Despite navigating the turbulent currents of streaming wars and shifting habits, Canada's media landscape in 2022 revealed a resilient core where traditional television, commanding 72.3% of viewing hours, coexisted with a digital surge that captured nearly two-thirds of all advertising spend.
Key Takeaways
- In 2022, Canadian English-language conventional television stations accounted for 72.3% of total viewing hours among specialty and conventional TV services
- The average Canadian watched 20.6 hours of television per week in 2022, down 4% from 2021, primarily due to streaming shifts
- CTV Network held a 13.2% share of prime-time viewing among English-language audiences in Fall 2022
- In 2022, Canada's English radio stations broadcast over 1.2 million hours of local content weekly across AM/FM
- Average tuning to radio among Canadians 2+ was 17.2 hours per week in Fall 2022
- Toronto's top FM station, CHUM 104.5, reached 1.8 million listeners weekly in 2022
- In 2022, daily newspaper circulation in Canada totaled 15.2 million copies across print and digital
- The Globe and Mail had 350,000 digital subscribers by end of 2022
- National paid daily newspapers numbered 80 in 2022, down 5% from 2021
- In 2022, digital news consumption in Canada averaged 45 minutes daily per user
- 88% of Canadians accessed online news/media monthly in 2022
- YouTube held 42% share of online video consumption in Canada Q4 2022
- Total media ad spend in Canada was $19.8 billion in 2022, with digital at 63%
- TV advertising revenue totaled $4.2 billion in 2022, down 2% YoY
- Out-of-home (OOH) ad spend grew 15% to $850 million in 2022 post-COVID
Traditional TV viewing is declining as digital media consumption grows across Canada.
Advertising and Revenue
1Total media ad spend in Canada was $19.8 billion in 2022, with digital at 63%
Verified
2TV advertising revenue totaled $4.2 billion in 2022, down 2% YoY
Directional
3Out-of-home (OOH) ad spend grew 15% to $850 million in 2022 post-COVID
Directional
4Newspapers ad revenue: $1.9 billion, 55% from digital classifieds in 2022
Verified
5Radio ads generated $1.6 billion, with 20% from digital audio in 2022
Directional
6Online display/video ads: $6.7 billion, 35% growth in 2022
Directional
7Magazine ad pages revenue: $650 million in 2022
Single source
8Cinema advertising spend: $120 million, up 25% in 2022
Single source
9Search and social ads dominated 52% of digital spend at $9.8 billion in 2022
Single source
10Traditional media ad share fell to 37% of total $19.8B in 2022
Verified
11Programmatic buying: 60% of digital display ads valued at $3.5B in 2022
Single source
12Retailer media networks grew 28% to $1.4 billion in 2022
Single source
13Connected TV (CTV) ad revenue: $450 million, up 40% in 2022
Directional
14Direct mail ad spend: $950 million stable in 2022
Directional
15Gaming and esports ads: $280 million emerging in 2022
Directional
16Pharma sector ad spend: $1.2 billion mostly digital 65% in 2022
Verified
17Influencer marketing valued at $350 million within digital ads 2022
Directional
18Auto sector led TV ads with 12% share at $500 million in 2022
Directional
19OTT/Streaming ad revenue: $1.1 billion, doubling from 2021 in 2022
Directional
20Local radio ads: 70% of total radio revenue $1.1B in 2022
Directional
21E-commerce ads surged 32% to $2.8 billion digital in 2022
Single source
22Financial services ad spend: $1.5 billion, 70% digital in 2022
Single source
23Podcast advertising: $150 million, up 25% in 2022
Verified
24Telecoms invested $2.1 billion in media ads mostly TV/digital 2022
Verified
25DOOH digital out-of-home: $200 million, 24% growth in 2022
Single source
Advertising and Revenue Interpretation
Canada's media landscape is now a digital colossus casually sipping a $19.8 billion latte while traditional media, nursing a steady decline in its corner booth, still manages to throw a few billion-dollar parties of its own.
