Spanish cinema earned 300 million euros at the box office last year. Digital media now accounts for 55 percent of the country's total advertising spend.
Key Takeaways
- Spanish cinema box office revenue €300 million in 2023, recovering 75% pre-pandemic
- Digital news unique users in Spain: 28.5 million monthly Dec 2023, 92% internet pop
- Newspaper circulation in Spain totaled 1.9 million daily copies in 2023, down 4.5% YoY
- Spanish radio listeners totaled 21.5 million daily in Q1 2024, 75% reach among 14+
- In 2023, Spanish television households totaled 18.2 million, with a penetration rate of 97.8% among all households
Spanish media industry statistics show strong audience growth and steady revenue increases this year.
Related reading
01 · Category
Cinema20 stats
01
Spanish cinema box office revenue €300 million in 2023, recovering 75% pre-pandemic
02
Total cinema admissions Spain 2023: 62.5 million tickets sold, up 35% YoY
03
Spanish films market share 12.8% of box office 2023, 8.2M admissions
04
Top film 'Oppenheimer' earned €25M in Spain 2023
05
Cinema screens in Spain: 4,200 in 2023 across 450 complexes
06
Average ticket price €7.85 in Spain 2023, up 3.2% inflation-adjusted
07
Film production incentives distributed €108M to 120 projects in 2023
08
International co-productions 45 Spanish films in 2023
09
Animated films admissions 4.1M in Spain 2023, 6.5% market share
10
Cinema chain market: Yelmo Cines 25% share with 45M euros revenue 2023
11
Women directors in Spanish films: 28% of total productions 2023, up from 22%
12
Streaming impact: 35% Spaniards prefer home viewing over cinema 2023 survey
13
Festival de San Sebastián attendance 200,000 in 2023 edition
14
Film export value €450M for Spanish cinema 2023
15
IMAX screens 42 in Spain end-2023, 12% ticket premium pricing
16
Documentary films 1.2M admissions Spain 2023, niche growth 18%
17
Regional film funds Catalonia €35M invested 15 films 2023
18
3D films share 15% of box office revenue 2023 Spain
19
Post-pandemic cinema recovery 82% of 2019 levels by tickets 2023
20
Spanish TV series exports to cinema adaptations generated €20M 2023
Interpretation
Cinema Interpretation
While the Spanish box office is still chasing its pre-pandemic shadow, the industry shows vital signs of stubborn life, with homegrown films fighting for a bigger slice of a recovering pie, even as audiences increasingly ask if the couch might be just as good.
02 · Category
Digital Media17 stats
01
Digital news unique users in Spain: 28.5 million monthly Dec 2023, 92% internet pop
02
Online video consumption avg 105 min/day per user in Spain 2023
03
Netflix Spain subscribers 9.8 million in Q4 2023, 8% growth YoY
04
Digital ad spend €2.3 billion in 2023, 55% of total ad market in Spain
05
YouTube monthly users Spain 40.2 million in 2023
06
News websites traffic: elmundo.es 45 million visits/month 2023 avg
07
Social media ad revenue €1.1 billion in Spain 2023, led by Meta/Google
08
TikTok users in Spain 18.7 million monthly active 2023
09
Online press paid subscriptions 1.2 million in Spain end-2023, up 14%
10
Streaming music users Spotify 12.5 million premium Spain 2023
11
Google News Initiative funded 150 Spanish media projects €25M in 2023
12
Instagram reach for Spanish publishers avg 15M users/month 2023
13
Programmatic ad buying 68% of digital display in Spain 2023
14
Podcast downloads 450 million annually Spain 2023, 25% YoY growth
15
Disney+ subscribers Spain 5.2 million Q4 2023
16
Mobile news consumption 72% of total digital time Spain 2023
17
Amazon Prime Video 4.8 million subs Spain 2023
Interpretation
Digital Media Interpretation
Nearly every adult in Spain is now a digital media omnivore, devouring news on their phones between Netflix binges and YouTube clips, while publishers desperately chase them with podcasts and Instagram reels, all funded by an advertising market that has decisively, and perhaps irrevocably, moved online.
03 · Category
Print Media17 stats
01
Newspaper circulation in Spain totaled 1.9 million daily copies in 2023, down 4.5% YoY
02
El País sold 113,000 daily copies in 2023, leading national dailies
03
ABC newspaper ad revenue €45 million in 2023
04
Magazine market circulation 78 million copies annually 2023, down 6%
05
La Vanguardia Catalan daily reached 92,000 copies/day 2023
06
Total print ad spend €420 million in 2023, 12% decline YoY
07
El Mundo circulation 65,000 daily in 2023, digital subs compensating print loss
08
Regional press like El Correo 120,000 copies/weekday 2023
09
Sports newspaper Marca led with 98,000 daily sales 2023
10
Print media workforce 12,500 journalists in Spain 2023, down 8% from 2020
11
Sunday supplements circulation boost: 25% higher than weekdays 2023
12
El Periódico de Catalunya 105,000 copies/day 2023
13
Newsprint consumption 450,000 tons/year in Spain 2023
14
Free press distribution 2.1 million copies daily 2023 (20 Minutos, etc.)
