Gitnux/Report 2026

Broadcasting Industry Statistics

With 2025 figures showing how quickly audience habits are reshaping broadcast output, this page tracks the most telling shifts in the industry’s numbers. You will see where growth is holding steady and where it is slipping, using the latest statistics that make the pattern impossible to ignore.
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13Sections
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November 11, 2026Updated
Broadcasting Industry Statistics
Marie LarsenWritten by Marie Larsen·Edited by Claire Beaumont·Fact-checked by Nikolas Papadopoulos
Published ·Updated
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The broadcasting industry at a glance

Broadcasting is shifting from linear television and radio toward hybrid audiovisual platforms: Europe’s audiovisual market reached about €142 billion in 2024, while streaming remains the main growth engine.

€142B[61]
European audiovisual market, 2024
4.59%[62]
Global audiovisual CAGR, 2019–2024
52,680[63]
U.S. radio broadcasting jobs, 2024
71%[64]
TV share of European services, 2025
Market size
The European audiovisual market was worth approximately €142 billion in 2024, including broadcasting, video-on-demand, cinema and related services. The European Union accounted for an estimated €119 billion, or about 22% of the global audiovisual market.[61][62]
Forecast & CAGR
The global audiovisual market grew at a 4.59% compound annual rate from 2019 to 2024. European Commission projections indicate slower future growth of about 3% annually in real terms, reflecting market maturity and the transition from linear broadcasting to digital distribution.[62]
Market share & regions
The United States represented approximately 49% of the global audiovisual market in 2024, followed by the European Union at about 22% and China at 12%. Germany was identified as Europe’s largest national audiovisual market.[62][61]
Segmentation
European audiovisual revenues in 2024 were divided mainly among consumer spending, advertising and public funding: consumer spending contributed about €72 billion, advertising €38 billion and public-service funding €32 billion. In service counts, television channels remained the largest category, although video-on-demand services grew faster.[61][64]
Key players & concentration
Large U.S. groups have substantial influence in Europe, where international media companies maintain significant portfolios across television, streaming and production. The European Audiovisual Observatory’s 2024 player review tracks the leading groups by revenue and ownership, indicating continued concentration around multinational media companies.[65]
Pricing
Advertising accounted for approximately €38 billion, or 27% of European audiovisual revenues, in 2024, while consumer spending represented about 51% and public funding 22%. Subscription video-on-demand was the main growing consumer-paid segment, whereas pay television showed limited growth.[61]
Trends, drivers & challenges
Growth is being driven by subscription video-on-demand, advertising-supported streaming, connected-TV distribution and live sports. Traditional television advertising was broadly stagnant, growing only 0.3% annually in nominal terms from 2015 to 2024, while broadcasters face rising sports-rights costs and competition from online platforms.[61][2]
Consumer behavior & competition
European consumers increasingly use on-demand services: the number of video-on-demand services in wider Europe rose 15% between December 2024 and December 2025, compared with 1% growth in television channels. Television channels nevertheless represented 71% of available audiovisual services in 2025, down from 74% in 2024.[64]
M&A
Consolidation remained active in 2025 and 2026. Nexstar announced a proposed $6.2 billion acquisition of Tegna in August 2025, while Sky’s proposed £1.6 billion takeover of ITV’s media and entertainment arm was referred for regulatory scrutiny in November 2026.[20]
Regulation
Broadcasting remains subject to spectrum, ownership, competition and public-service rules. In Europe, the sub-700 MHz band is treated as a long-term cultural band supporting universal access, local production and media diversity; in the United States, the FCC regulates broadcast-station ownership and network-affiliate relationships.[62][66]
Latest news
The latest major development identified was the United Kingdom’s November 4, 2026 request for regulators to scrutinize Sky’s proposed £1.6 billion acquisition of ITV’s media and entertainment arm. The government also indicated that it would introduce new streaming legislation amid concerns about market concentration and public-service broadcasting.[20]

02 Ranking

Top 10 Companies in the Broadcasting Industry

The leading companies in the broadcasting industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

The Walt Disney Company leads Gitnux's 2026 broadcasting ranking with an Overall score of 9.6, with revenue growth 3.4% and operating margin 18.7%. Fox is the runner-up at 9.0, with revenue growth 5.1% and operating margin 19.4%.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in television networks

    The Walt Disney Company

    US

    Ranked #1 · 9.6 · Television networks

    Why we picked it: It runs ABC and ESPN and global television networks, with 3.4% revenue growth and 18.7% operating margin.

    See in ranking ↓Visit disney.com ↗

  2. Leader in international broadcasting

    BBC

    GB

    Ranked #4 · 8.7 · International broadcasting

    Why we picked it: It operates major public television, radio and international services, with 9.5% revenue growth and -2.2% operating margin.

    See in ranking ↓Visit bbc.com ↗

  3. Leader in radio broadcasting

    NHK

    JP

    Ranked #5 · 8.6 · Radio broadcasting

    Why we picked it: It provides Japan’s national public television and radio broadcasting services.

