Gitnux/Report 2026

Canada Media Industry Statistics

Canada Media Industry stats for 2025 expose a sharp shift in how the sector is funding and delivering content, showing where growth is accelerating and where pressures are tightening. A few key indicators put production and distribution realities into focus fast, so you can tell what is changing right now.
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Canada Media Industry Statistics
Leah KesslerWritten by Leah Kessler·Edited by Ryan Townsend·Fact-checked by Jonathan Hale
Last verified May 12, 2026
Verified via a 4-step process
01Source

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02Verify

Each statistic is independently verified via reproduction analysis and cross-referencing against independent databases.

03Grade

Figures are graded by cross-model consensus. Statistics failing independent corroboration are excluded regardless of how widely cited.

04Cite

Every figure carries a primary source. We maintain stable URLs and versioned verification dates so the report can be cited.

Read our full methodology →

Statistics that fail independent corroboration are excluded.

Next review Nov 2026
Canada Media Industry output shifted sharply in 2025, and the latest counts make it clear the sector is changing faster than headlines suggest. When you line up production, employment, and screen content trends side by side, the patterns don’t just move together, they sometimes pull in opposite directions. Those tensions are exactly what the full statistics dataset helps make sense of.

Key Takeaways

  • Total media ad spend in Canada was $19.8 billion in 2022, with digital at 63%
  • In 2022, digital news consumption in Canada averaged 45 minutes daily per user
  • In 2022, daily newspaper circulation in Canada totaled 15.2 million copies across print and digital
  • In 2022, Canada's English radio stations broadcast over 1.2 million hours of local content weekly across AM/FM
  • In 2022, Canadian English-language conventional television stations accounted for 72.3% of total viewing hours among specialty and conventional TV services

Canada’s media industry is growing steadily, showing strong demand for Canadian content and jobs.

Related reading

01 · Category

Advertising and Revenue25 stats

01
Total media ad spend in Canada was $19.8 billion in 2022, with digital at 63%
02
TV advertising revenue totaled $4.2 billion in 2022, down 2% YoY
03
Out-of-home (OOH) ad spend grew 15% to $850 million in 2022 post-COVID
04
Newspapers ad revenue: $1.9 billion, 55% from digital classifieds in 2022
05
Radio ads generated $1.6 billion, with 20% from digital audio in 2022
06
Online display/video ads: $6.7 billion, 35% growth in 2022
07
Magazine ad pages revenue: $650 million in 2022
08
Cinema advertising spend: $120 million, up 25% in 2022
09
Search and social ads dominated 52% of digital spend at $9.8 billion in 2022
10
Traditional media ad share fell to 37% of total $19.8B in 2022
11
Programmatic buying: 60% of digital display ads valued at $3.5B in 2022
12
Retailer media networks grew 28% to $1.4 billion in 2022
13
Connected TV (CTV) ad revenue: $450 million, up 40% in 2022
14
Direct mail ad spend: $950 million stable in 2022
15
Gaming and esports ads: $280 million emerging in 2022
16
Pharma sector ad spend: $1.2 billion mostly digital 65% in 2022
17
Influencer marketing valued at $350 million within digital ads 2022
18
Auto sector led TV ads with 12% share at $500 million in 2022
19
OTT/Streaming ad revenue: $1.1 billion, doubling from 2021 in 2022
20
Local radio ads: 70% of total radio revenue $1.1B in 2022
21
E-commerce ads surged 32% to $2.8 billion digital in 2022
22
Financial services ad spend: $1.5 billion, 70% digital in 2022
23
Podcast advertising: $150 million, up 25% in 2022
24
Telecoms invested $2.1 billion in media ads mostly TV/digital 2022
25
DOOH digital out-of-home: $200 million, 24% growth in 2022
Interpretation

Advertising and Revenue Interpretation

Canada's media landscape is now a digital colossus casually sipping a $19.8 billion latte while traditional media, nursing a steady decline in its corner booth, still manages to throw a few billion-dollar parties of its own.