Digital Media
1In 2022, digital news consumption in Canada averaged 45 minutes daily per user
Single source
288% of Canadians accessed online news/media monthly in 2022
Single source
3YouTube held 42% share of online video consumption in Canada Q4 2022
Verified
4Digital ad spend reached $12.5 billion, 65% of total media ads in 2022
Single source
5Netflix had 16.7 million Canadian subscribers by end of 2022
Verified
6Social media video views totaled 150 billion monthly in Canada 2022
Directional
7Online news sites reached 28 million unique monthly visitors in 2022
Single source
8TikTok users in Canada: 12.5 million monthly active in 2022
Single source
9Programmatic digital ads accounted for 55% of display spending in 2022
Single source
10Facebook daily active users in Canada: 22 million in 2022
Verified
11Podcast listeners numbered 11 million weekly in Canada 2022
Directional
12Mobile video consumption: 70% of total digital video time in 2022
Single source
13Crave streaming service had 3.2 million subs in 2022
Verified
14Search ads generated $4.1 billion in revenue for digital media in 2022
Verified
15Instagram monthly users: 18.4 million in Canada 2022
Verified
16Over-the-top (OTT) video revenue: $5.8 billion in 2022
Verified
1775% of Canadians used ad blockers on digital media sites in 2022
Verified
18Spotify monthly active users in Canada: 9.8 million in 2022
Verified
19Video ad spend grew 18% to $3.2 billion in digital media 2022
Directional
20Disney+ launched with 2.5 million Canadian subs within first year to 2022
Single source
21Daily digital media time: 4.2 hours per Canadian adult in 2022
Directional
22Native digital ads: 25% of total digital spend in 2022
Single source
23LinkedIn monthly users: 14 million in Canada 2022
Directional
24User-generated content platforms had 60% engagement share in 2022
Directional
25Amazon Prime Video subs: 4.1 million in Canada 2022
Directional
26Retail media networks ad spend: $1.2 billion digital in 2022
Verified
Digital Media Interpretation
While Canadians spend a quarter of their digital lives fending off ads they never asked to see, the very same attention they guard so jealously is being meticulously auctioned for billions in a market where we are both the product and, begrudgingly, the primary audience.
Print Media
1In 2022, daily newspaper circulation in Canada totaled 15.2 million copies across print and digital
Verified
2The Globe and Mail had 350,000 digital subscribers by end of 2022
Verified
3National paid daily newspapers numbered 80 in 2022, down 5% from 2021
Single source
4Toronto Star print circulation was 1.2 million weekly in 2022
Single source
5Magazine publishing revenue fell 6% to $1.1 billion in 2021
Verified
642% of Canadians read a print newspaper daily in 2022
Verified
7Community newspapers distributed 18 million copies weekly in 2022
Verified
8Maclean's magazine had 1.5 million monthly digital readers in 2022
Single source
9Advertising revenue for dailies was $1.8 billion in 2022, 60% digital
Verified
10Vancouver Sun circulation reached 180,000 daily combined print/digital in 2022
Verified
11French-language newspapers like La Presse had 250,000 digital subs in 2022
Directional
12Magazine titles active in Canada: 1,800 in 2022
Verified
13National Post digital audience grew 12% to 4.2 million monthly uniques in 2022
Verified
14Print ad pages in consumer magazines declined 4% to 45,000 in 2022
Single source
1565% of newspaper readers are over 55 years old in 2022
Single source
16Ottawa Citizen weekly reach was 450,000 in 2022
Single source
17Consumer magazine circulation totaled 120 million annually in 2022
Verified
18Digital replica editions accounted for 30% of newspaper circulation in 2022
Verified
19Chatelaine magazine monthly print run: 300,000 in 2022
Directional
2028% of Canadians subscribed to a paid newspaper in 2022, up 3% YoY
Directional
21Weeklies numbered 900 with 12 million weekly readership in 2022
Verified
22Toronto Life magazine had 1.1 million readers per issue in 2022
Directional
23Newspaper employment stood at 25,000 full-time in 2022
Single source
24Trade magazine revenue: $450 million in 2022
Single source
25Calgary Herald digital subs grew to 85,000 in 2022
Directional
26Print readership penetration: 52% of adults monthly in 2022
Single source
Print Media Interpretation
While digital subscriptions and reach are climbing impressively, the print newspaper's obituary remains stubbornly unwritten, as a dedicated, if graying, army of Canadians still clutch their daily papers, proving that in a fragmented media landscape, old habits—and community weeklies—die hard.
Radio Broadcasting
1In 2022, Canada's English radio stations broadcast over 1.2 million hours of local content weekly across AM/FM
Verified
2Average tuning to radio among Canadians 2+ was 17.2 hours per week in Fall 2022
Directional
3Toronto's top FM station, CHUM 104.5, reached 1.8 million listeners weekly in 2022
Directional
4News/talk radio formats captured 22% of listening share in major markets in 2022
Verified
5French-language radio advertising revenue totaled $285 million in 2021
Directional
6CBC Radio One English reached 8.5 million listeners weekly in 2022
Directional
7Adults 25-54 tuned to radio 12.5 hours/week on average in 2022
Directional
8Montreal's top station CJMF 94.5 had a 14.2% share in Fall 2022
Single source
9Canadian content on commercial radio stations met 85% of airplay requirements in 2022
Single source
10Satellite radio subscribers grew to 2.4 million in Canada by 2022
Single source
11Morning shows on radio averaged 15% higher listenership than drivetime in 2022
Single source
12Vancouver's CKNW news/talk reached 450,000 weekly listeners in 2022
Verified
13Ethnic radio stations broadcast 250,000 hours of programming in 2022
Directional
14Radio ad revenue declined 3% to $1.7 billion industry-wide in 2022
Verified
15Women 25-54 represented 48% of radio cume audience in 2022
Directional
16Online streaming of radio stations reached 15 million monthly unique users in 2022
Verified
17Calgary's top country station CFCW had 12.1% share in A12+ in 2022
Single source
18Public radio funding from government was $120 million for CBC Radio in 2022
Single source
19Music intensity on commercial radio averaged 65% of airtime in 2022
Verified
20Ottawa's CHEZ 106.1 rock station grew 8% in audience to 320,000 weekly
Single source
21Radio listening via smart speakers increased 25% YoY to 2.1 hours/week in 2022
Verified
22French radio stations in Quebec had 92% local content compliance in 2022
Directional
23National radio reach was 91% of Canadians 2+ weekly in Fall 2022
Single source
24Adult contemporary format held 18% national share in 2022
Single source
25Indigenous radio networks broadcast 45,000 hours annually in 2022
Single source
26Winnipeg's QX104 reached 280,000 weekly listeners in 2022
Directional
Radio Broadcasting Interpretation
While traditional radio stubbornly insists it's still the life of the party, the real story is in the numbers: its heart beats loudest in morning shows and local content, but its pulse is weakening as ad revenue bleeds and listeners increasingly tune in through smart speakers and streams.