    See in ranking ↓Visit nhk.or.jp ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the broadcasting industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

The Walt Disney Company

Television networks · US

9.6
2

Fox

Television networks · US

9.0
3

Grupo Globo

Television networks · BR

8.7
4

BBC

International broadcasting · GB

8.7
5

NHK

Radio broadcasting · JP

8.6
6

RTL Group

European television, radio and content production · LU

8.6
7

TelevisaUnivision

Spanish-language television broadcasting · US

8.5
8

iHeartMedia

Radio broadcasting and audio networks · US

8.3
9

ITV

UK commercial television and content production · GB

8.1
10

Sinclair

Local television stations and sports broadcasting · US

8.0

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Marie Larsen. (2026, February 13). Top 10 companies in the broadcasting industry. In Broadcasting Industry Statistics. Gitnux. https://gitnux.org/broadcasting-industry-statistics/#top-companies

report visual · Projection

Commercial public service broadcaster channel revenue (United Kingdom)

Commercial public service broadcaster channel revenue fell from 2.3 GBP billion in 2018 to 1.9 GBP billion in 2023.

2.3 GBP billion
Start
-2.92%
CAGR · 5y
1.9 GBP billion
Projected
20182023
source-verifiedofcom.org.uk2023

04 Statistics

Technology & Innovation

AI adoption is widespread and moving into day-to-day workflows, including live production benefits like automated translation and closed captioning (38%).

AI in the broadcasting industry

  • 73% of broadcasters, indies and post-production companies surveyed in the United Kingdom were already using AI in 2024.[1]
  • 25% of broadcasters were using AI in 2025, based on a global survey of nearly 900 broadcast and media professionals.[2]
  • 40% of broadcasters planned to use AI in their workflows in the 2024 Broadcast Transformation Report.[3]
  • 44% of broadcast professionals said their organizations were implementing AI or machine-learning tools in everyday workflows in early 2025.[4]
  • 32.6% of U.S. local television news directors said their stations were doing something with AI in the 2024 survey.[5]
  • 9% of broadcasters were already using AI in their workflows in the 2024 Broadcast Transformation Report.[3]

Automation in the broadcasting industry

  • 24% of broadcasters identified improved monitoring and quality control as a leading expected benefit of AI in live production in 2024.[3]
  • 38% of broadcasters identified automated translation and closed captioning as a leading expected benefit of AI in live production in 2024.[3]
  • 34% of broadcasters identified object recognition for video indexing as a leading expected benefit of AI in live production in 2024.[3]
  • 18% of broadcasters identified support for additional end-user features as a leading expected benefit of AI in live production in 2024.[3]
  • 33% of broadcasters identified content creation as a leading expected benefit of AI in live production in 2024.[3]
  • 19% of broadcasters identified better data-driven decision-making as a leading expected benefit of AI in live production in 2024.[3]

Digital Transformation in the media and publishing sector (sector benchmark)

  • 76% of publisher respondents planned to encourage staff to behave more like creators in 2026, reflecting a shift toward creator-oriented digital publishing globally.[6]
  • 94% of media companies reported gains from digital-transformation efforts in 2025, the highest result among industries surveyed globally.[7]
  • 62% of media respondents said companies are not investing enough in future business models in 2026, indicating a significant transformation funding gap globally.[6]
  • 44% of surveyed news publishers said their newsroom AI initiatives were showing promising results in 2026, while 42% described results as limited globally.[6]

Technology Adoption in the media and publishing sector (sector benchmark)

  • 22% of publishers reported not using AI for content creation and distribution in 2025, based on a survey of U.S. and UK publishers.[8]
  • 69% of digital-publishing stakeholders expected journalists to have a voice on social media in 2026, according to a survey of 163 publishing-sector participants.[9]
  • 76% of publishers were piloting or experimenting with AI on business-side functions in 2025, while 18% were actively deploying AI across multiple functions.[10]
  • 30% of publishers reported using AI for content optimization and personalization in 2025, based on a survey of 50 U.S. and UK publishers.[8]

Cloud Computing in the media and publishing sector (sector benchmark)

  • 55% of media respondents identified complexity as their biggest multicloud challenge, including integration, scaling and maintenance issues, in 2023.[11]
  • 43% of media respondents cited insufficient internal skills for edge computing or specific cloud environments as a major multicloud challenge in 2023.[11]
  • 39% of media respondents identified cloud-sprawl costs, data-egress charges and unpredictable pricing as a major multicloud pain point in 2023.[11]
  • 35.4% of media and entertainment respondents identified migration to a multicloud environment as a technology trend driving observability requirements in 2025.[12]
  • 98% of media respondents expected a majority of their workloads to be cloud-native within 12 months, according to a global media and entertainment survey conducted in 2023.[11]

Big Data in the media and publishing sector (sector benchmark)

  • 56% of surveyed publishers said unifying data across platforms was a growing challenge in 2025, based on responses from 50 U.S. and UK publishers.[8]
  • 27.8% of media and entertainment respondents identified integrating business applications into workflows as a technology trend driving observability requirements in 2025.[12]
  • 39% of publishing-sector stakeholders identified data and analytics capabilities as an investment priority for the year ahead in 2025.[13]
  • 35.4% of media and entertainment respondents identified AI adoption as a technology trend driving observability requirements in 2025, reflecting growing use of data-intensive systems.[12]

IoT in the media and publishing sector (sector benchmark)

  • 32.9% of media and entertainment respondents identified IoT adoption as a technology trend driving observability requirements in 2025.[12]

05 Statistics

Data & Analytics

Data integration and quality issues constrain AI utility, with 75% of publishers reporting incomplete, inconsistent or outdated data affecting AI tools.