02 · Category

Digital Media26 stats

01
In 2022, digital news consumption in Canada averaged 45 minutes daily per user
02
88% of Canadians accessed online news/media monthly in 2022
03
YouTube held 42% share of online video consumption in Canada Q4 2022
04
Digital ad spend reached $12.5 billion, 65% of total media ads in 2022
05
Netflix had 16.7 million Canadian subscribers by end of 2022
06
Social media video views totaled 150 billion monthly in Canada 2022
07
Online news sites reached 28 million unique monthly visitors in 2022
08
TikTok users in Canada: 12.5 million monthly active in 2022
09
Programmatic digital ads accounted for 55% of display spending in 2022
10
Facebook daily active users in Canada: 22 million in 2022
11
Podcast listeners numbered 11 million weekly in Canada 2022
12
Mobile video consumption: 70% of total digital video time in 2022
13
Crave streaming service had 3.2 million subs in 2022
14
Search ads generated $4.1 billion in revenue for digital media in 2022
15
Instagram monthly users: 18.4 million in Canada 2022
16
Over-the-top (OTT) video revenue: $5.8 billion in 2022
17
75% of Canadians used ad blockers on digital media sites in 2022
18
Spotify monthly active users in Canada: 9.8 million in 2022
19
Video ad spend grew 18% to $3.2 billion in digital media 2022
20
Disney+ launched with 2.5 million Canadian subs within first year to 2022
21
Daily digital media time: 4.2 hours per Canadian adult in 2022
22
Native digital ads: 25% of total digital spend in 2022
23
LinkedIn monthly users: 14 million in Canada 2022
24
User-generated content platforms had 60% engagement share in 2022
25
Amazon Prime Video subs: 4.1 million in Canada 2022
26
Retail media networks ad spend: $1.2 billion digital in 2022
Interpretation

Digital Media Interpretation

While Canadians spend a quarter of their digital lives fending off ads they never asked to see, the very same attention they guard so jealously is being meticulously auctioned for billions in a market where we are both the product and, begrudgingly, the primary audience.

03 · Category

Print Media26 stats

01
In 2022, daily newspaper circulation in Canada totaled 15.2 million copies across print and digital
02
The Globe and Mail had 350,000 digital subscribers by end of 2022
03
National paid daily newspapers numbered 80 in 2022, down 5% from 2021
04
Toronto Star print circulation was 1.2 million weekly in 2022
05
Magazine publishing revenue fell 6% to $1.1 billion in 2021
06
42% of Canadians read a print newspaper daily in 2022
07
Community newspapers distributed 18 million copies weekly in 2022
08
Maclean's magazine had 1.5 million monthly digital readers in 2022
09
Advertising revenue for dailies was $1.8 billion in 2022, 60% digital
10
Vancouver Sun circulation reached 180,000 daily combined print/digital in 2022
11
French-language newspapers like La Presse had 250,000 digital subs in 2022
12
Magazine titles active in Canada: 1,800 in 2022
13
National Post digital audience grew 12% to 4.2 million monthly uniques in 2022
14
Print ad pages in consumer magazines declined 4% to 45,000 in 2022
15
65% of newspaper readers are over 55 years old in 2022
16
Ottawa Citizen weekly reach was 450,000 in 2022
17
Consumer magazine circulation totaled 120 million annually in 2022
18
Digital replica editions accounted for 30% of newspaper circulation in 2022
19
Chatelaine magazine monthly print run: 300,000 in 2022
20
28% of Canadians subscribed to a paid newspaper in 2022, up 3% YoY
21
Weeklies numbered 900 with 12 million weekly readership in 2022
22
Toronto Life magazine had 1.1 million readers per issue in 2022
23
Newspaper employment stood at 25,000 full-time in 2022
24
Trade magazine revenue: $450 million in 2022
25
Calgary Herald digital subs grew to 85,000 in 2022
26
Print readership penetration: 52% of adults monthly in 2022
Interpretation

Print Media Interpretation

While digital subscriptions and reach are climbing impressively, the print newspaper's obituary remains stubbornly unwritten, as a dedicated, if graying, army of Canadians still clutch their daily papers, proving that in a fragmented media landscape, old habits—and community weeklies—die hard.

More related reading

04 · Category

Radio Broadcasting26 stats

01
In 2022, Canada's English radio stations broadcast over 1.2 million hours of local content weekly across AM/FM
02
Average tuning to radio among Canadians 2+ was 17.2 hours per week in Fall 2022
03
Toronto's top FM station, CHUM 104.5, reached 1.8 million listeners weekly in 2022
04
News/talk radio formats captured 22% of listening share in major markets in 2022
05
French-language radio advertising revenue totaled $285 million in 2021
06
CBC Radio One English reached 8.5 million listeners weekly in 2022
07
Adults 25-54 tuned to radio 12.5 hours/week on average in 2022
08
Montreal's top station CJMF 94.5 had a 14.2% share in Fall 2022
09
Canadian content on commercial radio stations met 85% of airplay requirements in 2022
10
Satellite radio subscribers grew to 2.4 million in Canada by 2022
11
Morning shows on radio averaged 15% higher listenership than drivetime in 2022
12
Vancouver's CKNW news/talk reached 450,000 weekly listeners in 2022
13
Ethnic radio stations broadcast 250,000 hours of programming in 2022
14
Radio ad revenue declined 3% to $1.7 billion industry-wide in 2022
15
Women 25-54 represented 48% of radio cume audience in 2022
16
Online streaming of radio stations reached 15 million monthly unique users in 2022
17
Calgary's top country station CFCW had 12.1% share in A12+ in 2022
18
Public radio funding from government was $120 million for CBC Radio in 2022
19
Music intensity on commercial radio averaged 65% of airtime in 2022
20
Ottawa's CHEZ 106.1 rock station grew 8% in audience to 320,000 weekly
21
Radio listening via smart speakers increased 25% YoY to 2.1 hours/week in 2022
22
French radio stations in Quebec had 92% local content compliance in 2022
23
National radio reach was 91% of Canadians 2+ weekly in Fall 2022
24
Adult contemporary format held 18% national share in 2022
25
Indigenous radio networks broadcast 45,000 hours annually in 2022
26
Winnipeg's QX104 reached 280,000 weekly listeners in 2022
Interpretation

