GITNUX MARKETDATA REPORT 2024

Radio Listening Statistics: Market Report & Data

With sources from: edisonresearch.com, rab.com, statista.com, nielsen.com and many more

Statistic 1

On average, listeners spend 1 hour 45 minutes per day listening to the radio.

Statistic 2

92% of Americans aged 12 or older listened to the radio each week in 2019.

Statistic 3

In 2019, more than 271 million Americans listened to the radio each week.

Statistic 4

Around 98% of the population have access to a radio.

Statistic 5

As of 2019, Nielsen reported an all-time high of over 272 million Americans listening to radio each week.

Statistic 6

Among adults 18+, AM/FM radio reaches 88% of people.

Statistic 7

Radio remains the leading reach platform in the U.S., reaching 92% of U.S. adult population each week.

Statistic 8

58% of the U.S. population listens to online radio weekly.

Statistic 9

68% of all U.S. audio listening still goes to traditional AM/FM radio.

Statistic 10

69% of weekly radio listening takes place outside the home.

Statistic 11

AM/FM radio reaches more people each week than any other platform in the United States.

Statistic 12

80% of Americans listen to AM/FM radio in their cars.

Statistic 13

Nearly one in five Americans listen to podcasts weekly.

Statistic 14

About 60% of radio listening takes place at home.

Statistic 15

More than 40% of Americans aged 12 and over listen to podcasts regularly.

Statistic 16

Nearly six in 10 Americans listen to online radio weekly.

Statistic 17

73% of Americans listen to radio while on the road.

Statistic 18

Among 35-64 year-olds, radio reached 90% of those who make over $100,000 annually.

Statistic 19

During morning hours (6-10am), 62% of listening is done out of home and 38% is done in home.

Statistic 20

53% of all radio listeners still prefer AM/FM radio despite the rise of digital platforms.

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In this post, we present a comprehensive overview of radio listening statistics in the United States. From the average hours spent listening to the radio daily to the reach of different platforms, these statistics offer valuable insights into the widespread popularity and impact of radio in American society. Explore the numbers below to gain a deeper understanding of radio consumption habits and patterns across various demographics.

Statistic 1

"On average, listeners spend 1 hour 45 minutes per day listening to the radio."

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Statistic 2

"92% of Americans aged 12 or older listened to the radio each week in 2019."

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Statistic 3

"In 2019, more than 271 million Americans listened to the radio each week."

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Statistic 4

"Around 98% of the population have access to a radio."

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Statistic 5

"As of 2019, Nielsen reported an all-time high of over 272 million Americans listening to radio each week."

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Statistic 6

"Among adults 18+, AM/FM radio reaches 88% of people."

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Statistic 7

"Radio remains the leading reach platform in the U.S., reaching 92% of U.S. adult population each week."

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Statistic 8

"58% of the U.S. population listens to online radio weekly."

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Statistic 9

"68% of all U.S. audio listening still goes to traditional AM/FM radio."

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Statistic 10

"69% of weekly radio listening takes place outside the home."

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Statistic 11

"AM/FM radio reaches more people each week than any other platform in the United States."

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Statistic 12

"80% of Americans listen to AM/FM radio in their cars."

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Statistic 13

"Nearly one in five Americans listen to podcasts weekly."

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Statistic 14

"About 60% of radio listening takes place at home."

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Statistic 15

"More than 40% of Americans aged 12 and over listen to podcasts regularly."

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Statistic 16

"Nearly six in 10 Americans listen to online radio weekly."

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Statistic 17

"73% of Americans listen to radio while on the road."

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Statistic 18

"Among 35-64 year-olds, radio reached 90% of those who make over $100,000 annually."

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Statistic 19

"During morning hours (6-10am), 62% of listening is done out of home and 38% is done in home."

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Statistic 20

"53% of all radio listeners still prefer AM/FM radio despite the rise of digital platforms."

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Interpretation

In conclusion, radio continues to be a ubiquitous and influential medium in the United States, with high levels of listenership across various demographic groups. Despite the rise of digital platforms, traditional AM/FM radio remains a dominant force, reaching a significant portion of the population both in and out of the home. The statistics highlight the enduring popularity and reach of radio, showcasing its importance as a key platform for audio consumption in the modern age.

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