Business intelligence in the broadcasting industry

  • 5% of UK viewing among people aged four and over went to BBC iPlayer in 2024, up from 4% in 2023.[14]
  • 9% of UK viewing among people aged four and over went to Netflix in 2024, matching its 2023 share.[14]
  • 16% of UK viewing among people aged four and over went to BBC services in 2024, including linear channels and BBC iPlayer.[14]
  • 4% of UK viewing among people aged four and over went to Disney+ in 2024, up from 3% in 2022.[14]
  • 11% of UK viewing among people aged four and over went to ITV and its portfolio channels in 2024.[14]
  • 52% of UK viewing among people aged four and over went to broadcast live or recorded playback in 2024, down from 56% in 2023.[14]

Data analytics in the broadcasting industry

  • £1.33 billion was the value of UK video-on-demand advertising revenue in 2024, following 26% annual growth tracked by Ofcom.[14]
  • 13% year-on-year growth was reported for Warner Bros. Discovery’s streaming subscriber base in 2025, reaching 131.6 million subscribers.[15]
  • 50% of respondents in Ofcom’s BBC performance research had watched BBC iPlayer in the previous three months in the 2023–2024 measurement period.[14]
  • 2 hours and 23 minutes was the average daily broadcast-TV viewing time for UK individuals in 2024, 4% lower than in 2023.[14]
  • 20% growth in advertising revenue was reported by Warner Bros. Discovery in 2025, primarily attributed to increased ad-lite subscribers.[15]
  • 61% of respondents in Ofcom’s BBC performance research had watched Netflix in the previous three months in the 2023–2024 measurement period.[14]

Data Quality in the media and publishing sector (sector benchmark)

  • 64% of publishers surveyed globally in March 2026 identified difficulty integrating data sources into AI tools as their greatest data challenge.[10]
  • 52% of publishers surveyed in 2023 reported low data quality as a challenge when segmenting customer data.[10]
  • 63% of publishers surveyed in 2023 reported low data quality as a challenge when collecting customer data.[10]
  • 75% of publishers surveyed globally in March 2026 said incomplete, inconsistent or outdated data affected the quality or usefulness of their AI tools.[10]

Data Governance in the media and publishing sector (sector benchmark)

  • 46% of European media organisations surveyed in 2025 had a dedicated data team, while 34% had no dedicated data team.[16]
  • 72% of European media organisations surveyed in 2025 considered data very important to their daily operations.[16]
  • 28% of European media organisations surveyed in 2025 reported having a partially implemented data strategy.[16]
  • 28% of European media organisations surveyed in 2025 reported having a fully implemented data strategy.[16]
  • 92% of European media stakeholders surveyed in 2025 required robust data and privacy protection before joining a shared media data space.[16]
  • 37% of European media organisations surveyed in 2025 reported having no data strategy.[16]

KPIs in the broadcasting industry

  • 39% of U.S. subscription-TV subscribers were very satisfied with their television package in the first quarter of 2026, up from 34% in 2025.[17]
  • 72 points was the 2026 U.S. subscription-TV customer-satisfaction score on the American Customer Satisfaction Index’s 0–100 scale.[17]
  • $10.79 was Warner Bros. Discovery’s domestic average revenue per streaming user in 2025, down 9% ex-FX from $11.89 in 2024.[15]
  • 15.1 million viewers was the combined average audience for BBC and ITV coverage of the UEFA Euro 2024 final in the UK.[14]
  • $6.92 was Warner Bros. Discovery’s global average revenue per streaming user in 2025, down 11% ex-FX from $7.76 in 2024.[15]
  • $3.80 was Warner Bros. Discovery’s international average revenue per streaming user in 2025, down 1% ex-FX from $3.85 in 2024.[15]

06 Statistics

Strategy & Growth

Digital revenue share and retention metrics frame growth priorities, including Channel 4 digital advertising reaching £306 million in 2024.

Growth in the broadcasting industry

  • 14.5% was the increase in Canadian online-undertaking revenue in 2024.[18]
  • 30% was the share of Channel 4’s total revenue generated by digital advertising in 2024.[19]
  • 34.2% was the increase in Canadian online audio-service revenue in 2024.[18]
  • 13.6% was the compound annual growth rate of Canadian online-undertaking revenue from 2021 to 2024.[18]
  • 9.6% was the increase in Canadian online audiovisual-service revenue in 2024.[18]
  • 9% was Channel 4’s digital advertising-revenue growth in 2024, reaching £306 million.[19]

Differentiation in the broadcasting industry

  • 91.7% of Canadian commercial conventional-television revenue came from advertising in 2024.[18]
  • 66.8% of Canadian commercial-radio revenue came from local advertising in 2024.[18]
  • 65.6% of Canadian discretionary television-service revenue came from subscriptions in 2024.[18]
  • 71.2% of Canadian conventional-television advertising revenue came from national advertising in 2024.[18]
  • 65% of UK 16–34-year-olds’ in-home video viewing was non-broadcaster content in 2024.[14]

Mergers and acquisitions in the broadcasting industry

  • $9.8 billion in debt was assumed in DirecTV’s 2024 agreement to acquire Dish TV and Sling TV from EchoStar.[20]
  • $40 million was the agreed sale price for Scripps station WFTX to Sun Broadcasting in 2024.[2]
  • $31 million was the combined purchase price for Gray Television’s 2022 acquisition of Atlanta station WKTB-TV and related digital-media assets.[21]
  • 28,206,152 MediaCo Class A shares were included in consideration for MediaCo’s 2024 acquisition of Estrella Media content and digital operations.[2]
  • $2.1 billion was the reported value of DAZN’s agreement to acquire News Corp’s Foxtel in 2024.[22]

Strategic partnerships in the broadcasting industry

  • 2036 is the year through which the IOC and Comcast NBCUniversal extended their Olympic media-rights partnership.[23]
  • September 8–11, 2024 was the period surrounding the announcement of LALIGA’s broadcasting agreement with China Media Group.[24]
  • 40% more streaming minutes were generated by NBCUniversal’s Paris 2024 coverage than by all prior Olympic Summer and Winter Games combined.[23]
  • 23.5 billion minutes were streamed on NBCUniversal’s Peacock and other platforms during its Paris 2024 Olympic coverage.[23]

07 Statistics

People & Workforce

Work models diversify alongside retention and inclusion targets, while remote listings remain high in 2024 across entertainment and media (369,000).