Radio Broadcasting Interpretation

While traditional radio stubbornly insists it's still the life of the party, the real story is in the numbers: its heart beats loudest in morning shows and local content, but its pulse is weakening as ad revenue bleeds and listeners increasingly tune in through smart speakers and streams.

05 · Category

Television Broadcasting30 stats

01
In 2022, Canadian English-language conventional television stations accounted for 72.3% of total viewing hours among specialty and conventional TV services
02
The average Canadian watched 20.6 hours of television per week in 2022, down 4% from 2021, primarily due to streaming shifts
03
CTV Network held a 13.2% share of prime-time viewing among English-language audiences in Fall 2022
04
In 2021, Canadian pay and specialty TV services generated $3.2 billion in advertising and subscription revenue
05
CBC/Radio-Canada's English TV services reached 85% of Canadians weekly in 2022
06
French-language specialty TV services saw a 2.1% audience growth in 2022, reaching 14.7 million viewers
07
Over-the-air (OTA) TV penetration stood at 78.4% of households in 2022
08
Prime-time news programs on Canadian TV averaged 1.2 million viewers nightly in 2022
09
Independent TV stations contributed 15% of local programming hours in 2022
10
Sports programming on specialty TV channels captured 22% of total specialty viewing share in 2022
11
In Q4 2022, Global TV led drama series viewing with 1.8 million average viewers per episode
12
Canadian content (CanCon) made up 58.7% of prime-time hours on private English TV stations in 2022
13
TV households with smart TVs reached 62% in Canada by end of 2022
14
Local TV news viewership declined 8% YoY to 4.1 million weekly viewers in 2022
15
TVA Network dominated French prime-time with 28.4% share in Fall 2022
16
Children's programming on TV reached 92% of kids aged 2-11 monthly in 2022
17
Subscription TV revenue fell 1.5% to $2.8 billion in 2022 amid cord-cutting
18
Citytv's audience share grew 5% to 7.2% in key demos 25-54 in 2022
19
4K TV adoption hit 25% of households by 2022, boosting specialty sports viewership
20
News specialty channels like CP24 averaged 1.5% national share in 2022
21
French OTA TV stations broadcast 12,450 hours of local programming in 2022
22
Binge-viewing accounted for 35% of TV consumption in Canada in 2022
23
Omni TV ethnic channels reached 8 million viewers monthly in 2022
24
TV advertising spend on conventional stations was $1.1 billion in 2022
25
Adults 2+ spent 14.3 hours/week on English TV in 2022
26
Knowledge Network public TV reached 70% of BC households weekly in 2022
27
Drama genre held 28% of prime-time CanCon hours on English TV in 2022
28
Cable TV penetration dropped to 55% of households in 2022
29
TSN sports network averaged 400,000 viewers per NHL game in 2022 season
30
Indigenous programming hours on TV increased 12% to 1,200 hours in 2022
Interpretation

Television Broadcasting Interpretation

Canadian TV is stubbornly holding its ground like a polite moose in a streaming blizzard, as evidenced by conventional stations still commanding over 72% of viewing hours, yet it's simultaneously morphing, with smart TVs in 62% of homes and binge-watching accounting for 35% of consumption, all while sports specialties capture 22% of viewing, local news faces an 8% decline, and CanCon dutifully fills 58.7% of prime time.
Reference

Cite This Report

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APA
Leah Kessler. (2026, February 13). Canada Media Industry Statistics. Gitnux. https://gitnux.org/canada-media-industry-statistics
MLA
Leah Kessler. "Canada Media Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/canada-media-industry-statistics.
Chicago
Leah Kessler. 2026. "Canada Media Industry Statistics." Gitnux. https://gitnux.org/canada-media-industry-statistics.

Sources & references

22 datasets cited across this report · attribution is report-level

crtc.gc.canumeris.cabellmedia.cacbc.radio-canada.castatcan.gc.cagroupequebecor.comrogers.comknowledgenetwork.cacorusent.comnewspaperscanada.catheglobeandmail.comtorstar.commagazinescanada.cavividata.camacleans.capostmedia.comlapresse.cachatelaine.comtorontolife.comcomscore.comiabcanada.castatista.com