2020

Statistic 52

In 2023, around 45% of the world's population had access to high-speed internet, essential for quality digital broadcasting

Statistic 53

The number of patents related to streaming technology filed globally increased by 20% between 2020 and 2023, reflecting technological innovation within the broadcasting industry

Statistic 54

52% of broadcasters worldwide have adopted 5G technology to improve content delivery and quality, especially in remote areas

Statistic 55

The number of smart speakers used for controlling media content grew by 35% in 2023, increasingly integrating broadcasting with voice-enabled devices

Statistic 56

The number of connected TV (CTV) devices worldwide surpassed 1.2 billion in 2023, fueling streaming growth

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Key Highlights

The global broadcast industry was valued at approximately $200 billion in 2021
Over 80% of households worldwide have access to traditional television services
The number of digital TV households worldwide is projected to reach 1.1 billion by 2025
The average daily time spent watching television by adults in the US is about 3.5 hours
70% of broadcasters increased their investment in streaming platforms during 2020-2022
The global radio broadcasting industry revenue was approximately $37 billion in 2022
In the United States, there are about 15,000 radio stations broadcasting across different formats
The number of mobile radio listeners has increased by 20% since 2019
In 2023, approximately 35% of advertising revenue for TV broadcasters in the US came from digital ad sales
The average age of a U.S. TV viewer is around 50 years old, indicating an aging audience
Over 60% of young adults prefer streaming over traditional cable TV
The number of YouTube channels with over 1 million subscribers exceeds 600,000 as of 2023
Netflix has over 230 million subscribers worldwide as of 2023

The broadcasting industry is experiencing a seismic shift, with global valuations surpassing $200 billion, over a billion households worldwide embracing digital and streaming platforms, and technological advancements like 5G, 4K, and AI revolutionizing how content reaches audiences across traditional and digital landscapes.

Advertising Revenue and Marketing Trends

In 2023, approximately 35% of advertising revenue for TV broadcasters in the US came from digital ad sales
Social media accounts for roughly 30% of the total digital advertising spend, impacting broadcasting marketing strategies
In 2022, the advertising expenditure on OTT platforms was estimated at $60 billion worldwide
The average cost per hour for a national TV commercial in the US is around $115,000, varying by time and program
The global digital news industry generated over $90 billion in revenue in 2022, influenced by growth in online advertising
The global advertising revenue from connected TV (CTV) is projected to reach $60 billion by 2024, increasing year over year
The global digital advertising expenditure on video content is expected to reach $250 billion in 2024, accounting for over 70% of total digital ad spending

Advertising Revenue and Marketing Trends Interpretation

As digital dominance continues to reshape the broadcasting landscape—with social media, OTT, and connected TV soaring in ad revenue—TV broadcasters must adapt their strategies to stay relevant in a $250 billion video advertising tidal wave, where a $115,000 per hour pitch is no longer a guaranteed golden ticket.

Audience Demographics and Consumption Patterns

Over 80% of households worldwide have access to traditional television services
The average daily time spent watching television by adults in the US is about 3.5 hours
The number of mobile radio listeners has increased by 20% since 2019
The average age of a U.S. TV viewer is around 50 years old, indicating an aging audience
Over 60% of young adults prefer streaming over traditional cable TV
Over 50% of consumers listen to podcasts regularly
The average podcast listener consumes about 7 podcasts per week
65% of viewers prefer live TV events over recorded content, indicating the importance of live broadcasting
The global E-sports viewership reached over 474 million in 2022, many of whom consume content via streaming services
The average age of a radio listener in the US is approximately 52 years, indicating an older demographic
58% of consumers access content mainly through smartphones, affecting broadcast content formatting
The number of netizens with access to the internet surpassed 4.9 billion in 2023, impacting digital broadcasting reach
The average daily social media video consumption per user is around 94 minutes, influencing broadcast content strategies
More than 75% of young viewers prefer content on digital platforms rather than traditional TV, indicating a shift in audience preferences
The average viewership of major sporting events broadcasted live (e.g., Olympics, World Cup) exceeds 1 billion viewers globally per event
The average time spent consuming online video content on mobile devices is over 50 minutes daily, influencing digital broadcast strategies
The average household now subscribes to at least four streaming services, reflecting consumer diversification
The television penetration rate in developing countries is growing at a rate of 2.5% annually, expanding broadcast audiences in emerging markets

Audience Demographics and Consumption Patterns Interpretation

Despite over 80% of households worldwide enjoying traditional TV and massive global audiences for live sports and major events, the industry is clearly shifting gears as younger viewers and over half of consumers now prefer streaming, podcasts, and social media videos on their smartphones—proving that in today's broadcasting landscape, staying relevant means always moving to the next screen.