Hiring in the broadcasting industry

  • 14% of broadcaster joiners in the United Kingdom identified as disabled in 2024, compared with 11% of employees.[14]
  • 55% of women made up broadcaster joiners in the United Kingdom in the 2024 workforce survey, compared with 50% of employees.[14]
  • 39% of U.S. television episodes were directed by people of color during the 2023–2024 season.[25]
  • 37% of U.S. television episodes were directed by women during the 2023–2024 season.[25]
  • 26% of broadcaster joiners in the United Kingdom were from minority ethnic groups in 2024, compared with 18% of employees.[14]

Employee retention in the broadcasting industry

  • 23% of broadcaster leavers in the United Kingdom were from minority ethnic groups in 2024, compared with 18% of employees.[14]
  • 46% of larger United Kingdom broadcasters set targets relating to employee retention or progression in 2024.[14]
  • 11% of broadcaster leavers in the United Kingdom identified as disabled in 2024, compared with 11% of employees.[14]
  • 43% of women made up senior management in United Kingdom broadcasting in 2023–2024, up from 42% the previous year.[14]
  • 52% of broadcaster leavers in the United Kingdom were women in 2024, compared with 50% of employees.[14]

Remote Work in the media and publishing sector (sector benchmark)

  • Across independent UK publishers, 42% of staff worked fully from home in 2025.[26]
  • Across entertainment and media job postings, 369,000 new remote-job listings were recorded globally in 2024.[27]
  • In the U.S. entertainment and media sector, 37.4% of new job postings were remote in 2024.[27]
  • Across independent UK publishers, 84% of staff worked partly or fully from home in 2025.[26]

Hybrid Work in the media and publishing sector (sector benchmark)

  • Across independent UK publishers, 58% of organizations required full-time staff to work a minimum number of days in the office in 2025.[26]
  • 42% of staff at UK independent publishers had hybrid working arrangements in 2025, while 42% worked fully from home and 16% worked fully in an office.[26]
  • 42% of journalists surveyed globally worked in hybrid arrangements in 2024, compared with 24% working in-office and 34% fully remote.[28]
  • Across independent UK publishers, 42% of staff had hybrid working arrangements in 2025.[26]
  • 38% of full-time Australian journalists worked in a hybrid combination of home and office, studio or newsroom in 2022, up from 8% before the pandemic.[29]

Upskilling in the broadcasting industry

  • 57% of larger United Kingdom broadcasters had arrangements addressing underrepresentation in succession planning and internal recruitment in 2024.[14]
  • 87% of larger United Kingdom broadcasters said employees from underrepresented groups had equal access to learning and development opportunities in 2024.[14]
  • 70% of larger United Kingdom broadcasters said they had successfully achieved equal learning and development access for underrepresented groups in 2024.[14]
  • 13% of larger United Kingdom broadcasters reported successful and achieving succession-planning arrangements for underrepresented groups in 2024.[14]
  • 73% of larger United Kingdom broadcasters reported specific career-development initiatives for underrepresented groups in 2024.[14]

Employee Engagement in the media and publishing sector (sector benchmark)

  • Across communications and public-relations professionals, 89% reported being engaged at work in a 2024 survey.[30]
  • Creative and media employees rated work-life balance 7.29 out of 10 in CultureMonkey’s Q3 2026 benchmark.[31]
  • Creative and media employees rated meaningful work 8.76 out of 10 in CultureMonkey’s Q3 2026 benchmark.[31]
  • Creative and media employees rated autonomy 8.62 out of 10 in CultureMonkey’s Q3 2026 benchmark.[31]
  • Creative and media employees recorded an average eNPS of +22 in CultureMonkey’s Q3 2026 benchmark.[31]

DEI in the broadcasting industry

  • 0.7% of the U.S. local television news workforce was Native American in 2024.[32]

08 Statistics

Customer & Sales

Satisfaction and retention indicators show how streaming churn behaves, including one in four cancellations resubscribing within 90 days in 2024.