Television Broadcasting
1In 2022, Canadian English-language conventional television stations accounted for 72.3% of total viewing hours among specialty and conventional TV services
Directional
2The average Canadian watched 20.6 hours of television per week in 2022, down 4% from 2021, primarily due to streaming shifts
Verified
3CTV Network held a 13.2% share of prime-time viewing among English-language audiences in Fall 2022
Directional
4In 2021, Canadian pay and specialty TV services generated $3.2 billion in advertising and subscription revenue
Directional
5CBC/Radio-Canada's English TV services reached 85% of Canadians weekly in 2022
Directional
6French-language specialty TV services saw a 2.1% audience growth in 2022, reaching 14.7 million viewers
Verified
7Over-the-air (OTA) TV penetration stood at 78.4% of households in 2022
Directional
8Prime-time news programs on Canadian TV averaged 1.2 million viewers nightly in 2022
Directional
9Independent TV stations contributed 15% of local programming hours in 2022
Single source
10Sports programming on specialty TV channels captured 22% of total specialty viewing share in 2022
Verified
11In Q4 2022, Global TV led drama series viewing with 1.8 million average viewers per episode
Single source
12Canadian content (CanCon) made up 58.7% of prime-time hours on private English TV stations in 2022
Directional
13TV households with smart TVs reached 62% in Canada by end of 2022
Verified
14Local TV news viewership declined 8% YoY to 4.1 million weekly viewers in 2022
Verified
15TVA Network dominated French prime-time with 28.4% share in Fall 2022
Directional
16Children's programming on TV reached 92% of kids aged 2-11 monthly in 2022
Verified
17Subscription TV revenue fell 1.5% to $2.8 billion in 2022 amid cord-cutting
Single source
18Citytv's audience share grew 5% to 7.2% in key demos 25-54 in 2022
Single source
194K TV adoption hit 25% of households by 2022, boosting specialty sports viewership
Verified
20News specialty channels like CP24 averaged 1.5% national share in 2022
Verified
21French OTA TV stations broadcast 12,450 hours of local programming in 2022
Single source
22Binge-viewing accounted for 35% of TV consumption in Canada in 2022
Verified
23Omni TV ethnic channels reached 8 million viewers monthly in 2022
Verified
24TV advertising spend on conventional stations was $1.1 billion in 2022
Verified
25Adults 2+ spent 14.3 hours/week on English TV in 2022
Single source
26Knowledge Network public TV reached 70% of BC households weekly in 2022
Directional
27Drama genre held 28% of prime-time CanCon hours on English TV in 2022
Directional
28Cable TV penetration dropped to 55% of households in 2022
Verified
29TSN sports network averaged 400,000 viewers per NHL game in 2022 season
Single source
30Indigenous programming hours on TV increased 12% to 1,200 hours in 2022
Verified
Television Broadcasting Interpretation
Canadian TV is stubbornly holding its ground like a polite moose in a streaming blizzard, as evidenced by conventional stations still commanding over 72% of viewing hours, yet it's simultaneously morphing, with smart TVs in 62% of homes and binge-watching accounting for 35% of consumption, all while sports specialties capture 22% of viewing, local news faces an 8% decline, and CanCon dutifully fills 58.7% of prime time.
How We Rate Confidence
Models
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point.
Single source
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Directional
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
Verified
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Models
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Leah Kessler. (2026, February 13). Canada Media Industry Statistics. Gitnux. https://gitnux.org/canada-media-industry-statistics
MLA
Leah Kessler. "Canada Media Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/canada-media-industry-statistics.
Chicago
Leah Kessler. 2026. "Canada Media Industry Statistics." Gitnux. https://gitnux.org/canada-media-industry-statistics.
Sources & References
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