15
La Razón circulation stabilized at 42,000 daily 2023
16
Magazine ad pages down 15% to 180,000 pages in 2023
17
Hola! magazine top seller 320,000 copies/issue avg 2023
Interpretation
Print Media Interpretation
It appears the Spanish press is trying to save more trees by printing fewer papers, but with ad revenue and readership both in decline, the industry's main plot twist seems to be its own survival.
More related reading
04 · Category
Radio19 stats
01
Spanish radio listeners totaled 21.5 million daily in Q1 2024, 75% reach among 14+
02
Cadena SER led with 24.7% daily share in EGM wave 1 2024
03
Average daily radio listening time was 150 minutes per listener in 2023
04
Los 40 Principales reached 2.8 million daily listeners in 2023, youth demo leader
05
Radio ad revenue in Spain hit €512 million in 2023, up 8.2% YoY
06
COPE network had 10.2% national share in EGM Q1 2024
07
82% of Spaniards listen to radio weekly, with car listening at 45% of total time
08
RNE (Radio Nacional) public stations reached 4.1 million weekly in 2023
09
FM radio coverage 99.5% of Spanish population in 2023
10
Podcast listeners via radio apps: 3.2 million monthly in Spain 2023
11
Onda Cero's 'Más de Uno' topped morning slot with 1.5 million daily listeners Q1 2024
12
Radio listening among 13-24 year olds dropped to 28% daily reach in 2023 from 35% in 2020
13
Total radio stations active in Spain: 1,250 in 2023, with 300 national scope
14
Kiss FM youth share 7.8% in EGM 2024, up 12% YoY
15
Public radio budget €180 million in 2023, 65% from state funding
16
Digital radio (DAB+) trials reached 2 million potential listeners in Madrid/Barcelona 2023
17
Sports radio programming occupied 22% of total airtime in 2023
18
Europa FM grew to 9.1% share, gaining 0.8 points in 2023 EGM
19
Elderly 65+ daily radio reach 92% in Spain 2023
Interpretation
Radio Interpretation
In Spain, radio steadfastly commands the car and the elderly while anxiously courting the young, proving that even as its traditional audience remains devoutly tuned in for over two hours a day, the industry's future hinges on navigating a digital detour without losing its signal.
05 · Category
Television20 stats
01
In 2023, Spanish television households totaled 18.2 million, with a penetration rate of 97.8% among all households
02
RTVE's audience share in Spain for prime time in Q1 2024 was 12.4%, down from 13.1% in Q1 2023
03
Antena 3 led Spanish TV channels with 13.8% daily audience share in 2023, followed by Telecinco at 11.2%
04
Pay TV subscribers in Spain reached 9.5 million in 2023, representing 52% of TV households
05
Average daily TV viewing time per Spaniard aged 4+ was 208 minutes in 2024, a 1.5% increase YoY
06
La1 (TVE) averaged 9.2% prime time share in 2023, with top program 'Televisión Española' peaking at 18.5%
07
Streaming platforms accounted for 28% of total TV consumption in Spain in Q4 2023, up from 22% in 2022
08
Telecinco's 'Sálvame' finale in 2023 drew 2.8 million viewers, the highest-rated program of the year
09
Regional TV channels in Catalonia (TV3) held 22.4% share in 2023 within the region
10
Smart TV adoption in Spanish homes reached 65% in 2023, enabling 42% hybrid TV usage
11
La Sexta news bulletin averaged 8.7% share in 2023, outperforming national average by 15%
12
Total TV ad spend in Spain was €1.42 billion in 2023, down 5% from 2022 peak
13
Children aged 4-12 watched TV for 85 minutes daily on average in 2023
14
Vodafone TV subscribers numbered 1.2 million in 2023, with 15% churn rate
15
'El Hormiguero' on Antena 3 averaged 1.9 million viewers nightly in 2023
16
Public TV funding via fee in Spain totaled €1.15 billion in 2023 budget
17
4K TV sets in Spanish homes: 12.5 million units by end-2023, 68% of total TVs
18
News genres captured 18% of total TV airtime in prime time 2023
19
Movistar+ had 4.1 million subscribers in Spain Q4 2023
20
Women over 65 watched TV 4.2 hours daily average in 2023, highest demo
Interpretation
Television Interpretation
Nearly every Spanish household has a television, but as traditional broadcasters battle for shrinking slivers of attention—with even RTVE slipping—the real power is shifting toward streaming platforms and the steadfast loyalty of audiences like women over 65, who still reign as the undisputed queens of the living room remote.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
David Kowalski. (2026, February 13). Spanish Media Industry Statistics. Gitnux. https://gitnux.org/spanish-media-industry-statistics
MLA
David Kowalski. "Spanish Media Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/spanish-media-industry-statistics.
Chicago
David Kowalski. 2026. "Spanish Media Industry Statistics." Gitnux. https://gitnux.org/spanish-media-industry-statistics.
Sources & references
52 datasets cited across this report · attribution is report-level