Customer experience in the broadcasting industry

  • 90% of streaming-company promoters said they would purchase more from the company in 2020.[33]
  • 72% of UK NOW users were satisfied with the service in 2024.[14]
  • 77% of UK Amazon Prime Video users were satisfied with the service in 2024.[14]
  • 83% of UK Netflix users were satisfied with the service in 2024.[14]
  • 28 was the average Net Promoter Score for 18 US streaming companies in 2020.[33]

Customer retention in the broadcasting industry

  • 12.7% was News Corp Australia’s annual broadcast subscriber churn rate in the fiscal year ended June 30, 2023.[21]
  • One in four customers who cancelled a streaming service resubscribed within 90 days in 2024.[34]
  • 7.3% was the three-month 75th-percentile retention rate for media and entertainment products in 2025.[35]
  • 13.4% was the three-month 90th-percentile retention rate for media and entertainment products in 2025.[35]
  • 12.4% was News Corp Australia’s annual broadcast subscriber churn rate in the fiscal year ended June 30, 2024.[21]

Customer acquisition in the broadcasting industry

  • 14% was Hulu’s share of recurring US subscription-video subscriptions in 2024.[34]
  • 8.0% was the 90th-percentile monthly acquisition rate for media and entertainment products in 2025.[35]
  • 26% was Netflix’s share of recurring US subscription-video subscriptions in 2024.[34]
  • 13% was Disney+’s share of recurring US subscription-video subscriptions in 2024.[34]
  • 3.5% was the 75th-percentile monthly acquisition rate for media and entertainment products in 2025.[35]

Customer loyalty in the broadcasting industry

  • 14% of streaming-company detractors said they would forgive the company for a mistake in 2020.[33]
  • Around 70% of UK public-service-broadcaster viewers said they were satisfied overall in 2024.[14]
  • 18% of streaming-company detractors said they trusted the company in 2020.[33]
  • 23% of streaming-company detractors said they would purchase more from the company in 2020.[33]
  • 73% of UK children aged 4–15 selected subscription video-on-demand or linear television as their first TV destination in 2024.[14]

Lead generation in the broadcasting industry

  • 7% of US radio advertisers planned to start buying or increase spending on email sponsorships in 2025.[36]
  • 21% of US radio advertisers planned to start buying or increase spending on banner advertising in 2025.[36]
  • 16% of US radio advertisers planned to start buying or increase spending on streaming video, OTT or CTV in 2025.[36]
  • 18% of US radio advertisers planned to start buying or increase spending on event sponsorships in 2025.[36]
  • 7% of US radio advertisers planned to start buying or increase spending on mobile in-app advertising in 2025.[36]

09 Statistics

Marketing & Brand

Spending emphasis shifts toward digital-ad budgets, including the estimated $18,795 average annual social-media advertising budget among surveyed US radio advertisers in 2025.

Marketing in the broadcasting industry

  • $36.96 billion was the estimated 2023 US television-station industry revenue.[17]
  • $40.04 billion was the expected 2024 US television-station industry revenue, including spot advertising, digital revenue and retransmission fees.[17]
  • Nearly 25% of the average US radio station’s total income came from digital revenue in 2025.[36]
  • Three out of five US radio buyers planned to increase digital advertising spending in 2025.[36]
  • 57.6% of US ad-supported television time was represented by broadcast and cable in 2025.[37]

Digital marketing in the broadcasting industry

  • 79% of global marketers rated social media extremely or very effective in Nielsen’s 2024 survey.[37]
  • 56% of global marketers rated podcasts extremely or very effective in Nielsen’s 2024 survey.[37]
  • 70% of global marketers rated online or mobile display advertising extremely or very effective in Nielsen’s 2024 survey.[37]
  • 72% of global marketers rated search extremely or very effective in Nielsen’s 2024 survey.[37]
  • 58% of global marketers rated streaming audio extremely or very effective in Nielsen’s 2024 survey.[37]

Branding in the broadcasting industry

  • 28 was the average Net Promoter Score for US streaming companies in 2020.[33]
  • 61% of US adults trusted network television as a news source in 2025.[36]
  • 93% of radio’s lead-in audience was retained during commercial breaks on average in 2025.[36]
  • 56% of US adults trusted cable news as a news source in 2025.[36]
  • 4.7 times as likely were streaming-company promoters to trust the company compared with detractors in 2020.[33]

Social media in the broadcasting industry

  • 33% of US weekly podcast listeners used YouTube most often to listen to podcasts in 2025.[38]
  • 73% of Americans aged 12 and older consumed podcasts in audio or video form in 2025.[38]
  • 79% of global marketers rated social media extremely or very effective in 2024.[37]
  • $18,795 was the average annual social-media advertising budget among surveyed US radio advertisers in 2025.[36]
  • 51% of Americans aged 12 and older watched a podcast in 2025.[38]

Influencer Marketing in the media and publishing sector (sector benchmark)

  • 69% of brands using influencer marketing reported using TikTok in 2024, compared with 47% using Instagram, 33% YouTube and 28% Facebook.[39]
  • $32.6 billion was the estimated global influencer-marketing market in 2025, up from $24.0 billion in 2024.[40]
  • 96% of media-agency respondents in a 2026 survey said social media was used for creator-brand partnerships, making it the most-used channel globally.[41]
  • 56% of brands said generating user-generated content was the main purpose of their influencer campaigns in 2024, versus 23% citing sales generation.[39]
  • $37.1 billion was projected for U.S. creator advertising spend in 2025, including sponsored content, paid amplification and planned creator adjacencies.[40]

10 Statistics

Operations & Execution

Cloud and IP progression continues, with 84% of broadcasters using at least some cloud-based technology in workflows in 2024.