Broadcast Industry Revenue and Market Growth

The global broadcast industry was valued at approximately $200 billion in 2021
The global radio broadcasting industry revenue was approximately $37 billion in 2022
In the United States, there are about 15,000 radio stations broadcasting across different formats
Netflix has over 230 million subscribers worldwide as of 2023
The global podcast industry revenue is projected to surpass $1 billion in 2023
The global AV (Audio-Visual) equipment market is expected to reach $320 billion by 2025
The average revenue per user (ARPU) for streaming media services was approximately $11 in 2023
Podcasts with either news or politics content have seen a 25% growth in listenership in 2023
Broadcast traffic volumes increased by 30% during the COVID-19 pandemic due to higher demand for home entertainment
The average growth rate of the global broadcasting industry is estimated at around 4% annually from 2020 to 2025
The global media and entertainment industry is expected to reach $2.7 trillion by 2026, reflecting continued growth and investment

Broadcast Industry Revenue and Market Growth Interpretation

As the broadcast industry, now a $200 billion giant with streaming and podcasts fueling a 4% annual growth toward a projected $2.7 trillion by 2026, proves that in the game of captivating audiences, size and diversity are the ultimate ratings boosters—whether via 15,000 U.S. radio stations or the staggering 230 million Netflix subscribers worldwide.

Content Production, Distribution, and Piracy

The number of YouTube channels with over 1 million subscribers exceeds 600,000 as of 2023
The number of original scripted TV series produced worldwide increased by 15% from 2019 to 2022
The total number of OTT streaming services worldwide reached over 300 in 2023, showing the diversification of available content
Content Piracy caused revenue losses of approximately $29 billion worldwide annually as of 2022, impacting the broadcasting industry
The average cost for content acquisition rights for sports broadcasting can range from tens of millions to over a billion dollars for major events

Content Production, Distribution, and Piracy Interpretation

As the streaming universe burgeons with over 600,000 million-subscriber YouTube channels and 300 OTT platforms offering diverse content, the broadcasting industry navigates booming content creation, soaring rights costs, and a $29 billion piracy punch, all highlighting a rapidly evolving yet financially perilous media landscape.

Digital Transformation and Technology Adoption

The number of digital TV households worldwide is projected to reach 1.1 billion by 2025
70% of broadcasters increased their investment in streaming platforms during 2020-2022
The adoption rate of 4K broadcasting increased by over 40% in 2022
Over 90% of broadcasters globally are utilizing some form of cloud technology for content distribution
Nearly 45% of broadcasters in developing markets are transitioning to digital platforms, aiming for expanded reach
The penetration rate of high-definition (HD) broadcasting is over 85% globally as of 2023, reflecting technology adoption
The adoption of AI in broadcasting operations increased by 50% between 2020 and 2023, improving content recommendation and automation
The worldwide smart TV market share was approximately 65% in 2023, indicating rapid digitalization of broadcasting devices
Over 60% of traditional broadcasters plan to increase their digital content production in the next two years, aiming for greater digital presence
The digital transition in broadcasting has saved broadcasters an estimated $15 billion annually in operational costs since 2020
In 2023, around 45% of the world's population had access to high-speed internet, essential for quality digital broadcasting
The number of patents related to streaming technology filed globally increased by 20% between 2020 and 2023, reflecting technological innovation within the broadcasting industry
52% of broadcasters worldwide have adopted 5G technology to improve content delivery and quality, especially in remote areas
The number of smart speakers used for controlling media content grew by 35% in 2023, increasingly integrating broadcasting with voice-enabled devices

Digital Transformation and Technology Adoption Interpretation

As the broadcasting world rapidly digitizes, with over 1.1 billion digital TV households projected by 2025 and 70% of broadcasters amplifying their streaming investments, it's clear that cutting-edge tech like 4K, AI, and 5G are no longer optional accessories but essential players in a billion-dollar, cost-saving, globally connected media revolution.

Market Growth

The number of connected TV (CTV) devices worldwide surpassed 1.2 billion in 2023, fueling streaming growth

Market Growth Interpretation

With over 1.2 billion connected TV devices globally in 2023, the broadcasting industry has transitioned from a broadcast model to a streaming universe where silos are replaced by screens—and everyone’s watching.