Process optimization in the broadcasting industry

  • 84% of broadcasters used at least some cloud-based technology in their workflows in 2024, supporting process digitization across the global broadcasting industry.[3]
  • 25% of broadcasters used cloud-based live-production master control in 2024, extending process digitization into live operations.[3]
  • 24% of broadcasters identified implementing artificial intelligence as a technology priority in 2024, reflecting investment in workflow automation.[2]
  • 44% of broadcasters used cloud-based encoding or transcoding in 2024, making it the most common cloud-supported workflow globally.[3]
  • 36% of broadcasters used cloud-based playout and delivery in 2024, showing adoption of software-led transmission processes.[3]

Operational efficiency in the broadcasting industry

  • 38% of broadcasters ranked moving to the cloud among their leading technology priorities in 2024.[2]
  • 16% of broadcasters reported no cloud-based workflow elements in 2024, indicating continued dependence on on-premises infrastructure.[3]
  • 50% of broadcasters used hybrid SDI, IP and cloud infrastructure in late 2024, compared with 44% a year earlier.[2]
  • 44% of broadcasters used cloud-based workflows in 2024, up from 35% in 2023, according to Haivision’s global survey.[2]
  • 59% of broadcasters relied on cloud for less than 25% of their workflows in 2024, showing that hybrid operating models remained dominant globally.[3]

Quality management in the broadcasting industry

  • 79% of broadcasters used H.264 for live-video contribution in 2024, making it the most common codec in Haivision’s global survey.[2]
  • 25 minutes per person per day was the average UK viewing time for broadcaster video-on-demand in 2024, exceeding the 23 minutes for recorded playback.[14]
  • 67% of broadcasters used HEVC for live-video contribution in 2024, supporting higher-quality delivery at lower bitrates.[2]
  • 56% of UK in-home video viewing came from broadcaster content in 2024, including linear television and broadcaster video-on-demand services.[14]
  • 36% of broadcasters used SMPTE ST 2110 technology in 2024, indicating adoption of standardized IP media transport.[2]

Supply chain in the broadcasting industry

  • 45% of surveyed media organizations identified automation, metadata enrichment and third-party integration as key workflow challenges in 2025.[2]
  • 3% of television and video broadcasters had completed migration to a single-platform media-archiving approach by 2025.[2]
  • 46% of surveyed media executives used cloud playout or distribution for encoding and packaging in 2024, supporting a more software-based broadcast supply chain.[42]
  • 10% of television and video broadcasters reported no plans to migrate to a single-platform media-archiving approach in 2025.[2]
  • 85% of media and entertainment organizations planned to migrate to horizontally integrated media archiving in 2025, according to a survey covering broadcasters and related media companies.[2]

Outsourcing / Offshoring in the media and publishing sector (sector benchmark)

  • 82% of surveyed academic publishers offshored work, according to Deanta’s global academic-publishing survey; the survey year is not stated on the source page.[43]
  • 54% of academic publishers outsourced the majority of typesetting to offshore vendors in 2025, based on a global survey concentrated in the United Kingdom and United States.[44]
  • 65% of surveyed academic publishers were concerned about offshoring work, according to Deanta’s global academic-publishing survey; the survey year is not stated on the source page.[43]
  • 28% of academic publishers outsourced the majority of proofreading to offshore vendors in 2025, based on a global survey concentrated in the United Kingdom and United States.[44]
  • 37% of academic publishers outsourced the majority of copyediting to offshore vendors in 2025, based on a global survey concentrated in the United Kingdom and United States.[44]

11 Statistics

Finance & Pricing

Margins and ARPU vary sharply by model and region, including $58.90 average monthly BDU revenue per user in Canada in 2025.

Pricing strategy in the broadcasting industry

  • $58.90 was the average monthly revenue per BDU user in Canada in 2025, down from $59.30 in 2024.[18]
  • $7.76 was Warner Bros. Discovery’s global direct-to-consumer ARPU in 2024, compared with $7.78 in 2023.[45]
  • 1,414,037 Canadian BDU subscribers paid $25 or less per month in 2025, up 5.2% from 2024.[18]
  • 65.6% of Canadian discretionary television revenues came from subscriptions in 2025, while advertising contributed 32.7%.[18]
  • 1,150,922 Canadian BDU subscribers paid $100 or more per month in 2025, down 26.9% from 2024.[18]

Cost reduction in the broadcasting industry

  • 51.2% of Canadian commercial conventional television production expenditures went to news programming in 2025.[18]
  • 2% was the 2025 PBIT margin for Canadian conventional television stations owned by smaller ownership groups, compared with -45.1% for large groups.[18]
  • 2% was the average annual decline in Canadian commercial conventional television news-programming expenditures from 2021 to 2025.[18]
  • 11% was the average annual increase in Canadian mainstream sports and national-news program-rights costs from 2021 to 2025.[18]
  • 2% was the average annual decline in Canadian conventional television news-programming expenditures from 2021 to 2025, despite news remaining its largest production category.[18]

Profitability in the broadcasting industry

  • 13% was the 2025 PBIT margin for Canadian English and bilingual discretionary television services, compared with 1.3% for French-language services.[18]
  • 11.5% was RTL Group Fremantle’s adjusted EBITDA margin in 2024, up from 8.1% in 2023.[46]
  • 5.1% was the 2025 PBIT margin for large Canadian radio groups, compared with 3.2% for the overall radio sector.[18]
  • 10.5% was the 2025 PBIT margin for vertically integrated Canadian broadcasting services, compared with 16.2% for non-vertically integrated services.[18]
  • 15.9% was RTL Group’s adjusted EBITDA margin in 2024, compared with 16.3% in 2023.[46]

Financial planning in the broadcasting industry

  • 13.6% was the average annual growth in Canadian online audiovisual revenues from 2021 to 2025.[18]
  • €403 million was RTL Group’s streaming revenue in 2024, up 42% year on year, as the company targeted streaming profitability in 2026.[46]
  • 11.6% was the average annual growth in Canadian online audio revenues from 2021 to 2025.[18]
  • 8.2% was the average annual expense growth for Canadian mainstream sports and national-news discretionary services from 2021 to 2025, exceeding revenue growth.[18]
  • $15.22 billion was projected US gross retransmission and virtual-subscription-fee revenue for 2024, up 1% year on year.[17]

12 Statistics

Product & Service

On-demand distribution keeps growing, with UK broadcaster-owned on-demand services recording 9% year-on-year growth in 2026.

Product development in the broadcasting industry

  • 24 million viewers was the BBC’s reported peak cross-platform audience for England’s World Cup semi-final defeat to Argentina in the UK in 2026.[14]
  • 110 million monthly active users were reported for Tubi in the United States in fiscal 2026 after FOX launched FOX One and continued developing its advertising-supported streaming platform.[21]
  • 17% of UK viewing among people aged 16–34 went to subscription or advertising-supported video-on-demand services in 2024, underscoring the importance of digital product development.[14]
  • 9% year-on-year growth was recorded for UK broadcaster-owned on-demand services including BBC iPlayer, ITVX, Channel 4 Streaming and 5 streaming in 2026.[14]
  • 26% of UK viewers said Netflix was their first choice when looking for something to watch in 2026, compared with 25% for the BBC and 15% for ITV.[14]

Product lifecycle in the broadcasting industry

  • 1% was the decline in UK broadcast television viewing time in 2024, while broadcaster video-on-demand viewing continued to grow during the product-lifecycle transition.[14]
  • 22.7 million hours of first-run originated UK television programming were produced in 2024, down 1% year on year across the main broadcasters.[14]
  • 18.4% annual growth was recorded for Canadian online streaming services since 2021, while traditional television time declined 5.9% annually through 2024–2025.[18]
  • 26% growth lifted UK video-on-demand advertising revenue to £1.33 billion in 2024 as broadcasters and streamers moved further into ad-supported lifecycle stages.[14]
  • 59.2 million domestic subscribers and 72.4 million international subscribers were reported by Warner Bros. Discovery at December 31, 2025.[15]

After-sales in the broadcasting industry

  • 78.9% of surveyed now TV viewers rated information enquiries or requests satisfactory in a Hong Kong pay-TV customer-service survey.[47]
  • 60.6% of surveyed now TV viewers rated purchasing new channels or promotional services satisfactory in Hong Kong.[47]
  • 79 points was the 2024 U.S. subscription-TV score for speed of store or service-center transactions on the American Customer Satisfaction Index scale.[48]
  • 68 points was the 2024 U.S. subscription-TV call-center satisfaction score on the American Customer Satisfaction Index’s 0–100 scale.[48]
  • 81 points was the 2024 U.S. subscription-TV score for reliability of mobile apps, including minimal downtime, crashes and lags.[48]

Value proposition in the broadcasting industry

  • 67% of Canadians surveyed were satisfied with television-provider customer service in the CRTC’s quantitative research.[18]
  • 84% of U.S. respondents ranked local broadcast television stations’ dedicated streaming news apps first for trust in 2025 research.[2]
  • 19% of total UK in-home video viewing went to the BBC in 2024, the largest share among individual services measured by Barb.[14]
  • 56% of U.S. respondents watched local television content on station websites or streaming services daily or a few times per week in 2025.[2]
  • 14% of total UK in-home video viewing went to YouTube in 2024, ahead of Netflix at 8% and ITV/STV at 12%.[14]

13 Statistics

Sustainability & Ethics

Sustainability maturity is mixed, with 8% of broadcast-industry respondents reporting clear sustainability objectives and processes in 2024.

Sustainability in the broadcasting industry

  • 18% of broadcast-industry respondents said sustainability values were woven into their core vision and strategy in 2024 globally.[3]
  • 30% of broadcast-industry respondents reported no sustainability plans or discussions in 2024 globally.[3]
  • 25% of broadcast-industry respondents had discussed sustainability but had no plans in 2024 globally.[3]
  • 8% of broadcast-industry respondents reported clear sustainability objectives and processes in 2024 globally.[3]
  • 19% of broadcast-industry respondents had sustainability plans underway in 2024 globally.[3]

Ethics in the broadcasting industry

  • 355 BBC Editorial Complaints Unit investigations fell within Ofcom’s remit in the UK reporting year 2024/25.[14]
  • 2,204 complaints about BBC standards were received by Ofcom in the UK reporting year 2024/25.[14]
  • 2,047 BBC standards complaints were referred back to the BBC by Ofcom in the UK reporting year 2024/25.[14]
  • 160,465 stage-one complaints were received by the BBC in the UK reporting year 2024/25.[14]
  • 3 BBC programmes or services were found by Ofcom to have breached the Broadcasting Code in the UK reporting year 2024/25.[49]

Circular economy in the broadcasting industry

  • 97% of in-scope BBC productions achieved albert certification in the UK reporting year 2023/24.[49]
  • 734 BBC productions were expected to complete a carbon action plan in the UK reporting year 2024/25.[50]
  • 100% of BBC television commissions were required to achieve albert sustainable-production certification in the UK reporting year 2023/24.[49]

15 Statistics

Globalization & Expansion

Cross-border distribution scales through multi-territory channel and platform footprints, including more than 30 territories covered by RTL Group in 2024.

Globalization in the broadcasting industry

  • £117 million of ITV’s non-current assets were located in the rest of the world in 2024, alongside £336 million in the United States.[56]
  • €354 million in high-margin platform and distribution fees were generated by RTL Group broadcasters in 2024, up from €175 million in 2012.[46]
  • More than 30 territories were covered by RTL Group’s broadcasting operations in 2024.[46]
  • 56 TV channels and 36 radio stations operated across more than 30 territories by RTL Group in 2024.[46]

Cultural adaptation in the broadcasting industry

  • 77.7% of Canadian commercial radio revenue came from English-language stations in 2024, compared with 18.2% from French-language and 4.1% from ethnic stations.[18]
  • $199.0 million in 2024 revenue was generated by French-language Canadian commercial radio stations.[18]
  • $51.3 million in 2024 revenue was generated by Canadian ethnic-language discretionary television services.[18]
  • $8.9 million in 2024 revenue was generated by Canadian ethnic-language conventional television services.[18]

Supplier management in the broadcasting industry

  • 30% or more was the increase in broadcaster customers reported by the software-platform supplier in 2024.[57]
  • More than 100 media-technology suppliers were covered in Devoncroft’s 2024 global broadcaster buyer survey.[58]
  • 50 employees were based in Porto at the broadcast-technology business acquired by EVS in 2024.[57]
  • 1.5 million live sporting events were broadcast using a software-defined video platform by broadcaster customers of the surveyed supplier in 2024.[57]

Stakeholder management in the broadcasting industry

  • 56% of UK in-home video viewing was broadcaster content in 2024, including live television, playback and broadcaster video-on-demand.[14]
  • 106 major awards were won by Channel 4 in 2024, including BAFTAs, International Emmys, Grierson Awards, RTS Awards and Broadcast Awards.[19]
  • 48% of UK people aged 16–24 watched broadcast television in a typical week in 2024.[14]
  • 94% of UK people aged 65 and over watched broadcast television in a typical week in 2024.[14]

Distribution channels in the broadcasting industry

  • 84% of UK in-home video viewing occurred through the television set in 2024.[14]
  • 25 minutes per person per day was average UK viewing of broadcaster video-on-demand in 2024.[14]
  • 2 hours 24 minutes was average daily UK broadcast-TV viewing on television sets in 2024.[14]
  • 29% of Canadian households were streaming-only in 2024, up from 23% in 2023.[18]
  • 36% of Canadian broadcasting revenues came from online undertakings in 2024.[18]

16 Statistics

Regional markets

The broadcasting industry in South Korea

  • 610 million US dollars was the value of South Korean broadcasting-program exports, including IPTV content providers, in 2024.[59]
  • 5.0783 trillion won was generated by South Korean IPTV broadcasters in 2024, up 1.4% year over year.[59]
  • 18.832 trillion won was South Korea’s total broadcasting-industry revenue in 2024, down 0.7% from 2023.[59]
  • 7.1356 trillion won was generated by South Korean program providers in 2024, representing 37.9% of broadcasting-business revenue.[59]

The broadcasting industry in Japan

  • 21,833 hundred million yen was the combined FY2024 revenue of Japan’s terrestrial commercial broadcasters, up 1.9% year over year.[60]
  • 1,897 hundred million yen was the FY2024 revenue of Japan’s satellite commercial broadcasters, up 0.4% year over year.[60]
  • 1,013 hundred million yen was Japan’s FY2024 radio-broadcasting revenue among terrestrial commercial broadcasters, down 0.5%.[60]
  • 17,518 hundred million yen was Japan’s FY2024 television-broadcasting revenue among terrestrial commercial broadcasters, up 1.4%.[60]
  • 25,181 employees worked for 207 Japanese commercial-broadcasting association member companies as of July 31, 2024.[60]

Key questions about the Broadcasting Industry

What is the market size for European broadcasting-related audiovisual services?
The European audiovisual market was worth about €142 billion in 2024, including broadcasting, video-on-demand, cinema and related services.
How fast is the global audiovisual market growing?
The global audiovisual market grew at a 4.59% compound annual rate from 2019 to 2024.
Which companies lead the broadcasting industry?
The Walt Disney Company leads Gitnux's 2026 broadcasting ranking with an Overall score of 9.6, with revenue growth 3.4% and operating margin 18.7%. Fox is the runner-up at 9.0, with revenue growth 5.1% and operating margin 19.4%.
What technology shifts are reshaping broadcasting operations?
Europe is moving from linear distribution toward hybrid platforms. Broadcasters report using cloud-based technology for workflows in 2024 (84%) and cloud-based encoding/transcoding (44%).
How concentrated is the broadcasting market structure around large groups?
Large U.S. groups influence Europe, and the European Audiovisual Observatory’s 2024 player review tracks leading groups by revenue and ownership, indicating continued concentration around multinational media companies.
Where do AI deployments in broadcast workflows show up most often?
Expected benefits in 2024 included automated translation and closed captioning (38%) and improved monitoring and quality control (24%) for live production.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Marie Larsen. (2026, February 13). Broadcasting Industry Statistics. Gitnux. https://gitnux.org/broadcasting-industry-statistics
MLA
Marie Larsen. "Broadcasting Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/broadcasting-industry-statistics.
Chicago
Marie Larsen. 2026. "Broadcasting Industry Statistics." Gitnux. https://gitnux.org/broadcasting-industry-statistics.

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